{"id":40206,"date":"2022-06-10T02:06:04","date_gmt":"2022-06-09T23:06:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=40206"},"modified":"2022-06-10T02:06:04","modified_gmt":"2022-06-09T23:06:04","slug":"turkiyenin-internet-kullanim-istatistikleri-yayinlandi-2","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=40206","title":{"rendered":"T\u00fcrkiye\u2019nin \u0130nternet Kullan\u0131m \u0130statistikleri Yay\u0131nland\u0131"},"content":{"rendered":"<p>Dijital ya\u015fant\u0131ya ilgili ara\u015ft\u0131rmalar yapan ve bunlar\u0131 raporla\u015ft\u0131ran medya \u015firketi<strong> We Are Social<\/strong>, T\u00fcrkiye\u2019nin internet, telefon ve toplumsal medya kullanma al\u0131\u015fkanl\u0131klar\u0131na dair bir rapor yay\u0131mlad\u0131. T\u00fcrkiye ile ilgili datalara ge\u00e7meden evvel, 2021\u2019in Ocak ay\u0131nda d\u00fcnyan\u0131n dijital durumunu anlatan trendlere ve istatistiklere \u015f\u00f6yle bir g\u00f6z atal\u0131m:<\/p>\n<ul>\n<li><strong>N\u00fcfus:<\/strong> D\u00fcnya n\u00fcfusu 2021\u2019in ba\u015flang\u0131c\u0131nda 7,83 milyar olarak kaydedildi. Birle\u015fmi\u015f Milletler\u2019in datalar\u0131na nazaran bu say\u0131 her y\u0131l y\u00fczde 1 art\u0131yor. Bu da, 2020\u2019nin ba\u015flang\u0131c\u0131ndan bu yana d\u00fcnya n\u00fcfusunun 80 milyondan fazla artt\u0131\u011f\u0131na i\u015faret ediyor.<\/li>\n<li><strong>Mobil:<\/strong> G\u00fcn\u00fcm\u00fczde 5,22 milyar insan cep telefonu kullan\u0131yor. Bu da d\u00fcnya n\u00fcfusunun y\u00fczde 66,6\u2019s\u0131na tekab\u00fcl ediyor.<\/li>\n<li><strong>\u0130nternet:<\/strong> 2021\u2019in Ocak ay\u0131 itibariyle yery\u00fcz\u00fcnde internet kullanan ki\u015fi say\u0131s\u0131 4,66 milyar olarak kaydedildi. Bu manada ge\u00e7ti\u011fimiz y\u0131ldan beri y\u00fczde 7,3 (316 milyon ki\u015fi) art\u0131\u015f ya\u015fand\u0131.<\/li>\n<li><strong>Sosyal medya:<\/strong> Global toplumsal medya kullan\u0131m\u0131 inan\u0131lmaz bir s\u00fcratle art\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l d\u00fcnyada 3,71 milyon toplumsal medya kullan\u0131c\u0131s\u0131 varken bu y\u0131l say\u0131 4,20 milyara y\u00fckseldi. Art\u0131k d\u00fcnya n\u00fcfusunun y\u00fczde 53\u2019\u00fc toplumsal medya kullan\u0131yor.<\/li>\n<\/ul>\n<p><b>T\u00fcrkiye\u2019de hangi elektronik ayg\u0131t\u0131 n\u00fcfusun % ka\u00e7\u0131 kullan\u0131yor?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/94916e5132f8eb51f0657ecd77e80062f5fe12c4.jpeg\"\/><\/p>\n<ul>\n<li>Herhangi bir \u00e7e\u015fit telefonu olanlar: <strong>y\u00fczde 90<\/strong><\/li>\n<li>Sadece ak\u0131ll\u0131 telefonu olanlar: <strong>y\u00fczde 89<\/strong><\/li>\n<li>Ak\u0131ll\u0131 olmayan telefona sahip olmayanlar: <strong>y\u00fczde 6,8<\/strong><\/li>\n<li>Ki\u015fisel\/masa \u00fcst\u00fc bilgisayar\u0131 olanlar: <strong>y\u00fczde 67<\/strong><\/li>\n<li>Tableti olanlar: <strong>y\u00fczde 45<\/strong><\/li>\n<li>Oyun konsolu olanlar: <strong>y\u00fczde 20<\/strong><\/li>\n<li>Ak\u0131ll\u0131 saat\/bilekli\u011fi olanlar: <strong>y\u00fczde 17<\/strong><\/li>\n<li>Sanal ger\u00e7eklik ayg\u0131t\u0131 olanlar: <strong>y\u00fczde 4,3<\/strong><\/li>\n<\/ul>\n<p><b>\u0130nternet kullan\u0131m\u0131m\u0131za genel bak\u0131\u015f: T\u00fcrkiye&#8217;de n\u00fcfusun %72&#8217;si internet kullan\u0131yor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/10575365054dc7baed5cf62e74dbfad07e36a0b5.jpeg\"\/><\/p>\n<p>83 milyon n\u00fcfuslu \u00fclkemizde rastgele bir ayg\u0131t vas\u0131tas\u0131yla internet kullanan ki\u015fi say\u0131s\u0131 62,07 milyon. Yani <strong>n\u00fcfusun y\u00fczde 72\u2019si<\/strong> internet kullan\u0131c\u0131s\u0131. