{"id":40011,"date":"2022-06-09T18:06:04","date_gmt":"2022-06-09T15:06:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=40011"},"modified":"2022-06-09T18:06:04","modified_gmt":"2022-06-09T15:06:04","slug":"turkiyenin-e-ticaret-hacmi-226-milyar-tlye-yukseldi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=40011","title":{"rendered":"T\u00fcrkiye\u2019nin E-Ticaret Hacmi 226 Milyar TL\u2019ye Y\u00fckseldi"},"content":{"rendered":"<p>COVID-19 koronavir\u00fcs pandemisinin tesiriyle t\u00fcm d\u00fcnyada b\u00fcy\u00fcyen e-ticaret hacmi <strong>2020<\/strong> y\u0131l\u0131nda T\u00fcrkiye\u2019de de b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi. Ticaret Bakan\u0131 Ruhsar Pekcan, <em>&#8220;2020 y\u0131l\u0131 prestiji ile, \u00fclkemizde e-ticaret hacmi 2019 y\u0131l\u0131na nazaran y\u00fczde 66 art\u0131\u015f g\u00f6stererek 136 milyar liradan 226 milyar 200 milyon liraya y\u00fckselmi\u015ftir&#8221;<\/em> dedi. Bakanl\u0131k binas\u0131nda yap\u0131lan programda, 2020 y\u0131l\u0131 e-ticaret datalar\u0131n\u0131 a\u00e7\u0131klayan bakan, <strong>25-34<\/strong> ya\u015f ortas\u0131 kullan\u0131c\u0131lar\u0131n e-ticareti daha s\u0131k kulland\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p>Bakan; Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n E-ticaret bilgi platformu ve E-ticaret Akademisi\u2019nin 2020 y\u0131l\u0131nda 48 bin ki\u015fi taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131 ve E-Ticaret Dan\u0131\u015fman\u0131 robotunda 61 bin ki\u015finin sorular\u0131na kar\u015f\u0131l\u0131k buldu\u011funu belirtti. T\u00fcrkiye\u2019de giderek artan e-ticaret yapan i\u015fletme say\u0131s\u0131n\u0131n 2019 y\u0131l\u0131nda <strong>68 bin 457<\/strong> oldu\u011funu belirten Bakan, 2020 y\u0131l\u0131nda bu say\u0131n\u0131n <strong>256 bin 861<\/strong> i\u015fletmeye \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirtiyor. Bu da T\u00fcrkiye\u2019de arz-talep durumunu g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n<p><b>136 milyar TL\u2019den 226 milyar TL\u2019ye y\u00fckseli\u015f<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/07\/f149d6a952e55af1e158279f7a751cee11f00a26.jpeg\"\/><\/p>\n<p>2019 y\u0131l\u0131nda 136 milyar TL olan <strong>e-ticaret hacmi<\/strong>, 2020 y\u0131l\u0131nda 226 milyar TL\u2019ye y\u00fckseldi. Bakan Pekcan bunu; <em>&#8220;2020 y\u0131l\u0131 prestiji ile \u00fclkemizde e-ticaret hacmi 2019 y\u0131l\u0131na nazaran y\u00fczde 66 art\u0131\u015f g\u00f6stererek 136 milyar liradan 226 milyar 200 milyon liraya y\u00fckselmi\u015ftir. 2020 y\u0131l\u0131nda sipari\u015f adetleri 2019 y\u0131l\u0131na nazaran y\u00fczde 68 art\u0131\u015fla, 1 milyar 366 milyon adetten 2 milyar 297 milyon adede y\u00fckselmi\u015ftir. 2020 y\u0131l\u0131nda kaydedilen e-ticaret fiyat\u0131n\u0131n; 207 milyar lira ile y\u00fczde 91.4&#8217;\u00fc yurt i\u00e7i harcamalardan, 9,3 milyar lira ile y\u00fczde 4.2&#8217;si \u00f6b\u00fcr \u00fclkelerin \u00fclkemiz e-ticaret sitelerinden yapt\u0131\u011f\u0131 harcamalardan, 9,9 milyar lira ile y\u00fczde 4.4&#8217;\u00fc ise vatanda\u015flar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131ndan yapt\u0131\u011f\u0131 al\u0131mlardan olu\u015fmaktad\u0131r. Yeniden g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere; \u00fclkemizde, toplam e-ticaret i\u00e7indeki perakende hissesi ise y\u00fczde 64 seviyesindedir\u201d<\/em> diye a\u00e7\u0131klad\u0131.<\/p>\n<p>T\u00fcrkiye\u2019de artan gen\u00e7 n\u00fcfusla bir arada, e-ticaret hacminin geni\u015flemesi bir\u00e7ok i\u015fletme i\u00e7in b\u00fcy\u00fck f\u0131rsat olarak g\u00f6r\u00fcl\u00fcyor. Fakat artan <strong>e-ticaret hacmi<\/strong> reklam verenleri olumsuz tarafta etkiliyor. Reklam piyasas\u0131nda artan rekabetle birlikte, reklam verenler ge\u00e7ti\u011fimiz y\u0131llar\u0131n ortalama <strong>%100<\/strong> \u00fczerinde \u00fcnite ba\u015f\u0131na artan maliyetlerle kar\u015f\u0131la\u015f\u0131yorlar. Salg\u0131n devrinde e-ticarete adaptasyon s\u00fcratle artarken, art\u0131k <strong>dijitalle\u015fen<\/strong> d\u00fcnyada ticaret yapanlar\u0131n tek opsiyonu \u201ce-ticaret\u201d olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 koronavir\u00fcs pandemisinin tesiriyle t\u00fcm d\u00fcnyada b\u00fcy\u00fcyen e-ticaret hacmi 2020 y\u0131l\u0131nda T\u00fcrkiye\u2019de de b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi. Ticaret Bakan\u0131 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":40012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1094,3596,5819,3492,2435],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40011"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40011"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40011\/revisions"}],"predecessor-version":[{"id":40013,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/40011\/revisions\/40013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/40012"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}