{"id":37845,"date":"2022-06-04T11:18:06","date_gmt":"2022-06-04T08:18:06","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=37845"},"modified":"2022-06-04T11:18:06","modified_gmt":"2022-06-04T08:18:06","slug":"kfc-ve-burger-kingin-toplumsal-medyada-atisti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=37845","title":{"rendered":"KFC ve Burger King’in Toplumsal Medyada At\u0131\u015ft\u0131"},"content":{"rendered":"

Son y\u0131llarda toplumsal medyan\u0131n gizemli g\u00fcc\u00fcn\u00fc fark eden b\u00fcy\u00fck \u015firketlerin, bu g\u00fcc\u00fc kullanarak birbirleriyle c\u00fcmb\u00fc\u015f yollu at\u0131\u015ft\u0131klar\u0131na \u015fahit oluyoruz. Bu at\u0131\u015fmalardan biri de KFC ile Burger King’in \u0130spanyol merkezli toplumsal medya hesaplar\u0131nda ger\u00e7ekle\u015fti. Birinci olarak gizemli tavuk tan\u0131m\u0131yla d\u00fcnyan\u0131n en \u00fcnl\u00fc fast food zincirlerinden olan KFC’nin hesab\u0131ndan Burger King ve McDonalds i\u00e7in Godzilla Vs. Kong sinemas\u0131ndan bir g\u00f6nderme yap\u0131ld\u0131. Yap\u0131lan payla\u015f\u0131mda Burger King’i Godzilla yerine koyan KFC, Kong’u ise McDonalds olarak betimledi. Sonra elinde beyzbol sopas\u0131 bulunan bir k\u00f6pekle bu ikiliyi kovalad\u0131.<\/p>\n

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248 binden fazla be\u011feni alan bu payla\u015f\u0131m\u0131n akabinde Burger King’den de t\u0131pk\u0131 sertlikte bir kar\u015f\u0131l\u0131k geldi. Burger King’in resmi \u0130spanya hesab\u0131ndan yap\u0131lan payla\u015f\u0131mda KFC olarak betimlenen ve elinde beyzbol sopas\u0131 bulunan k\u00f6pe\u011fin tasmas\u0131n\u0131n Popeyes taraf\u0131ndan tutuldu\u011fu g\u00f6r\u00fcl\u00fcyor. Art\u0131k Burger King’in neden Popeyes’\u0131 i\u015fin i\u00e7ine sokarak bu t\u00fcrl\u00fc bir payla\u015f\u0131m yapt\u0131\u011f\u0131n\u0131 sorabilirsiniz. Bunun sebebi, hem Burger King’in hem de Popeyes’\u0131n asl\u0131nda ortak bir firma olmalar\u0131. \u0130ki firman\u0131n da \u00fcst kurulu\u015fu Restaurant Brands International isimli firma.<\/p>\n

<\/p>\n

Bu at\u0131\u015fma sonras\u0131nda toplumsal medyadan da payla\u015f\u0131mlar geldi<\/b><\/p>\n

Burger King ve KFC’nin bu at\u0131\u015fmas\u0131ndaki pozisyonunu g\u00f6stermek isteyen 100 Montaditos isimli \u0130spanyol restoran da bir payla\u015f\u0131mla olaylara bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 \u00f6zetledi. <\/p>\n

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Elbette t\u00fcm payla\u015f\u0131mlar bunlarla sonlu de\u011fildi. Bu payla\u015f\u0131mlar\u0131n akabinde Farmarato isimli bir Twitter kullan\u0131c\u0131s\u0131n\u0131n tweet’ini retweet eden KFC, burada rakiplerini d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc durumu komik bir bi\u00e7imde lisana getirdi. <\/p>\n

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T\u00fcm bunlar ya\u015fan\u0131rken b\u00fcy\u00fck \u015firketlerin toplumsal medyada kap\u0131\u015fmas\u0131n\u0131 patlam\u0131\u015f m\u0131s\u0131r e\u015fli\u011finde izleyen \u015fah\u0131slar de yok de\u011fildi. <\/p>\n

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Son y\u0131llarda daha s\u0131k g\u00f6rmeye ba\u015flad\u0131\u011f\u0131m\u0131z bu at\u0131\u015fmalar, \u015firketlerin e\u011flenceli kimli\u011fini \u00f6n plana da \u00e7\u0131karabiliyor. Pekala sizler, rakip \u015firketlerin toplumsal medyada kar\u015f\u0131 kar\u015f\u0131ya geldi\u011fi bu usul at\u0131\u015fmalar\u0131 seviyor musunuz? Bu at\u0131\u015fman\u0131n galibi kim oldu sizce? Niyetlerinizi yorumlar k\u0131sm\u0131nda bizlerle payla\u015fabilirsiniz.<\/p>\n

<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Son y\u0131llarda toplumsal medyan\u0131n gizemli g\u00fcc\u00fcn\u00fc fark eden b\u00fcy\u00fck \u015firketlerin, bu g\u00fcc\u00fc kullanarak birbirleriyle c\u00fcmb\u00fc\u015f yollu at\u0131\u015ft\u0131klar\u0131na \u015fahit …<\/p>\n","protected":false},"author":1,"featured_media":37846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[4394,1310,634],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37845"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37845"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37845\/revisions"}],"predecessor-version":[{"id":37847,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37845\/revisions\/37847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/37846"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}