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 ge\u00e7ti\u011fimiz y\u0131l\u0131n Ocak ay\u0131ndan bu y\u0131l\u0131n Ocak ay\u0131na kadar 2,4 milyon artarak y\u00fczde 4\u2019l\u00fck bir art\u0131\u015f ya\u015fanmas\u0131na yol a\u00e7t\u0131.<\/p>\n<p><b>T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131 bir g\u00fcn i\u00e7inde internette ne yap\u0131yor?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/fc414a338d9617d2e4da2e2bfaa60381bbc99935.jpeg\"\/><\/p>\n<ul>\n<li>Bir g\u00fcnde ortalama 7 saat 29 dakikay\u0131 internette ge\u00e7iriyoruz<\/li>\n<li>2 saat 51 dakika toplumsal medya kullan\u0131yoruz<\/li>\n<li>3 saat 4 dakika televizyon seyrediyoruz<\/li>\n<li>1 saat 21 dakikam\u0131z\u0131 Spotify \u00fczere m\u00fczik dinleme uygulamalar\u0131nda ge\u00e7iriyoruz<\/li>\n<li>58 dakika oyunlarla vakit ge\u00e7iriyoruz<\/li>\n<\/ul>\n<p><b>Mobil internet kullan\u0131m\u0131nda ne durumday\u0131z?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/3192630531841ab41f6aed18015dc83ef7b4ca9e.jpeg\"\/><\/p>\n<p>Mobil ayg\u0131tlar arac\u0131l\u0131\u011f\u0131yla internette ge\u00e7irdi\u011fimiz ortalama m\u00fcddet tam 4 saat. Ta\u015f\u0131nabilir internet kullananlar\u0131n say\u0131s\u0131 58,23 milyon. Toplam internet kullan\u0131c\u0131lar\u0131 ortas\u0131nda ta\u015f\u0131nabilir internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczdesi y\u00fczde 94. \u0130nternete ak\u0131ll\u0131 telefonlarla eri\u015fenlerin oran\u0131 y\u00fczde 93 iken ak\u0131ll\u0131 telefonlardan evvelki \u00e7e\u015fit telefonlarla internete girenlerin oran\u0131 y\u00fczde 2.<\/p>\n<p><b>Muzdarip oldu\u011fumuz mevzulardan biri: \u0130nternet ili\u015fki h\u0131zlar\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/e9192f2f5993ef46b8ef577c9ff0551f4220aa7d.jpeg\"\/><\/p>\n<p>T\u00fcrkiye\u2019de ta\u015f\u0131nabilir internet ili\u015fkilerinde ortalama <strong>indirme surat\u0131 34,79 MBPS<\/strong>. Bu manada \u00e7ok az da olsa bir g\u00fczelle\u015fme ya\u015fand\u0131. Bu y\u0131l\u0131n Ocak ay\u0131nda bir evvelki y\u0131l\u0131n birebir devrine nazaran ortalama ta\u015f\u0131nabilir internet ili\u015fki surat\u0131nda y\u00fczde 0.6 art\u0131\u015f oldu.<\/p>\n<p>Sabit internet irtibatlar\u0131nda ise <strong>ortalama indirme surat\u0131 28,89 MBPS<\/strong>. Sabit internet konta\u011f\u0131n\u0131n bir y\u0131l i\u00e7indeki g\u00fczelle\u015fme oran\u0131 ise \u00e7ok daha y\u00fcksek. Bu y\u0131l\u0131n Ocak ay\u0131nda bir evvelki y\u0131l\u0131n t\u0131pk\u0131 devrine nazaran y\u00fczde 11,3 oran\u0131nda art\u0131\u015f ya\u015fand\u0131.