{"id":5560,"date":"2022-04-03T05:54:04","date_gmt":"2022-04-03T02:54:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=5560"},"modified":"2022-04-03T05:54:04","modified_gmt":"2022-04-03T02:54:04","slug":"arastirma-sonuclarina-nazaran-facebook-kullanimi-azaliyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=5560","title":{"rendered":"Ara\u015ft\u0131rma Sonu\u00e7lar\u0131na Nazaran Facebook Kullan\u0131m\u0131 Azal\u0131yor"},"content":{"rendered":"<p>The Guardian taraf\u0131ndan bildirilen datalara nazaran Facebook kullan\u0131m\u0131 ge\u00e7en y\u0131ldan beri azalm\u0131\u015f durumda fakat toplumsal medya devi, kullan\u0131m\u0131n sabit kald\u0131\u011f\u0131n\u0131 hatta artt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n<p>\u0130statistik firmas\u0131 Mixpanel; Facebook\u2019un\u00a0bir data toplama \u015firketi olan Cambridge Analytica\u2019ya kullan\u0131c\u0131lar\u0131n haberi olmadan 50 milyon hesab\u0131n bilgisini vermesinden sonra sitedeki be\u011fenme, payla\u015fma ve g\u00f6nderi atma \u00fczere aksiyonlar\u0131n Nisan 2018\u2019den beri neredeyse %20 azald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Nisan 2018 ay\u0131n\u0131 referans ald\u0131\u011f\u0131m\u0131z vakit, toplam hareketlerin %10\u2019dan daha fazla d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, yaz\u0131n bu oranlar\u0131n biraz artt\u0131\u011f\u0131n\u0131 lakin ABD genel se\u00e7imlerinden sonra bunun tekrar d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/07\/bfaca1ed81901c9804649bbc7da5b97a7760ffad.jpeg\"\/><\/p>\n<p>Bu azalmalar; Facebook\u2019un ya\u015fam\u0131\u015f oldu\u011fu g\u00fcvenlik, bilgi ve platformdaki nefret s\u00f6ylemi skandallar\u0131yla direkt ba\u011fl\u0131. Firma, 2018 Ekim ay\u0131nda\u00a050 milyon hesab\u0131n daha bilgilerine ula\u015f\u0131lm\u0131\u015f oldu\u011funu itiraf ediyor ve George Soros\u2019a sald\u0131rmak i\u00e7in bir halka m\u00fcnasebetler firmas\u0131 kiralamas\u0131ndan \u00f6t\u00fcr\u00fc \u00f6z\u00fcr diliyor.\u00a0Facebook, platformunun Myanmar\u2019daki katliamlara destekleyici bir bi\u00e7imde kullan\u0131lmas\u0131na g\u00f6z yumdu\u011fu i\u00e7in de a\u011f\u0131r tenkit alm\u0131\u015ft\u0131.<\/p>\n<p>Ba\u011f\u0131ms\u0131z \u015firketlerin bilgileri, Facebook\u2019un kendi istatistikleri ile \u00e7eli\u015fiyor. Firman\u0131n kendi bulgular\u0131na nazaran sitenin g\u00fcnl\u00fck ve ayl\u0131k faal kullan\u0131c\u0131 say\u0131s\u0131, ge\u00e7en y\u0131la g\u00f6re %8 artm\u0131\u015f durumda.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/07\/c26cb8946bb20c09de4e087330a635fc58c91544.jpeg\"\/><\/p>\n<p>Piyasa ara\u015ft\u0131rma \u015firketi olan eMarketer, ABD\u2019deki Facebook kullan\u0131m\u0131nda bir azalma oldu\u011funu ve 2017\u2019de 41 dakika olan kullan\u0131m m\u00fchletinin 38 dakikaya d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc bildiriyor. eMarketer, bunlar\u0131n d\u0131\u015f\u0131nda\u00a0Facebook\u2019un gen\u00e7 kullan\u0131c\u0131 kitlesi kaybetmeye devam etti\u011finin de alt\u0131n\u0131 \u00e7iziyor. Facebook&#39;un, eMarketer&#39;\u0131n bulgular\u0131na nas\u0131l bir yorum yapaca\u011f\u0131 ise merak konusu.<\/p>\n<div> <\/div>\n<div>\n<div> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian taraf\u0131ndan bildirilen datalara nazaran Facebook kullan\u0131m\u0131 ge\u00e7en y\u0131ldan beri azalm\u0131\u015f durumda fakat toplumsal medya devi, kullan\u0131m\u0131n &#8230;<\/p>\n","protected":false},"author":1,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[942,1032],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5560"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5560"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5560\/revisions"}],"predecessor-version":[{"id":5562,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5560\/revisions\/5562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/5561"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}