{"id":46894,"date":"2022-06-22T19:54:03","date_gmt":"2022-06-22T16:54:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=46894"},"modified":"2022-06-22T19:54:03","modified_gmt":"2022-06-22T16:54:03","slug":"instagram-ne-yapmak-nereye-varmak-istemektedir","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=46894","title":{"rendered":"Instagram, Ne Yapmak Nereye Varmak \u0130stemektedir?"},"content":{"rendered":"<p>Yolculu\u011funa bir foto\u011fraf payla\u015f\u0131m uygulamas\u0131 olarak ba\u015flayan Instagram, art\u0131k <strong>bamba\u015fka bir platform<\/strong>. 3 y\u0131l evvel de\u011fi\u015fen aray\u00fcz tasar\u0131m\u0131, Snapchat\u2019ten al\u0131nan K\u0131ssalar, YouTube\u2019a rakip olma maksad\u0131yla getirilen IGTV ve son olarak TikTok\u2019un format\u0131n\u0131 benimseyen Reels \u00f6zellikleri ile d\u00f6n\u00fc\u015f\u00fcm tamamland\u0131. Lakin k\u0131ymetli bir sorun var: <strong>K\u0131s\u0131tlamalar<\/strong> herkesi \u00f6nemli bi\u00e7imde etkilemeye ba\u015flad\u0131.<\/p>\n<p>Instagram, T\u00fcrkiye\u2019de bilhassa Eyl\u00fcl ay\u0131n\u0131n ortas\u0131ndan bu yana g\u00f6zlemlenen \u00f6nemli bir de\u011fi\u015fim i\u00e7erisinde. Facebook\u2019un platforma dair belirledi\u011fi topluluk kurallar\u0131, toplumsal medyay\u0131 insanlar\u0131n g\u00f6z\u00fcnde cazip k\u0131lan <strong>\u201c\u00f6zg\u00fcrl\u00fck\u201d<\/strong> beklentisini bo\u015fa \u00e7\u0131kartmaya ba\u015flad\u0131. Asl\u0131nda sorun kurallar\u0131n varl\u0131\u011f\u0131nda de\u011fil, yapt\u0131r\u0131mlarda.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/32\/21520fea2135dfaa352bcc0eb26e545621084ea9.jpeg\"\/><\/p>\n<p><b>Instagram\u2019a neler oluyor? \u015e\u00f6yle k\u0131saca \u00f6zetleyelim;<\/b><\/p>\n<ul>\n<li>Reels d\u0131\u015f\u0131ndaki standart g\u00f6nderi ve K\u0131ssa (Story) payla\u015f\u0131mlar\u0131 art\u0131k daha az ki\u015fi taraf\u0131ndan g\u00f6r\u00fcl\u00fcyor<\/li>\n<li>Markalara, yay\u0131nc\u0131 kurumlara ili\u015fkin sayfalar\u0131n payla\u015f\u0131mlar\u0131 kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131km\u0131yor, \u00e7\u0131ksa da \u00f6yk\u00fc s\u0131ralamas\u0131nda en sona hakikat kayd\u0131r\u0131l\u0131yor.<\/li>\n<li>Topluluk kurallar\u0131na uymad\u0131\u011f\u0131 tespit edilen payla\u015f\u0131mlar\u0131n akabinde, uyar\u0131lan sayfalar\u0131n daha sonra yapt\u0131\u011f\u0131 t\u00fcm payla\u015f\u0131mlar k\u0131s\u0131tlan\u0131yor.<\/li>\n<li>\u00d6zelikle T\u00fcrk\u00e7e lisan\u0131nda ger\u00e7ek manada zarars\u0131z olan bir i\u00e7erik, alaks\u0131z bir bi\u00e7imde ihtar alabiliyor.<\/li>\n<li>Bunun temel sebebi ise algoritmalar\u0131n \u0130ngilizce tabanl\u0131 geli\u015ftirilmesi. <\/li>\n<li>\u0130\u00e7erik \u00fcreticileri TikTok format\u0131nda i\u00e7erikler \u00fcretmek i\u00e7in te\u015fvik ediliyor. Buna kar\u015f\u0131l\u0131k \u00f6b\u00fcr formatlar\u0131n eri\u015fimi d\u00fc\u015f\u00fcr\u00fcl\u00fcyor.