{"id":44857,"date":"2022-06-19T01:42:04","date_gmt":"2022-06-18T22:42:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=44857"},"modified":"2022-06-19T01:42:04","modified_gmt":"2022-06-18T22:42:04","slug":"internetin-smsi-olarak-anilan-twitterin-kurulus-oykusu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=44857","title":{"rendered":"\u0130nternetin SMS’i Olarak An\u0131lan Twitter\u2019\u0131n Kurulu\u015f \u00d6yk\u00fcs\u00fc"},"content":{"rendered":"

Kazan\u00e7 sa\u011flad\u0131\u011f\u0131n\u0131z s\u0131radan bir i\u015finiz var, bir de birka\u00e7 arkada\u015f\u0131n\u0131zla bir ortaya gelip \u00fczerine \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ek bir projeniz. O denli bir proje ki hafta sonlar\u0131n\u0131zdan ve gece uykunuzdan feragat etmenizi gerektiriyor. Kendinizi bu t\u00fcrl\u00fc bir senaryo i\u00e7erisinde hayal edebildiniz mi? Yan\u0131t\u0131n\u0131z evet ise senaryoyu s\u00fcrd\u00fcrelim: Ortadan be\u015f y\u0131l \u00fczere bir vakit ge\u00e7iyor ve o ek proje olarak isimlendirdi\u011finiz, temel i\u015finiz dahi olmayan i\u015f; son 100 y\u0131l\u0131n en b\u00fcy\u00fck irtibat teknolojilerinden birine d\u00f6n\u00fc\u015f\u00fcyor<\/strong>. <\/p>\n

Kimilerine uzak ve hatta imkans\u0131z g\u00f6r\u00fcnen bu muvaffakiyet \u00f6yk\u00fcs\u00fc; pek \u00e7o\u011fumuzun g\u00fcnl\u00fck rutininin olmazsa olmaz\u0131 Twitter\u2019\u0131n kurulu\u015f \u00f6yk\u00fcs\u00fcn\u00fcn ta kendisi<\/strong>!<\/p>\n

Twitter nas\u0131l do\u011fdu?<\/strong><\/b><\/p>\n

<\/p>\n

Twitter\u2019\u0131n do\u011fu\u015f k\u0131ssas\u0131, 2006 y\u0131l\u0131na dayan\u0131yor. Uygulaman\u0131n kurucu orta\u011f\u0131 Jack Dorsey, Twitter fikrini ortaya birinci defa att\u0131\u011f\u0131nda buray\u0131; durum g\u00fcncellemeleri sayesinde arkada\u015f k\u00fcmelerinin birbirlerinin neler yapt\u0131klar\u0131ndan haberdar olabilece\u011fi SMS tabanl\u0131 bir irtibat platformu<\/strong> olarak hayal ediyor. <\/p>\n

Podcasting \u015eirketi Odeo\u2019da ger\u00e7ekle\u015ftirilen bir beyin f\u0131rt\u0131nas\u0131 esnas\u0131nda Dorsey; bu fikrini Odeo\u2019nun kurucu ortaklar\u0131ndan Evan Williams\u2019a a\u00e7\u0131yor. Evan Williams ve \u015firketin \u00f6teki kurucu orta\u011f\u0131 Biz Stone, Dorsey\u2019e bu fikri geli\u015ftirip geni\u015fletebilmesi i\u00e7in m\u00fcsaade tan\u0131yor. <\/p>\n

Twitter\u2019\u0131n birinci ismi Twitter de\u011fildi!<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Hikayenin en ba\u015f\u0131nda Twitter\u2019\u0131n ad\u0131 twttr <\/strong>olarak al\u0131n\u0131yor. Bunun arkas\u0131nda yatan iki ana sebep mevcut: Devrin tan\u0131nan trendleri ve alan isminde avantaj sa\u011flama iste\u011fi. O denli ki \u015firketlere alan ismi al\u0131rken sesli harfleri kald\u0131rmak daha yararl\u0131 g\u00f6r\u00fcl\u00fcyor. Twitter\u2019\u0131n eski isminin da \u015fimdiki isminin da Yaz\u0131l\u0131m Geli\u015ftirici Noah Glass <\/strong>taraf\u0131ndan bu \u00f6gelere dikkat edilerek olu\u015fturuldu\u011fu biliniyor.<\/p>\n

