{"id":47374,"date":"2022-06-23T17:06:04","date_gmt":"2022-06-23T14:06:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=47374"},"modified":"2022-06-23T17:06:04","modified_gmt":"2022-06-23T14:06:04","slug":"teknolojik-eser-tanitamayan-influencera-gelen-reaksiyonlar","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=47374","title":{"rendered":"Teknolojik Eser ‘Tan\u0131tamayan’ Influencera Gelen Reaksiyonlar"},"content":{"rendered":"

Yeni bir teknolojik eser \u00e7\u0131kt\u0131\u011f\u0131 vakit, al\u0131p almamak ortas\u0131nda kald\u0131\u011f\u0131m\u0131zda \u00e7o\u011fumuz o eseri eksisiyle art\u0131s\u0131yla derinlemesine inceleyen<\/strong> bireylere ba\u015fvururuz. B\u00f6ylece de eserin isteklerimizi kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131, verilen paray\u0131 hak edip etmedi\u011fi ve muhta\u00e7l\u0131\u011f\u0131m\u0131z olan \u015feyin o olup olmad\u0131\u011f\u0131 hakk\u0131nda kabaca bir fikir edinmi\u015f<\/strong> oluruz. <\/p>\n

Ancak toplumsal medya g\u00fcn\u00fcm\u00fczde o denli de\u011fi\u015fik bir ortama evrildi ki; art\u0131k teknolojiye yahut tan\u0131tt\u0131\u011f\u0131 esere dair en ufak bir fikri ve bilgisi dahi olmayan<\/strong> \u015fah\u0131slar, sadece daha geni\u015f bir kitleye hitap etti\u011fi i\u00e7in a\u015fik\u00e2r bir para kar\u015f\u0131l\u0131\u011f\u0131nda rastgele bir eserin reklam\u0131n\u0131 yapabilir oldu. H\u00e2l bu t\u00fcrl\u00fc olunca biz de bol bol garip sahneye maruz kal\u0131r olduk.<\/p>\n

Peki hata eseri tan\u0131tanda m\u0131 yoksa tan\u0131tt\u0131randa m\u0131?<\/b><\/p>\n

Hepiniz hak verirsiniz ki toplumsal medya, \u2018influencer\u2019<\/strong> (etkileyen\/ilham veren ki\u015fi) olarak isimlendirilen ve yapt\u0131klar\u0131 payla\u015f\u0131mlarla takip\u00e7ilerini etkileyerek onlara fikir veren \u00e7ok takip\u00e7ili \u015fah\u0131slar taraf\u0131ndan y\u00f6netiliyor art\u0131k. Oyun oynayan\u0131ndan makyaj yapan\u0131na \u00e7ok \u00e7e\u015fitli alanlarda<\/strong> i\u00e7erik \u00fcreten influencerlar, hitap ettikleri kitlenin boyutu sebebiyle de do\u011fal olarak kusursuz birer \u2019reklam\u2019<\/strong> kayna\u011f\u0131 olabiliyor. Eserlerini tan\u0131tmak isteyen \u015firketler, bu \u015fah\u0131slarla anla\u015farak kolay yoldan eserlerini geni\u015f \u00e7apta tan\u0131tabiliyor.<\/p>\n

\u00dcr\u00fcn\u00fc tan\u0131tan ki\u015fi, ne hakk\u0131nda konu\u015ftu\u011funu bildi\u011finde bu hayli da faydal\u0131<\/strong> bir yakla\u015f\u0131m; lakin \u015fayet kelam konusu durum ki\u015finin ne hakk\u0131nda konu\u015ftu\u011funu bilmedi\u011fi bir durumsa sonu\u00e7 hayli i\u00e7ler ac\u0131s\u0131 olabiliyor. Burada as\u0131l kabahat asl\u0131nda, paras\u0131n\u0131 ald\u0131ktan sonra i\u015fine bakan influencerlarda da de\u011fil; burada c\u00fcr\u00fcm k\u00fclliyen daha fazla be\u015fere reklam\u0131n\u0131 yapabilmek ismine yetersiz bireylerin eserini tan\u0131tmas\u0131na m\u00fcsaade veren \u015firketlerde. T\u0131pk\u0131 bug\u00fcn bir influencer\u0131n, bir diz\u00fcst\u00fc bilgisayar\u0131 kelamda \u2018tan\u0131tt\u0131\u011f\u0131\u2019<\/strong> bu g\u00f6r\u00fcnt\u00fcde oldu\u011fu \u00fczere: <\/p>\n

\u00dcr\u00fcn\u00fc, \u00f6b\u00fcr diz\u00fcst\u00fc bilgisayarlardan farkl\u0131 k\u0131lan hi\u00e7bir \u00f6zelli\u011finin bahsedilmedi\u011fi ve kullan\u0131lan tek \u00f6l\u00e7\u00fc \u00fcnitesinin de \u201cbayaa\u201d<\/strong> oldu\u011fu bu g\u00f6r\u00fcnt\u00fcye toplumsal medyadan gelen reaksiyonlar de gecikmedi do\u011fal. \u0130\u015fte g\u00f6r\u00fcnt\u00fcye gelen birtak\u0131m yans\u0131lar: <\/p>\n

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Yeni bir teknolojik eser \u00e7\u0131kt\u0131\u011f\u0131 vakit, al\u0131p almamak ortas\u0131nda kald\u0131\u011f\u0131m\u0131zda \u00e7o\u011fumuz o eseri eksisiyle art\u0131s\u0131yla derinlemesine inceleyen bireylere …<\/p>\n","protected":false},"author":1,"featured_media":47375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1688,5997,1249],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/47374"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47374"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/47374\/revisions"}],"predecessor-version":[{"id":47376,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/47374\/revisions\/47376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/47375"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}