{"id":41901,"date":"2022-06-13T14:00:03","date_gmt":"2022-06-13T11:00:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=41901"},"modified":"2022-06-13T14:00:03","modified_gmt":"2022-06-13T11:00:03","slug":"turkiyede-internetten-en-cok-satilan-eserler","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=41901","title":{"rendered":"T\u00fcrkiye&#8217;de \u0130nternetten En \u00c7ok Sat\u0131lan Eserler"},"content":{"rendered":"<p>Son y\u0131llarda hayat\u0131m\u0131zda daha b\u00fcy\u00fck bir yer edinmeye ba\u015flayan ve salg\u0131n\u0131n tesiriyle tahminen hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir patlama ya\u015fayan <strong>e-ticaret sekt\u00f6r\u00fc<\/strong>, b\u00fcy\u00fcmeye devam edecek \u00fczere duruyor. T\u00fcrkiye\u2019deki e-ticaret pazar\u0131, son y\u0131llarda Avrupa\u2019da en s\u00fcratli b\u00fcy\u00fcme oran\u0131na sahip olanlardan biri. Bu haberimizde T\u00fcrkiye\u2019de internetten en \u00e7ok sat\u0131lan eserlere g\u00f6z ataca\u011f\u0131z.<\/p>\n<p>Ba\u015flamadan evvel soral\u0131m; sizler online al\u0131\u015fveri\u015f deneyiminde ne pozisyondas\u0131n\u0131z? \u201cBir \u015fey alacaksam g\u00f6rmem\/dokunmam laz\u0131m.\u201d diyenlerden misiniz yoksa \u201cfarkl\u0131 v\u00fccutlardan birka\u00e7 tane alay\u0131m da olmayan\u0131 geri g\u00f6nderirim\u201dcilerden mi? Piyasa ve t\u00fcketici bilgileri tahlili yapan Statista, 2020\u2019de T\u00fcrkiye\u2019de 16-64 ya\u015f ortas\u0131 1048 bireyle yapt\u0131\u011f\u0131 anketin sonu\u00e7lar\u0131na bak\u0131yoruz.<\/p>\n<p><b>Ankette kullan\u0131c\u0131lara y\u00f6neltilen sorulara verilen cevaplar\u0131n oranlar\u0131 \u015fu formda:<\/b><\/p>\n<ul>\n<li>\u201c\u00d6nemli bir \u015fey alacaksam evvel internetten ara\u015ft\u0131r\u0131r\u0131m.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 78<\/strong><\/li>\n<li>\u201c\u0130nternetteki kullan\u0131c\u0131 yorumlar\u0131n\u0131 epey yararl\u0131 buluyorum.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 72<\/strong><\/li>\n<li>\u201cBir \u015fey ald\u0131\u011f\u0131m vakitte ekspres kargo tercih ediyorum.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 63<\/strong><\/li>\n<li>\u201cBir \u015fey alacaksam g\u00f6r\u00fcp dokunmak isterim.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 43<\/strong><\/li>\n<li>\u201cBir \u015fey al\u0131yorsam t\u0131pk\u0131 g\u00fcn elimde olsun isterim.\u201d <strong>&#8211; y\u00fczde 33<\/strong><\/li>\n<li>\u201cOnline al\u0131\u015fveri\u015f yaparken ola\u011fan al\u0131\u015fveri\u015fin yerini tutmuyor.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 22<\/strong><\/li>\n<li>\u201cBazen bilerek fazladan bir \u015feyler sipari\u015f ediyorum.\u201d <strong>&#8211;<\/strong> <strong>y\u00fczde 21<\/strong><\/li>\n<\/ul>\n<p><b>\u0130nternetten al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 ortaya koyan sonu\u00e7lar:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/46033d9c4718b4e61f8ad4b021cfbd19be4cd567.jpeg\"\/><\/p>\n<ul>\n<li>\u201c\u00d6nceki ay bir eser sat\u0131n almak i\u00e7in internette ara\u015ft\u0131rma yapt\u0131m.\u201d diyenlerin oran\u0131 <strong>y\u00fczde 89<\/strong><\/li>\n<li>\u201cOnline sat\u0131\u015f yapan bir siteye girdim.