{"id":4585,"date":"2022-04-01T14:12:04","date_gmt":"2022-04-01T11:12:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=4585"},"modified":"2022-04-01T14:12:04","modified_gmt":"2022-04-01T11:12:04","slug":"firefox-reklamcilarin-kullanicilari-izlemesini-engelleyecek","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=4585","title":{"rendered":"Firefox, Reklamc\u0131lar\u0131n Kullan\u0131c\u0131lar\u0131 \u0130zlemesini Engelleyecek"},"content":{"rendered":"

Tan\u0131nan internet taray\u0131c\u0131lar\u0131ndan Mozilla Firefox, ya\u015fad\u0131\u011f\u0131 kimi s\u0131k\u0131nt\u0131lardan sonra kullan\u0131c\u0131lar\u0131 tekrar kendisine \u00e7ekmeye \u00e7al\u0131\u015f\u0131yor. \u0130nternet taray\u0131c\u0131s\u0131, kapal\u0131l\u0131\u011f\u0131 \u00f6n plana \u00e7\u0131kard\u0131\u011f\u0131 yeni \u00f6zelli\u011finde, reklam verenlerin ve yay\u0131nc\u0131lar\u0131n sizi izlemesini sa\u011flayan site \u00e7erezlerini engelliyor.<\/p>\n

Ufak metin evraklar\u0131 olarak isimlendirebilece\u011fimiz \u00e7erezler, temel olarak\u00a0ikiye ayr\u0131l\u0131yor. Birinci parti \u00e7erezler, internet sitesi operat\u00f6r\u00fcnden;\u00a0\u00fc\u00e7\u00fcnc\u00fc parti \u00e7erezler ise reklam verenlerden ya da tahlil firmalar\u0131ndan gelerek taray\u0131c\u0131n\u0131za depolan\u0131yor. Mozilla, 2018\u2019de yapt\u0131\u011f\u0131 duyuruda 'Geli\u015fmi\u015f \u0130zleme Korumas\u0131' ismini verdi\u011fi \u00f6zelli\u011fiyle birlikte \u00fc\u00e7\u00fcnc\u00fc parti \u00e7erezleri engelledi\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n

<\/p>\n

Z\u0131mnilik sorunlar\u0131n\u0131 b\u00fcsb\u00fct\u00fcn \u00e7\u00f6zemese de \u015firketlerin kullan\u0131c\u0131lar\u0131 bir siteden ba\u015fkas\u0131na ge\u00e7i\u015f yaparken takip etmesini zorla\u015ft\u0131racak olan bu \u00f6zellik konusunda Mozilla, \u201c\u0130nsanlar giderek daha savunmas\u0131z hissediyorlar. \u0130nsanlar\u0131 sahiden korumak i\u00e7in gizlili\u011fi\u00a0\u00f6n planda tutan yeni standartlar yay\u0131mlama gereksinimi hissettik\u201d dedi.<\/p>\n

Taray\u0131c\u0131 takiplerini engelleme bir standart haline geliyor<\/strong><\/b><\/p>\n

Mozilla, bu engellemeye birinci olarak 2017\u2019de ba\u015flam\u0131\u015ft\u0131 lakin bu hususta Mozilla'n\u0131n \u00f6n\u00fcnde olan \u015firketler de var.\u00a0\u00dc\u00e7\u00fcnc\u00fc parti \u00e7erezleri engellemeye \u00e7ok daha evvel ba\u015flayan Apple\u2019\u0131n taray\u0131c\u0131s\u0131 Safari, yeni yak\u0131n ak\u0131ll\u0131 takip m\u00fcdafaas\u0131 ismini verdi\u011fi bir \u00f6zelli\u011fini daha kullan\u0131c\u0131lar\u0131na sunmaya ba\u015flad\u0131. Kapal\u0131l\u0131k odakl\u0131 bir taray\u0131c\u0131 olan Brave de \u00fc\u00e7\u00fcnc\u00fc parti \u00e7erezleri engelliyor. Son devirlerde birtak\u0131m tart\u0131\u015fmalara mevzu olan Chrome bile \u00e7erezler konusunda dizginleri eline almaya ba\u015flad\u0131.<\/p>\n

