{"id":7565,"date":"2022-04-09T03:12:04","date_gmt":"2022-04-09T00:12:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=7565"},"modified":"2022-04-09T03:12:04","modified_gmt":"2022-04-09T00:12:04","slug":"google-arama-sonuclarina-degerli-bir-guncelleme-getirdi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=7565","title":{"rendered":"Google, Arama Sonu\u00e7lar\u0131na De\u011ferli Bir G\u00fcncelleme Getirdi"},"content":{"rendered":"<p>Son derece s\u0131radan bir halde bir \u015feyi merak ettiniz, Google\u2019a girip aratt\u0131n\u0131z ve kar\u015f\u0131n\u0131za sonu\u00e7lar \u00e7\u0131kt\u0131. Bilgiye olabildi\u011fince s\u00fcratli ula\u015fma gereksiniminize uygun olarak Google, size sonu\u00e7 sayfas\u0131n\u0131n en doru\u011funda bir paragraf a\u00e7\u0131klama g\u00f6sterdi. Hatta alt\u0131nda \u201ckullan\u0131c\u0131lar bunu da sordu\u201d halinde mevzuya ait arama teklifleri g\u00f6rd\u00fcn\u00fcz. Rastgele bir siteye t\u0131klamadan istedi\u011finiz bilgiye ula\u015ft\u0131n\u0131z.\u00a0<\/p>\n<p>\u0130\u015fte burada yer alan arama sonu\u00e7lar\u0131, Google\u2019\u0131n ana sayfas\u0131na \u00e7\u0131kan g\u00fc\u00e7l\u00fc internet sitelerine ili\u015fkin oluyordu. Fakat bazen en zirvede \u00e7\u0131kan sonu\u00e7lar 2 hatta 3 y\u0131l evvel girilen i\u00e7eriklere ili\u015fkin oluyor. Bu nedenle bilginin tazeli\u011fi bozuluyor, hatta bazen o bilgi de\u011fi\u015fmi\u015f bile oluyor. Google da kendi \u00f6zelli\u011fi y\u00fcz\u00fcnden yanl\u0131\u015f bilgiyi kitlelere ula\u015ft\u0131rm\u0131\u015f oluyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/13\/191682ade6d9170baafc7f659324fbebdb521209.png\"\/><\/p>\n<p><strong>Arama performans\u0131n\u0131 artt\u0131rmak i\u00e7in algoritmalar\u0131n\u0131 daima g\u00fcncelleyen Google, \u201cfeatured snippets\u201d ismini verdi\u011fi bu \u00f6zelli\u011fi g\u00fcncelledi. Art\u0131k s\u00fcratli bilgi ald\u0131\u011f\u0131n\u0131z o paragraflardaki bilgiler daha taze olacak. Yani yanl\u0131\u015fl\u0131 bilgilerin yay\u0131l\u0131m\u0131 k\u00fc\u00e7\u00fck bir dokunu\u015f ile engellenmi\u015f olacak. Google, yapt\u0131\u011f\u0131n\u0131z aramay\u0131 bundan sonra daha g\u00fczel anlayacak, mevzuya ait daha kontakl\u0131 ve organik sonu\u00e7lar kar\u015f\u0131n\u0131za \u00e7\u0131karacak.<\/strong><\/p>\n<p>Feature Snippet \u00f6zelli\u011fi T\u00fcrk\u00e7e aramalar i\u00e7in yeteri kadar manal\u0131 sonu\u00e7lar vermiyor, lakin vakitle bu uyumsuzluklar\u0131n da giderilece\u011fi a\u015fikar. Google arama sonu\u00e7lar\u0131 sayfas\u0131nda daha fazla vakit ge\u00e7irmemiz i\u00e7in elinden geleni yap\u0131yor. Yapay zeka yaz\u0131l\u0131mlar\u0131 ve lisanlara uyumlu hale getirilen algoritmalar sayesinde, arama tecr\u00fcbemiz giderek ar\u0131yor.<\/p>\n<p><b><strong>Featured Snippets nedir?<\/strong><\/b><\/p>\n<p>Featured Snippets, arama sonu\u00e7lar\u0131n\u0131n en zirvesinde \u00e7\u0131kan sonu\u00e7 kart\u0131 ya da &#8220;snippet&#8221; olarak bilinir. Google, bu sonuca \u201cposition zero\u201d ismini da veriyor. Kullan\u0131c\u0131n\u0131n istenilen bilgiye daha k\u0131sa m\u00fcddette ula\u015f\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor.\u00a0<\/p>\n<div> <\/div>\n<div>\n<div> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Son derece s\u0131radan bir halde bir \u015feyi merak ettiniz, Google\u2019a girip aratt\u0131n\u0131z ve kar\u015f\u0131n\u0131za sonu\u00e7lar \u00e7\u0131kt\u0131. Bilgiye olabildi\u011fince s\u00fcratli ula\u015fma &#8230;<\/p>\n","protected":false},"author":1,"featured_media":7566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1086,884,874],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7565"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7565"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7565\/revisions"}],"predecessor-version":[{"id":7567,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7565\/revisions\/7567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/7566"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}