{"id":44488,"date":"2022-06-18T10:36:03","date_gmt":"2022-06-18T07:36:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=44488"},"modified":"2022-06-18T10:36:03","modified_gmt":"2022-06-18T07:36:03","slug":"helpturkey-ve-strongturkiye-kampanyalari-tahlil-edildi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=44488","title":{"rendered":"#HelpTurkey ve  #StrongT\u00fcrkiye Kampanyalar\u0131 Tahlil Edildi"},"content":{"rendered":"<p>Felaketler ya\u015fan\u0131rken u\u011fra\u015ftan taraf olman\u0131n k\u00e2fi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz, lakin afet b\u00f6lgelerinin d\u0131\u015f\u0131na \u00e7\u0131k\u0131p toplumsal medyaya girince tam kar\u015f\u0131t\u0131n\u0131 g\u00f6r\u00fcyoruz. Yang\u0131n b\u00f6lgelerinde halk\u0131n hem ormanlar hem de canl\u0131lar i\u00e7in kenetlenmesi, ne yaz\u0131k ki toplumsal medyada birbirlerine z\u0131t iki g\u00f6r\u00fc\u015f\u00fcn sava\u015f\u0131 kadar ilgi g\u00f6rm\u00fcyor. Yanl\u0131\u015f bilgiler, <strong>kamuoyu g\u00fcndemine giren \u00e7abucak her krizde oldu\u011fu gibi<\/strong> birbirine aksi taraflar\u0131n elinde silaha d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n<p>Akdeniz B\u00f6lgesi\u2019ndeki yang\u0131nlar devam ederken, ya\u015fananlarla ilgili toplumsal medyaya yans\u0131yan bilgilerin birden fazla teyide muhta\u00e7 kald\u0131. Evvel Yunanistan ve Avustralya\u2019daki yang\u0131nlara ili\u015fkin \u00e7arp\u0131c\u0131 foto\u011fraflar\u0131n T\u00fcrkiye\u2019ye aitmi\u015f \u00fczere payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck, daha sonra d\u00fcnya g\u00fcndemine giren kampanyalar\u0131\u2026 Birden fazla insan i\u00e7in <strong>#HelpTurkey<\/strong> ya da z\u0131dd\u0131 <strong>#StrongT\u00fcrkiye<\/strong> payla\u015f\u0131mlar\u0131ndan illaki birisi yanl\u0131\u015fs\u0131z olmal\u0131&#8230;  Lakin durum pek de o denli de\u011fil, zira her ikisi de bot hesaplarla ba\u015flat\u0131ld\u0131. <\/p>\n<p><b>T\u00fcrkiye i\u00e7in toplumsal medyada ba\u015flayan #HelpTurkey daveti ile b\u00fcsb\u00fct\u00fcn ayk\u0131r\u0131s\u0131 olan #StrongT\u00fcrkiye kampanyalar\u0131:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/20\/1d9a4bbb3466007dc53fa61ae9adf23d1bf2fc03.jpeg\"\/><\/p>\n<p>2 A\u011fustos gecesi, Mu\u011fla ve Antalya\u2019daki yang\u0131nlar devam ederken Twitter\u2019da 2,5 milyon #HelpTurkey payla\u015f\u0131m\u0131 yap\u0131ld\u0131. Bu payla\u015f\u0131mlara \u00e7o\u011funlukla Birle\u015fmi\u015f Milletler ve Avrupa Birli\u011fi \u00fczere uluslar\u00fcst\u00fc kurumlar etiketlendi. Payla\u015f\u0131m say\u0131s\u0131 art\u0131p etiket d\u00fcnya g\u00fcndemine girince kampanya <strong>\u201cT\u00fcrkiye\u2019nin yang\u0131nla gayrette yetersiz kald\u0131\u011f\u0131n\u0131\u201d d\u00fc\u015f\u00fcnen <\/strong>ve birden fazla muhalif kesitten binlerce g\u00fc\u00e7l\u00fc hesab\u0131 harekete ge\u00e7irdi, dijital ortamda bir toplumsal harekete d\u00f6n\u00fc\u015ft\u00fc. <\/p>\n<p>2 A\u011fustos sabah\u0131nda Ba\u011flant\u0131 Lideri <strong>Fahrettin Altun\u2019un a\u00e7\u0131klamas\u0131yla<\/strong> e\u015f vakitli olarak #HelpTurkey\u2019in b\u00fcsb\u00fct\u00fcn aksisi olan #StrongT\u00fcrkiye ve #WeDontNeedHelp etiketleri g\u00fcndeme girdi. Altun ve kampanyan\u0131n \u00f6b\u00fcr destek\u00e7ilerine nazaran #HelpTurkey kampanyas\u0131, T\u00fcrkiye\u2019nin