<\/li>\n<\/ul>\n<p>Konuya dair Halil \u0130brahim G\u00f6ker ve Farukken\u2019e ula\u015f\u0131p g\u00f6r\u00fc\u015flerini ald\u0131k. Bir devrin trendi Vine\u2019da \u00fcn kazan\u0131p yoluna hem YouTube hem de Instagram\u2019da devam eden Halil, Instagram\u2019\u0131 <strong>global bir RT\u00dcK\u2019e<\/strong> benzetirken; mizahi payla\u015f\u0131mlar\u0131 ile tan\u0131d\u0131\u011f\u0131m\u0131z ve T\u00fcrkiye&#8217;nin en tan\u0131nan birka\u00e7 toplumsal medya hesab\u0131n\u0131 y\u00f6neten Farukken bu durumun lokal, yani Avrupa, ABD \u00fczere b\u00f6lgelerde farkl\u0131 oldu\u011funu s\u00f6yl\u00fcyor. <\/p>\n<p><b>Ske\u00e7leriyle tan\u0131d\u0131\u011f\u0131m\u0131z Halil \u0130brahim G\u00f6ker, sorunu yaz aylar\u0131ndan bu yana ya\u015fand\u0131\u011f\u0131n\u0131, taban\u0131nda da Reels algoritmas\u0131 oldu\u011funu belirtti:<\/b><\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p>&#8220;Sorunu yaz aylar\u0131ndan bu yana ya\u015f\u0131yorum. Instagram, Reels\u2019in \u00e7\u0131kaca\u011f\u0131n\u0131 haber vermek i\u00e7in bizimle evvelden g\u00f6r\u00fc\u015fm\u00fc\u015ft\u00fc. Sonras\u0131nda da bize an\u0131nda ula\u015fabilece\u011fimiz dan\u0131\u015fmanlar atad\u0131. Buraya kadar her \u015fey ho\u015f lakin Instagram algoritmas\u0131 Reels\u2019e odakland\u0131\u011f\u0131 i\u00e7in bizi de <strong>Reels \u00e7ekmeye zorluyor<\/strong>.&#8221;<\/p>\n<p>&#8220;Normal ak\u0131\u015fta post yahut Story\u2019leri <strong>ciddi manada k\u0131s\u0131tl\u0131yor<\/strong>. Reelsler izleniyor, evet ancak seni takip etmeyen be\u015ferler taraf\u0131ndan izleniyor, yani etkile\u015fim vermeyen kullan\u0131c\u0131lar g\u00f6r\u00fcyor. Yani Instagram bize Reels algoritmas\u0131 yoluyla ya Reels \u00e7ek ya da buralardan git diyor.&#8221;<\/p>\n<p><b>Instagram&#8217;da @i\u00e7kiliydibilmemne, @anlams\u0131z foto\u011fraflar, @commentselalesi sayfalar\u0131n\u0131 y\u00f6neten Farukken bahse \u015f\u00f6yle a\u00e7\u0131kl\u0131k getirdi:<\/b><\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p>&#8220;Bunun bir sorun oldu\u011funu fark etmemiz birinci evvel Instagram\u2019\u0131n <strong>\u201cshadow ban\u201d<\/strong> dedi\u011fimiz, payla\u015ft\u0131\u011f\u0131n\u0131z postlar\u0131n yaln\u0131zca sizi takip eden takip\u00e7ileriniz taraf\u0131ndan g\u00f6r\u00fcld\u00fc\u011f\u00fc, hi\u00e7bir bi\u00e7imde ke\u015ffet ve hashtag aramalar\u0131nda \u00e7\u0131karmayan bir yapt\u0131r\u0131mla fark ettik.&#8221;<\/p>\n<p>&#8220;Y\u00f6netti\u011fim sayfalarda topluluk kurallar\u0131 y\u00fcz\u00fcnden kald\u0131r\u0131lan bir payla\u015f\u0131m\u0131n akabinde \u00e7abucak \u201cshadow ban\u201d yedik mi diye denetim edip emin oluyordum. Genel olarak instagram bu yapt\u0131r\u0131m\u0131 uyguluyor. <strong>Eri\u015fimi ve etkile\u015fimi \u00f6nemli derecede kesiyor<\/strong>.