{"id":43357,"date":"2022-06-16T07:00:04","date_gmt":"2022-06-16T04:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=43357"},"modified":"2022-06-16T07:00:04","modified_gmt":"2022-06-16T04:00:04","slug":"instagramin-kurucusu-kevin-systrom-kimdir","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=43357","title":{"rendered":"Instagram’\u0131n Kurucusu Kevin Systrom Kimdir?"},"content":{"rendered":"

Influencer\u2019lar\u0131n, markalar\u0131n, vloggerlar\u0131n, k\u00fc\u00e7\u00fck ya da b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerin, arkada\u015flar\u0131m\u0131z\u0131n, art\u0131k herkesin evi\u2026 Al\u0131\u015f\u0131lm\u0131\u015f ki ge\u00e7ti\u011fimiz y\u0131l d\u00fcnya genelinde en fazla kullan\u0131lan toplumsal medya olan Instagram<\/strong>\u2019dan bahsediyoruz. Pekala kimilerimizin her g\u00fcn saatlerini harcad\u0131\u011f\u0131, kimilerimizin att\u0131\u011f\u0131 story\u2019lerin birikip birikip ekranda kar\u0131nca kadar kald\u0131\u011f\u0131, kimilerimizin internetten al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n merkezi haline gelen Instagram’\u0131n kurucusu kimdir ve k\u0131ssas\u0131 nedir sanki? Gelin Instagram\u2019\u0131n kurucusu Kevin Systrom\u2019un Instagram\u2019\u0131 kurma maceras\u0131na ve hayat\u0131na g\u00f6z atal\u0131m.<\/p>\n

Kimdir bu Kevin Systrom?<\/b><\/p>\n

<\/p>\n

Kevin Systrom,<\/strong> 30 Aral\u0131k 1983\u2019te ABD\u2019nin Massachusetts eyaletinde d\u00fcnyaya geldi. Babas\u0131 insan kaynaklar\u0131 m\u00fcd\u00fcr\u00fc, annesi ise teknoloji kesiminde \u00e7al\u0131\u015f\u0131yordu. O devirlerde do\u011fan bir\u00e7ok \u00e7ocuk \u00fczere Kevin Systrom da video oyunlar\u0131na<\/strong> \u00e7ok merakl\u0131yd\u0131. Hatta Doom 2 oynarken oyunun farkl\u0131 d\u00fczeylerini bile geli\u015ftirmeyi ba\u015farm\u0131\u015ft\u0131. \u00c7ocuklu\u011funda geli\u015fen oyun ilgisi sayesinde gen\u00e7li\u011finde programlama<\/strong>ya merak sal\u0131p e\u011fitim hayat\u0131nda da bu tarafta ilerledi. Parlak bir \u00f6\u011frenci oldu\u011fu i\u00e7in teknoloji<\/strong> alan\u0131nda ilerlemesine vesile olan bir burs kazand\u0131.<\/p>\n

Peki neden Instagram?<\/b><\/p>\n

<\/p>\n

Acaba Kevin Systrom neden Instagram\u2019\u0131 yaratt\u0131? Yani neden yaz\u0131 ya da \u00f6b\u00fcr bir \u015fey payla\u015fmak \u00fczerine bir toplumsal medya de\u011fil de g\u00f6rsel \u00fczerine bir toplumsal medya yaratt\u0131? Sebebi Systrom\u2019un foto\u011fraf sevgisi. \u00dcniversite y\u0131llar\u0131nda merak sald\u0131\u011f\u0131 foto\u011fraf\u00e7\u0131l\u0131k<\/strong> u\u011fra\u015f\u0131 i\u00e7in arkada\u015flar\u0131n\u0131n \u00e7ekti\u011fi foto\u011fraflar\u0131 payla\u015fabilecekleri bir site haz\u0131rlad\u0131. Hatta foto\u011fraf\u00e7\u0131l\u0131k okumak i\u00e7in \u00fc\u00e7\u00fcnc\u00fc s\u0131n\u0131ftayken bir devir Floransa\u2019ya gitti. Kevin Systrom Floransa\u2019da ge\u00e7irdi\u011fi m\u00fcddet zarf\u0131nda Instagram\u2019\u0131 belirleyen estetik anlay\u0131\u015f\u0131n\u0131 kazanmaya ba\u015flad\u0131. \u00dcniversitedeki hocalar\u0131ndan birinin sayesinde Holga<\/strong> isimli ucuzca olan kamerayla tan\u0131\u015ft\u0131. B\u00f6ylelikle vintage havas\u0131nda foto\u011fraflar \u00e7ekmeye ba\u015flad\u0131.<\/p>\n