prestijini gaye al\u0131yor, \u00fclkeyi zay\u0131f g\u00f6steriyordu ve yurtd\u0131\u015f\u0131 kaynakl\u0131yd\u0131, asla desteklenmemeliydi. <\/p>\n<p><b>#HelpTurkey denetimli bir formda ba\u015flat\u0131ld\u0131 ve k\u0131sa m\u00fcddette organik bir hale d\u00f6n\u00fc\u015ft\u00fc:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/20\/3092e71aa10b119c7dd850878f6091c18361c0a9.gif\"\/><\/p>\n<ul>\n<li>#HelpTurkey etiketli birinci payla\u015f\u0131mlar uydurma ve bot hesaplarla yap\u0131ld\u0131.<\/li>\n<li>Bot hesaplar kampanya ile t\u0131pk\u0131 g\u00fcn (2 A\u011fustos\u2019ta) a\u00e7\u0131ld\u0131.<\/li>\n<li>Sahte hesaplar Twitter isimleri de\u011fi\u015ftirildi.<\/li>\n<li>At\u0131lan birinci tweetlerin b\u00fcy\u00fck bir k\u0131sm\u0131 kopyala yap\u0131\u015ft\u0131r metinlere sahipti.<\/li>\n<li>Bu metinler, daha sonra ger\u00e7ek kullan\u0131c\u0131lar, \u00fcnl\u00fcler taraf\u0131ndan organik halde benimsendi ve payla\u015f\u0131ld\u0131.<\/li>\n<li>Hem bot hem de uydurma hesaplardan at\u0131lan kopya tweetler k\u0131sa m\u00fcddette silindi.<\/li>\n<li>Jones\u2019a nazaran tweetlerin silinme hedefi durumun ke\u015ffedilmesini engellemek.<\/li>\n<li>\u201cTurkey on fire and needs help\u201d c\u00fcmlesi farkl\u0131 lisanlara \u00e7evrildi, ge\u00e7ersiz tweetlere cevap olarak at\u0131ld\u0131, bu sayede yan\u0131tlama etkile\u015fimi art\u0131r\u0131ld\u0131.<\/li>\n<li>Ayn\u0131 c\u00fcmle, Kpop ve BTS fan\u0131 hesaplar taraf\u0131ndan bile payla\u015f\u0131ld\u0131.<\/li>\n<li>Kampanyan\u0131n ba\u015flang\u0131c\u0131nda kullan\u0131lan d\u00fczmece ve bot hesap say\u0131s\u0131 46.000, bu hesaplardan yap\u0131lan payla\u015f\u0131mlar\u0131n say\u0131s\u0131 ise 160.000 olarak belirlendi.<\/li>\n<li>Organik etkile\u015fimlerle birlikte tweet say\u0131s\u0131 2,5 milyona ula\u015ft\u0131. <\/li>\n<\/ul>\n<p>Analiz sonu\u00e7lar\u0131na nazaran #HelpTurkey kampanyas\u0131n\u0131n organize bir bi\u00e7imde ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek m\u00fcmk\u00fcn. Lakin devam\u0131nda organik bir h\u00e2l ald\u0131\u011f\u0131n\u0131, <u>2 milyon 300 binden fazla payla\u015f\u0131m\u0131n ger\u00e7ek hesaplar taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131n\u0131<\/u> g\u00f6r\u00fcyoruz.<\/p>\n<p>Etiket yoluyla <strong>kampanya ve g\u00f6rseller trendlere girdikten sonra <\/strong>ger\u00e7ek kullan\u0131c\u0131lar ve b\u00fcy\u00fck hesaplar, durumun vehameti nedeniyle -gayri ihtiyari bir \u015fekilde- kampanyaya dayanak vermeye ba\u015flad\u0131. D\u00fczmece tweetler silinince geriye kalan, ger\u00e7ek kullan\u0131c\u0131lar\u0131n duygusal etmenlerle kampanyaya takviye verdi\u011fi organik payla\u015f\u0131mlar oldu. <\/p>\n<p><b>Gelelim #StrongT\u00fcrkiye kampanyas\u0131na: <\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/20\/52bc8d1109ce60079e6eafb5a7829a77bc86eb16.jpeg\"\/><\/p>\n<ul>\n<li>Kampanya \u0130rtibat Lideri Fahrettin Altun\u2019un a\u00e7\u0131klama ve daveti ile organik bir formda ba\u015flad\u0131.<\/li>\n<li>Ancak bot hesaplar\u0131n yapt\u0131\u011f\u0131 payla\u015f\u0131mlar ile tweet say\u0131s\u0131 art\u0131r\u0131ld\u0131.<\/li>\n<li>Payla\u015f\u0131mlar\u0131n ve Altun\u2019un gayesinde #HelpTurkey kampanyas\u0131 vard\u0131.