&#8221;<\/p>\n<p><b>\u201cInstagram mevzu hakk\u0131nda hi\u00e7bir halde bilgilendirme yapm\u0131yor\u201d diyen Farukken, muhatap bulamad\u0131klar\u0131n\u0131 tabir etti:<\/b><\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p>Hi\u00e7bir bi\u00e7imde bir bilgilendirme yap\u0131lm\u0131yor, post at\u0131ld\u0131ktan birka\u00e7 dakika sonra yahut birka\u00e7 g\u00fcn sonra topluluk kurallar\u0131 y\u00fcz\u00fcnden kald\u0131r\u0131lan bildirimi al\u0131yorsunuz. \u00dcz\u00fcc\u00fc olan k\u0131s\u0131m bu yapt\u0131r\u0131mdan sonra <strong>muhatap bulam\u0131yorsunuz<\/strong>. \u0130ngilizce mail vs. ile s\u0131k\u0131nt\u0131n\u0131z\u0131 Facebook\u2019ta \u00e7al\u0131\u015fan adamlara anlatmaya \u00e7al\u0131\u015f\u0131yorsunuz.<\/p>\n<p><b>Halil, fenomenler i\u00e7in atanan Instagram sorumlusunun durumu &#8220;\u00fcst\u00fc kapal\u0131 bir \u015fekilde&#8221; s\u00f6z edildi\u011fini belirtiyor:<\/b><\/p>\n<p><div><iframe src=\"https:\/\/www.youtube.com\/embed\/CUsLl8yIyWg?showinfo=0&#038;wmode=transparent\"><\/iframe><\/div>\n<\/p>\n<p>Bilgilendirmeyi atad\u0131\u011f\u0131 dan\u0131\u015fmanlar arac\u0131l\u0131\u011f\u0131yla duyurdu lakin \u201c<strong>eri\u015fimi k\u0131s\u0131tlayaca\u011f\u0131z<\/strong>\u201d formunda de\u011fil, Reels \u00e7ekmeye y\u00f6nelik te\u015fvik ile yapt\u0131. K\u0131saca \u201cReels \u00e7ekin, izleneceksiniz\u201d dedi, izletti de\u2026 Lakin postlar maalesef <strong>d\u00fc\u015f\u00fck etkile\u015fim<\/strong> al\u0131yor.<\/p>\n<p><b>Farukken\u2019e nazaran sorunun temeli topluluk kurallar\u0131na ait yapt\u0131r\u0131mlar\u0131n \u00e7ok sert olmas\u0131, hatta bu y\u00fczden kendi sistemlerini geli\u015ftirmi\u015fler:<\/b><\/p>\n<p>Farukken: Y\u00f6netti\u011fim sayfalar\u0131n y\u0131llard\u0131r ald\u0131\u011f\u0131 etkile\u015fim ve eri\u015fim say\u0131s\u0131n\u0131 \u00e7ok d\u00fczg\u00fcn bildi\u011fim i\u00e7in bir anormallik oldu\u011funda \u00e7abucak anlayabiliyorum, \u00fcstte bahsetti\u011fim \u201cshadow ban\u201d durumu ya\u015fand\u0131\u011f\u0131nda bu bariz bir halde belirli oluyor. Bunun d\u0131\u015f\u0131nda tekrar Instagram\u0131n <strong>baz\u0131 s\u00f6zler, imajlar, i\u00e7erikler<\/strong> y\u00fcz\u00fcnden de eri\u015fimi kesti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n<p>Sorunlar periyot d\u00f6nem d\u00fczeliyor ancak bu \u00e7ok fazla kal\u0131c\u0131 olmuyor maalesef. Benim y\u00f6netti\u011fim sayfalar g\u00fcnl\u00fck olarak en az 5 yahut 6 post payla\u015fan profiller oldu\u011fu i\u00e7in daima olarak bir topluluk kurallar\u0131na tak\u0131lma durumu olabiliyor. O kadar \u00e7ok <strong>topluluk kurallar\u0131 ile terbiye edildik ki <\/strong>art\u0131k kendi i\u00e7imizde bir filtre olu\u015fturup o filtreden ge\u00e7erse payla\u015fal\u0131m diyoruz.