{"id":38565,"date":"2022-06-06T23:48:04","date_gmt":"2022-06-06T20:48:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=38565"},"modified":"2022-06-06T23:48:04","modified_gmt":"2022-06-06T20:48:04","slug":"dunyanin-en-cok-kullanilan-toplumsal-medya-platformlari-2021","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=38565","title":{"rendered":"D\u00fcnyan\u0131n En \u00c7ok Kullan\u0131lan Toplumsal Medya Platformlar\u0131 &#8211; 2021"},"content":{"rendered":"<p>Toplumsal medya\u2026 G\u00fcnl\u00fck hayat\u0131m\u0131zda en az kulland\u0131\u011f\u0131m\u0131z kadar lisan\u0131m\u0131zda olan, hakk\u0131nda daima yorumlar, ara\u015ft\u0131rmalar, \u00e7\u0131kar\u0131mlar yapt\u0131\u011f\u0131m\u0131z (bir\u00e7o\u011fumuz i\u00e7in) art\u0131k bir vazge\u00e7ilmez. \u015e\u00f6yle bir kendimize d\u00f6n\u00fcp bakacak olursak \u00fclke olarak toplumsal medya kullan\u0131m\u0131m\u0131z\u0131n olduk\u00e7a fazla oldu\u011funu anlamak s\u0131k\u0131nt\u0131 de\u011fil.<\/p>\n<p>Gelin bir de global toplumsal medya istatistiklerine bakarak d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformlar\u0131 hangileriymi\u015f onu g\u00f6relim. \u201cAra\u015ft\u0131rmalara gerek yok yahu daima bildi\u011fimiz toplumsal medya platformlar\u0131 i\u015fte\u2026\u201d diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz. Listede ismini muhtemelen daha evvel duymad\u0131\u011f\u0131n\u0131z <strong>toplumsal medya platformlar\u0131<\/strong> da var.<\/p>\n<p><b>D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformlar\u0131 ve ayl\u0131k faal kullan\u0131c\u0131 say\u0131lar\u0131:<\/b><\/p>\n<ul>\n<li>Facebook &#8211; 2,4 milyar ayl\u0131k faal kullan\u0131c\u0131 <\/li>\n<li>YouTube &#8211; 2 milyar ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>WhatsApp &#8211; 1,6 milyar ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>Messenger &#8211; 1,3 milyar ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>Instagram &#8211; 1 milyar ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>WeChat &#8211; 1,2 milyar ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>TikTok &#8211; 689 milyon ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>QQ &#8211; 731 milyon ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>Sina Weibo &#8211; 497 milyon ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>Telegram &#8211; 500 milyon ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>SnapChat &#8211; 382 milyon ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>Kuaishou &#8211; 316 milyon ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>Reddit &#8211; 430 milyon ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>Twitter &#8211; 340 milyon ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<li>Pinterest &#8211; 322 milyon ayl\u0131k etkin kullan\u0131c\u0131<\/li>\n<li>Quora &#8211; 300 milyon ayl\u0131k faal kullan\u0131c\u0131<\/li>\n<\/ul>\n<p><b>Tac\u0131n\u0131 kimselere kapt\u0131rmayan Facebook<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/a9739aed2d7b2495966dffffb7c2e60c6831063e.jpeg\"\/><\/p>\n<p>Son y\u0131llarda pop\u00fclerli\u011fini biraz kaybetmi\u015f \u00fczere dursa da g\u00f6r\u00fcnen o ki <strong>Facebook<\/strong> hala d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformu pozisyonunda. Toplumsal medya platformlar\u0131n\u0131n k\u0131demlisi Facebook\u2019un ayl\u0131k etkin kullan\u0131c\u0131 say\u0131s\u0131 2,740 milyar. Bu t\u00fcrl\u00fc g\u00f6r\u00fcnce bir \u015fey tabir etmemi\u015f olabilir. Pekala \u00c7in\u2019in n\u00fcfusundan daha fazla desek?