Twitter\u2019\u0131n \u00e7alkant\u0131l\u0131 kurulu\u015f s\u00fcreci<\/strong><\/b><\/p>\n

<\/p>\n

Twitter\u2019\u0131n birinci konsepti Odeo taraf\u0131ndan test edilirken asl\u0131nda \u015firketin kendisi epeyce kuvvetli bir s\u00fcre\u00e7ten ge\u00e7iyordu. Apple\u2019\u0131n kendi podcasting platformunu kurmas\u0131<\/strong>, Odeo\u2019nun i\u015f modelinin b\u00fcsb\u00fct\u00fcn yok edilmesi demekti.<\/strong> Hal b\u00f6yleyken Odeo\u2019nun kar\u015f\u0131 at\u0131l\u0131m\u0131 \u015firketi yat\u0131r\u0131mc\u0131lardan geri sat\u0131n almak oldu. Jack Dorsey, Evan Williams, Biz Stone ve birtak\u0131m \u00f6teki \u00fcyeler; geri sat\u0131n alma s\u00fcrecini kolayla\u015ft\u0131ran isimler oldu.<\/p>\n

Odeo\u2019nun geri sat\u0131n al\u0131nmas\u0131, Twitter\u2019\u0131n mevcut haklar\u0131n\u0131n Odeo\u2019ya ge\u00e7mesi manas\u0131na geliyordu. Bu da do\u011fal olarak ba\u015flarda Odeo yat\u0131r\u0131mc\u0131lar\u0131n\u0131n Twitter\u2019\u0131 kapsaml\u0131 formda bilip bilmediklerine y\u00f6nelik soru i\u015faretleri olu\u015fturdu. \u00dcstelik Twitter\u2019\u0131n geli\u015ftirilmesine b\u00fcy\u00fck katk\u0131 sa\u011flayan kilit isimlerin bulundu\u011fu grup de yine ele al\u0131nan \u015firkete dahil edilmemi\u015fti<\/strong>. Bu \u00fcyelerin ba\u015f\u0131nda Noah Glass <\/strong>geliyordu.<\/p>\n

Twitter\u2019a \u00f6zel formalite bir \u015firket kuruldu <\/strong><\/b><\/p>\n

Geri sat\u0131n alma s\u00fcreci tamamland\u0131ktan sonra yap\u0131lan bir di\u011fer at\u0131l\u0131m de formaliteden de olsa yeni bir \u015firketin kurulmas\u0131yd\u0131. Obvious Corporation<\/strong> ismi verilen bu \u015firketin temel gayesi Twitter\u2019\u0131 b\u00fcnyesinde bar\u0131nd\u0131rabilmekti.<\/p>\n

Twitter tarihinin birinci tweeti <\/strong><\/b><\/p>\n

<\/strong><\/p>\n

\u0130lkler her vakit \u00f6zeldir! Twitter tarihinin birinci tweeti<\/strong> Jack Dorsey taraf\u0131ndan 21 Mart 2006 saat 09.50\u2019de at\u0131ld\u0131. Tweette: ”twttr\u2019\u0131m\u0131 kuruyorum.<\/strong><\/em>”yaz\u0131yordu. <\/p>\n

Twitter\u2019\u0131n \u015fa\u015f\u0131rtan b\u00fcy\u00fcme surat\u0131 konferanslarda dikkat \u00e7ekti<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

