{"id":9602,"date":"2022-04-12T22:12:04","date_gmt":"2022-04-12T19:12:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=9602"},"modified":"2022-04-12T22:12:04","modified_gmt":"2022-04-12T19:12:04","slug":"google-ozgun-haberler-icin-algoritmasini-degistiriyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=9602","title":{"rendered":"Google, \u00d6zg\u00fcn Haberler \u0130\u00e7in Algoritmas\u0131n\u0131 De\u011fi\u015ftiriyor"},"content":{"rendered":"<p>\u0130nternet sitelerinin Google&#39;\u0131n arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131, sitenin daha tan\u0131nan olmas\u0131na ve dolayl\u0131 olarak da gelirinin artmas\u0131na katk\u0131 sa\u011fl\u0131yor. \u0130nternet sitelerinin sahipleri de Google&#39;\u0131n koydu\u011fu kurallara uygun i\u00e7erikler \u00fcreterek \u00fcst s\u0131ralara t\u0131rmanmak i\u00e7in gayretler veriyor. Bilhassa haber siteleri ortas\u0131nda ya\u015fanan bu \u00e7aba, \u00f6nemli manada tam bir strateji sava\u015f\u0131na d\u00f6n\u00fc\u015febiliyor.\u00a0<\/p>\n<p>\u0130nternette bir arama yapmak isteyenlerin \u00e7o\u011funlukla birinci tercihi olan Google,\u00a0bu alanda hizmet veren internet sitelerinin kurallar\u0131n\u0131 ba\u015ftan yazd\u0131racak bir g\u00fcncelleme yapaca\u011f\u0131n\u0131 duyurdu. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z per\u015fembe g\u00fcn\u00fc yay\u0131nlanan blog yaz\u0131s\u0131nda Google, haberlerin yepyeni kaynaklar\u0131n\u0131 \u00f6ne \u00e7\u0131karak bir algoritma de\u011fi\u015fikli\u011finin haberini verdi.<\/p>\n<p><b>Haberi birinci yapan site, oburlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ecek:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/19\/7517a3f016d8c85de02a7fbfa057edae4b67a25e.jpeg\"\/><\/p>\n<p>Habercilik alan\u0131nda faaliyet g\u00f6steren internet sitelerinin haberleri bir kaynaktan alarak kendi formatlar\u0131na nazaran yay\u0131n yapmas\u0131, al\u0131nt\u0131 yapan internet sitesinin okuyucu kitlesinin daha y\u00fcksek olmas\u0131 sebebiyle geride kalabiliyordu. Bu noktada haberin kayna\u011f\u0131n\u0131n daha pahal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnen Google, yeni de\u011fi\u015fiklikle birlikte \u00f6zg\u00fcn i\u00e7eriklerin daha \u00fcst s\u0131ralarda g\u00f6sterilece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p>Google, ge\u00e7mi\u015fte i\u00e7erikleri birinci yay\u0131nlayandan fazla al\u0131nt\u0131 yapan internet sitelerini \u00f6ne \u00e7\u0131karmas\u0131yla\u00a0bir\u00e7ok otorite taraf\u0131ndan da ele\u015ftirilmi\u015fti. Arama k\u0131sm\u0131nda bir m\u00fcddettir uygulanan bu de\u011fi\u015fiklik, \u015firketin duyurusuna nazaran bundan sonra\u00a0Haberler k\u0131sm\u0131nda da ge\u00e7erli olacak. B\u00f6ylelikle bir haberi al\u0131nt\u0131layarak payla\u015fan siteler yerine haberi birinci yapan kurulu\u015flar\u0131n haklar\u0131 teslim edilecek.<\/p>\n<p>Hangi internet sitelerinin haberleri birinci yaparak \u00f6ne \u00e7\u0131kaca\u011f\u0131naysa Google, okuyucular\u0131n yard\u0131m\u0131yla karar verecek. 10.000&#39;den fazla ki\u015finin derecelendirmesine g\u00fcvenecek olan \u015firket, puanlamalar sonucunda internet sitelerinin arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flayacak.<\/p>\n<p><b>Haber algoritmalar\u0131, yepyeni kaynaklar\u0131 \u00f6ne \u00e7\u0131karm\u0131yordu:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/19\/1155c0613f7a1fb6fbc708381838f28263fc14cb.jpeg\"\/><\/p>\n<p>Habercilik alan\u0131nda faaliyet g\u00f6steren internet sitelerinden ulusal \u00e7apta olanlar, \u00e7oklukla her vakit daha \u00fcst s\u0131ralarda yer al\u0131rlar. Bir olay\u0131n ya\u015fand\u0131\u011f\u0131 b\u00f6lgede haberi haz\u0131rlayan lokal bir kaynak, haberi ulusal kaynaktan saatler evvel payla\u015fm\u0131\u015f olsa bile ulusal \u00e7aptaki siteler, bu haberi lokal kaynaktan al\u0131nt\u0131layarak lokal kayna\u011f\u0131n \u00f6n\u00fcne ge\u00e7ebiliyorlard\u0131. Google, yeni algoritmas\u0131yla lokal habercilerin de hakk\u0131n\u0131 teslim edecek.\u00a0<\/p>\n<p>ABD&#39;de yap\u0131lan bir de\u011ferlendirmede\u00a0Apple News&#39;in haberlerini incelemeye alan Nicholas Diakopoulos, bu platforma eklenen haberin %80&#39;inin yaln\u0131zca 20 kaynaktan geldi\u011fini ortaya \u00e7\u0131kard\u0131. Lokal bir gazete olan\u00a0The Oregonian&#39;\u0131n yapt\u0131\u011f\u0131 bir haberi al\u0131nt\u0131layarak payla\u015fan\u00a0The Hill&#39;in haberinin Apple News&#39;te okuyuculara aktar\u0131ld\u0131\u011f\u0131 \u00f6rne\u011fini veren\u00a0Diakopoulos, yeni algoritman\u0131n mahall\u00ee kaynaklar\u0131 \u00f6ne \u00e7\u0131karaca\u011f\u0131n\u0131 belirtti.<\/p>\n<p><b>\u0130\u015fin ekonomik boyutu:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/19\/4932778be45ca806ff95737c930bc840dfc07686.jpeg\"\/><\/p>\n<p>Facebook, Apple ve Google&#39;\u0131n haber servislerinin \u00e7al\u0131\u015fma sistemi, bu alanda monopolle\u015fmeye dayal\u0131 bir sistemdi ve haber siteleri, mahall\u00ee kaynaklardan al\u0131nt\u0131 yaparak\u00a0hem abonelik hem de reklam geliri manas\u0131nda lokal kaynaklar\u0131n \u00f6n\u00fcne ge\u00e7iyorlard\u0131. Google&#39;\u0131n algoritma de\u011fi\u015fikli\u011fi bu alanda da daha demokratik bir ortam haz\u0131rlam\u0131\u015f olacak. Google&#39;\u0131n bu ataklar\u0131n\u0131n arama sonu\u00e7lar\u0131na nas\u0131l yans\u0131yaca\u011f\u0131n\u0131 da \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde daima birlikte g\u00f6rece\u011fiz.<\/p>\n<div> <\/div>\n<div>\n<div> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet sitelerinin Google&#39;\u0131n arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131, sitenin daha tan\u0131nan olmas\u0131na ve dolayl\u0131 olarak da gelirinin &#8230;<\/p>\n","protected":false},"author":1,"featured_media":9603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1186,2131,2141,874,1380],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/9602"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9602"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/9602\/revisions"}],"predecessor-version":[{"id":9604,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/9602\/revisions\/9604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/9603"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}