{"id":46024,"date":"2022-06-21T06:12:05","date_gmt":"2022-06-21T03:12:05","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=46024"},"modified":"2022-06-21T06:12:05","modified_gmt":"2022-06-21T03:12:05","slug":"ali-atif-birin-elidor-reklami-paylasimlari-reaksiyon-topladi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=46024","title":{"rendered":"Ali At\u0131f Bir’in Elidor Reklam\u0131 Payla\u015f\u0131mlar\u0131 Reaksiyon Toplad\u0131"},"content":{"rendered":"

Elidor, ge\u00e7ti\u011fimiz g\u00fcn yeni reklam sinemas\u0131n\u0131 yay\u0131nlad\u0131. Bu sene ulusal voleybol ekibinde sergiledi\u011fi performans ile isminden \u00e7ok\u00e7a kelam ettiren Ebrar Karakurt’u reklam y\u00fcz\u00fc olarak se\u00e7en Elidor,<\/strong> A\u011fustos ay\u0131n\u0131n ortalar\u0131nda toplumsal medyada beslemeye ba\u015flad\u0131\u011f\u0131 reklam kampanyas\u0131n\u0131n d\u00fcn gelen g\u00f6r\u00fcnt\u00fcs\u00fcyle hedefledi\u011fi ilgiyi g\u00f6rd\u00fc, kampanya b\u00fcy\u00fck be\u011feni toplad\u0131.<\/p>\n

Elidor’un ‘Kendi Yolumuzda’ kampanyas\u0131n\u0131n bir mod\u00fcl\u00fc olarak ‘Dedim olabilir’ slogan\u0131 ile yay\u0131nlanan reklam sinemas\u0131, Twitter’da b\u00fcy\u00fck bir tart\u0131\u015fmaya mevzu oldu. \u0130leti\u015fim profes\u00f6r\u00fc ve reklamc\u0131 Ali At\u0131f Bir<\/strong>, evvel Instagram hesab\u0131nda, akabinde da Twitter hesab\u0131nda ‘‘Global marka Elidor e\u015fcinselli\u011fi mi savunuyor? Muhafazakar k\u0131ymetlere meydan m\u0131 okuyor?<\/strong> Elidoru y\u00f6neten bilkentli, tedli bayan marka y\u00f6neticileri CHP\u2019nin yapmaya korktu\u011fu \u015feyi mi yap\u0131yorlar?’<\/em>‘ bi\u00e7iminde bir soru sorarak reaksiyon toplayan bir tart\u0131\u015fma ba\u015flatt\u0131. Bir, payla\u015f\u0131m\u0131n\u0131n sonunda bu soruya YouTube kanal\u0131nda kar\u015f\u0131l\u0131k arayacaklar\u0131n\u0131 ve yar\u0131n\u0131 beklememizi eklemeyi de ihmal etmedi.<\/p>\n

\u00c7\u00fcnk\u00fc biliyorsunuz, k\u0131sa sa\u00e7l\u0131 bayanlar \u015fampuan kullanm\u0131yor:<\/b><\/p>\n

<\/p>\n

Bu payla\u015f\u0131m\u0131n\u0131n tesiri sonras\u0131 Bir, ”Bir \u015fampuan markas\u0131 20 oyuncu i\u00e7inde reklamda oynatmak \u00fczere en k\u0131sa sa\u00e7l\u0131y\u0131 ni\u00e7in se\u00e7er?<\/strong> @ElidorTurkiye Hangi emelle?<\/em>” bi\u00e7iminde bir soru y\u00f6neltti ve akabinde da \u015f\u0131klarda ‘Spora destek’, Bayan hareketine destek’, ‘\u00d6zg\u00fcr bireye destek’, LGBT hareketine destek’ olan bir \u00f6teki anket ba\u015flatt\u0131. <\/p>\n

Haftalar boyunca sergiledi\u011fi performansla g\u00fcndemden d\u00fc\u015fmeyen ulusal bir atletin reklam y\u00fcz\u00fc olmas\u0131n\u0131n ard\u0131nda b\u00fcy\u00fck bir gizem aramaya gerek var m\u0131, bu se\u00e7eneklerin hepsi yanl\u0131\u015fs\u0131z olamaz m\u0131, bunlar\u0131n rastgele birinin hakikat olmas\u0131 yanl\u0131\u015f m\u0131, ge\u00e7ti\u011fimiz haftalarda cinsel y\u00f6nelimine y\u00f6nelik lin\u00e7 te\u015febb\u00fcs\u00fcnde bulunulan bir bayan\u0131 yine bu hususta bir ‘tart\u0131\u015fma malzemesi’ haline getirmek<\/strong> kime ne kazand\u0131r\u0131r, k\u0131sa sa\u00e7l\u0131 bayanlar \u015fampuan kullanmaz m\u0131, markalar\u0131n bilhassa bayanlar \u00fczerinden uygulad\u0131\u011f\u0131 reklam siyaseti uzun m\u00fcddettir bu t\u0131p bir yakla\u015f\u0131m\u0131 i\u00e7erirken ya da en az\u0131ndan bunu denerken bunu yeni bir \u015fey \u00fczere ele almak ne kadar hakikat \u00fczere pek \u00e7ok ‘kar\u015f\u0131 soru’ y\u00f6neltebilece\u011fimiz bu g\u00fcndeme dair Twitter’da reaksiyon gecikmedi.<\/p>\n

Gelen yans\u0131lar ve yorumlar ortas\u0131ndan baz\u0131lar\u0131n\u0131 RT’leyerek bu hususta a\u015fik\u00e2r bir bak\u0131\u015f\u0131 \u00f6ne \u00e7\u0131karmaya \u00e7al\u0131\u015fan ve gelen reaksiyonlara verdi\u011fi kar\u015f\u0131l\u0131klarda ‘homofobik olmad\u0131\u011f\u0131n\u0131, reklama makus demedi\u011fini, bunun kendisi i\u00e7in bir PR olmad\u0131\u011f\u0131n\u0131’ belirten Bir, yaratt\u0131\u011f\u0131 tart\u0131\u015fman\u0131n bilhassa Twitter \u00fczere bir mecrada sadece ‘tart\u0131\u015fma’ olarak kalmayaca\u011f\u0131n\u0131 ve lin\u00e7 etmek i\u00e7in haz\u0131rda bekleyen b\u00fcy\u00fck bir kitlenin yine ‘e\u015fcinsellik’ \u00fczerinden Ebrar Karakurt’a reaksiyon g\u00f6sterebilece\u011fini atlam\u0131\u015f olmal\u0131.<\/p>\n

Twitter’da Bir’in sorular\u0131na gelen birtak\u0131m reaksiyonlar:<\/b><\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

Ali At\u0131f Bir’in gelen yans\u0131lara kimi yan\u0131tlar\u0131…<\/b><\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Elidor, ge\u00e7ti\u011fimiz g\u00fcn yeni reklam sinemas\u0131n\u0131 yay\u0131nlad\u0131. Bu sene ulusal voleybol ekibinde sergiledi\u011fi performans ile isminden \u00e7ok\u00e7a kelam ettiren …<\/p>\n","protected":false},"author":1,"featured_media":46025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[115,1180,1027,3683,1781],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46024"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46024"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46024\/revisions"}],"predecessor-version":[{"id":46026,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/46024\/revisions\/46026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/46025"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}