\u201d diyenlerin oran\u0131 <strong>y\u00fczde 89,5<\/strong><\/li>\n<li>\u201cTelefonda\/tablette online al\u0131\u015fveri\u015f uygulamas\u0131 kulland\u0131m.\u201d diyenlerin oran\u0131 <strong>y\u00fczde 68,5<\/strong><\/li>\n<li>\u201cHerhangi bir ayg\u0131t \u00fczerinden internetten bir \u015fey sat\u0131n ald\u0131m.\u201d diyenlerin oran\u0131 <strong>y\u00fczde 75<\/strong><\/li>\n<li>\u201cAk\u0131ll\u0131 telefonumu kullanarak internetten bir \u015fey sat\u0131n ald\u0131m\u201d. diyenlerin oran\u0131 <strong>y\u00fczde 54,8<\/strong><\/li>\n<\/ul>\n<p><b>2020\u2019de ve 2019\u2019da farkl\u0131 e-ticaret kategorilerinde ka\u00e7 para harcand\u0131? <\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/43759a3a8d5e5de4f6385054f0661f82cae46e9e.jpeg\"\/><\/p>\n<ul>\n<li>Seyahat &#038; konaklama: (2020) 5,79 milyar dolar &#8211; (2019)  12,93 milyar dolar<\/li>\n<li>Elektronik &#038; fizik\u00ee medya: (2020)  2,43 milyar dolar- (2019) 2,81 milyar dolar<\/li>\n<li>Moda &#038; ho\u015fluk: (2020)  4,72 milyar dolar-  (2019)  1,66 milyar dolar<\/li>\n<li>Mobilya  &#038;elektrikli aletler: (2020)  1,26 milyar dolar &#8211; (2019) 1,43 milyar dolar<\/li>\n<li>Oyuncak &#038; kendin yap (DIY) &#038; hobi eserleri &#8211; (2020)  2,7 milyar dolar &#8211; (2019) 1,37 milyar dolar<\/li>\n<li>G\u0131da &#038; ferd\u00ee bak\u0131m &#8211; (2020) 825,5 milyon dolar &#8211; (2019) 795 milyon dolar<\/li>\n<li>Video oyunlar &#8211; (2020)  569,6 milyon dolar &#8211; (2019)  363 milyon dolar<\/li>\n<li>Dijital m\u00fczik &#8211; (2020)  119,7 milyon dolar &#8211; (2019)  60 milyon dolar<\/li>\n<\/ul>\n<p><b>Ge\u00e7ti\u011fimiz angi e-ticaret kategorileri ne formda de\u011fi\u015fti?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/145c1be33541fb69ad6d02c0972d0d327135fb3d.jpeg\"\/><\/p>\n<ul>\n<li>Seyahat &#038; konaklama <strong>y\u00fczde 53,3 k\u00fc\u00e7\u00fcld\u00fc<\/strong><\/li>\n<li>Elektronik &#038; fizik\u00ee medya <strong>y\u00fczde 40,8 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>Moda &#038; ho\u015fluk <strong>y\u00fczde 42,5 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>Mobilya &#038; elektrikli aletler <strong>y\u00fczde 42,2 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>Oyunca &#038; kendin yap (DIY) &#038; hobi eserleri <strong>y\u00fczde 45,4 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>G\u0131da &#038; \u015fahs\u00ee bak\u0131m <strong>y\u00fczde 49,6 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>Video oyunlar <strong>y\u00fczde 27 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<li>Dijital m\u00fczik <strong>y\u00fczde 30,7 b\u00fcy\u00fcd\u00fc<\/strong><\/li>\n<\/ul>\n<p>Seyahat ve konaklama haricindeki \u00f6b\u00fcr t\u00fcm kategorilerin b\u00fcy\u00fcmesi, salg\u0131n\u0131n varl\u0131\u011f\u0131n\u0131n hangi \u00f6l\u00e7\u00fcde hissedildi\u011fine dair sa\u011flam bir delil olu\u015fturuyor. Seyahat manas\u0131nda 7,14 milyar dolarl\u0131k bir azalmadan kelam ediyoruz. Benzeri bi\u00e7imde hobi eserlerinde ya da g\u00f6r\u00fcnt\u00fc oyunlarda b\u00fcy\u00fcme ya\u015fanmas\u0131 da meskenlere kapand\u0131\u011f\u0131m\u0131z y\u0131la dair manal\u0131 bilgiler sunuyor.