{"id":8618,"date":"2022-04-11T02:54:03","date_gmt":"2022-04-10T23:54:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=8618"},"modified":"2022-04-11T02:54:03","modified_gmt":"2022-04-10T23:54:03","slug":"google-privacy-sandbox-tesebbusunu-duyurdu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=8618","title":{"rendered":"Google, ‘Privacy Sandbox’ Te\u015febb\u00fcs\u00fcn\u00fc Duyurdu"},"content":{"rendered":"

Google\u2019\u0131n Chrome tak\u0131m\u0131, taray\u0131c\u0131 kapal\u0131l\u0131\u011f\u0131 hakk\u0131nda kullan\u0131c\u0131lara en yeterli performans\u0131 sunmas\u0131 i\u00e7in tasarlanan yeni bir kapal\u0131l\u0131k alan\u0131n\u0131 duyurdu. Yay\u0131nc\u0131lar\u0131n ilgi alanlar\u0131m\u0131za y\u00f6nelik hedefleyebilece\u011fi, lakin gizlili\u011fimizi ihlal etmeyecek olan reklamlar i\u00e7eren yeni z\u0131mnilik alan\u0131, \u00f6b\u00fcr taray\u0131c\u0131lara g\u00f6re sakl\u0131l\u0131k a\u00e7\u0131s\u0131ndan geride kalan Chrome i\u00e7in de b\u00fcy\u00fck bir geli\u015fme.<\/p>\n

Taray\u0131c\u0131lar esasen g\u00fcvenlik sanal alanlar\u0131n\u0131 ve mak\u00fbs emelli yaz\u0131l\u0131m\u0131 sonland\u0131rmak i\u00e7in tasarlanm\u0131\u015f k\u0131s\u0131tlamalar\u0131 i\u00e7eriyor. Google\u2019\u0131n bu yeni g\u00fcncellemesi ise, Google\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 sakl\u0131l\u0131k maddesine nazaran izleme teknolojilerini de emsal bir bi\u00e7imde engelliyor. Yeni sakl\u0131l\u0131k sanal alan\u0131, g\u00fcvenlik hususlar\u0131na odaklanan bir Chrome m\u00fchendisi olan Justin Schuh\u2019un taray\u0131c\u0131 kapal\u0131l\u0131\u011f\u0131 ile ilgili yaz\u0131lar yazd\u0131\u011f\u0131 blog yaz\u0131s\u0131nda \u201ckullan\u0131c\u0131 kapal\u0131l\u0131\u011f\u0131n\u0131 de koruyan inan\u00e7l\u0131 bir ortam\u201d<\/em> olarak nitelendirildi. Schuh, \u201cAmac\u0131m\u0131z, kullan\u0131c\u0131lar\u0131n sakl\u0131l\u0131k beklentileri ile daha dengeli standartlar k\u00fcmesi olu\u015fturmak\u201d<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

<\/p>\n

Kapal\u0131l\u0131k, teknoloji devleri ortas\u0131nda b\u00fcy\u00fck bir tela\u015f kayna\u011f\u0131d\u0131r. Google, web sitesi ve uygulama yay\u0131nc\u0131lar\u0131n\u0131n reklam g\u00f6stermek i\u00e7in kulland\u0131klar\u0131 en b\u00fcy\u00fck \u015firketlerden birisi. Bu reklam konusu ise asl\u0131nda g\u00fcvenlik a\u00e7\u0131klar\u0131n ortaya \u00e7\u0131kmas\u0131ndaki en b\u00fcy\u00fck etkenlerden birisi. Google ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n aylarca s\u00fcren \u00e7al\u0131\u015fmalar\u0131n\u0131n sonucu olan kapal\u0131l\u0131k sanal alan\u0131, web siteleri ve reklam verenler i\u00e7in kabul edilirse, Google\u2019\u0131n z\u0131mnilik problemlerinden kurtulmas\u0131na yard\u0131mc\u0131 olabilecek b\u00fcy\u00fck bir ad\u0131md\u0131r.<\/p>\n

\u00c7erezlerin engellenmesi reklam gelirlerini %52 oran\u0131nda d\u00fc\u015f\u00fcr\u00fcyor<\/b><\/p>\n

Google ayr\u0131yeten, taray\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131m\u0131z\u0131 izleyip buna nazaran reklam \u00e7\u0131karmas\u0131n\u0131 sa\u011flayan \u00e7erezlerin engellenmesi durumunda reklam verenlerin reklam gelirlerinin %52 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steren \u00e7al\u0131\u015fma say\u0131lar\u0131 yay\u0131nlad\u0131. Son y\u0131llarda yayg\u0131nla\u015fan \u00e7erezleri engelleme olay\u0131, Safari, Firefox ve Microsoft\u2019un yeni Chromium dayanakl\u0131 Edge taray\u0131c\u0131s\u0131nda standart bir \u00f6zellik olarak geliyor. \u00c7erezleri her ne kadar engellesek bile, web siteleri ve reklam verenler bizi parmak izi ismi verilen ve taray\u0131c\u0131n\u0131n kimi detaylar\u0131n\u0131 kullanarak bizi izlemeye devam edebiliyorlar. Schuh, \u201c\u00c7erezlerin bilakis, kullan\u0131c\u0131lar parmak izlerini temizleyemiyorlar ve bu nedenle bilgilerinin nas\u0131l topland\u0131\u011f\u0131n\u0131 denetim edemiyorlar. Bunun kullan\u0131c\u0131 se\u00e7imini engelledi\u011fini ve yanl\u0131\u015f oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz\u201d<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

Art\u0131k reklam verenler ve yay\u0131nc\u0131lar, reklamlar\u0131n\u0131n nitekim daha fazla i\u015fe neden olup olmad\u0131\u011f\u0131n\u0131 bilmeleri gerekiyor. \u015eayet reklamlar sat\u0131\u015flar\u0131 artt\u0131r\u0131yorsa lakin kullan\u0131c\u0131lar ile a\u00e7\u0131k\u00e7a bir ilgisi yoksa reklam verenler i\u00e7eriklerini daha ilgili h\u00e2le getirmek zorunda kalacaklar.<\/p>\n

<\/div>\n
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<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Google\u2019\u0131n Chrome tak\u0131m\u0131, taray\u0131c\u0131 kapal\u0131l\u0131\u011f\u0131 hakk\u0131nda kullan\u0131c\u0131lara en yeterli performans\u0131 sunmas\u0131 i\u00e7in tasarlanan yeni bir kapal\u0131l\u0131k alan\u0131n\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":8619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,1963,863,1180,1049],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8618"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8618"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8618\/revisions"}],"predecessor-version":[{"id":8620,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8618\/revisions\/8620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}