Lisans e\u011fitimini idare bilimi ve m\u00fchendislik alan\u0131nda tamamlayan ve o esnada foto\u011fraf\u00e7\u0131l\u0131k merak\u0131 d\u00fczg\u00fcnce derinle\u015fen Kevin Systrom, \u00fcniversiteyi bitirmeden evvel Odeo<\/strong> isimli bir podcast \u015firketinde staj yapm\u0131\u015ft\u0131. O periyotta Twitter\u2019\u0131n kurucusu olan Jack Dorsey<\/strong> de Odeo\u2019da \u00e7al\u0131\u015f\u0131yordu. \u0130kili burada yak\u0131n arkada\u015f oldular. Kevin Systrom 2004\u2019te h\u00e2l\u00e2 \u00fcniversitedeyken Mark Zuckerberg<\/strong> gelip Facebook\u2019ta \u00e7al\u0131\u015fmas\u0131 i\u00e7in teklifte bulundu. Fakat Systrom teklifi geri \u00e7evirdi. 2011\u2019de verdi\u011fi bir r\u00f6portajda Kevin Systrom \u201c\u015eimdi d\u00f6n\u00fcp bakt\u0131\u011f\u0131mda Facebook\u2019u geri \u00e7evirdi\u011fim i\u00e7in pi\u015fman\u0131m. Facebook\u2019un y\u0131llar i\u00e7indeki geli\u015fiminin bir mod\u00fcl\u00fc olmak isterdim.\u201d demi\u015fti.<\/p>\n

Mezun olduktan sonra Google\u2019dan i\u015f teklifi alan Kevin Systrom, \u015firketteki birinci iki y\u0131l\u0131nda Gmail\u2019in<\/strong> ve Google Takvim\u2019in<\/strong> pazarlamas\u0131yla ilgilendi. Daha sonra Google\u2019\u0131n birle\u015fmeler ve sat\u0131n almalar k\u0131sm\u0131na ge\u00e7ti. Google\u2019da \u00fc\u00e7 y\u0131l \u00e7al\u0131\u015ft\u0131ktan sonra Kevin Systrom Google\u2019dan ayr\u0131larak seyahat tavsiye te\u015febb\u00fcs\u00fc olan Nextstop isimli \u015firkete ge\u00e7ti.<\/p>\n

Bug\u00fcn bildi\u011fimiz manada Instagram yava\u015f yava\u015f ortaya \u00e7\u0131k\u0131yor<\/b><\/p>\n

<\/p>\n

Nextstop\u2019ta \u00e7al\u0131\u015f\u0131rken interneti kas\u0131p kavuracak yeni bir toplumsal medya fikrinin temellerini ba\u015f\u0131nda \u015fekillenmeye ba\u015flam\u0131\u015ft\u0131. Ba\u015flang\u0131\u00e7ta \u00e7al\u0131\u015fma arkada\u015flar\u0131ndan Mike Krieger ile birlikte \u2018Burbn<\/strong>\u2019 ismini verdikleri bir uygulama \u00e7\u0131kard\u0131lar. Burbn, pozisyon temelli sosyal a\u011f<\/strong> ve foto\u011fraf payla\u015fma<\/strong> uygulamas\u0131yd\u0131. Uygulama birinci kademelerde olmas\u0131na kar\u015f\u0131n risk sermayedar\u0131 Steve Anderson<\/strong>, Burbn\u2019a 250 bin dolar yat\u0131r\u0131m yapmaya karar verdi. Tekrar o s\u0131ralar Marc Andreessen<\/strong> ve Ben Horowitz<\/strong> de te\u015febb\u00fcse 250 bin dolar yat\u0131r\u0131m yapt\u0131.<\/p>\n