<\/p>\n<p><b>G\u00f6r\u00fcnt\u00fc payla\u015f\u0131m platformlar\u0131n\u0131n \u00f6nc\u00fcs\u00fc YouTube<\/b><\/p>\n<p><b><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/7c89601b99c621c9d9b2b89a42a2491f3838f427.jpeg\"\/><\/b><\/p>\n<p>Her \u015fey 2005 y\u0131l\u0131nda San Diego Hayvanat bah\u00e7esinde \u00e7ekilen bir g\u00f6r\u00fcnt\u00fcyle ba\u015flad\u0131. O g\u00fcnden beri b\u00fcy\u00fcmeye emin ad\u0131mlarla devam eden <strong>YouTube<\/strong>, \u015fu anda d\u00fcnyan\u0131n en \u00e7ok ziyaret edilen ikinci web sitesi ve d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan ikinci toplumsal medya platformu pozisyonunda. YouTube\u2019un ayl\u0131k faal kullan\u0131c\u0131 say\u0131s\u0131 2,3 milyar.<\/p>\n<p><b>Ak\u0131betinin ne olaca\u011f\u0131n\u0131 merakla bekledi\u011fimiz WhatsApp<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/08e6e61b3726acfeb87c4ec86dad0188868bb428.jpeg\"\/><\/p>\n<p><strong>WhatsApp<\/strong>\u2019\u0131n reaksiyon \u00e7eken z\u0131mnilik kontrat\u0131 sebebiyle ge\u00e7ti\u011fimiz aylarda WhatsApp\u2019tan Telegram\u2019a ya\u015fanan kullan\u0131c\u0131 g\u00f6\u00e7\u00fcn\u00fc hat\u0131rlars\u0131n\u0131z. Olaylar\u0131n b\u00fcy\u00fcmesiyle WhatsApp kontrat\u0131n kabul tarihini May\u0131s ay\u0131na ertelemi\u015fti. Art\u0131k May\u0131s ay\u0131 geldi\u011finde kullan\u0131c\u0131lar\u0131n yans\u0131s\u0131 ne olacak merak konusu. T\u00fcm bunlar bir yana, WhatsApp ayl\u0131k 2 milyar faal kullan\u0131c\u0131s\u0131yla listedeki \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 (en az\u0131ndan \u015fimdilik) koruyor.<\/p>\n<p><b>Facebook\u2019un iletile\u015fme uygulamas\u0131 Facebook Messenger<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/ef6835f935556b09acbaa0e83c7a8f2ee59e6bb8.jpeg\"\/><\/p>\n<p>2011\u2019de kullan\u0131ma sunulan <strong>Facebook Messenger<\/strong>, en tan\u0131nan toplumsal medya platformlar\u0131ndan d\u00f6rd\u00fcnc\u00fcs\u00fc ve ayl\u0131k faal kullan\u0131c\u0131 say\u0131s\u0131 1,3 milyar.<\/p>\n<p><b>Foto\u011fraf ve g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m platformlar\u0131n\u0131n \u00f6nc\u00fcs\u00fc Instagram<\/b><\/p>\n<p><div><\/div>\n<\/p>\n<p><strong>Instagram<\/strong>\u2019\u0131 kullananlardan m\u0131s\u0131n\u0131z yoksa Instagram i\u00e7in ya\u015fayanlardan m\u0131s\u0131n\u0131z? Yoksa platformda \u00e7ok fazla vakit ge\u00e7irdi\u011fini fark edip bunal\u0131p uygulamay\u0131 bir silip bir y\u00fckleyenlerden misiniz? O denli ya da bu t\u00fcrl\u00fc hayatlar\u0131m\u0131z\u0131n k\u0131ymetli bir mod\u00fcl\u00fc haline gelen Instagram\u2019\u0131n ayl\u0131k potansiyel reklamc\u0131l\u0131k tesiri 1,221 milyar.<\/p>\n<p><b>T\u00fcrkiye\u2019de pek bilinmeyen toplumsal medya platformu WeChat<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/3ff0bfb3ac08d0b682f7b6d7c353e00336908b92.jpeg\"\/><\/p>\n<p>\u00c7in\u2019in \u00e7ok gayeli iletile\u015fme, \u00f6deme ve toplumsal medya platformu <strong>WeChat<\/strong>, d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformlar\u0131ndan alt\u0131nc\u0131s\u0131. WeChat\u2019in pop\u00fclerli\u011finin bir k\u0131sm\u0131 \u00c7in\u2019in n\u00fcfusuyla alakal\u0131 lakin WeChat\u2019i ba\u015fka toplumsal medya platformlar\u0131ndan ay\u0131ran \u00f6zellikleri (\u00f6deme arac\u0131 olmas\u0131 vb.) de de\u011ferli nat\u00fcrel ki. T\u00fcrkiye\u2019de de kullan\u0131labilen WeChat\u2019in ayl\u0131k etkin kullan\u0131c\u0131s\u0131 say\u0131s\u0131 1,213 milyar.