{"id":42656,"date":"2022-06-15T00:06:05","date_gmt":"2022-06-14T21:06:05","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=42656"},"modified":"2022-06-15T00:06:05","modified_gmt":"2022-06-14T21:06:05","slug":"facebook-oculus-vrda-reklam-gostermeye-baslayacak","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=42656","title":{"rendered":"Facebook, Oculus VR\u2019da Reklam G\u00f6stermeye Ba\u015flayacak"},"content":{"rendered":"<p>Sanal ger\u00e7eklik, bu noktaya kadar b\u00fcy\u00fck oranda reklams\u0131z bir tecr\u00fcbe oldu lakin bu durum yak\u0131nda de\u011fi\u015fecek \u00fczere g\u00f6r\u00fcn\u00fcyor. ABD merkezli toplumsal medya devi <strong>Facebook<\/strong>, <strong>Oculus VR<\/strong> <strong>cihazlar\u0131nda reklam g\u00f6stermek i\u00e7in<\/strong> bir test ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. Reklamlar, birinci olarak Resolution Games\u2019in VR oyunu Blaston\u2019a eklenecek ve \u00f6n\u00fcm\u00fczdeki haftalarda \u00f6b\u00fcr birka\u00e7 geli\u015ftiricinin daha oyunlar\u0131nda g\u00f6r\u00fcnecek.<\/p>\n<p>Facebook Reality Rifts, mevzuyla ilgili web sitesinde payla\u015ft\u0131\u011f\u0131 blog yaz\u0131s\u0131nda <em>\u201cBu erken bir test olsa da <strong>geli\u015ftiriciler i\u00e7in yeni bir gelir ak\u0131\u015f\u0131 sa\u011flama<\/strong> ve sonu\u00e7 olarak Oculus platformundaki uygulama ve i\u00e7erik cinslerini geni\u015fletme f\u0131rsat\u0131ndan heyecan duyuyoruz\u201d<\/em> dedi.<\/p>\n<p><b>Oculus reklamlar\u0131, Facebook\u2019un reklamc\u0131l\u0131k prensiplerini takip edecek:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2021\/06\/GIF-of-Ad-Controls-1280x720-10fps.gif?resize=890%2C501\"\/><\/p>\n<p>\u015eirketin <strong>VR<\/strong>, <strong>AR<\/strong> ile <strong>Oculus<\/strong> <strong>m\u00fchendisleri<\/strong> <strong>ve geli\u015ftiricilerini<\/strong> kapsayan Ar-Ge k\u00fcmesi <strong>Facebook Reality Labs<\/strong>, VR\u2019a has \u00e7e\u015fitli bi\u00e7imler ortas\u0131nda \u2018g\u00f6ze batmayan\u2019 reklamlara yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131 da s\u00f6yledi. Ta\u015f\u0131nabilir platformlarda kullan\u0131lan <strong>Oculus ta\u015f\u0131nabilir uygulamas\u0131<\/strong> da yak\u0131n vakitte reklamlar sunmaya ba\u015flam\u0131\u015ft\u0131.<\/p>\n<p>Facebook Reality Labs&#8217;e nazaran Oculus reklamlar\u0131, <strong>Facebook&#8217;un reklamc\u0131l\u0131k ilkelerini<\/strong> takip edecek. Bu noktada reklam verenler, muhakkak <strong>anonimle\u015ftirilmi\u015f<\/strong> kullan\u0131c\u0131 \u00f6zelliklerine nazaran hedeflenen reklamlar\u0131 sat\u0131n alabilecekler. Bunlara ek olarak kullan\u0131c\u0131lar\u0131n belli reklamlar\u0131 yahut bir reklam verenden gelen t\u00fcm reklamlar\u0131 gizleyebilece\u011fi, reklam hakk\u0131nda daha fazla bilgi edinmek i\u00e7in de <strong><em>\u201cBu reklam\u0131 neden g\u00f6r\u00fcyorum?\u201d<\/em><\/strong> butonunu kullanabilecekleri belirtildi.<\/p>\n<p>Sosyal medya devi, <strong>VR setinde lokal olarak i\u015flenen ve depolanan<\/strong> bilgilere (Oculus Move\u2019a girdi\u011finiz tart\u0131, uzunluk, cinsiyet bilgileri yahut Oculus Quest\u2019teki sens\u00f6rlerden gelen ham imgeler gibi) dayal\u0131 reklamlar sunmayaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn internet d\u00fcnyas\u0131nda reklamlar\u0131n girmedi\u011fi neredeyse hi\u00e7bir platform yok. Sanal ger\u00e7eklik, bu vakte kadar uygun dayanm\u0131\u015f olsa da Facebook\u2019un fitilini ate\u015fledi\u011fi bu olayla birlikte yak\u0131nda daha fazla markan\u0131n VR setlerinde reklam g\u00f6rmeye ba\u015flayabiliriz. Pekala, siz bu hususta neler d\u00fc\u015f\u00fcn\u00fcyorsunuz? Fikirlerinizi <strong>yorumlar<\/strong> k\u0131sm\u0131nda belirtmeyi unutmay\u0131n.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sanal ger\u00e7eklik, bu noktaya kadar b\u00fcy\u00fck oranda reklams\u0131z bir tecr\u00fcbe oldu lakin bu durum yak\u0131nda de\u011fi\u015fecek \u00fczere g\u00f6r\u00fcn\u00fcyor. ABD merkezli &#8230;<\/p>\n","protected":false},"author":1,"featured_media":42657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[942,2255,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42656"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42656"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42656\/revisions"}],"predecessor-version":[{"id":42658,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42656\/revisions\/42658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/42657"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}