Bir m\u00fchlet sonra Kevin Systrom, yeniden kendisi \u00fczere Stanford mezunu olan Mike Krieger\u2019i Burbn projesine dahil etti. Mike Krieger o s\u0131ralarda kendi geli\u015ftirdi\u011fi Meebo isimli uygulama \u00fczerinde \u00e7al\u0131\u015f\u0131yordu.<\/p>\n

De\u011fi\u015fime gitmeye karar verdiler<\/b><\/p>\n

<\/p>\n

Burbn\u2019daki \u00f6zelliklerin bir\u00e7oklar\u0131n\u0131 eleyerek yaln\u0131zca foto\u011fraf payla\u015fma k\u0131sm\u0131na odaklanan ikili, art\u0131k bug\u00fcn bildi\u011fimiz manada Instagram\u2019\u0131 kurma yoluna girmi\u015f oldu. \u201cHah i\u015fte bu\u201d noktas\u0131 ise Kevin Systrom\u2019un o vakitler sevgilisi, art\u0131k e\u015fi olan Nicole ile birlikte deniz kenar\u0131nda oldu\u011fu bir g\u00fcn ya\u015fand\u0131. Systrom ge\u00e7timiz y\u0131llarda verdi\u011fi bir r\u00f6portajda o an\u0131 \u015f\u00f6yle a\u00e7\u0131kl\u0131yor:<\/strong><\/p>\n

\u201cSahilde y\u00fcr\u00fcyorduk. Nicole\u2019e \u201cUygulamam\u0131z\u0131 farkl\u0131 k\u0131lacak bir \u015feye muhta\u00e7l\u0131k var.\u201d dedi\u011fimde Nicole \u201cBen \u015fahsen foto\u011fraf \u00e7ekmek istemiyorum zira ho\u015f \u00e7ekemiyorum. Arkada\u015f\u0131n Greg\u2019in \u00e7ekti\u011fi foto\u011fraflar kadar ho\u015f olmuyor benim \u00e7ektiklerim.\u201d dedi. Greg de o vakitler Burbn\u2019\u0131n deniyordu. Nicole\u2019e Greg\u2019in foto\u011fraflar\u0131n\u0131n ho\u015f g\u00f6r\u00fcnmesinin sebebinin kulland\u0131\u011f\u0131 filtreler oldu\u011funu s\u00f6yledim. Nicole de \u201cO vakit sizi \u00f6ne \u00e7\u0131karacak \u015fey filtreler bence.\u201d dedi.\u201d<\/em><\/p>\n

B\u00f6ylece Systrom filtreler \u00fczerine \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Ortaya \u00e7\u0131kan birinci filtre h\u00e2l\u00e2 Instagram\u2019da kullan\u0131lan X-Pro II<\/strong> isimli filtreydi. Systrom ve Krieger 2010\u2019un Ekim ay\u0131nda uygulaman\u0131n ismini resmi olarak \u201cInstagram\u201d yapt\u0131. Instagram, \u201cinstant\u201d (anl\u0131k)<\/strong> ve \u201ctelegram\u201d (telgraf)<\/strong> s\u00f6zlerinin birle\u015fmesiyle olu\u015fturulmu\u015f bir isim. Instagram birinci yay\u0131nland\u0131\u011f\u0131nda 24 saat i\u00e7inde 25 binden fazla insan indirmeye \u00e7al\u0131\u015f\u0131nca Instagram\u2019\u0131n sunucular\u0131 \u00e7\u00f6km\u00fc\u015ft\u00fc. Bir ay ge\u00e7tikten sonra Instagram\u2019\u0131n kullan\u0131c\u0131 say\u0131s\u0131 1 milyona y\u00fckseldi. Yedi ay sonra ise 7 milyonu bulmu\u015ftu. Bildi\u011finiz \u00fczere bug\u00fcn Instagram Facebook\u2019a ili\u015fkin. Bu olay 2012\u2019nin Nisan ay\u0131nda Mark Zuckerberg\u2019in Instagram’\u0131 1 milyar dolara sat\u0131n almas\u0131yla ger\u00e7ekle\u015fti.<\/p>\n