<\/p>\n<p><b>\u201cYa\u015fl\u0131lar internet al\u0131\u015fveri\u015finden ne anlas\u0131n?\u201d diyorsan\u0131z yan\u0131l\u0131yorsunuz. Ya\u015f k\u00fcmeleri ve \u201cbir evvelki ay internetten al\u0131\u015fveri\u015f yapt\u0131m\u201d diyenlerin oran\u0131 \u015f\u00f6yle:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/b3c59c6027f88fdbe9067fdbcf2b49430e581d24.jpeg\"\/><\/p>\n<ul>\n<li><strong>16-24<\/strong> ya\u015f k\u00fcmesi: %74,9<\/li>\n<li><strong>24-34<\/strong> ya\u015f k\u00fcmesi: %75,1<\/li>\n<li><strong>35-44<\/strong> ya\u015f k\u00fcmesi: %76,5<\/li>\n<li><strong>45-54<\/strong> ya\u015f k\u00fcmesi: %74,7<\/li>\n<li><strong>55-65<\/strong> ya\u015f k\u00fcmesi: %70,5<\/li>\n<\/ul>\n<p><b>Google\u2019da aranan en \u00e7ok yap\u0131lan al\u0131\u015fveri\u015f sorgular\u0131 \u015fu halde:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/fae0f09a957a30bd8f8fa2b182c9664ecc2f8ad7.jpeg\"\/><\/p>\n<ol>\n<li>Samsung<\/li>\n<li>iPhone<\/li>\n<li>Xiaomi<\/li>\n<li>Telefon<\/li>\n<li>Trendyol<\/li>\n<li>Huawei<\/li>\n<li>Nike<\/li>\n<li>Oyuncak<\/li>\n<li>Kulakl\u0131k<\/li>\n<li>Bisiklet<\/li>\n<li>Tablet<\/li>\n<li>Bilgisayar<\/li>\n<li>Laptop<\/li>\n<li>Iphone 11<\/li>\n<li>Redmi 8<\/li>\n<li>Adidas<\/li>\n<li>Hepsiburada<\/li>\n<li>Redmi Note 8<\/li>\n<li>Spor ayakkab\u0131<\/li>\n<li>N11<\/li>\n<\/ol>\n<p>T\u00fcrkiye\u2019de 65,80 milyon internet kullan\u0131c\u0131s\u0131 var. Yani n\u00fcfusun y\u00fczde 77,7\u2019si internet kullan\u0131yor. Bu epeyce y\u00fcksek bir oran. Bu 65,80 milyon ki\u015fi i\u00e7inde internetten t\u00fcketim eserleri sat\u0131n alanlar\u0131n say\u0131s\u0131 37,20 milyon. Her bir internet kullan\u0131c\u0131s\u0131 online al\u0131\u015fveri\u015fe her y\u0131l ortalama <strong>2 bin 300 TL civar\u0131nda<\/strong> harc\u0131yor.<\/p>\n<p><b>Dijital \u00f6demeler konusunda ne durumday\u0131z?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/225c5953694466c2fef75be8fa813321f8c4791e.jpeg\"\/><\/p>\n<ul>\n<li>Dijital \u00f6deme yapan internet kullan\u0131c\u0131s\u0131 say\u0131s\u0131 <strong>34,45 milyon<\/strong><\/li>\n<li>Dijital \u00f6demelerin toplam y\u0131ll\u0131k pahas\u0131 <strong>34,68 milyon dolar<\/strong><\/li>\n<li>Kullan\u0131c\u0131 ba\u015f\u0131na y\u0131ll\u0131k ortalama harcama <strong>7 bin 500 TL<\/strong> civar\u0131nda<\/li>\n<\/ul>\n<p>Sizde durumlar nas\u0131l? Yorumlarda bulu\u015fal\u0131m.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Son y\u0131llarda hayat\u0131m\u0131zda daha b\u00fcy\u00fck bir yer edinmeye ba\u015flayan ve salg\u0131n\u0131n tesiriyle tahminen hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir patlama ya\u015fayan e &#8230;<\/p>\n","protected":false},"author":1,"featured_media":41902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1286,438,1003,1687,973],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41901"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41901"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41901\/revisions"}],"predecessor-version":[{"id":41903,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41901\/revisions\/41903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/41902"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}