{"id":48755,"date":"2023-08-03T20:28:02","date_gmt":"2023-08-03T17:28:02","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=48755"},"modified":"2023-08-03T20:28:02","modified_gmt":"2023-08-03T17:28:02","slug":"yakinda-sosyal-medyadaki-tum-reklamlar-boyle-cekilecek-yeni-nesil-icerik-toptancisi-ile-tanisin","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=48755","title":{"rendered":"Yak\u0131nda Sosyal Medyadaki T\u00fcm Reklamlar B\u00f6yle \u00c7ekilecek: Yeni Nesil &#8220;\u0130\u00e7erik Toptanc\u0131s\u0131&#8221; ile Tan\u0131\u015f\u0131n"},"content":{"rendered":"<p>Sosyal medya ve reklamc\u0131l\u0131k, platformlar\u0131n do\u011fu\u015fundan bu yana hayat\u0131m\u0131zda olan bir \u015fey. Fakat reklamlar di\u011fer mecralardan farkl\u0131 olarak \u015firketlerin kendi hesaplar\u0131ndan de\u011fil, sosyal medyada b\u00fcy\u00fck kitleye sahip olan ve bu kitleye bir \u015feyler sunan <strong>\u201cinfluencer\u201dlar arac\u0131l\u0131\u011f\u0131yla<\/strong> y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n<p>Bu sekt\u00f6r her ge\u00e7en g\u00fcn b\u00fcy\u00fcrken i\u015f modelleri de evrilmeye devam ediyor. Endonezya\u2019da ge\u00e7ti\u011fimiz mart ay\u0131nda hayata ge\u00e7en bir giri\u015fim ise bu konuda <strong>sekt\u00f6re yeni bir \u0131\u015f\u0131k tutmay\u0131 ba\u015fard\u0131.<\/strong> Giri\u015fim, yerel i\u00e7erik \u00fcreticilerini ve markalar\u0131 bir araya getiriyor, tek bir fiziksel \u00e7at\u0131 alt\u0131nda i\u00e7eriklerin \u00fcretilmesini sa\u011fl\u0131yor, i\u00e7eriklere hem arac\u0131l\u0131k hem de ev sahipli\u011fi yap\u0131yor.<\/p>\n<p><b>Daha a\u00e7\u0131lmadan 400 bin dolar yat\u0131r\u0131m ald\u0131lar!<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0004\/07\/71c40d0b56abbfc22d8d7ed864a45b88363cdba6.jpeg\"\/><\/p>\n<p>Social Bread adl\u0131 bu giri\u015fim, faaliyeti \u00f6ncesinde b\u00fcy\u00fck bir yat\u0131r\u0131m almay\u0131 da ba\u015farm\u0131\u015ft\u0131. 2020 y\u0131l\u0131nda Edho Zell, Lydia Susanti, Messiah Richardo ve Ester Jeanette taraf\u0131ndan kurulan giri\u015fim, kurulu\u015fu \u00f6ncesinde East Ventures ve Living Lab Ventures\u2019tan <strong>400 bin dolar fon <\/strong>ald\u0131.<\/p>\n<p>Bu fonun kullan\u0131m amac\u0131n\u0131 ise \u201c<strong>ticaret ekosistemini etkilemek i\u00e7in farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f teknoloji platformu geli\u015ftirmek<\/strong>\u201d olarak payla\u015ft\u0131. Peki nedir bu platform? Gelin, bakal\u0131m.<\/p>\n<p><b>Di\u011fer reklam\/influencer ajanslar\u0131 ile bu giri\u015fim aras\u0131ndaki fark ne?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0004\/07\/bcd82f08fa101eeeab31a24040ad412b0946d4d6.jpeg\"\/><\/p>\n<p>Social Bread, bug\u00fcn faaliyet g\u00f6steren influencer ajanslar\u0131yla ayn\u0131 \u015fekilde temelde hem markay\u0131 hem de i\u00e7erik \u00fcreticilerini bir araya getiriyor. Fakat i\u015fin y\u00fcr\u00fct\u00fclmesi a\u015famas\u0131nda hem d\u00fcnya hem de kendi \u00fclkesindeki <strong>rakiplerinden ayr\u0131l\u0131yor.<\/strong><\/p>\n<p>Social Bread\u2019de i\u015f kabaca ad\u0131m ad\u0131m \u015fu \u015fekilde i\u015fliyor:<\/p>\n<ul>\n<li>K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler Social Bread\u2019e ihtiya\u00e7lar\u0131n\u0131, \u00fcr\u00fcnlerini ve hedeflerini s\u00f6yl\u00fcyor.