Bug\u00fcnlerde Systrom’un paras\u0131 yakla\u015f\u0131k 1,8 milyar dolar de\u011ferinde<\/strong>. \u0130ddia edilebilece\u011fi \u00fczere vaktini bisiklet s\u00fcrerek, golf oynayarak ve seyahat ederek ge\u00e7iriyor. Modaya da ilgili. Tan\u0131nm\u0131\u015f tasar\u0131mc\u0131larla \u00e7al\u0131\u015fm\u0131\u015fl\u0131\u011f\u0131 var. Hatta Metropolitan Museum of Art’\u0131n Costume Institute isimli kanad\u0131 faydas\u0131na her y\u0131l d\u00fczenlenen yard\u0131m galas\u0131 Met Gala<\/strong>\u2019ya da birka\u00e7 kere kat\u0131ld\u0131. Kevin Systrom\u2019un \u00fcstlendi\u011fi enteresan misyonlardan biri de arkada\u015flar\u0131n\u0131n Instagram hesaplar\u0131n\u0131 olu\u015fturmaya yard\u0131mc\u0131 olmas\u0131. Mesela 2016\u2019da Vatikan\u2019a seyahat ederek Papa Francis\u2019in Instagram hesab\u0131na birebir yard\u0131mda bulunmu\u015ftu. 2018\u2019de Systrom ve Krieger, Instagram\u2019\u0131n CEO\u2019lu\u011fundan ve CTO\u2019lu\u011fundan \u00e7ekildiklerini duyurdu. Ondan sonra genel manada sessiz kalan ikili, COVID-19 salg\u0131n\u0131n\u0131n akabinde rt.live<\/strong> ismini verdikleri yeni bir projeyle bir ortaya geldi. Rt.live, her bir ABD eyaletinde vir\u00fcs\u00fcn yay\u0131lma surat\u0131n\u0131 anl\u0131k olarak varsay\u0131m eden bir takip uygulamas\u0131.<\/p>\n

Yak\u0131nda Zuckerberg\u2019e rakip olabilir<\/b><\/p>\n

<\/p>\n

2020\u2019nin Eyl\u00fcl ay\u0131nda TikTok<\/strong> \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 s\u00fcrerken The New York Times gazetesi, idaresi \u00fcstlenmesi konusunda Systrom ile g\u00f6r\u00fc\u015f\u00fcld\u00fc\u011f\u00fcn\u00fc \u00f6ne s\u00fcrm\u00fc\u015ft\u00fc. Kevin Systrom\u2019un TikTok\u2019a el at\u0131p atmayaca\u011f\u0131 \u015fimdilik me\u00e7hul lakin \u015fayet bu t\u00fcrl\u00fc bir \u015fey olursa Systrom bir defa daha Zuckerberg ile direkt yar\u0131\u015fa girmi\u015f olacak.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Influencer\u2019lar\u0131n, markalar\u0131n, vloggerlar\u0131n, k\u00fc\u00e7\u00fck ya da b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerin, arkada\u015flar\u0131m\u0131z\u0131n, art\u0131k herkesin evi\u2026 Al\u0131\u015f\u0131lm\u0131\u015f ki ge\u00e7ti\u011fimiz …<\/p>\n","protected":false},"author":1,"featured_media":43358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[6066,2712,607,605,395],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43357"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43357"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43357\/revisions"}],"predecessor-version":[{"id":43359,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/43357\/revisions\/43359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/43358"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}