{"id":42842,"date":"2022-06-15T09:30:04","date_gmt":"2022-06-15T06:30:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=42842"},"modified":"2022-06-15T09:30:04","modified_gmt":"2022-06-15T06:30:04","slug":"turkiyenin-youtube-kultur-trendleri-raporu-yayimlandi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=42842","title":{"rendered":"T\u00fcrkiye&#8217;nin  YouTube K\u00fclt\u00fcr Trendleri Raporu Yay\u0131mland\u0131"},"content":{"rendered":"<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u00f6r\u00fcnt\u00fc i\u00e7erik platformu olan <strong>YouTube<\/strong>, &#8216;<em>YouTube K\u00fclt\u00fcr Trendleri Raporu<\/em>&#8216;nu yay\u0131nlad\u0131. Kelam konusu rapor, ortalar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 20\u2019den fazla \u00fclkede son bir bu\u00e7uk y\u0131l\u0131m\u0131z\u0131 adeta esir alan <strong>COVID-19<\/strong> pandemisinin g\u00f6r\u00fcnt\u00fc i\u00e7erik izleme al\u0131\u015fkanl\u0131klar\u0131na tesirini ortaya koyuyor. <\/p>\n<p>YouTube&#8217;un kendi Culture&#038;Trends (K\u00fclt\u00fcr ve Trendler) \u00fcnitesi taraf\u0131ndan haz\u0131rlanan rapor, <strong>2020-2021 devrinde <\/strong>y\u00fckselen yarat\u0131c\u0131 trendleri ve bu trendlerin g\u00f6r\u00fcnt\u00fc i\u00e7eriklerin gelece\u011fini nas\u0131l etkileyece\u011fini ortaya koyuyor. Rapor, say\u0131sal datalar\u0131n yan\u0131 s\u0131ra 20\u2019den fazla \u00fclkede <strong>Ipsos<\/strong> taraf\u0131ndan yap\u0131lan anketlere ve sanayi uzmanlar\u0131yla yap\u0131lan g\u00f6r\u00fc\u015fmelere nazaran de \u015fekillenmi\u015f durumda.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/15\/e58f44732d4c68829239adcd2dcbe3c3e480b0ac.jpeg\"\/><\/p>\n<p><b>YouTube taraf\u0131ndan payla\u015f\u0131lan rapordaki k\u0131ymetli sat\u0131r ba\u015flar\u0131 \u015fu bi\u00e7imde:<\/b><\/p>\n<p><b>Pandemi periyodundan be\u015ferler, birlikte bir \u015feyler izlemeye daha \u00e7ok muhta\u00e7l\u0131k duydu<\/b><\/p>\n<ul>\n<li>Ge\u00e7ti\u011fimiz 12 ayda kullan\u0131c\u0131lar\u0131n <strong>y\u00fczde 85<\/strong>&#8216;i bir canl\u0131 yay\u0131n izledi.<\/li>\n<li>\u201cBenimle\u201d g\u00f6r\u00fcnt\u00fcleri \u00fczere e\u015fzamanl\u0131 i\u00e7erikler 2020&#8217;de toplamda <strong>2 milyardan fazla <\/strong>izlendi.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n <strong>y\u00fczde 79<\/strong>\u2019u di\u011ferleriyle birlikte YouTube seyrederken daha derin temaslar kurduklar\u0131n\u0131 s\u00f6z etti.<\/li>\n<\/ul>\n<p><b>Genel ile \u00f6zel i\u00e7erik kategorileri ortas\u0131ndaki sonlar bulan\u0131kla\u015ft\u0131<\/b><\/p>\n<ul>\n<li>\u0130nsanlar, i\u00e7erik <strong>\u00fcreticilerinin ger\u00e7ek benlikleriyle var olduklar\u0131<\/strong> ve kendileri i\u00e7in de\u011ferli olan bahisler hakk\u0131nda konu\u015ftuklar\u0131, izleyicilerle daha derin bir irtibat kurduklar\u0131 YouTube\u2019da daha \u00e7ok <strong>ilgili i\u00e7erikler<\/strong> ar\u0131yor ve bu i\u00e7eriklerle daha fazla etkile\u015fim kuruyor.