{"id":48268,"date":"2022-06-25T10:18:04","date_gmt":"2022-06-25T07:18:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=48268"},"modified":"2022-06-25T10:18:04","modified_gmt":"2022-06-25T07:18:04","slug":"tiktok-2022de-yemek-siparis-hizmeti-vermeye-baslayacak","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=48268","title":{"rendered":"TikTok, 2022&#8217;de Yemek Sipari\u015f Hizmeti Vermeye Ba\u015flayacak"},"content":{"rendered":"<p><strong>TikTok<\/strong>, d\u00fcnyan\u0131n en tan\u0131nan toplumsal medya platformlar\u0131 ortas\u0131nda yer al\u0131yor. Bu \u2018k\u0131sa video\u2019 uygulamas\u0131 bir\u00e7ok farkl\u0131 \u00e7e\u015fitteki g\u00f6r\u00fcnt\u00fcn\u00fcn tan\u0131nan olmas\u0131n\u0131, t\u00fcm d\u00fcnyada tan\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor. <strong>Yemek videolar\u0131<\/strong> da bunlar\u0131n ortas\u0131nda yer al\u0131yor ve global \u00e7apta tan\u0131nan oluyor. Art\u0131k de dev platform, buna y\u00f6nelik bir ad\u0131m atarak yemek sipari\u015f hizmeti vermeye ba\u015flayaca\u011f\u0131n\u0131 duyurdu.  <\/p>\n<p>Gelen haberlere nazaran \u00c7in merkezli TikTok, tan\u0131nan yemek g\u00f6r\u00fcnt\u00fclerini insanlar\u0131n nitekim sat\u0131n alabilece\u011fi bir hizmete d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rlan\u0131yor. Yap\u0131lan a\u00e7\u0131klamalara nazaran tan\u0131nan platform, <strong>Virtual Dining Concepts<\/strong> ve <strong>Grubhub <\/strong>isimli \u015firketlerle i\u015ftirak kurarak <strong>evlere yemek sipari\u015f hizmeti<\/strong> vermeye ba\u015flayacak.<\/p>\n<p><b>\u2018TikTok Kitchen\u2019<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/39\/fadce24c7197a2f1b1aa11c055cbc372ceac86e7.jpeg\"\/><\/p>\n<p>Bloomberg taraf\u0131ndan yap\u0131lan haberlere nazaran bu te\u015febb\u00fcs\u00fcn ismi \u2018<strong>TikTok Kitchen<\/strong>\u2019 olacak ve \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in ABD geneline sadece konuta teslimat yapan restoranlar a\u00e7\u0131lacak. Bu restoranlardaki men\u00fcler de tan\u0131nan TikTok g\u00f6r\u00fcnt\u00fclerinden esinlenilecek ve Grubhub isimli yemek sipari\u015fi verme uygulamas\u0131 \u00fczerinden meskenlere teslim edilecek. Buna ek olarak gelen a\u00e7\u0131klamalar ortas\u0131nda TikTok\u2019un 2022 sonuna kadar <strong>300<\/strong> farkl\u0131 lokasyonda <strong>1000\u2019den fazla<\/strong> restoran a\u00e7aca\u011f\u0131 da yer ald\u0131.<\/p>\n<p>A\u00e7\u0131klamalara nazaran restoranlara gelecek olan birinci men\u00fclerde; feta peynirli f\u0131r\u0131nlanm\u0131\u015f makarna, kaburga m\u0131s\u0131r, hamburgerler ve cips makarna \u00fczere viral olmu\u015f TikTok yemekleri yer alacak. Bunun yan\u0131 s\u0131ra TikTok, TechCrunch\u2019a yapt\u0131\u011f\u0131 bir a\u00e7\u0131klamada i\u00e7erik \u00fcreticilerinin de men\u00fclerden elde edilen hisse alaca\u011f\u0131n\u0131 ve payda\u015fl\u0131k boyunca \u00f6ne \u00e7\u0131kar\u0131laca\u011f\u0131n\u0131 s\u00f6z etti:<\/p>\n<p>\u201c<em>TikTok Kitchen\u2019dan elde edilen gelir, hem men\u00fclere ilham veren i\u00e7erik \u00fcreticilerine yard\u0131mc\u0131 olacak. Bu te\u015febb\u00fcs\u00fcm\u00fcz \u00f6b\u00fcr i\u00e7erik \u00fcreticilerine de yarat\u0131c\u0131 olma konusunda <strong>ilham vererek<\/strong> onlar\u0131 yeni \u015feyler \u00fcretme konusunda te\u015fvik edecek.