{"id":46537,"date":"2022-06-22T04:30:04","date_gmt":"2022-06-22T01:30:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=46537"},"modified":"2022-06-22T04:30:04","modified_gmt":"2022-06-22T01:30:04","slug":"hollanda-hukumetinin-cocuklar-icin-hazirladigi-yeni-calisma","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=46537","title":{"rendered":"Hollanda H\u00fck\u00fcmeti&#8217;nin \u00c7ocuklar \u0130\u00e7in Haz\u0131rlad\u0131\u011f\u0131 Yeni \u00c7al\u0131\u015fma"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde markalar, en yayg\u0131n ve tahminen de en g\u00fc\u00e7l\u00fc pazarlama formu olarak takip\u00e7i say\u0131s\u0131yla, pop\u00fclerli\u011fiyle toplumsal tesiri y\u00fcksek olan be\u015ferlerle <strong>i\u015f birli\u011fi <\/strong>y\u00f6ntemini tercih ediyor. Bu arac\u0131s\u0131z, patronsuz marka ile ki\u015finin muahedesiyle yap\u0131lan reklamlar da epeyce \u00f6nemli bir gelir sa\u011fl\u0131yor. \u00dclkemizde ve d\u00fcnyada da bir\u00e7ok insan <em>YouTube<\/em> ve <em>Instagram<\/em> ba\u015fta olmak \u00fczere toplumsal medya ara\u00e7lar\u0131yla <strong>&#8220;Influencerl\u0131k&#8221;<\/strong> yap\u0131yor. Lakin bu i\u00e7eriklerde yer alan \u00e7ocuklar\u0131n ferd\u00ee haklar\u0131n\u0131n<strong> g\u00f6z ard\u0131<\/strong> edildi\u011fine s\u0131k s\u0131k \u015fahit oluyoruz. <\/p>\n<p>Hollanda h\u00fck\u00fcmeti, \u00e7ocuklar\u0131 toplumsal medya platformalar\u0131nda eser tan\u0131t\u0131m\u0131 yapan &#8220;influencerlara&#8221; kar\u015f\u0131 korumak i\u00e7in yasal d\u00fczenlemeler yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Devlet Bakan\u0131 Dennis Wiersma, influencerlar\u0131n \u00e7ocuk s\u00f6mr\u00fcs\u00fcne katk\u0131s\u0131 hakk\u0131nda niyetlerini tabir etti.<\/p>\n<p><b>Hollanda H\u00fck\u00fcmeti&#8217;nin \u00e7ocuklar\u0131 muhafazaya y\u00f6nelik \u00e7al\u0131\u015fmas\u0131 duyuruldu<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/30\/1ad054504c4b56ca5731d614224f8368ef1fcb43.jpeg\"\/><\/p>\n<p>Hollanda toplumsal bahislerle sorumlu Devlet Bakan\u0131 Dennis Wiersma, ge\u00e7ti\u011fimiz g\u00fcnlerde kat\u0131ld\u0131\u011f\u0131 bir televizyon program\u0131nda internet tan\u0131t\u0131mlar\u0131ndaki<strong> \u00e7ocuk i\u015f\u00e7ili\u011fi<\/strong> ve <strong>\u00e7ocuk s\u00f6mr\u00fcs\u00fc<\/strong> hakk\u0131nda konu\u015ftu. Bakan Wiersma, \u00e7ocuklar\u0131n YouTube\u2019taki vloglarda ya da \u0130nstagram&#8217;da eser tan\u0131t\u0131m payla\u015f\u0131mlar\u0131nda bir <strong>meta<\/strong> haline getirildi\u011fini ve bunun b\u00e2t\u0131n bir \u00e7ocuk personelli\u011fi ve \u00e7ocuk s\u00f6mr\u00fcs\u00fc problemini ortaya \u00e7\u0131kartt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p>Hollanda\u2019da televizyon programlar\u0131nda ya da reklamlarda, <strong>13 ya\u015f\u0131ndan k\u00fc\u00e7\u00fck<\/strong> \u00e7ocuklar\u0131n ticari \u00e7\u0131kar sa\u011flanan bir pozisyonda yer alabilmesi i\u00e7in Toplumsal \u0130\u015fler ve \u00c7al\u0131\u015fma M\u00fcfetti\u015fli\u011fi (SZW)\u2019nden \u00f6zel m\u00fcsaade almak gerekiyor. Fakat toplumsal medya platformlar\u0131nda i\u00e7erik \u00fcreten ve bundan gelir elde eden aileler \u00e7ocuklar\u0131 i\u00e7in bu t\u00fcrl\u00fc bir m\u00fcsaade kelam konusu de\u011fil, \u00e7ocuklar aileleri i\u00e7in bir <strong>reklam gereci <\/strong>haline geliyor. Bakan Wiersma, payla\u015f\u0131mlar\u0131n resmi makamlardan m\u00fcsaadesiz s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fcne ve bu alandaki \u00e7ocuk personelli\u011fi ve \u00e7ocuk s\u00f6mr\u00fcs\u00fcn\u00fcn gizlendi\u011fine dikkat \u00e7ekiyor. <\/p>\n<p><b>Hem ailelere hem de markalara yapt\u0131r\u0131m uygulanacak<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/30\/b232a2a69186aa813f831f05f96190c14e617df4.jpeg\"\/><\/p>\n<p>Hollanda h\u00fck\u00fcmeti \u00e7ocuklar\u0131n ki\u015fisel haklar\u0131 ve s\u00f6m\u00fcr\u00fcden ziyan g\u00f6rmemeleri i\u00e7in haz\u0131rlanan <strong>yeni d\u00fczenlemeler <\/strong>yapacak. \u00c7al\u0131\u015fmalar\u0131n\u0131 ebeveynler, pedagoji uzmanlar\u0131 ve ba\u015fka ilgili kurum\/kurulu\u015flarla ba\u011flant\u0131 halinde s\u00fcrd\u00fcrecek.<\/p>\n<p>SZW M\u00fcfetti\u015fli\u011fi&#8217;nin haz\u0131rlad\u0131\u011f\u0131 d\u00fczenlemeyle, y\u0131lba\u015f\u0131ndan itibaren ulusal \u00e7apta bir <strong>ihbar ve yard\u0131m hatt\u0131<\/strong> kurulacak. Toplumsal medyada \u00e7ocuk s\u00f6m\u00fcr\u00fcs\u00fc ile ilgili \u015fikayetler bu \u00e7izgi sayesinde ilgili kurumlara bildirilecek. Uygunsuz bir durumun tespit edilmesiyle, hem \u00e7ocuklar\u0131 bir ara\u00e7 haline getiren influencerler hem de reklam veren \u015firketlere<strong> yapt\u0131r\u0131m <\/strong>uygulanacak.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde markalar, en yayg\u0131n ve tahminen de en g\u00fc\u00e7l\u00fc pazarlama formu olarak takip\u00e7i say\u0131s\u0131yla, pop\u00fclerli\u011fiyle toplumsal tesiri y\u00fcksek olan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":46538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[709,2965,908,1144],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46537"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46537"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46537\/revisions"}],"predecessor-version":[{"id":46539,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46537\/revisions\/46539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/46538"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}