{"id":41103,"date":"2022-06-11T22:36:02","date_gmt":"2022-06-11T19:36:02","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=41103"},"modified":"2022-06-11T22:36:02","modified_gmt":"2022-06-11T19:36:02","slug":"ticaret-bakanligindan-toplumsal-medya-fenomenlerine-kilavuz","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=41103","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131&#8217;ndan Toplumsal Medya Fenomenlerine K\u0131lavuz"},"content":{"rendered":"<p>Sanayi ve Ticaret Bakanl\u0131\u011f\u0131, toplumsal medya fenomenleri ya da bir ba\u015fka deyi\u015f ile influencerlar i\u00e7in yeni bir d\u00fczenleme yay\u0131nlad\u0131. &#8220;<strong><em>Sosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Hakk\u0131nda K\u0131lavuz<\/em><\/strong>&#8221; ismiyle yay\u0131nlanan d\u00fczenleme, toplumsal medya fenomenlerinin reklam verenden maddi \u00e7\u0131kar ve fiyats\u0131z ya da indirimli mal yahut hizmet sa\u011fland\u0131\u011f\u0131 durumlar hakk\u0131nda k\u0131ymetli k\u0131s\u0131tlamalar getiriyor.<\/p>\n<p>S\u00f6z konusu k\u0131lavuza nazaran toplumsal medya fenomenleri, reklam verenden <strong>maddi \u00e7\u0131kar ve fiyats\u0131z ya da indirimli mal yahut hizmet<\/strong> ald\u0131\u011f\u0131 takdirde yapm\u0131\u015f oldu\u011fu payla\u015f\u0131mlarda &#8220;<em>Bu eserleri reklam verenden ikram olarak ald\u0131m<\/em>&#8220;, &#8220;<em>\u00fcr\u00fcnleri bana g\u00f6nderdi\u011fi i\u00e7in reklam verene te\u015fekk\u00fcrler<\/em>&#8221; \u00fczere s\u00f6zlere yer vererek reklam veren ile bir i\u015f birli\u011fi ger\u00e7ekle\u015ftirdi\u011fini a\u00e7\u0131k bir bi\u00e7imde s\u00f6z etmek zorunda olacak.<\/p>\n<p><b>Sosyal medya payla\u015f\u0131mlar\u0131nda reklam oldu\u011fu a\u00e7\u0131k\u00e7a lisana getirilecek<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/10\/b0b15d0d84360d6b07a5c3ca7833cbda2ce81561.jpeg\"\/><\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131, kelam konusu k\u0131lavuzun emelini, &#8220;<em>sosyal medya etkileyicileri taraf\u0131ndan yap\u0131lan <strong>ticari reklam ve ticari uygulamalar<\/strong> hakk\u0131nda reklam veren, reklam ajanslar\u0131, mecra kurulu\u015flar\u0131 ve reklamc\u0131l\u0131k ile ilgili t\u00fcm ki\u015fi, kurum ve kurulu\u015flara yol g\u00f6stermek<\/em>&#8221; halinde a\u00e7\u0131klarken; kimlere y\u00f6nelik oldu\u011funu ise &#8220;<em>sosyal medya etkileyicileri taraf\u0131ndan yap\u0131lan t\u00fcketiciye y\u00f6nelik her t\u00fcrl\u00fc ticari reklam ile ticari uygulamay\u0131 kapsar<\/em>&#8221; halinde belirtiyor.<\/p>\n<p>K\u0131lavuz, g\u00f6r\u00fcnt\u00fc payla\u015f\u0131mlar ile ilgili olarak, &#8220;<em><strong>YouTube <\/strong>ve <strong>Instagram TV<\/strong> \u00fczere g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m mecralar\u0131nda yap\u0131lan reklamlar ile canl\u0131 yay\u0131n niteli\u011finde olan payla\u015f\u0131mlarda, g\u00f6r\u00fcnt\u00fc i\u00e7inde daima olarak yahut g\u00f6r\u00fcnt\u00fcn\u00fcn ba\u015fl\u0131\u011f\u0131nda ya da a\u00e7\u0131klama k\u0131sm\u0131nda yahut ilgili reklam\u0131n ge\u00e7ece\u011fi k\u0131sm\u0131n ba\u015f\u0131nda t\u00fcketicileri \u201cdaha fazla oku\u201d \u00fczere bir alan\u0131 t\u0131klamak zorunda b\u0131rakmadan yaz\u0131l\u0131 ve kelaml\u0131 olarak a\u015fa\u011f\u0131da belirtilen a\u00e7\u0131klamalardan en az birine yer verilir<\/em>&#8221; derken; bu tabirlere \u00f6rnek olarak \u015funlar\u0131 g\u00f6steriyor:<\/p>\n<ul>\n<li>\u201cBu g\u00f6r\u00fcnt\u00fc [reklam veren] reklamlar\u0131n\u0131 i\u00e7ermektedir.\u201d<\/li>\n<li>\u201cBu g\u00f6r\u00fcnt\u00fc, [reklam veren] ile fiyatl\u0131 i\u015fbirli\u011fini i\u00e7ermektedir.\u201d<\/li>\n<li>\u201c[Reklam veren]\u2019in takviyeleri ile.\u201d<\/li>\n<li>\u201cBu eserleri [reklam verenden] ikram olarak ald\u0131m.\u201d<\/li>\n<li>\u201c\u00dcr\u00fcnleri bana g\u00f6nderdi\u011fi i\u00e7in [reklam verene] te\u015fekk\u00fcrler.