<\/p>\n<p><b>T\u00fcrkiye\u2019de en \u00e7ok ziyaret edilen web siteleri ve sitede ge\u00e7irilen ortalama s\u00fcre<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/30de40e0ed87485b3963be3f2c6ec8c96b534874.jpeg\"\/><\/p>\n<ul>\n<li>www.google.com &#8211; 9 dakika 12 saniye<\/li>\n<li>www.youtube.com &#8211; 25d 1s<\/li>\n<li>www.facebook.com &#8211; 8d 52s<\/li>\n<li>www.google.com.tr -8d 15s<\/li>\n<li>www.twitter.com &#8211; 10d 57s<\/li>\n<li>www.instagram.com &#8211; 8d 46s<\/li>\n<li>www.hurriyet.com.tr &#8211; 5d 05s<\/li>\n<li>www.sabah.com.tr &#8211; 2d 32s<\/li>\n<li>www.sozcu.com.tr &#8211; 7d 36s<\/li>\n<li>www.sahibinden.com &#8211; 11d 31s<\/li>\n<\/ul>\n<p><b>Sosyal medya kullan\u0131m\u0131m\u0131za genel bak\u0131\u015f<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/601c180bc34ce86a3ad4acb8f9411bc3613f1dd5.jpeg\"\/><\/p>\n<p>T\u00fcrkiye\u2019de etkin toplumsal medya kullan\u0131c\u0131s\u0131 say\u0131s\u0131 tam 54 milyon. Yani \u00fclke n\u00fcfusunun y\u00fczde 64\u2019\u00fc toplumsal medya platformlar\u0131n\u0131 faal bi\u00e7imde kullan\u0131yor. Nisan 2019-Haziran 2020 ortas\u0131nda toplumsal medya kullanc\u0131lar\u0131n\u0131n say\u0131s\u0131 2,2 milyon artarak y\u00fczde 4,2\u2019lik bir art\u0131\u015f ya\u015fand\u0131. Etkin toplumsal medya kullan\u0131c\u0131lar\u0131n\u0131n platformlara ta\u015f\u0131nabilir ayg\u0131tla eri\u015fim oran\u0131 tam y\u00fczde 99.<\/p>\n<p>\u201cGe\u00e7ti\u011fimiz ay bir toplumsal medya a\u011f\u0131\/mesajla\u015fma uygulamas\u0131 kulland\u0131m\u201d diyenlerin oran\u0131 y\u00fczde 99,7. \u201cSosyal medyay\u0131 etkin bi\u00e7imde kulland\u0131m, bir \u015feyler payla\u015ft\u0131m\u201d diyenlerin oran\u0131 y\u00fczde 91,4. Her bir internet kullan\u0131c\u0131s\u0131na ili\u015fkin ortalama toplumsal medya hesab\u0131 ise 9,4.<\/p>\n<p><b>T\u00fcrkiye\u2019de en fazla kullan\u0131lan toplumsal medya platformlar\u0131 ve kullan\u0131m y\u00fczdeleri:<\/b><\/p>\n<ul>\n<li>YouTube -\u200b <strong>y\u00fczde 90<\/strong><\/li>\n<li>Instagram &#8211; <strong>y\u00fczde 83<\/strong><\/li>\n<li>WhatsApp &#8211; <strong>y\u00fczde 81<\/strong><\/li>\n<li>Facebook &#8211; <strong>y\u00fczde 76<\/strong><\/li>\n<li>Twitter &#8211; <strong>y\u00fczde 61<\/strong><\/li>\n<li>Facebook Messenger &#8211; <strong>y\u00fczde 53<\/strong><\/li>\n<li>Pinterest &#8211; <strong>y\u00fczde 34<\/strong><\/li>\n<li>LinkedIn &#8211; <strong>y\u00fczde 32<\/strong><\/li>\n<li>Snapchat &#8211; <strong>y\u00fczde 29<\/strong><\/li>\n<li>TikTok &#8211; <strong>y\u00fczde 29<\/strong><\/li>\n<li>Skype &#8211; <strong>y\u00fczde 27<\/strong><\/li>\n<li>Twitch &#8211; <strong>y\u00fczde 24<\/strong><\/li>\n<li>Tumblr &#8211; <strong>y\u00fczde 20<\/strong><\/li>\n<li>Reddit &#8211; <strong>y\u00fczde 16<\/strong><\/li>\n<li>WeChat &#8211; <strong>y\u00fczde 15<\/strong><\/li>\n<li>Line &#8211; <strong>y\u00fczde 14<\/strong><\/li>\n<\/ul>\n<p><b>Hangi toplumsal medya platformunda ortalama ka\u00e7 saat ge\u00e7iriyoruz?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/ac28717c5888dbb71b9ba1e05c86db1551da8e60.jpeg\"\/><\/p>\n<ul>\n<li>WhatsApp\u2019ta 15 saat<\/li>\n<li>Instagram\u2019da 19,7 saat<\/li>\n<li>Facebook\u2019ta 13,1 saat<\/li>\n<li>TikTok\u2019ta 14 saat<\/li>\n<li>Twitter\u2019da 7,8 saat<\/li>\n<\/ul>\n<p><em>TikTok\u2019ta Twitter\u2019dan daha fazla vakit ge\u00e7irildi\u011fine dikkat \u00e7ekmek isteriz.