2007 South By Southwest Interaktif Konferans\u0131<\/strong>, Twitter\u2019\u0131n kullan\u0131m oran\u0131nda inan\u0131lmaz bir b\u00fcy\u00fcme g\u00f6zlemledi. Etkinlik boyunca g\u00fcnde 60.000\u2019den fazla tweet at\u0131ld\u0131\u011f\u0131<\/strong> fark edildi. Twitter tak\u0131m\u0131 de elbette konferans\u0131n i\u015ftirak\u00e7ileri ortas\u0131ndayd\u0131 ve aktifli\u011fin hem virale uygun yap\u0131s\u0131ndan hem de \u00f6teki i\u015ftirak\u00e7ilerinden yarar sa\u011flad\u0131. <\/p>\n

Twitter\u2019\u0131n kusur sayfas\u0131 dahi viral olabilmeyi ba\u015fard\u0131 <\/strong><\/b><\/p>\n

<\/strong><\/p>\n

\u00c7alkant\u0131l\u0131 heyetim s\u00fcrecinin akabinde Twitter\u2019a ikinci darbe kapasite a\u015f\u0131m\u0131ndan geldi. Kullan\u0131c\u0131 taban\u0131n\u0131n ak\u0131l almaz oranda b\u00fcy\u00fcmesi, platformun s\u0131k s\u0131k kapasite a\u015f\u0131m\u0131ndan yana sorun ya\u015famas\u0131na sebep oldu. <\/p>\n

Sunuculara \u00e7ok y\u00fcklenildi\u011finde Yiying Lu<\/strong> isimli bir sanatkar\u0131n il\u00fcstrasyonu ekrana yans\u0131t\u0131lmaya ba\u015fland\u0131. Bu il\u00fcstrasyonda sekiz ku\u015f taraf\u0131ndan inan\u00e7l\u0131 bir formda sudan havaya kald\u0131r\u0131lan bir balina g\u00f6r\u00fcl\u00fcyordu. Twitter tak\u0131m\u0131, bu g\u00f6rselin ya\u015fanan sorunun fark\u0131nda olduklar\u0131n\u0131 ve \u00fczerine \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 kullan\u0131c\u0131lara g\u00fczel anlatabildi\u011fine inan\u0131yordu. Twitter toplulu\u011fu taraf\u0131ndan virale d\u00fc\u015f\u00fcr\u00fclen bu kusur sayfas\u0131, k\u0131sa m\u00fcddet sonra ”Ba\u015far\u0131s\u0131z Balina<\/strong>” olarak isimlendirildi.<\/p>\n

Twitter\u2019da karakter sonu ikilemi<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Herkesin s\u0131k s\u0131k sorgulad\u0131\u011f\u0131 ”karakter s\u0131n\u0131r\u0131<\/strong>” kural\u0131, Twitter\u2019\u0131n en ba\u015fta SMS tabanl\u0131 bir platform olarak hayal edilmesinden kaynaklan\u0131yor. Twitter\u2019\u0131n kuruldu\u011fu birinci y\u0131llarda SMS operat\u00f6rlerinin protokollerinde yer alan 140 karakter sonu, Twitter\u2019\u0131n da birebir k\u0131s\u0131t\u0131 koymas\u0131n\u0131n en \u00f6nemli nedeni denebilir. Sonras\u0131nda platform bir web platformu haline geldi\u011finde bu hududun devam etmesinin sebebi ise b\u00fcsb\u00fct\u00fcn branding kaynakl\u0131 bir sorun olarak biliniyor. <\/p>\n

Twitter karakter hududunda \u00e7a\u011fa ayak uydurdu <\/strong><\/b><\/p>\n

2017 y\u0131l\u0131nda ak\u0131ll\u0131 telefonlar\u0131n b\u00f6ylesi bir sona tabi tutulmas\u0131 art\u0131k pek de mant\u0131kl\u0131 gelmedi\u011finden, 140 karakter hududu 280\u2019e \u00e7\u0131kar\u0131ld\u0131<\/strong>. Bu sayede kullan\u0131c\u0131lar\u0131n k\u0131s\u0131tlama bask\u0131s\u0131na kap\u0131lmadan, d\u00fc\u015f\u00fcnmektense konu\u015fmaya daha fazla vakit ay\u0131rabilmelerine yard\u0131mc\u0131 olundu.<\/p>\n

