{"id":45634,"date":"2022-06-20T12:24:05","date_gmt":"2022-06-20T09:24:05","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=45634"},"modified":"2022-06-20T12:24:05","modified_gmt":"2022-06-20T09:24:05","slug":"alman-mahkemesinden-fenomenlere-yonelik-reklam-karari","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=45634","title":{"rendered":"Alman Mahkemesinden Fenomenlere Y\u00f6nelik \u201cReklam\u201d Karar\u0131"},"content":{"rendered":"<p>Teknolojinin, internetin ve hasebiyle toplumsal medyan\u0131n de\u011fi\u015fimi ve geli\u015fimiyle birlikte, ilgili birtak\u0131m alanlarda da al\u0131\u015f\u0131lagelmi\u015fin d\u0131\u015f\u0131nda de\u011fi\u015fimler ya\u015fand\u0131. Bu alanlardan birisi de hi\u00e7 elbet reklamc\u0131l\u0131k oldu. Bundan y\u0131llar \u00f6ncesinde yaln\u0131zca radyolarda, panolarda, sonras\u0131nda ise televizyonlarda g\u00f6rmeye al\u0131\u015ft\u0131\u011f\u0131m\u0131z reklamlar art\u0131k <strong>sosyal medya da dahil olmak \u00fczere<\/strong> daima kar\u015f\u0131m\u0131zda.<\/p>\n<p>Sosyal medyay\u0131 kullanmaya ba\u015flad\u0131ktan sonra spontane geli\u015fen bir s\u00fcre\u00e7le fenomen olanlar\u0131n yan\u0131 s\u0131ra, bir gelir arac\u0131 olmas\u0131 sebebiyle bilhassa fenomen olan kullan\u0131c\u0131lar da mevcut. Kulland\u0131klar\u0131 ya da ke\u015ffettikleri eserleri <strong>sosyal medya \u00fczerinden <\/strong>takip\u00e7ileriyle payla\u015fan fenomenler ve influencerlar, firmalar i\u00e7in de\u011ferli bir reklam kap\u0131s\u0131. <\/p>\n<p><b>Her eser teklifine reklam etiketi konulmas\u0131 gerekmiyor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/26\/fb942f39adf3aae8967d6bf21cfcb35c3894d254.jpeg\"\/><\/p>\n<p>Almanya\u2019n\u0131n toplumsal medya ile ilgili k\u0131ymetli kararlar\u0131 bulunuyor. Bu kararlardan birisi de toplumsal medya fenomenlerine y\u00f6nelik. Alman mahkemesinin ald\u0131\u011f\u0131 kararda, fenomenlerin toplumsal medyada \u00f6nerdikleri eserlerin <strong>hangi kurallarda reklam oldu\u011funun<\/strong> belirtilmesi gerekti\u011finin hududu \u00e7izildi. Karara nazaran, payla\u015f\u0131lan eserin fenomene bir getiri varsa yahut reklam oldu\u011fu a\u00e7\u0131k formda anla\u015f\u0131l\u0131yorsa payla\u015f\u0131ma reklam etiketi koymas\u0131 gerekiyor.<\/p>\n<p>Buna nazaran, fenomenler \u0130nstagram\u2019da payla\u015ft\u0131klar\u0131 foto\u011fraflarda eserin markas\u0131n\u0131 etiketleyerek, eserin \u0130nstagram hesab\u0131na y\u00f6nlendirebilecekler. Kararda eser \u00f6nerisi, foto\u011fraf ve etiket i\u00e7eren toplumsal medya i\u00e7eriklerinin reklam olarak i\u015faretlenmesi mecburili\u011fi olmad\u0131\u011f\u0131 belirtildi. Kelam konusu etiketlerin, kullan\u0131c\u0131lar\u0131 \u015firketlerin internet sitesine ya da direkt eserin linkine y\u00f6nlendirmemesi kural\u0131 koyuldu.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojinin, internetin ve hasebiyle toplumsal medyan\u0131n de\u011fi\u015fimi ve geli\u015fimiyle birlikte, ilgili birtak\u0131m alanlarda da al\u0131\u015f\u0131lagelmi\u015fin d\u0131\u015f\u0131nda &#8230;<\/p>\n","protected":false},"author":1,"featured_media":45635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1398,1160,947,1180,634],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/45634"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45634"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/45634\/revisions"}],"predecessor-version":[{"id":45636,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/45634\/revisions\/45636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/45635"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}