{"id":43579,"date":"2022-06-16T16:48:04","date_gmt":"2022-06-16T13:48:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=43579"},"modified":"2022-06-16T16:48:04","modified_gmt":"2022-06-16T13:48:04","slug":"online-alisveris-aliskanliklarini-gosteren-arastirma","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=43579","title":{"rendered":"Online Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131n\u0131 G\u00f6steren Ara\u015ft\u0131rma"},"content":{"rendered":"<p>\u0130nternet \u00fczerinden al\u0131\u015fveri\u015f, <strong>\u00f6zellikle pandemi zamanlar\u0131nda<\/strong> herkesin vazge\u00e7ilmezi haline gelmi\u015fti. Konuttan \u00e7\u0131kma imk\u00e2n\u0131 bulamayan bireyler, istedikleri eserleri sipari\u015f ederek elde edebiliyorlard\u0131. \u00c7o\u011funlukla markalar\u0131n resmi internet siteleri \u00fczerinden ger\u00e7ekle\u015fen bu al\u0131\u015fveri\u015fler i\u00e7in <strong>Instagram sayfalar\u0131<\/strong> yahut \u00f6teki toplumsal medya i\u00e7erikleri \u00fczere farkl\u0131 kanallar da bulunuyor.<\/p>\n<p>Ara\u015ft\u0131rmayla elde edilen datalar, farkl\u0131 k\u00fcmelerin al\u0131\u015fveri\u015flerde hangi kanallar\u0131 kulland\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Erkeklerin ve bayanlar\u0131n ba\u015fvurdu\u011fu kanallarda, hatta <strong>al\u0131\u015fveri\u015f tercihlerinde<\/strong> bile farkl\u0131l\u0131klar g\u00f6rebiliyoruz. Bunun yan\u0131nda ya\u015f k\u00fcmelerine ve <strong>co\u011frafi b\u00f6lgelere<\/strong> dayal\u0131 istatistikler de bulunuyor.<\/p>\n<p><b>Instagram al\u0131\u015fveri\u015fleri toplamda y\u00fczde 58\u2019i buldu:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/18\/aab9c98678efe5e81c109d6d94e9e3186887362c.jpeg\"\/><\/p>\n<p>Payla\u015f\u0131lan datalara nazaran her 5 bireyden 1\u2019i, eser tan\u0131t\u0131m\u0131 yaparak gelir elde eden <strong>influencer\u2019lar\u0131n y\u00f6nlendirdi\u011fi linklerden<\/strong> al\u0131\u015fveri\u015f yap\u0131yor. Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ara\u015ft\u0131rmas\u0131nda bulunan bireylerin y\u00fczde 97\u2019si internet kullan\u0131yor ve birebir vakitte her 10 bireyden 7\u2019si, al\u0131\u015fveri\u015fini internet \u00fczerinden ger\u00e7ekle\u015ftirdi\u011fini belirtiyor.<\/p>\n<p>Online al\u0131\u015fveri\u015fin bayanlar ve erkekler taraf\u0131ndan ne kadar tercih edildi\u011fine bakt\u0131\u011f\u0131m\u0131zda, <strong>kad\u0131nlar\u0131n y\u00fczde 74\u2019\u00fcn\u00fcn online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131<\/strong> g\u00f6r\u00fcrken erkeklerde bu oran\u0131n <strong>y\u00fczde 67<\/strong> oldu\u011funu g\u00f6r\u00fcyoruz. <strong>E-ticaret sitelerini<\/strong> kullanma oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda erkeklerin y\u00fczde 45\u2019ini burada g\u00f6r\u00fcrken bayanlar, y\u00fczde 38 oranla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n<p><b>En \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan b\u00f6lge Ege B\u00f6lgesi:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/18\/9c89541ff0eb8d10ed7805efe00b8287b86511c8.jpeg\"\/><\/p>\n<p>Co\u011frafi b\u00f6lgelere gelecek olursak internet \u00fczerinden en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan b\u00f6lge, <strong>y\u00fczde 91 oranla Ege B\u00f6lgesi<\/strong> olarak kar\u015f\u0131m\u0131za \u00e7\u0131karken Marmara, y\u00fczde 78 oranla Ege\u2019nin gerisinden geliyor. \u0130\u00e7 Anadolu B\u00f6lgesi y\u00fczde 77 oranla kar\u015f\u0131m\u0131za \u00e7\u0131karken <strong>en d\u00fc\u015f\u00fck<\/strong> oran\u0131n, y\u00fczde 49 ile Akdeniz B\u00f6lgesi\u2019nde oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n<p>Instagram\u2019\u0131n al\u0131\u015fveri\u015flerde b\u00fcy\u00fck rol oynad\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz. Bilgilere nazaran Instagram \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde en ba\u015fta, y\u00fczde 28 oranla <strong>Instagram\u2019da a\u00e7\u0131lan butikler<\/strong> bulunuyor. Butikler \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f oran\u0131 bayanlarda y\u00fczde 38, erkeklerde ise <strong>y\u00fczde 18<\/strong> olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Y\u00fczde 26\u2019l\u0131k bir k\u0131sm\u0131n, markalar\u0131n Instagram\u2019daki kendi payla\u015f\u0131mlar\u0131 \u00fczerinden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n<p>Sonu\u00e7 olarak eserleri \u00f6ne \u00e7\u0131karacak olan influencer&#8217;lar\u0131n ya da al\u0131\u015f\u0131lm\u0131\u015f reklamlar\u0131n epey i\u015fe yar\u0131yor. Her 4 bireyden 1\u2019i e-<strong>ticaret sitelerine y\u00f6nlendiren reklamlar arac\u0131l\u0131\u011f\u0131yla<\/strong> al\u0131\u015fveri\u015f yaparken her 5 bireyden 1\u2019i, Influencer\u2019lar\u0131n sundu\u011fu linkleri kullan\u0131yor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet \u00fczerinden al\u0131\u015fveri\u015f, \u00f6zellikle pandemi zamanlar\u0131nda herkesin vazge\u00e7ilmezi haline gelmi\u015fti. Konuttan \u00e7\u0131kma imk\u00e2n\u0131 bulamayan bireyler &#8230;<\/p>\n","protected":false},"author":1,"featured_media":43580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[438,1586,5865,605,6187],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43579"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43579"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43579\/revisions"}],"predecessor-version":[{"id":43581,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43579\/revisions\/43581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/43580"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}