<\/em><\/p>\n<p><b>YouTube\u2019da en fazla aranan s\u00f6zler:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/708812bf6255b88b0a46d816116c53e86ba2c433.jpeg\"\/><\/p>\n<ol>\n<li>\u015eark\u0131lar<\/li>\n<li>Film<\/li>\n<li>Enes Batur<\/li>\n<li>\u00c7ukur<\/li>\n<li>Hercai<\/li>\n<li>PUBG<\/li>\n<li>Reynmen<\/li>\n<li>\u015eark\u0131<\/li>\n<li>Kad\u0131n<\/li>\n<li>M\u00fczik<\/li>\n<li>Minecraft<\/li>\n<li>S\u00f6z<\/li>\n<li>Fero<\/li>\n<li>G\u00fcld\u00fcr G\u00fcld\u00fcr<\/li>\n<li>Derdim Olsun<\/li>\n<li>Ahmet Kaya<\/li>\n<li>Ben Fero<\/li>\n<li>Niloya<\/li>\n<li>Sen Anlat Karadeniz<\/li>\n<li>M\u00fcsl\u00fcm G\u00fcrses<\/li>\n<\/ol>\n<p>Bu listede sizin de daha evvel aratarak katk\u0131da bulundu\u011funuz bir s\u00f6z var m\u0131? <\/p>\n<p><b>Google\u2019da en fazla aranan s\u00f6zler:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/2685e83602c5c199a6473d1ad79d752dcb83536f.jpeg\"\/><\/p>\n<ol>\n<li>hava durumu<\/li>\n<li>youtube<\/li>\n<li>son dakika<\/li>\n<li>EBA<\/li>\n<li>\u00e7eviri<\/li>\n<li>alt\u0131n<\/li>\n<li>facebook<\/li>\n<li>twitter<\/li>\n<li>sahibinden<\/li>\n<li>instagram<\/li>\n<li>haber<\/li>\n<li>dolar<\/li>\n<li>e-devlet<\/li>\n<li>google<\/li>\n<li>mynet<\/li>\n<li>haberler<\/li>\n<li>trendyol<\/li>\n<li>whatsapp<\/li>\n<li>s\u00f6zc\u00fc<\/li>\n<li>translate<\/li>\n<\/ol>\n<p><b>\u0130nternette tam olarak ne yap\u0131yoruz?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/27427f8138679e753a84e7202045518228f5c5c8.jpeg\"\/><\/p>\n<ul>\n<li>y\u00fczde 98,8\u2019i g\u00f6r\u00fcnt\u00fc izliyor<\/li>\n<li>y\u00fczde 44,8\u2019i vlog izliyor<\/li>\n<li>y\u00fczde 79,9\u2019u m\u00fczik dinleme uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla m\u00fczik dinliyor<\/li>\n<li>y\u00fczde 40,7\u2019si \u00e7evrim i\u00e7i radyo istasyonlar\u0131n\u0131 dinliyor<\/li>\n<li>y\u00fczde 31,9\u2019u podcast izliyor\/dinliyor<\/li>\n<li>y\u00fczde 60,8\u2019i Facetime \u00fczere g\u00f6r\u00fcnt\u00fc arama uygulamalar\u0131 kullan\u0131yor<\/li>\n<li>y\u00fczde 14,8\u2019i Apple Hisse, Samsung Hisse \u00fczere bir ta\u015f\u0131nabilir \u00f6deme arac\u0131 kullan\u0131yor.<\/li>\n<\/ul>\n<p><b>Sosyal medya \u00fczerinden reklam yapma potansiyeli ne durumda?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/6ba76557d64aa48339abbd46a4096409a2ebaa5a.jpeg\"\/><\/p>\n<p>Pazarlamac\u0131lar\u0131n toplumsal medyadaki reklamlar arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lara ula\u015fma ihtimalinin en y\u00fcksek oldu\u011fu ya\u015f aral\u0131\u011f\u0131 25-34 ya\u015f. Ara\u015ft\u0131rmada enteresan bir ayr\u0131nt\u0131 var. Ara\u015ft\u0131r\u0131lan t\u00fcm ya\u015f aral\u0131klar\u0131nda (13-17, 18-24, 25-34, 35-44, 45-54, 55-64 ve +65) pazarlamac\u0131lar\u0131n erkek toplumsal medya kullan\u0131c\u0131lar\u0131na ula\u015fma oran\u0131 bayanlara k\u0131yasla daha fazla.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital ya\u015fant\u0131ya ilgili ara\u015ft\u0131rmalar yapan ve bunlar\u0131 raporla\u015ft\u0131ran medya \u015firketi We Are Social, T\u00fcrkiye\u2019nin internet, telefon ve toplumsal &#8230;<\/p>\n","protected":false},"author":1,"featured_media":40207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1003,5842,1295,634,1050],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40206"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40206"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40206\/revisions"}],"predecessor-version":[{"id":40208,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40206\/revisions\/40208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/40207"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}