{"id":48259,"date":"2022-06-25T09:54:04","date_gmt":"2022-06-25T06:54:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=48259"},"modified":"2022-06-25T09:54:04","modified_gmt":"2022-06-25T06:54:04","slug":"arastirmacilar-tiktokun-algoritmasini-inceledi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=48259","title":{"rendered":"Ara\u015ft\u0131rmac\u0131lar TikTok’un Algoritmas\u0131n\u0131 \u0130nceledi"},"content":{"rendered":"

Tiktok\u2019unhangi i\u00e7eri\u011fin g\u00f6r\u00fcnt\u00fclenece\u011fini <\/strong>belirleme algoritmalar\u0131 hakk\u0131nda \u00e7e\u015fitli tart\u0131\u015fmalar ortaya \u00e7\u0131k\u0131yor. Bu tart\u0131\u015fmalardan biri de ge\u00e7ti\u011fimiz g\u00fcnlerde New York Times’ta yay\u0131nlanan TikTok Zihninizi Nas\u0131l Okur? <\/em>ba\u015fl\u0131kl\u0131 haber ile g\u00fcndeme geldi.<\/p>\n

Haberde \u00e7e\u015fitli m\u00fcnasebetlerde TikTok’un g\u00f6r\u00fcnt\u00fcleri \u00f6ne \u00e7\u0131karma \u00f6zelliklerinin bir zihin okuma<\/strong> sonucunda geli\u015fti\u011fi \u00f6ne s\u00fcr\u00fcl\u00fcyordu. Fakat TikTok ve \u00f6b\u00fcr toplumsal medya uygulamalar\u0131, kullan\u0131c\u0131lar\u0131n\u0131n zihinlerinde <\/strong>ne oldu\u011fundan \u00e7ok uygulama i\u00e7inde neler yapt\u0131\u011f\u0131na <\/strong>odaklan\u0131r. TikTok’ta kullan\u0131c\u0131lar \u00e7e\u015fitli k\u0131sa bi\u00e7imli g\u00f6r\u00fcnt\u00fcler y\u00fckleyebilir ve g\u00f6r\u00fcnt\u00fcleyebilirler. Kullan\u0131c\u0131lar g\u00f6r\u00fcnt\u00fc g\u00f6nderip g\u00f6r\u00fcnt\u00fcleri t\u00fckettik\u00e7e, onlara daha fazla benzer g\u00f6r\u00fcnt\u00fcler <\/strong>sunulur.<\/p>\n

“TikTok zihin okumuyor, zihniyet yarat\u0131yor”<\/b><\/p>\n

<\/p>\n

Bu sene Boston \u00dcniversitesi, Binghamton \u00dcniversitesi ve Londra \u00dcniversitesi’ndeki ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan TikTok’un algoritmas\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131<\/strong> \u00fczerine bir \u00e7al\u0131\u015fma yap\u0131ld\u0131. \u00c7al\u0131\u015fmada k\u0131sa bir g\u00f6r\u00fcnt\u00fcn\u00fcn viral hale gelmesine sebep olan etkenleri anlamak i\u00e7in 400 TikTok videosu<\/strong> incelendi. \u0130ncelemede g\u00f6r\u00fcnt\u00fc sahibinin tan\u0131nan olup olmad\u0131\u011f\u0131, g\u00f6r\u00fcnt\u00fc bi\u00e7imi \u00fczere bir g\u00f6r\u00fcnt\u00fcn\u00fcn kullan\u0131c\u0131lar taraf\u0131ndan be\u011fenilmesine sebep olabilecek 10 fakt\u00f6r<\/strong> yer al\u0131yordu. <\/p>\n

\u00c7al\u0131\u015fman\u0131n sonucunda viral olan ve viral olmayan g\u00f6r\u00fcnt\u00fcler ortas\u0131nda en k\u0131ymetli \u00f6zellikler<\/strong> belirlendi. Bir g\u00f6r\u00fcnt\u00fcn\u00fcn viral olmas\u0131nda en k\u0131ymetli fakt\u00f6r, g\u00f6r\u00fcnt\u00fc yarat\u0131c\u0131s\u0131n\u0131n pop\u00fclerli\u011fiydi<\/strong>. \u0130kinci en b\u00fcy\u00fck b\u00fcy\u00fck fakt\u00f6rde videonun yak\u0131n \u00e7ekimleri<\/strong> i\u00e7erip i\u00e7ermemesi oldu. 2019 y\u0131l\u0131nda \u00c7in’deki Guilin Elektronik Teknolojisi \u00dcniversitesi ve Norve\u00e7’teki Oslo \u00dcniversitesi’ndeki ara\u015ft\u0131rmac\u0131lar da TikTok g\u00f6r\u00fcnt\u00fclerinin izlenme ve be\u011feni say\u0131lar\u0131n\u0131 inceleyerek tan\u0131nan olan g\u00f6r\u00fcnt\u00fclerinde kullan\u0131c\u0131lar taraf\u0131ndan “be\u011fenilen” <\/strong>\u015feyler oldu\u011fu kan\u0131tlam\u0131\u015ft\u0131. <\/p>\n

Ara\u015ft\u0131rmac\u0131lar sonu\u00e7 olarak TikTok yahut rastgele bir toplumsal medya platformunda kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eken g\u00f6r\u00fcnt\u00fclerin g\u00f6sterilip g\u00f6sterilmemesinin bir zihin okumas\u0131 de\u011fil, bir m\u00fchendislik \u00f6rne\u011fi <\/strong>oldu\u011funu vurgulad\u0131. Be\u015ferler toplumsal medyada \u00e7ok fazla vakit harcasalar da asl\u0131nda toplumsal medyada bulunamazlar. Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eken g\u00f6r\u00fcnt\u00fclerin arka arda gelmesinde en k\u0131ymetli etken izlenme ve be\u011feni<\/strong> oranlar\u0131na nazaran geli\u015fen bir yaz\u0131l\u0131m sisteminin <\/strong>var olmas\u0131d\u0131r. Algoritma, insan zihninden ba\u011f\u0131ms\u0131z<\/strong> i\u015fler.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Tiktok\u2019unhangi i\u00e7eri\u011fin g\u00f6r\u00fcnt\u00fclenece\u011fini belirleme algoritmalar\u0131 hakk\u0131nda \u00e7e\u015fitli tart\u0131\u015fmalar ortaya \u00e7\u0131k\u0131yor. Bu tart\u0131\u015fmalardan biri de …<\/p>\n","protected":false},"author":1,"featured_media":48260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[853],"tags":[1063,1195,913,3887,6174],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48259"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48259"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48259\/revisions"}],"predecessor-version":[{"id":48261,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/48259\/revisions\/48261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/48260"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}