{"id":37929,"date":"2022-06-04T15:36:04","date_gmt":"2022-06-04T12:36:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=37929"},"modified":"2022-06-04T15:36:04","modified_gmt":"2022-06-04T12:36:04","slug":"turkiyede-kac-kisi-e-ticaret-sitesine-giriyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=37929","title":{"rendered":"T\u00fcrkiye&#8217;de Ka\u00e7 Ki\u015fi E-Ticaret Sitesine Giriyor?"},"content":{"rendered":"<p>Koronavir\u00fcs pandemisi pek \u00e7ok dal\u0131 olumsuz etkilemi\u015f olsa da <strong>e-ticaret b\u00f6l\u00fcm\u00fc bu s\u00fcre\u00e7te kar hissesini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde y\u00fckseltti.<\/strong> Jeff Bezos&#8217;un Amazon&#8217;la inan\u0131lmaz paralar kazand\u0131\u011f\u0131 pandemi periyodunda \u00fclkemizde de pek \u00e7ok insan d\u0131\u015far\u0131 \u00e7\u0131k\u0131p yeni bir \u015feyler almak yerine internetten sipari\u015f verme yoluna gitti. <\/p>\n<p>18 \u015eubat&#8217;ta dijital ortamda d\u00fczenlenen Webrazzi e-Ticaret Tepesi&#8217;nde konu\u015fan dijital \u00f6l\u00e7\u00fcmleme ve ara\u015ft\u0131rma \u015firketi <strong>Gemius&#8217;un T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc \u0130dil Kesten<\/strong>, T\u00fcrkiye&#8217;de e-ticaret kullan\u0131c\u0131 profilini ve 2020 y\u0131l\u0131nda e-ticaret kategorisinde kullan\u0131c\u0131 say\u0131s\u0131na nazaran \u00f6nder firmay\u0131 a\u00e7\u0131klad\u0131. 2020&#8217;nin son \u00e7eyre\u011finde \u00fclkemizdeki <strong>her 100 internet kullan\u0131c\u0131s\u0131ndan 95&#8217;inin en az bir e-ticaret sitesini ziyaret etti\u011fini <\/strong>s\u00f6yleyen Kesten, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada T\u00fcrkiye&#8217;de e-ticaret sanayisinin dijital kullan\u0131c\u0131 say\u0131s\u0131 bak\u0131m\u0131ndan makul bir doygunlu\u011fa ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/01\/26708dd8accd991a2c01e1429975bef96367d558.jpeg\"\/><\/p>\n<p><b>T\u00fcrkiye&#8217;de e-ticaret sitelerini kullanan ka\u00e7 ki\u015fi var?<\/b><\/p>\n<p>Gemius&#8217;un elde etti\u011fi bilgilere nazaran T\u00fcrkiye&#8217;de 2020&#8217;nin son \u00e7eyre\u011finde 59 milyon internet kullan\u0131c\u0131s\u0131 bulunuyordu. Bu kullan\u0131c\u0131lar ortas\u0131nda <strong>e-ticaret sitelerine giren ki\u015fi say\u0131s\u0131 ise 55,8 milyona ula\u015fm\u0131\u015f durumda. <\/strong>Gemius T\u00fcrkiye bilgilerine nazaran <strong>T\u00fcrkler bir ay i\u00e7erisinde ortalama 9,5 saatini e-ticaret sitelerinde ge\u00e7iriyorlar. <\/strong>Bilhassa M\u00fckemmel Cuma \u00fczere a\u011f\u0131r indirim kampanyalar\u0131n\u0131n oldu\u011fu Kas\u0131m 2020 periyodunda bu m\u00fchlet 15 saate kadar y\u00fckselmi\u015f.<\/p>\n<p><b>En fazla ziyaret\u00e7i alan e-ticaret sitesi Trendyol<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0003\/01\/6b502185038e840f18974059764a0fcdfb01d38c.jpeg\"\/><\/p>\n<p>Gemius T\u00fcrkiye&#8217;nin a\u00e7\u0131klad\u0131\u011f\u0131 bilgilere nazaran 2020&#8217;nin son \u00e7eyre\u011finde <strong>T\u00fcrkiye&#8217;de e-ticaret kategorisinin \u015fampiyonu Trendyol <\/strong>oldu. Ge\u00e7ti\u011fimiz sene T\u00fcrkiye pazar\u0131na ad\u0131m atan d\u00fcnyan\u0131n en b\u00fcy\u00fck e-ticaret sitesi <strong>Amazon<\/strong> ise bu s\u00fcre\u00e7te kullan\u0131c\u0131 say\u0131s\u0131 bak\u0131m\u0131ndan birinci 5&#8217;te kendine yer bulamad\u0131. <\/p>\n<p>E-ticareti kullanan kullan\u0131c\u0131lar\u0131n medya tercihlerini de a\u00e7\u0131klayan Gemius T\u00fcrkiye, en fazla \u00f6ne \u00e7\u0131kan kategorilerin spor, oyun ve m\u00fczik oldu\u011funu, ayr\u0131yeten Netflix kullanan ziyaret\u00e7ilerin y\u00fczde 77&#8217;sinin e-ticaret sitelerini de kulland\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Koronavir\u00fcs pandemisi pek \u00e7ok dal\u0131 olumsuz etkilemi\u015f olsa da e-ticaret b\u00f6l\u00fcm\u00fc bu s\u00fcre\u00e7te kar hissesini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde y\u00fckseltti. Jeff Bezos&#8217;un &#8230;<\/p>\n","protected":false},"author":1,"featured_media":37930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1286,863],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37929"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37929"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37929\/revisions"}],"predecessor-version":[{"id":37931,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37929\/revisions\/37931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/37930"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}