<\/p>\n<p><b>Halil\u2019den Instagram dahil t\u00fcm toplumsal medya platformlar\u0131na \u201cglobal bir RT\u00dcK\u201d benzetmesi:<\/b><\/p>\n<p>Daha evvel bahis hakk\u0131nda kendi hesab\u0131nda da emsal bir a\u00e7\u0131klamada bulunan Halil, daha fazla ayr\u0131nt\u0131 istedi\u011fimizde \u201cA\u00e7\u0131k\u00e7as\u0131 Instagram de\u011fil, t\u00fcm toplumsal medya platformlar\u0131 bu formda olmaya ba\u015flad\u0131. Muhakkak topluluk kurallar\u0131 ola\u011fan olmal\u0131, mesela a\u011f\u0131r cinsellik i\u00e7eren i\u00e7erikler platformda yer almamal\u0131\u201d dedi ve \u015f\u00f6yle devam etti:<\/p>\n<p>K\u00fcf\u00fcr de olmamal\u0131. \u00dczerimde Vine vaktinden kalan bir alg\u0131 var \u2018Halil k\u00fcf\u00fcr ediyor\u2019 formunda, lakin ben son 3-4 y\u0131ld\u0131r i\u00e7eriklerde k\u00fcf\u00fcr etmiyorum, ima ediyor olabilirim lakin k\u00fcf\u00fcr yok. Bu biraz Recep \u0130vedik tesiri \u00fczere geliyor bana. O da k\u00fcf\u00fcr etmez lakin son derece kabad\u0131r, be\u015ferler bunu \u2018k\u00fcf\u00fcr\u2019 olarak alg\u0131l\u0131yor. Halbuki k\u00fcf\u00fcr olsa sinema serisi \u2018genel izleyiciye uygun\u2019 halde vizyona girmez.<\/p>\n<p>Heee lakin i\u00e7eriklerde k\u00fcf\u00fcr de olabilir, eden de var. Fakat bu durumu i\u00e7erik \u00fcretene yans\u0131tmak ger\u00e7ek de\u011fil. \u0130zleyici istemedi\u011fi bir \u015feyi izlemem ve takip etmeme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahip. \u0130\u00e7eri\u011fi \u00fcreteni k\u0131s\u0131tlamak hakikat gelmiyor bana. Genel manada t\u00fcm platformlarda var bu kurallar.<\/p>\n<p><b>Farukken ise Instagram\u2019\u0131n k\u00fcresel de\u011fil b\u00f6lgesel k\u0131s\u0131tlamalar getirdi\u011fini s\u00f6yl\u00fcyor:<\/b><\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p>&#8220;Instagram k\u00fcresel bir RT\u00dcK de\u011fil bence, b\u00f6lgesel davran\u0131yor benim g\u00f6zlemledi\u011fim kadar\u0131yla. Avrupa\u2019da \u00f6teki, Amerika\u2019da di\u011fer, Ortado\u011fu&#8217;da farkl\u0131 topluluk kurallar\u0131 ve uygulamalar\u0131 var. \u00d6rneklemek gerekirse; yeniden bizim \u00fczere payla\u015f\u0131m yapan, \u00e7abucak hemen birebir i\u00e7eriklere sahip yabanc\u0131 bir sayfada \u00e7ok etkile\u015fim alm\u0131\u015f i\u00e7eri\u011fi; kendi lisan\u0131m\u0131zla ve kendi \u015fakam\u0131zla bizim sayfam\u0131zda payla\u015ft\u0131\u011f\u0131m\u0131zda topluluk kurallar\u0131na tak\u0131l\u0131yor kald\u0131r\u0131l\u0131yor. Bu \u00fczere durumlarda yaln\u0131zca \u201citiraz et\u201d diye bir d\u00fc\u011fme \u00e7\u0131k\u0131yor ona bas\u0131p Instagram\u2019\u0131n sizi anlamas\u0131n\u0131 bekliyorsunuz. Genelde haks\u0131z bulunuyorsunuz.<\/p>\n<p>Belirli bir topluluk gere\u011fince \u015fikayet ederse topluluk kurallar\u0131ndan kurtulma baht\u0131n\u0131z yok. Bu hususta Instagram\u2019\u0131n \u00fclkemizde biraz daha esnek davranmas\u0131n\u0131 bekliyoruz. B\u00fct\u00fcn i\u015fi art planda algoritmaya b\u0131rakt\u0131klar\u0131 i\u00e7in o da \u00f6n\u00fcne gelen \u015fikayetlerle de\u011ferlendirip toplulu\u011fu yap\u0131\u015ft\u0131r\u0131yor (yakarsa d\u00fcnyay\u0131 yapay zeka yakar zaten).