<\/p>\n<p><b>Her telden insan\u0131n bulunabilece\u011fi TikTok<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/658c5de7ce61ed30a9cc05404196d2be3b4027d4.jpeg\"\/><\/p>\n<p>2020\u2019nin en \u00e7ok indirilen uygulamas\u0131 <strong>TikTok<\/strong>, 2016\u2019da hayatlar\u0131m\u0131za s\u00fcratli bir giri\u015f yapm\u0131\u015ft\u0131 lakin pop\u00fclerli\u011fini biraz daha sonra kazand\u0131. G\u00f6r\u00fcnt\u00fc payla\u015f\u0131m uygulamas\u0131 TikTok, \u015fu anda 689 milyar ayl\u0131k faal kullan\u0131c\u0131ya sahip.<\/p>\n<p><b>Anl\u0131k iletile\u015fme uygulamas\u0131 QQ<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/f8450234219bf965e2e1174e2e0aa48c3718ed37.jpeg\"\/><\/p>\n<p>\u00c7in merkezli bili\u015fim \u015firketi Tencent\u2019in \u00e7\u0131kard\u0131\u011f\u0131 anl\u0131k iletile\u015fme uygulamas\u0131 <strong>QQ<\/strong>, T\u00fcrkiye\u2019de pek bilinmese de d\u00fcnyan\u0131n en tan\u0131nan toplumsal medya platformlar\u0131 ortas\u0131nda. Uygulama iletile\u015fme hizmetinin yan\u0131 s\u0131ra kullan\u0131c\u0131lar\u0131na online oyunlar, m\u00fczik, al\u0131\u015fveri\u015f, k\u00fcme ve sesli chat, mikroblog \u00fczere \u00f6zellikler de sunuyor. QQ\u2019nun ayl\u0131k faal kullan\u0131c\u0131 say\u0131s\u0131 617 milyon.<\/p>\n<p><b>Mikro blog sitesi Sina Weibo<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/ddd0ef02ab084c9aca879ade844e6d7ec2a5ef99.jpeg\"\/><\/p>\n<p>\u00c7in\u2019in mikro blog hizmeti veren web sitesi <strong>Sina Weibo<\/strong>, 2016 y\u0131l\u0131nda kuruldu ve \u015fu anda ayl\u0131k 511 milyon etkin kullan\u0131c\u0131ya sahip.<\/p>\n<p><b>Anl\u0131k iletile\u015fme uygulamas\u0131 Telegram<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/8fae52aed1bb44703b26aad7d1eb2c2d7049f843.jpeg\"\/><\/p>\n<p>Bir\u00e7o\u011fumuz ge\u00e7ti\u011fimiz aylarda WhatsApp\u2019ta ya\u015fanan kriz sebebiyle WhatsApp\u2019\u0131n muadili\/rakibi olarak g\u00f6rd\u00fc\u011f\u00fc <strong>Telegram<\/strong>, 2013 y\u0131l\u0131nda kurulmu\u015f u\u00e7tan uca \u015fifreleme \u00f6zellikli bir uygulama. Asl\u0131nda WhatsApp olaylar\u0131ndan evvel de tan\u0131nan olan Telegram, \u015fu anda 500 milyon faal kullan\u0131c\u0131ya sahip.<\/p>\n<p><b>Belli bir m\u00fchlet sonra kaybolan i\u00e7eriklerin \u00f6nc\u00fcs\u00fc SnapChat<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/88223974219843ca57b5a7d87bd3aca05f9791c4.jpeg\"\/><\/p>\n<p>Anl\u0131k payla\u015f\u0131m yapma deneyimini hayatlar\u0131m\u0131za sokan ve bir m\u00fcddet sonra Instagram\u2019a kapt\u0131ran <strong>SnapChat<\/strong>, hala tan\u0131nan diyebiliriz. Potansiyel reklamc\u0131l\u0131k tesiri 498 milyon olan uygulaman\u0131n ayl\u0131k faal kullan\u0131c\u0131 say\u0131s\u0131 498 milyon k\u00fcsur.<\/p>\n<p><b>G\u00f6r\u00fcnt\u00fc payla\u015f\u0131m ta\u015f\u0131nabilir uygulamas\u0131 Kuaishou<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/146ba4c291d7092bca3426e3519be4bb71259cb6.jpeg\"\/><\/p>\n<p>Daha evvel ismini duymad\u0131\u011f\u0131n\u0131z toplumsal medya platformlar\u0131ndan biri de bu olabilir. \u00c7in merkezli bir \u015firket taraf\u0131ndan kurulan <strong>Kuaishou<\/strong>, TikTok\u2019un rakibi demek m\u00fcmk\u00fcn. G\u00fcnl\u00fck hayattan k\u0131sa g\u00f6r\u00fcnt\u00fcler \u00e7ekip payla\u015fma mant\u0131\u011f\u0131 \u00fczerine \u015furas\u0131 uygulama, 2020 y\u0131l\u0131nda sekiz \u00fclke \u00f6zelinde Google Play ve App Store\u2019da en fazla indirilen uygulama olmu\u015ftu. Kuaishou\u2019nun ayl\u0131k etkin kullan\u0131c\u0131 say\u0131s\u0131 481 milyon.