Twitter kullan\u0131c\u0131lar\u0131 Twitter\u2019\u0131n kendisine istikamet veren pozisyona ge\u00e7ti<\/strong><\/b><\/p>\n

<\/strong><\/p>\n

Kullan\u0131c\u0131 taban\u0131n\u0131n b\u00fcy\u00fcmesiyle, yeni bir jargon ve platformu kullanman\u0131n yepisyeni yollar\u0131<\/strong> da olu\u015fturulmaya ba\u015fland\u0131. Bunlar\u0131n ba\u015f\u0131nda @ i\u015faretinin<\/strong>, hashtag<\/strong>lerin (#<\/strong>) kullan\u0131m\u0131 ve retweet butonu<\/strong> geliyor.<\/p>\n

@ i\u015fareti bug\u00fcn bilinen fonksiyonuna kullan\u0131c\u0131lar sayesinde sahip oldu <\/strong><\/b><\/p>\n

Kullan\u0131c\u0131lara bir \u00f6teki kullan\u0131c\u0131ya cevap verme imkan\u0131n\u0131n tan\u0131nmamas\u0131, @ i\u015faretine<\/strong> bu fonksiyonu y\u00fckleyerek \u00e7\u00f6z\u00fcld\u00fc. Vakitle bir di\u011ferinden @ i\u015fareti kullanarak bahsetmenin tesirli bir hareket oldu\u011funu fark eden Twitter grubu, bu g\u00fcncellemeyi platforma getirmi\u015f oldu. <\/p>\n

# kullan\u0131m\u0131 kullan\u0131c\u0131lar\u0131n fikriydi <\/strong><\/b><\/p>\n

Ayn\u0131 bi\u00e7imde g\u00fcn\u00fcm\u00fcz Twitter ekosisteminin en k\u0131ymetli kesimlerinden biri olan hashtagler<\/strong> (#<\/strong>) de tekrar kullan\u0131c\u0131lar\u0131n fikirlerinden ve kendi kendilerine \u00fcrettikleri kullan\u0131m bi\u00e7imlerinden esinlenilerek Twitter b\u00fcnyesine kat\u0131ld\u0131.<\/p>\n

Retweet butonunun temeli kullan\u0131c\u0131lar\u0131n ”RT” ibaresine dayan\u0131yor <\/strong><\/b><\/p>\n

Retweet ismi verilen ve bir tweeti tweet sahibinin kim oldu\u011fu g\u00f6r\u00fclecek halde tekrar payla\u015fman\u0131n kolay yolu<\/strong> olarak bilinen \u00f6zellik de kullan\u0131c\u0131lar sayesinde platforma dahil edildi. Kullan\u0131c\u0131lar\u0131n \u015fimdi bu \u00f6zellik yokken tweetlerin ba\u015f\u0131na elle ”RT<\/strong>” yazmas\u0131 ve bunu bir ibare olarak konumlamas\u0131 Twitter tak\u0131m\u0131n\u0131n dikkatini \u00e7ekti ve 2010 y\u0131l\u0131nda Twitter\u2019a retweet butonu <\/strong>getirilmi\u015f oldu.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Kazan\u00e7 sa\u011flad\u0131\u011f\u0131n\u0131z s\u0131radan bir i\u015finiz var, bir de birka\u00e7 arkada\u015f\u0131n\u0131zla bir ortaya gelip \u00fczerine \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ek bir projeniz. O denli bir proje …<\/p>\n","protected":false},"author":1,"featured_media":44858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1583,908,863,1390,577],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44857"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44857"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44857\/revisions"}],"predecessor-version":[{"id":44859,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44857\/revisions\/44859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/44858"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}