{"id":37491,"date":"2022-06-03T18:36:03","date_gmt":"2022-06-03T15:36:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=37491"},"modified":"2022-06-03T18:36:03","modified_gmt":"2022-06-03T15:36:03","slug":"google-cerez-siyasetini-floc-ile-degistiriyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=37491","title":{"rendered":"Google, \u00c7erez Siyasetini FLoC ile De\u011fi\u015ftiriyor"},"content":{"rendered":"<p>Gelirlerinin hat\u0131r\u0131 say\u0131l\u0131r bir k\u0131sm\u0131 reklamlardan gelen Google, <strong>\u015fahsile\u015ftirilmi\u015f reklamlar<\/strong> g\u00f6sterebilmesini sa\u011flayan ve kullan\u0131c\u0131lar\u0131 takip eden \u00e7erezleri kullanma siyasetini b\u0131rak\u0131yor. Bu bahiste bir alternatif geli\u015ftiren Google, bu sayede hem \u00e7evrimi\u00e7i manada kapal\u0131l\u0131\u011f\u0131 koruyaca\u011f\u0131n\u0131 hem de reklam verenlerin isabetli reklamlar vermeye devam edebilece\u011fini s\u00f6yledi.<\/p>\n<p>Google Eser Y\u00f6neticisi Chetna Bindra, <strong>Federated Learning of Cohorts <\/strong><em>(Kalabal\u0131klar\u0131n Birle\u015ftirilmi\u015f \u00d6\u011fretimi, FLoC)<\/em> ismini verdikleri bu sistemin, bireyleri kabal\u0131klar i\u00e7erisinde gizledi\u011fini s\u00f6yledi. Bindra, bu sistemin \u015fah\u0131slar\u0131n taray\u0131c\u0131s\u0131ndaki ge\u00e7mi\u015fi b\u00e2t\u0131n tutmak i\u00e7in ayg\u0131t \u00fcst\u00fcnde i\u015flemeyi kulland\u0131\u011f\u0131n\u0131 lisana getirdi.<\/p>\n<p><b>Google, kullan\u0131c\u0131lar\u0131 takip eden \u00e7erezleri kullanmay\u0131 b\u0131rak\u0131yor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/99\/aa6f02d9ff29b348ba508e65dfde7ffe95f90932.jpeg\"\/><\/p>\n<p>FLoC&#8217;un, \u00fc\u00e7\u00fcnc\u00fc parti \u00e7erezlerin yerini alabilecek verimli bir ikame oldu\u011fu lisana getirilirken Google&#8217;\u0131n, reklam verenlerle birlikte bu yakla\u015f\u0131m\u0131 Chrome taray\u0131c\u0131s\u0131nda <strong>bu sene i\u00e7erisinde test etmeye ba\u015flayaca\u011f\u0131<\/strong> tabir ediliyor.<\/p>\n<p>Bindra, reklam\u0131n internette herkese a\u00e7\u0131k olmas\u0131 i\u00e7in epeyce de\u011ferli oldu\u011funu lakin kapal\u0131l\u0131k uygulamalar\u0131n\u0131n de\u011fi\u015fen beklentilerle uyu\u015fmamas\u0131 sebebiyle web ekosisteminin risk alt\u0131nda oldu\u011funu s\u00f6yledi. Asl\u0131nda internette z\u0131mnilik, son y\u0131llardaki en ate\u015fli tart\u0131\u015fmalardan bir tanesi ve bu bahiste \u00fclkelerin \u00e7\u0131karm\u0131\u015f oldu\u011fu kanunlar bulunuyor. \u00d6rne\u011fin Avrupa \u00fclkelerinde GDPR, \u00fclkemizde <strong>KVKK (Ki\u015fisel Bilgileri Muhafaza Kanunu)<\/strong> \u00fczere kanunlar \u00e7\u0131kar\u0131ld\u0131.<\/p>\n<p>Yap\u0131lan bu d\u00fczenlemeler ve bu d\u00fczenlemelerle birlikte getirilen cezalar, Google&#8217;\u0131n bireyler hakk\u0131nda <strong>\u00e7ok fazla \u015fey bilmeden<\/strong> verimli bir halde reklam g\u00f6sterebilme yollar\u0131 ara\u015ft\u0131rmas\u0131n\u0131 tetikledi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/99\/45905257c0decfbbc9afdbf5b78550ab6d30f892.jpeg\"\/><\/p>\n<p>Asl\u0131nda \u00e7erezlerin hepsi bu kadar <strong>&#8220;\u015feytani&#8221; \u015feyler<\/strong> <strong>de\u011fil<\/strong>. \u00c7erezler sayesinde s\u0131kl\u0131kla girdi\u011finiz sitelerde daima olarak kullan\u0131c\u0131 ismi ve \u015fifre yazmakla u\u011fra\u015fm\u0131yor ya da kay\u0131t olurken isminizin, soyad\u0131n\u0131z\u0131n otomatik doldurulmas\u0131n\u0131 sa\u011flayabiliyorsunuz. Lakin bu, hepsinin g\u00fcnahs\u0131z oldu\u011fu manas\u0131na da gelmiyor.<\/p>\n<p>Electronic Frontier Foundation&#8217;dan Bennet Cyphers, <em>&#8220;\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezler, z\u0131mnilik konusunda tam bir k\u00e2bus. Yaln\u0131zca bir reklam g\u00f6stermek i\u00e7in herkesin ne yapt\u0131\u011f\u0131n\u0131 bilmene gerek yok&#8221;<\/em> diyor. Asl\u0131nda Safari ve Firefox \u00fczere taray\u0131c\u0131lar \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri b\u0131raksa da d\u00fcnyan\u0131n en tan\u0131nan taray\u0131c\u0131s\u0131 olan ve \u015fu an tahminen de bu haberi okudu\u011funuz <strong>Google Chrome<\/strong>, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri kullanamaya devam ediyor.<\/p>\n<p>Cyphers, Google&#8217;\u0131n geli\u015ftirdi\u011fi yeni sistemin kapal\u0131l\u0131k problemini daha da berbat hale getirebilece\u011fini s\u00f6yl\u00fcyor. Cyphers&#8217;a nazaran yeni sistem, biraz \u015feffafl\u0131kla hedeflenmi\u015f insanlara <strong>topluluk rozetleri<\/strong> olu\u015fturabilir. Makine \u00f6\u011frenmesi sayesinde olu\u015fturulacak bu etiketlerin en nihayetinde reklam verenler taraf\u0131ndan \u00e7\u00f6z\u00fclece\u011fi, insanlar\u0131n hangi a\u015f\u0131r\u0131l\u0131k\u00e7\u0131 politik g\u00f6r\u00fc\u015flere yatk\u0131n oldu\u011funun tespit edilebilece\u011fi lisana getiriliyor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gelirlerinin hat\u0131r\u0131 say\u0131l\u0131r bir k\u0131sm\u0131 reklamlardan gelen Google, \u015fahsile\u015ftirilmi\u015f reklamlar g\u00f6sterebilmesini sa\u011flayan ve kullan\u0131c\u0131lar\u0131 takip eden &#8230;<\/p>\n","protected":false},"author":1,"featured_media":37492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37491"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37491"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37491\/revisions"}],"predecessor-version":[{"id":37493,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/37491\/revisions\/37493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/37492"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}