\u201d<\/em><\/p>\n<p><b>Giri\u015fim hakk\u0131nda \u015fimdi fazla ayr\u0131nt\u0131 yok<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/39\/91f544e51e610922b6adf94bd190188bf66b766c.jpeg\"\/><\/p>\n<p>Ayr\u0131ca \u015firketin bu hareketinin hedefinin restoran i\u015fine girmek olmad\u0131\u011f\u0131n\u0131, daha \u00e7ok TikTok yemek g\u00f6r\u00fcnt\u00fclerini hayranlara ula\u015ft\u0131rmak i\u00e7in bir kampanya oldu\u011funu belirtmekte yarar var. Yani \u015firket, bu te\u015febb\u00fcs\u00fc uzun vadeli bir i\u015f modelinden \u00e7ok platform i\u00e7in bir <strong>pazarlama giri\u015fimi<\/strong> olarak g\u00f6r\u00fcyor. Son olarak \u015firket bu te\u015febb\u00fcs\u00fcn ne kadar s\u00fcrece\u011fi, sipari\u015f s\u00fcrecinin nas\u0131l i\u015fleyece\u011fi ve men\u00fclerin neye nazaran se\u00e7ilece\u011fi ile ilgili ise rastgele bir ayr\u0131nt\u0131 payla\u015fmad\u0131.<\/p>\n<p>TikTok\u2019un i\u015ftirak kurdu\u011fu Virtual Dinings Concepts isimli \u015firketten de bahsetmemiz gerek. Bu \u015firket daha evvel de \u2018<strong>yaln\u0131zca konuta teslimat<\/strong>\u2019 yapan restoranlar i\u00e7in, \u00fcnl\u00fc YouTuber MrBeast, rap sanatkar\u0131 Tyga, m\u00fczik\u00e7i Mariah Carey \u00fczere b\u00fcy\u00fck isimlerle i\u015fbirli\u011fi yapm\u0131\u015ft\u0131. Yani bu \u015firketin dijital ortamlar\u0131 ger\u00e7ek hayata ta\u015f\u0131yarak s\u0131rf meskene teslimat yapan restoranlara d\u00f6n\u00fc\u015ft\u00fcrmede rol\u00fcn\u00fcn b\u00fcy\u00fck oldu\u011funu s\u00f6ylemek gerek. TikTok\u2019un da bu durumdan yararlanmak istedi\u011fi ve kendi platformunda yer alan tan\u0131nan tan\u0131mlar\u0131 ger\u00e7ek hayata ta\u015f\u0131may\u0131 ama\u00e7lad\u0131\u011f\u0131 yapt\u0131\u011f\u0131 yeni te\u015febb\u00fcs ile g\u00f6r\u00fclebiliyor.<\/p>\n<div>  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, d\u00fcnyan\u0131n en tan\u0131nan toplumsal medya platformlar\u0131 ortas\u0131nda yer al\u0131yor. Bu \u2018k\u0131sa video\u2019 uygulamas\u0131 bir\u00e7ok farkl\u0131 \u00e7e\u015fitteki g\u00f6r\u00fcnt\u00fcn\u00fcn &#8230;<\/p>\n","protected":false},"author":1,"featured_media":48269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[4232,2533,946,913,153],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48268"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48268"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48268\/revisions"}],"predecessor-version":[{"id":48270,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48268\/revisions\/48270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/48269"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}