\u201d<\/li>\n<\/ul>\n<p>Foto\u011fraf ya da metin payla\u015f\u0131mlar\u0131yla ilgili olarak <em>&#8220;<strong>Instagram<\/strong>, <strong>Facebook<\/strong>, <strong>Twitter <\/strong>gibi foto\u011fraf ve ileti payla\u015f\u0131m mecralar\u0131nda payla\u015f\u0131lan foto\u011fraf\u0131n ve\/veya bildirinin i\u00e7inde ya da alt\u0131nda yahut a\u00e7\u0131klamalar\u0131nda reklam verene ait isim, marka, ticaret unvan\u0131 \u00fczere tan\u0131t\u0131c\u0131 bilgilerden rastgele biriyle birlikte a\u015fa\u011f\u0131da belirtilen etiketlerden ya da a\u00e7\u0131klamalardan en az birine yer verilir&#8221;<\/em> diyen k\u0131lavuz, \u00f6rnek olarak \u015funlar\u0131 g\u00f6steriyor:<\/p>\n<ul>\n<li>#Reklam<\/li>\n<li>#Reklam\/Tan\u0131t\u0131m<\/li>\n<li>#Sponsor<\/li>\n<li>#\u0130\u015fbirli\u011fi<\/li>\n<li>#Ortakl\u0131k<\/li>\n<li>\u201c@[Reklam veren] ile i\u015fbirli\u011fi\u201d<\/li>\n<li>\u201c@[Reklam veren] taraf\u0131ndan sa\u011fland\u0131.\u201d<\/li>\n<li>\u201c@[Reklam veren] taraf\u0131ndan arma\u011fan olarak al\u0131nd\u0131.\u201d<\/li>\n<\/ul>\n<p>Podcast yay\u0131nlar\u0131n\u0131 da es ge\u00e7meyen k\u0131lavuz, <em>&#8220;<strong>Podcast <\/strong>arac\u0131l\u0131\u011f\u0131yla yap\u0131lan reklamlarda yay\u0131n\u0131n ba\u015f\u0131nda, ortas\u0131nda ve sonunda, yaz\u0131l\u0131 ve kelaml\u0131 olarak a\u015fa\u011f\u0131da belirtilen a\u00e7\u0131klamalardan en az birine yer verilir&#8221;<\/em> diyor ve \u00f6rnek a\u00e7\u0131klama olarak \u015funlar\u0131 g\u00f6steriyor:<\/p>\n<ul>\n<li>\u201cBu podcast, [reklam veren] hakk\u0131nda reklam i\u00e7erir.\u201d<\/li>\n<li>\u201cBu podcast, [reklam veren] ile fiyatl\u0131 bir i\u015fbirli\u011finden olu\u015fmaktad\u0131r.\u201d<\/li>\n<li>\u201c[Reklam veren]\u2019in dayanaklar\u0131 ile.\u201d<\/li>\n<li>\u201c\u00dcr\u00fcnleri (podcastimde bahsetti\u011fim) [reklam verenden] arma\u011fan olarak ald\u0131m.\u201d<\/li>\n<\/ul>\n<p>Son olarak i\u00e7eriklerin hudutlu m\u00fcddetli\u011fine yay\u0131nda kald\u0131\u011f\u0131 uydulamalarla ilgili olarak, <em>&#8220;<strong>Snapchat <\/strong>ve <strong>Instagram k\u0131ssalar\u0131 <\/strong>gibi i\u00e7eri\u011fin s\u0131rf k\u0131sa m\u00fcddetli\u011fine g\u00f6r\u00fclebildi\u011fi reklamlarda, payla\u015f\u0131m m\u00fcddetince reklam verene ait isim, marka, ticaret unvan\u0131 \u00fczere tan\u0131t\u0131c\u0131 bilgilerden rastgele biri ile birlikte a\u015fa\u011f\u0131da belirtilen etiketlerden ya da a\u00e7\u0131klamalardan en az birine yer verilir&#8221;<\/em> diyen k\u0131lavuz, bu bahisteki \u00f6rnekleri de \u015fu halde s\u0131ral\u0131yor:<\/p>\n<ul>\n<li>#Reklam<\/li>\n<li>#Reklam\/Tan\u0131t\u0131m<\/li>\n<li>#Sponsor<\/li>\n<li>#\u0130\u015fbirli\u011fi<\/li>\n<li>#Ortakl\u0131k<\/li>\n<li>\u201c@[Reklam veren] ile i\u015fbirli\u011fi\u201d<\/li>\n<li>\u201c@[Reklam veren] taraf\u0131ndan sa\u011fland\u0131.\u201d <\/li>\n<li>\u201c@[Reklam veren] taraf\u0131ndan arma\u011fan olarak al\u0131nd\u0131.\u201d<\/li>\n<\/ul>\n<p>Sanayi ve Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yay\u0131nlanan <em>Sosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Hakk\u0131nda K\u0131lavuz<\/em>&#8216;a <strong>buraya<\/strong> t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sanayi ve Ticaret Bakanl\u0131\u011f\u0131, toplumsal medya fenomenleri ya da bir ba\u015fka deyi\u015f ile influencerlar i\u00e7in yeni bir d\u00fczenleme yay\u0131nlad\u0131. &#8220;Sosyal Medya &#8230;<\/p>\n","protected":false},"author":1,"featured_media":41104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[5894,1180,5937,634,1728],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41103"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41103"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41103\/revisions"}],"predecessor-version":[{"id":41105,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/41103\/revisions\/41105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/41104"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}