{"id":38886,"date":"2022-06-07T14:00:06","date_gmt":"2022-06-07T11:00:06","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=38886"},"modified":"2022-06-07T14:00:06","modified_gmt":"2022-06-07T11:00:06","slug":"facebook-ios-14-5in-yeni-guvenlik-ozelligine-neden-karsi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=38886","title":{"rendered":"Facebook, iOS 14.5&#8217;in Yeni G\u00fcvenlik \u00d6zelli\u011fine Neden Kar\u015f\u0131?"},"content":{"rendered":"<p>ABD merkezli teknoloji devi Apple, bir m\u00fcddettir <strong>iOS 14.5<\/strong> \u00fczerinde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Mart ay\u0131n\u0131n sonuna hakikat kullan\u0131ma sunulmas\u0131 beklenen bu i\u015fletim sistemi s\u00fcr\u00fcm\u00fc, kullan\u0131c\u0131lar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak \u00f6zelliklerin yan\u0131 s\u0131ra, kullan\u0131c\u0131 kapal\u0131l\u0131\u011f\u0131n\u0131 ve g\u00fcvenli\u011fini m\u00fcdafaaya odaklanan &#8220;<strong>Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131<\/strong>&#8221; isimli bir \u00f6zellik getirecek. Lakin bu \u00f6zellik, reklamveren \u015firketler taraf\u0131ndan hi\u00e7 de istenen bir \u015fey de\u011fil. \u00c7\u00fcnk\u00fc yaz\u0131l\u0131mlar, bundan sonra kullan\u0131c\u0131 m\u00fcsaadesi olmadan izlemeler yapamayacak. <\/p>\n<p>iOS 14.5&#8217;le hayat\u0131m\u0131za girecek \u00f6zelli\u011fin rahats\u0131z etti\u011fi \u015firketlerden bir tanesi de <strong>Facebook<\/strong>. Google&#8217;dan sonra d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci reklamveren \u015firketi olan Facebook, bu cins bir k\u0131s\u0131tlaman\u0131n gelmesinin k\u00fc\u00e7\u00fck i\u015fletmeleri zora sokaca\u011f\u0131n\u0131, Apple&#8217;\u0131n k\u00fc\u00e7\u00fck i\u015fletmeleri d\u00fc\u015f\u00fcnmedi\u011fini s\u00f6yl\u00fcyor. Lakin iddia edebilece\u011finiz \u00fczere, bu b\u00fcsb\u00fct\u00fcn mazeret. Facebook&#8217;un as\u0131l korktu\u011fu \u015fey, <strong>reklamlardan elde etti\u011fi gelirin d\u00fc\u015fecek olmas\u0131<\/strong>. Sonu\u00e7ta iOS 14.5&#8217;in k\u0131s\u0131tlamalar\u0131, reklamveren ki\u015fi ya da kurumlar\u0131n Facebook&#8217;tan uzakla\u015fmas\u0131na yol a\u00e7acak. Hal bu t\u00fcrl\u00fc olunca da CNBC, eski bir Facebook \u00e7al\u0131\u015fan\u0131 ile bir <strong>r\u00f6portaj <\/strong>ger\u00e7ekle\u015ftirerek, yeni periyodun Facebook&#8217;u nas\u0131l etkileyece\u011fini konu\u015ftu.<\/p>\n<p><b>Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131, Facebook i\u00e7in neden b\u00fcy\u00fck bir tehdit?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/04\/6db3500b46068048ea0989b3fe04811af35e255a.jpeg\"\/><\/p>\n<p>Az evvel de belirtmi\u015f oldu\u011fumuz \u00fczere, Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131 sonras\u0131nda kullan\u0131c\u0131lar, uygulamalar\u0131n<strong> kendilerini takip edip etmeyeceklerine<\/strong> m\u00fcsaade verecekler. Elbette hi\u00e7bir kullan\u0131c\u0131 bu m\u00fcsaadesi kolay kolay vermeyecek. Lakin Facebook, bug\u00fcne kadar kullan\u0131c\u0131lar\u0131 izleyerek reklam verilmesini sa\u011fl\u0131yordu. Eski Facebook \u00e7al\u0131\u015fan\u0131, kullan\u0131c\u0131lardan toplanan datalar\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131n hem \u015firket hem de reklamveren ki\u015fi ya da kurum <strong>takip edilebildi\u011fini<\/strong>, bunlar\u0131n da hangi kullan\u0131c\u0131 kitlesine reklam g\u00f6sterilece\u011fi konusunda belirleyici bir \u00f6ge oldu\u011funu s\u00f6yl\u00fcyor. \u0130\u015fte iOS 14.5, bu takibin yap\u0131lmas\u0131n\u0131 <strong>engellemi\u015f <\/strong>olacak. Hal bu t\u00fcrl\u00fc olunca da reklamveren ki\u015fi ya da kurum, verdi\u011fi reklam\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 anlayamayacak ve istese de istemese de Facebook&#8217;tan uzakla\u015fmak durumunda kalacak.<\/p>\n<p>Eski Facebook \u00e7al\u0131\u015fan\u0131, \u015firketin &#8220;<strong>k\u00fc\u00e7\u00fck i\u015fletme<\/strong>&#8221; reaksiyonlar\u0131yla ilgili de a\u00e7\u0131klamalarda bulundu. iOS 14.5&#8217;in Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131&#8217;n\u0131n k\u00fc\u00e7\u00fck i\u015fletmeleri o kadar da <strong>ilgilendirmedi\u011fini <\/strong>s\u00f6yleyen eski \u00e7al\u0131\u015fan, bu t\u0131p i\u015fletmelerin asl\u0131nda muhakkak bir lokasyona odakland\u0131\u011f\u0131n\u0131, kullan\u0131c\u0131y\u0131 izlemeden de reklam vermeye devam edebilece\u011fini s\u00f6yl\u00fcyor. Bunu bir \u00f6rnek g\u00f6stermek gerekirse; \u0130zmir&#8217;deki k\u00fc\u00e7\u00fck bir i\u015fletmenin Ankara&#8217;daki t\u00fcketiciye reklam g\u00f6stermesine gerek yoktur. iOS 14.5 ise reklamveren kurumla ilgili bir <strong>k\u0131s\u0131tlama getirmiyor<\/strong>. Yani \u0130zmir&#8217;deki i\u015fletme, Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131 devreye girdikten sonra da \u0130zmir&#8217;deki t\u00fcketiciye ula\u015fabilecek. \u0130\u015fin \u00f6z\u00fc, Facebook her vakit oldu\u011fu \u00fczere bu kere de <strong>kendi \u00e7\u0131karlar\u0131n\u0131 \u00f6n planda tutarak<\/strong>, Apple&#8217;a kar\u015f\u0131 karalama kampanyas\u0131 ba\u015flatm\u0131\u015f durumda. Fakat bu t\u0131p bir kampanyan\u0131n kullan\u0131c\u0131lar nezdinde hi\u00e7bir ge\u00e7erlili\u011fi yok.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>ABD merkezli teknoloji devi Apple, bir m\u00fcddettir iOS 14.5 \u00fczerinde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Mart ay\u0131n\u0131n sonuna hakikat kullan\u0131ma sunulmas\u0131 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":38887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[854],"tags":[942,5614,863,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38886"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38886"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38886\/revisions"}],"predecessor-version":[{"id":38888,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38886\/revisions\/38888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/38887"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}