<\/p>\n

Mozilla, yeni indirilen Firefox s\u00fcr\u00fcmlerinin takip\u00e7ileri otomatik olarak engelledi\u011fini, h\u00e2lihaz\u0131rda Firefox kullananlar\u0131n ise bu \u00f6zelli\u011fe \u00f6n\u00fcm\u00fczdeki aylarda kavu\u015faca\u011f\u0131n\u0131 s\u00f6yledi. Bu \u00f6zellik taray\u0131c\u0131n\u0131za evvelce ayarl\u0131 halde geliyor lakin isterseniz bu \u00f6zelli\u011fi kapatabilir ya da m\u00fcdafaa d\u00fczeyinde de\u011fi\u015fiklik yapabilirsiniz zira kimi sitelerde bu \u00fcslup engellemeler sorun yaratabiliyor.<\/p>\n

\u00c7erezleri engellemek, bir \u00f6teki takip stratejisi olan ve parmak izi ismi verilen takip formunun de engellenmesine \u00f6n ayak olabilir. Bu takip sisteminde, takip kodlar\u0131 sitenin ayarlar\u0131n\u0131n i\u00e7erisinde g\u00f6m\u00fcl\u00fc oluyor ve taray\u0131c\u0131n\u0131z\u0131 yap\u0131land\u0131r\u0131yor. Bu halde toplad\u0131\u011f\u0131 datalarla sizi direkt olarak belirleyebiliyor. Taray\u0131c\u0131 firmalar\u0131, bunlar\u0131 \u00f6nlemek i\u00e7in de \u00e7e\u015fitli ad\u0131mlar atabilir.<\/p>\n

Yeni taray\u0131c\u0131 sava\u015f\u0131: Kapal\u0131l\u0131k<\/strong><\/b><\/p>\n

Safari\u2019de ekip m\u00fchendisi olan ve Apple\u2019\u0131n ak\u0131ll\u0131 takip muhafaza teknolojisini geli\u015ftirmesine yard\u0131mc\u0131 olan John Wilander, 2017\u2019de yapt\u0131\u011f\u0131 payla\u015f\u0131mda \u201cGizlilik, yeni taray\u0131c\u0131 sava\u015f\u0131\u201d demi\u015fti. Kendisi ayr\u0131yeten bu mevzuda Mozilla\u2019y\u0131 ve Microsoft Edge\u2019i m\u00fcttefikleri olarak g\u00f6r\u00fcyor.<\/p>\n

Mozilla m\u00fchendisi Marcos C\u00e1ceres birka\u00e7 g\u00fcn evvel yapt\u0131\u011f\u0131 payla\u015f\u0131mda Google ve Facebook\u2019u ama\u00e7 alarak \u201cKullan\u0131c\u0131 sakl\u0131l\u0131\u011f\u0131, takip ve hedeflenmi\u015f reklamlar etraf\u0131nda \u015fekillenen devasa bir taray\u0131c\u0131 sava\u015f\u0131 yakla\u015f\u0131yor. Bu sava\u015f birka\u00e7 y\u0131l s\u00fcrecek ve epey berbat bir h\u00e2le gelecek\u201d tabirlerini kulland\u0131.<\/p>\n

Sakl\u0131l\u0131k konusunda daima olarak maksat tahtas\u0131na oturtulan Facebook ve Google\u2019\u0131n CEO\u2019lar\u0131nda da z\u0131mnilik konusunda \u00e7e\u015fitli a\u00e7\u0131klamalar gelmi\u015fti. Mark Zuckerberg, Nisan ay\u0131nda \u201cGelecek gizlilikte\u201d derken Google CEO\u2019su Sundar Pichai \u201cGizlilik, yaln\u0131zca premium eserleri ve servisleri kullanabilenlere sunulan bir l\u00fcks olamaz\u201d s\u00f6zlerini kullanm\u0131\u015ft\u0131.<\/p>\n

<\/div>\n
\n
<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Tan\u0131nan internet taray\u0131c\u0131lar\u0131ndan Mozilla Firefox, ya\u015fad\u0131\u011f\u0131 kimi s\u0131k\u0131nt\u0131lardan sonra kullan\u0131c\u0131lar\u0131 tekrar kendisine \u00e7ekmeye \u00e7al\u0131\u015f\u0131yor. \u0130nternet …<\/p>\n","protected":false},"author":1,"featured_media":4586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1305,1212,1059,1049,1070],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4585"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4585"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4585\/revisions"}],"predecessor-version":[{"id":4587,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4585\/revisions\/4587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/4586"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}