<\/li>\n<li>#StrongT\u00fcrkiye etiketi ile yap\u0131lan payla\u015f\u0131mlar\u0131n bir k\u0131sm\u0131, #HelpTurkey\u2019e dayanak verenlerin ele\u015ftirileriydi.<\/li>\n<li>Kampanya bakanlar, \u00fcst seviye devlet memurlar\u0131, belediye liderleri ve \u00fcnl\u00fclerin sahip oldu\u011fu g\u00fc\u00e7l\u00fc hesaplar taraf\u0131ndan desteklendi.<\/li>\n<li>Bot hesaplar taraf\u0131ndan at\u0131lan tweetler ve hesaplar kampanya trendlere girdikten bir m\u00fcddet sonra silindi.<\/li>\n<\/ul>\n<p>#StrongT\u00fcrkiye ile birlikte T\u00fcrkiye\u2019nin yard\u0131ma gereksinim duymad\u0131\u011f\u0131n\u0131 belirten #WeDontNeedHelp etiketi de sirk\u00fclasyona girdi. Bu iki etiket ve kampanya i\u00e7in yap\u0131lan birinci payla\u015f\u0131mlar, t\u0131pk\u0131 #HelpTurkey\u2019de de oldu\u011fu \u00fczere bot hesaplar taraf\u0131ndan yap\u0131ld\u0131. Tekrar birebir bi\u00e7imde <strong>hesaplar ve tweetler silindi,<\/strong> etiket g\u00fcndeme girip organik hesaplar taraf\u0131ndan benimsendikten sonra kampanya yeniden toplumsal bir reaksiyona d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p><b>Sonu\u00e7: Kriz devirlerinde, bilhassa toplumsal medyada sertle\u015fen kutuplara aral\u0131kl\u0131 yakla\u015fmak gerek<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/20\/df8c7fc2f3c0b863cb2ce23820b48c7ed82ad7bb.jpeg\"\/><\/p>\n<p>Her iki kampanyan\u0131n da merkezi olarak y\u00f6nlendirildi\u011fi s\u00f6ylenebilr. Bu kampanyalar\u0131 g\u00f6r\u00fcp ya #HelpTurkey ya da  #StronT\u00fcrkiye\u2019ye takviye veren pek \u00e7ok insan var. Ya\u015fananlar\u0131n vehametine kap\u0131larak illa ki bir tarafa takviye verme muhta\u00e7l\u0131\u011f\u0131 hissetmek, <strong>olanlar\u0131 uzaktan seyrederken <\/strong>her \u015feyi toplumsal medyadan \u00f6\u011frenmeye \u00e7al\u0131\u015fmak kadar do\u011fal.<\/p>\n<p>Sosyal medyada g\u00f6rd\u00fcklerimiz, eminiz ki b\u00f6lgede ya\u015fayan vatanda\u015flar\u0131n ve yard\u0131m i\u00e7in takviyeye gidenlerin ya\u015fad\u0131klar\u0131n\u0131n yan\u0131ndan bile ge\u00e7miyor. Afet b\u00f6lgelerinde verilen \u00e7abay\u0131 d\u00fc\u015f\u00fcn\u00fcnce, toplumsal medyadaki kutupla\u015fman\u0131n hi\u00e7bir manas\u0131 kalm\u0131yor. Alevler ortas\u0131nda kalan bir a\u011fa\u00e7, ku\u015f ya da konutunu, yak\u0131n\u0131n\u0131 kaybeden be\u015ferler i\u00e7in <strong>kimin hangi fikri destekledi\u011finin <\/strong>pek bir k\u0131ymeti yok. Kutupla\u015fma \u00fczerinden yapay g\u00fcndemler yarat\u0131p as\u0131l misyonumuz olan yard\u0131mla\u015fmay\u0131 unutmamak gerekiyor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Felaketler ya\u015fan\u0131rken u\u011fra\u015ftan taraf olman\u0131n k\u00e2fi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz, lakin afet b\u00f6lgelerinin d\u0131\u015f\u0131na \u00e7\u0131k\u0131p toplumsal medyaya girince tam &#8230;<\/p>\n","protected":false},"author":1,"featured_media":44489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1160,3629,1172,1310,2693],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44488"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44488"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44488\/revisions"}],"predecessor-version":[{"id":44490,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/44488\/revisions\/44490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/44489"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}