{"id":5311,"date":"2022-04-02T21:33:24","date_gmt":"2022-04-02T18:33:24","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=5311"},"modified":"2022-04-02T21:33:24","modified_gmt":"2022-04-02T18:33:24","slug":"tiktokun-uygulama-ici-satis-gelirleri-yuzde-500-artti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=5311","title":{"rendered":"TikTok’un Uygulama \u0130\u00e7i Sat\u0131\u015f Gelirleri Y\u00fczde 500 Artt\u0131"},"content":{"rendered":"

Tan\u0131nan k\u0131sa formlu g\u00f6r\u00fcnt\u00fc uygulamas\u0131 TikTok, para kazanma oda\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 i\u00e7in bu y\u0131l reklam stratejisini de de\u011fi\u015ftiriyor. Bununla birlikte\u00a0\u015firket h\u00e2l\u00e2\u00a0uygulama i\u00e7i sat\u0131n al\u0131mlardan d\u00fc\u015f\u00fck bir gelir elde ediyor ve Sensor Tower'\u0131n bir raporuna nazaran bu say\u0131, May\u0131s ay\u0131nda 9 milyon dolar d\u00fczeyindeydi. Bu, May\u0131s 2018\u2019de a\u00e7\u0131klanan 1,5 milyon dolarl\u0131k y\u0131ll\u0131k art\u0131\u015f oran\u0131n\u0131n %500\u2019\u00fcne denk geliyor.<\/p>\n

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TikTok, bu vakte kadar muhtemelen sad\u0131k bir kullan\u0131c\u0131 kitlesine ula\u015fmak i\u00e7in uygulama i\u00e7i sat\u0131n alma stratejisini pek uygulamam\u0131\u015ft\u0131. En yeterli \u00f6zelliklerden kimilerine muhakkak bir \u00f6deme ile ula\u015f\u0131lmas\u0131, kullan\u0131c\u0131n\u0131n uygulamay\u0131 benimsemesini ve potansiyel i\u015ftirakini s\u0131n\u0131rlayabiliyor. Bunun fark\u0131nda olan TikTok, art\u0131k de Hindistan \u00fczere devasa bir pazarda b\u00fcy\u00fcmenin yollar\u0131n\u0131 ar\u0131yor.<\/p>\n

Uygulama, y\u0131l\u0131n birinci \u00e7eyre\u011finde Facebook\u2019u en \u00e7ok indirilen uygulamalarda ge\u00e7ti ve art\u0131k daha fazla reklamveren \u00e7ekmeyi hedefliyor. Ortalar\u0131nda Pepsi\u2019nin de oldu\u011fu birtak\u0131m b\u00fcy\u00fck markalarla mutabakatlar\u0131n ger\u00e7ekle\u015fti\u011fi s\u00f6yleniyor.<\/p>\n

TikTok, sanal eserlerin sat\u0131\u015f\u0131na \u00e7ok fazla odaklanm\u0131yor ve \u015firketin bu istikamette g\u00fc\u00e7l\u00fc bir gelir modeli bulunmuyor. \u00d6rne\u011fin TikTok\u00a0paralar\u0131;\u00a0video efektleri yahut filtreleri almak yerine canl\u0131 yay\u0131nc\u0131lar\u0131 desteklemek i\u00e7in g\u00f6nderilebilecek ikramlar\u0131 sat\u0131n almak i\u00e7in kullan\u0131l\u0131yor.<\/p>\n

TikTok, sanal eserler stratejisine gerekli k\u0131ymeti vermemesine kar\u015f\u0131n \u00c7in'deki iOS kullan\u0131c\u0131lar\u0131, May\u0131s ay\u0131nda uygulama i\u00e7i sat\u0131n alma s\u00fcre\u00e7lerine harcanan toplam 9 milyon dolar\u0131n 5,9 milyonuyla al\u0131mlar\u0131n yakla\u015f\u0131k %65\u2019ini ger\u00e7ekle\u015ftirdi. ABD'deki hem iOS hem de Android kullan\u0131c\u0131lar\u0131, uygulaman\u0131n br\u00fct gelirinin yakla\u015f\u0131k 2 milyon dolar\u0131n\u0131 (%22'si) olu\u015fturdu.<\/p>\n

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May\u0131s ay\u0131nda Nisan ay\u0131na nazaran %27 art\u0131\u015fla d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 56 milyon kullan\u0131c\u0131 birinci sefer uygulamay\u0131 kullanmaya ba\u015flad\u0131 lakin yeni kullan\u0131c\u0131 say\u0131s\u0131, Ocak\u2019taki 70,8 milyona nazaran %21 azal\u0131\u015f g\u00f6sterdi. Bunda Hindistan\u2019daki k\u0131sa periyodik yasa\u011f\u0131n tesirli oldu\u011fu ve yasa\u011f\u0131n 15 milyon potansiyel yeni kullan\u0131c\u0131y\u0131 etkiledi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

TikTok bug\u00fcne kadar toplam 1,2 milyar ki\u015fi taraf\u0131ndan indirildi. Ayl\u0131k etkin kullan\u0131c\u0131 say\u0131s\u0131 ise 500 milyon. Bu vakte kadarki toplam kullan\u0131c\u0131 harcamas\u0131 97,4 milyon dolar olarak ger\u00e7ekle\u015fti ve bu ay 100 milyon dolar baraj\u0131n\u0131n a\u015f\u0131lmas\u0131 bekleniyor.<\/p>\n

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Tan\u0131nan k\u0131sa formlu g\u00f6r\u00fcnt\u00fc uygulamas\u0131 TikTok, para kazanma oda\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 i\u00e7in bu y\u0131l reklam stratejisini de de\u011fi\u015ftiriyor. Bununla birlikte …<\/p>\n","protected":false},"author":1,"featured_media":5312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1080,863,913,395],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5311"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5311"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5311\/revisions"}],"predecessor-version":[{"id":5313,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5311\/revisions\/5313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/5312"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}