&#8221;<\/p>\n<p>&#8220;Topluluk kurallar\u0131na tak\u0131lmak, payla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin direkt olarak kald\u0131r\u0131l\u0131p size kelam hakk\u0131 tan\u0131nmamas\u0131 yahut bunun i\u00e7in bir muhatap bulamaman\u0131z hesab\u0131n\u0131z\u0131 tehlike at\u0131yor ve kapanmas\u0131na sebep olabiliyor.&#8221;<\/p>\n<p><b>Sonu\u00e7: Toplumsal medya, art\u0131k yaln\u0131zca bir \u015fey s\u00f6ylerken &#8220;k\u0131smen&#8221; \u00f6zg\u00fcr kalabildi\u011finiz bir yere d\u00f6n\u00fc\u015ft\u00fc. T\u00fcketirken hi\u00e7 de \u00f6zg\u00fcr de\u011filsiniz!<\/b><\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<p>\u0130nsanlar\u0131n her \u015feyi s\u00f6yleyebilme, t\u00fcketebilme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahip oldu\u011fu toplumsal medya Instagram ile birlikte b\u00fcy\u00fck bir k\u0131r\u0131l\u0131m i\u00e7erisinde. Yeniliklerin odak noktas\u0131 art\u0131k kullan\u0131c\u0131lar\u0131n neyi t\u00fcketmek istedikleri, t\u00fcketirken zevk ald\u0131klar\u0131 \u00f6zellikler de\u011ferli de\u011fil. K\u0131ymetli olan \u015fey bu t\u00fcketimin platforma kaznad\u0131rd\u0131\u011f\u0131 gelir ve reklamlar, ne kadar \u00e7oksa gelir de o kadar \u00e7ok art\u0131yor. Standart g\u00f6nderi ya da g\u00fcndelik payla\u015f\u0131m olan K\u0131ssalar \u00fczerinden reklam almak g\u00fc\u00e7. Lakin kullan\u0131n\u0131n mental s\u0131hhatini d\u00fc\u015f\u00fcnmeyen 15 saniyelik k\u0131sa g\u00f6r\u00fcnt\u00fclerde reklam d\u00f6n\u00fc\u015f\u00fcmleri daha y\u00fcksek. <\/p>\n<p>Burada en k\u0131ymetli sorun; Halil ve Farukken&#8217;in de belirtti\u011fi \u00fczere kullan\u0131c\u0131y\u0131 argo, \u015fiddet, \u00e7ok cinsellikten korumak i\u00e7in d\u00fczenlenen topluluk kurallar\u0131n\u0131n, yeni formatlar\u0131 dayatmak i\u00e7in ara\u00e7 olarak kullan\u0131lmas\u0131. Yani etik tasalar, daha y\u00fcksek k\u00e2r elde etmek isteyen Instagram&#8217;\u0131n elindeki en uygar silaha d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Sonu\u00e7ta elimizde kalan \u015fey, her yerde t\u0131pk\u0131 \u015feyi g\u00f6rmemize neden olan trendler. <\/p>\n<p>\u0130\u00e7eri\u011fe sunduklar\u0131 katk\u0131lar i\u00e7in Farukken ve Halil \u0130brahim G\u00f6ker&#8217;e te\u015fekk\u00fcr ederiz.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yolculu\u011funa bir foto\u011fraf payla\u015f\u0131m uygulamas\u0131 olarak ba\u015flayan Instagram, art\u0131k bamba\u015fka bir platform. 3 y\u0131l evvel de\u011fi\u015fen aray\u00fcz tasar\u0131m\u0131 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":46895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[6507,848,605,4741,1943],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46894"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46894"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46894\/revisions"}],"predecessor-version":[{"id":46896,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46894\/revisions\/46896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/46895"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}