<\/li>\n<li>Social Bread, takip\u00e7i say\u0131s\u0131, kitle ve platform tipi ile i\u00e7erik t\u00fcr\u00fc gibi etmenleri bir araya getirerek i\u015fletmeye uygun influencer\u2019\u0131 se\u00e7iyor.<\/li>\n<li>\u0130\u015f burada rakiplerden ayr\u0131l\u0131yor: Social Bread i\u015f ortakl\u0131\u011f\u0131na dahil olan influencerlar, giri\u015fimin <strong>kendi binas\u0131nda olu\u015fturdu\u011fu \u00e7ekim alanlar\u0131nda<\/strong> i\u00e7erik \u00fcretiyor.<\/li>\n<\/ul>\n<p>Social Bread, bu sayede sosyal medya y\u00f6netimi a\u00e7\u0131s\u0131ndan zay\u0131f olan i\u015fletmeleri ve i\u00e7erik \u00fcreterek para kazanan influencerlara bir i\u00e7erik olu\u015fturma yeri sunuyor. \u00dcstelik bu yer i\u00e7inde <strong>tema tema ayr\u0131\u015fan odac\u0131klar<\/strong> da yer al\u0131yor. Odac\u0131klar\u0131n say\u0131s\u0131 hi\u00e7 de az de\u011fil:<\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p><b>Neredeyse hi\u00e7bir yerde olmayan fikirleri de var:<\/b><\/p>\n<p>Social Bread, sosyal medyaya payla\u015f\u0131lmak \u00fczere i\u00e7erik \u00fcretilmesine arac\u0131 etmenin yan\u0131 s\u0131ra <strong>canl\u0131 yay\u0131n sat\u0131\u015f\u0131 hizmeti<\/strong> de sunuyor. \u0130\u00e7erik \u00fcreticileri, yukar\u0131daki videolarda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz odac\u0131klar i\u00e7inde canl\u0131 yay\u0131n a\u00e7\u0131yor, ellerindeki \u00fcr\u00fcnler i\u00e7in al\u0131c\u0131 ar\u0131yor ve \u00fcr\u00fcn canl\u0131 yay\u0131nda sat\u0131l\u0131yor.<\/p>\n<p>Bu arada \u201cneredeyse hi\u00e7bir yer\u201d diyoruz \u00e7\u00fcnk\u00fc canl\u0131 yay\u0131n ile al\u0131\u015fveri\u015f fikri, \u00fclkemizde uzun s\u00fcredir <strong>ClickMeLive ve yurt d\u0131\u015f\u0131ndaki benzeri platformlar taraf\u0131ndan<\/strong> da uygulan\u0131yor.<\/p>\n<p>Social Bread\u2019in izledi\u011fi bu fikri yak\u0131n zamanda t\u00fcm d\u00fcnyada g\u00f6rmemiz olduk\u00e7a olas\u0131. Zira hem i\u00e7erik \u00fcretimi, hem marka-influencer ileti\u015fimi hem de influencer\u2019lara gelir garantisi, tek bir \u00e7at\u0131 alt\u0131nda veriliyor. Elbette bu \u00e7at\u0131, hem marka hem de influencer\u2019lardan komisyon elde ederek b\u00fcy\u00fck kazan\u00e7lar da elde edebiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Endonezyal\u0131 d\u00f6rt gen\u00e7, 400 bin dolar fon ile giri\u015fimleri ile bir &#8220;i\u00e7erik olu\u015fturma \u00fcss\u00fc&#8221; kurdu. Sosyal medya reklamc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fine \u0131\u015f\u0131k tutma potansiyeli olan giri\u015fimle tan\u0131\u015fal\u0131m.<\/p>\n","protected":false},"author":1,"featured_media":48756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[4232,848,943,908,1269],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48755"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48755"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48755\/revisions"}],"predecessor-version":[{"id":48757,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48755\/revisions\/48757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/48756"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}