<\/li>\n<li>\u00d6rne\u011fin bu ilgili formatlar, satranc\u0131n <strong>yeniden markala\u015fmas\u0131na<\/strong> da yard\u0131mc\u0131 oldu. Satran\u00e7la ilgili i\u00e7eriklerin izlenmesinde ge\u00e7en y\u0131l d\u00fcnya \u00e7ap\u0131nda %100&#8217;\u00fcn \u00fczerinde art\u0131\u015f oldu. <\/li>\n<li>Ek olarak, insanlar\u0131n <strong>y\u00fczde 82<\/strong>&#8216;si ayda en az bir defa bir \u015feyi nas\u0131l yapacaklar\u0131n\u0131 \u00f6\u011frenmelerine yard\u0131mc\u0131 olacak g\u00f6r\u00fcnt\u00fcler izledi. <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/15\/4aee4edb0662c7426bb39b5980b513d057a54194.jpeg\"\/><\/p>\n<p><b>&#8216;Deneyim&#8217; odakl\u0131 i\u00e7erikleri pop\u00fclerli\u011fi artt\u0131<\/b><\/p>\n<ul>\n<li>ASMR (autonomous sensory meridian response) g\u00f6r\u00fcnt\u00fcleri ilgi \u00e7ekerken, g\u00f6r\u00fcnt\u00fc podcast&#8217;ler (\u0130nsanlar\u0131n <strong>y\u00fczde 51<\/strong>\u2019i son 12 ayda en az bir g\u00f6r\u00fcnt\u00fc podcast izledi) ve ses \u00f6ncelikli ya da oyunlardakine emsal sinematik <strong>birinci \u015fah\u0131s videolar\u0131<\/strong> \u00fczere \u00f6b\u00fcr duyusal formatlar ortaya \u00e7\u0131kt\u0131.<\/li>\n<li>\u00d6rne\u011fin, Minecraft oyunundaki &#8220;Dream SMP&#8221; (survival multiplayer) sunucusunun g\u00f6r\u00fcnt\u00fcleri, <strong>May\u0131s 2020<\/strong>&#8216;den itibaren 1 milyardan fazla izlenme ile son alt\u0131 ay\u0131n en tan\u0131nan c\u00fcmb\u00fc\u015f fenomeni haline geldi.<\/li>\n<li>Video \u2018<strong>meme<\/strong>\u2019 ve <strong>trendlere<\/strong> i\u015ftirak\u00e7i olmak, birebir vakitte tan\u0131nan ve s\u00fcr\u00fckleyici bir toplumsal c\u00fcmb\u00fc\u015f bi\u00e7imi haline gelmi\u015f durumda. G\u00fcney Afrika&#8217;da ba\u015flayan ve \u0130sve\u00e7&#8217;teki s\u0131hhat \u00e7al\u0131\u015fanlar\u0131 ortas\u0131nda bir hit haline gelerek <strong>600 milyonun \u00fczerinde<\/strong> izlenen Jerusalema challenge \u00fczere dans trendleri b\u00fcy\u00fck ilgi toplad\u0131.<\/li>\n<\/ul>\n<p><b>T\u00fcrkiye&#8217;nin &#8216;YouTube&#8217; al\u0131\u015fkanl\u0131klar\u0131 pandemide nas\u0131l de\u011fi\u015fti?<\/b><\/p>\n<ul>\n<li>T\u00fcrkiye\u2019de g\u00f6r\u00fc\u015f\u00fclen i\u015ftirak\u00e7ilerin <strong>y\u00fczde 92<\/strong>\u2019si son 12 ayda en az bir canl\u0131 yay\u0131n izledi.<\/li>\n<li>Son 12 ayda online g\u00f6r\u00fcnt\u00fc i\u00e7eri\u011fi izleyenlerin oran\u0131 <strong>y\u00fczde 92<\/strong>, online g\u00f6r\u00fcnt\u00fc i\u00e7erik payla\u015fanlar\u0131n oran\u0131 ise y\u00fczde 80.<\/li>\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n <strong>y\u00fczde 63<\/strong>\u2019\u00fc be\u015ferlerle irtibat kurmak i\u00e7in ayda en az bir defa g\u00f6r\u00fcnt\u00fc izliyor.<\/li>\n<li><strong>Y\u00fczde 92<\/strong>\u2019si \u00f6\u011fretici i\u00e7eri\u011fe sahip g\u00f6r\u00fcnt\u00fcleri ayda en az bir sefer ya da daha fazla s\u0131kl\u0131kta izliyor.<\/li>\n<li>YouTube i\u00e7eri\u011fini TV \u00fczerinden ayda en az bir kere di\u011ferleriyle birlikte t\u0131pk\u0131 odada TV \u00fczerinden izleyenlerin oran\u0131 <strong>y\u00fczde 73<\/strong>.<\/li>\n<\/ul>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u00f6r\u00fcnt\u00fc i\u00e7erik platformu olan YouTube, &#8216;YouTube K\u00fclt\u00fcr Trendleri Raporu&#8217;nu yay\u0131nlad\u0131. Kelam konusu rapor, ortalar\u0131nda T\u00fcrkiye &#8230;<\/p>\n","protected":false},"author":1,"featured_media":42843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1063,848,1941,969],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42842"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42842"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42842\/revisions"}],"predecessor-version":[{"id":42844,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42842\/revisions\/42844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/42843"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}