<\/p>\n<p><b>Herkesin kendine uygun bir topluluk bulabilece\u011fi Reddit<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/260f4380fed29a028e66e7dd2946a553280256c6.jpeg\"\/><\/p>\n<p>2005 y\u0131l\u0131nda kurulan <strong>Reddit<\/strong>, forum mant\u0131\u011f\u0131nda bir site diyebiliriz. Sitede \u00e7e\u015fitli topluluklar var. \u0130lgi alan\u0131n\u0131za nazaran istedi\u011finiz toplulu\u011fa girip sizinle birebir bahisle ilgilenen \u015fah\u0131slarla fikir al\u0131\u015fveri\u015finde bulunabiliyorsunuz.<\/p>\n<p><b>G\u00f6rsel y\u00fckl\u00fc payla\u015f\u0131m sitesi Pinterest<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/f11af6994fb1a35494b8f6027cf06728fe46c825.jpeg\"\/><\/p>\n<p>\u0130\u00e7inde 2 milyardan fazla \u2018pin\u2019 (i\u00e7erik) bar\u0131nd\u0131ran <strong>Pinterest<\/strong>\u2019in 442 milyon ayl\u0131k etkin kullan\u0131c\u0131s\u0131 var. \u00dclkemizde de hayli yayg\u0131n olan Pinterest, global \u00f6l\u00e7ekte bayanlar ortas\u0131nda daha tan\u0131nan. Kullan\u0131c\u0131lar\u0131n y\u00fczde 72\u2019si bayan.<\/p>\n<p><b>Twitter<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/e27d850021c928f18510b23480bcb3fcc7efbe9a.jpeg\"\/><\/p>\n<p>Kuruldu\u011fu y\u0131l olan 2006\u2019dan beri sa\u011flam ad\u0131mlarla b\u00fcy\u00fcmeye devam eden <strong>Twitter<\/strong>\u2019\u0131n ayl\u0131k etkin kullan\u0131c\u0131 say\u0131s\u0131 330 milyon. Listenin sonlar\u0131na yanl\u0131\u015fs\u0131z yer al\u0131yor lakin Twitter\u2019\u0131n ne kadar fazla kullan\u0131ld\u0131\u011f\u0131na dair birka\u00e7 \u015fey s\u00f6ylemek gerekirse, dakikada ortalama 350 bin tweet at\u0131ld\u0131\u011f\u0131n\u0131 belirtebiliriz. Bu da tek bir g\u00fcnde 500 milyondan fazla tweet manas\u0131na geliyor.<\/p>\n<p><b>Soru-cevap toplumsal medyas\u0131 Quora<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/03\/e614ba1af8fa02a7e65ceb42d43c6486a2b63086.jpeg\"\/><\/p>\n<p><strong>Quora<\/strong>, istedi\u011finiz her hususta bir \u015feyler sorup o hususta bilgisi\/fikri olan bireylerden bilgi edinmenizi sa\u011flayan kaliteli bir toplumsal medya platformu. Ayl\u0131k 300 milyon kullan\u0131c\u0131ya sahip Quora, \u00f6teki k\u00fclt\u00fcrlere dair ya da hi\u00e7 fikriniz olmayan mevzularla alakal\u0131 bir \u015feyler \u00f6\u011frenmek i\u00e7in ger\u00e7ek adres.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toplumsal medya\u2026 G\u00fcnl\u00fck hayat\u0131m\u0131zda en az kulland\u0131\u011f\u0131m\u0131z kadar lisan\u0131m\u0131zda olan, hakk\u0131nda daima yorumlar, ara\u015ft\u0131rmalar, \u00e7\u0131kar\u0131mlar yapt\u0131\u011f\u0131m\u0131z &#8230;<\/p>\n","protected":false},"author":1,"featured_media":38566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[942,605,2533,5716,862],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38565"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38565"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38565\/revisions"}],"predecessor-version":[{"id":38567,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/38565\/revisions\/38567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/38566"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}