{"id":42129,"date":"2022-06-13T23:36:02","date_gmt":"2022-06-13T20:36:02","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=42129"},"modified":"2022-06-13T23:36:02","modified_gmt":"2022-06-13T20:36:02","slug":"twitter-trendlerinin-neredeyse-yarisi-gecersiz-cikti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=42129","title":{"rendered":"Twitter Trendlerinin Neredeyse Yar\u0131s\u0131 Ge\u00e7ersiz \u00c7\u0131kt\u0131"},"content":{"rendered":"

Sosyal medya uygulamalar\u0131na art\u0131k hayat\u0131m\u0131z\u0131n her yerinde rastl\u0131yoruz. Vakitle hayat\u0131m\u0131zla \u00f6zde\u015fle\u015fen bu platformlar, g\u00fc\u00e7lendik\u00e7e kitlelerin y\u00f6netimi<\/strong> \u00fczere farkl\u0131 ve berbat hedefler i\u00e7in de kullan\u0131lmaya ba\u015fland\u0131. <\/p>\n

\u0130svi\u00e7re\u2019nin Lozan kentinde bulunan \u0130svi\u00e7re Federal Teknoloji Enstit\u00fcs\u00fc (EPFL)<\/strong>, 2015 ile 2019 y\u0131llar\u0131n\u0131 kapsayan ve T\u00fcrkiye <\/strong>\u00fczerine odaklanan bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Bu ara\u015ft\u0131rman\u0131n sonucunda T\u00fcrkiye\u2019de g\u00f6rmekte oldu\u011fumuz Twitter trendlerin neredeyse yar\u0131s\u0131n\u0131n <\/strong>sahte oldu\u011fu ortaya \u00e7\u0131kt\u0131. <\/p>\n

T\u00fcrkiye trendlerinin y\u00fczde 47\u2019si, global trendlerin ise y\u00fczde 20\u2019si uydurma:<\/b><\/p>\n

<\/p>\n

Twitter\u2019\u0131n<\/strong> etiket (#) \u00fczerine konseyi trend <\/strong>sistemi, makul bir vakit aral\u0131\u011f\u0131nda en \u00e7ok payla\u015f\u0131lan bahisleri, kelamlar\u0131 yahut tan\u0131nan etiketleri al\u0131p liste haline getiriyor ve kullan\u0131c\u0131lara bu listeyi sunarak akt\u00fcel hususlardan haberdar olunmas\u0131n\u0131 sa\u011fl\u0131yor. Teoride epeyce su\u00e7suz g\u00f6r\u00fcnen bu sistem ne yaz\u0131k ki, ara\u015ft\u0131rmalara nazaran y\u0131llarca k\u00f6t\u00fc ama\u00e7lar<\/strong> \u00fczerine kullan\u0131ld\u0131 ve daha berbat\u0131, kullan\u0131lmaya devam ediyor.<\/p>\n

Ara\u015ft\u0131rmadaki vazifelilerden Tu\u011frulcan Elmas<\/strong>; T\u00fcrkiye\u2019deki trendlerin y\u00fczde 47\u2019sinin<\/strong>, global trendlerin ise y\u00fczde 20\u2019sinin<\/strong> ge\u00e7ersiz olup botlar <\/strong>taraf\u0131ndan olu\u015fturuldu\u011funu a\u00e7\u0131klad\u0131. Elmas, 2015 y\u0131l\u0131n\u0131n Haziran ay\u0131ndan 2019 y\u0131l\u0131n\u0131n Eyl\u00fcl ay\u0131na kadar 108 bin bot hesab\u0131n<\/strong> ortaya \u00e7\u0131kar\u0131ld\u0131\u011f\u0131n\u0131 da ekledi.<\/p>\n

A\u00e7\u0131klamalara nazaran bu bot hesaplar\u0131n i\u00e7inde hem mutabakatl\u0131 bireyler hem ziyanl\u0131 bir yaz\u0131l\u0131m\u0131 telefonuna indirmi\u015f olan bireyler hem de ger\u00e7ek \u015fah\u0131slar\u0131n bilgilerini kullanan sahte hesaplar<\/strong> bulunuyor. Bu bireylerin, hesaplar\u0131n\u0131n trendleri manip\u00fcle etme hedefiyle kullan\u0131ld\u0131\u011f\u0131ndan haberleri olmuyor<\/strong>. Haberleri oldu\u011funda da ne yapacaklar\u0131 konusunda bilgileri olmuyor. <\/p>\n

Ne cins ba\u015fl\u0131klar kullan\u0131l\u0131yor?<\/b><\/p>\n

<\/p>\n

Kumar reklamlar\u0131, yanl\u0131\u015f bilgi sunan kampanyalar, politik sloganlar ve savunmas\u0131z topluluklara kar\u015f\u0131 yap\u0131lan nefret s\u00f6ylemleri<\/strong>, ba\u015fl\u0131klar\u0131n ortas\u0131nda en yayg\u0131n olanlardan.<\/p>\n

Ara\u015ft\u0131rmadaki bir \u00f6b\u00fcr m\u00fcellif Rebekah Overdorf\u2019un<\/strong> a\u00e7\u0131klamalar\u0131na nazaran Twitter trendleri hayli fazla ilgi \u00e7ekti\u011fi i\u00e7in bu durum, epey b\u00fcy\u00fck problemlere yol a\u00e7abilir. Overdorf, a\u00e7\u0131klamalar\u0131nda \u00f6rnek olarak trendlerde yer alm\u0131\u015f olan ge\u00e7ersiz #SuriyelilerDefolsun <\/strong>etiketini g\u00f6steriyor ve medyada b\u00fcy\u00fck tart\u0131\u015fmalara yol a\u00e7m\u0131\u015f olan bu etiketin b\u00fcsb\u00fct\u00fcn manip\u00fcle gayeli olu\u015fturuldu\u011funu belirtiyor.<\/p>\n

Twitter bu bahiste ne yap\u0131yor?<\/b><\/p>\n

<\/p>\n

A\u00e7\u0131klamalara nazaran ara\u015ft\u0131rmac\u0131lar, Twitter ile iki kere<\/strong> irtibata ge\u00e7ti. Birincisinde rastgele bir de\u011fi\u015fiklik yapmay\u0131 reddeden <\/strong>Twitter, ikinci etapta ara\u015ft\u0131rmac\u0131lar\u0131n g\u00f6ndermi\u015f oldu\u011fu mail\u2019lere yan\u0131t vermedi. Elmas\u2019\u0131n kelamlar\u0131na nazaran sorun h\u00e2l\u00e2 devam etmekte. <\/strong>Yani manip\u00fcle emelli a\u00e7\u0131lan trendler h\u00e2l\u00e2 varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmekte ve Twitter trend algoritmas\u0131n\u0131n bu savunmas\u0131zl\u0131\u011f\u0131 d\u00fczeltilmedik\u00e7e d\u00fczmece trendler, t\u0131pk\u0131 tekniklerle var olmaya devam edecekler. Ara\u015ft\u0131rman\u0131n tamam\u0131na buradan ula\u015fabilirsiniz.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Sosyal medya uygulamalar\u0131na art\u0131k hayat\u0131m\u0131z\u0131n her yerinde rastl\u0131yoruz. Vakitle hayat\u0131m\u0131zla \u00f6zde\u015fle\u015fen bu platformlar, g\u00fc\u00e7lendik\u00e7e kitlelerin …<\/p>\n","protected":false},"author":1,"featured_media":42130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[346,1479,6032,1464,577],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42129"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42129"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42129\/revisions"}],"predecessor-version":[{"id":42131,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/42129\/revisions\/42131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/42130"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}