{"id":36948,"date":"2022-06-02T17:00:04","date_gmt":"2022-06-02T14:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=36948"},"modified":"2022-06-02T17:00:04","modified_gmt":"2022-06-02T14:00:04","slug":"facebook-reklam-hedefleme-datalarini-acacak","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=36948","title":{"rendered":"Facebook, Reklam Hedefleme Datalar\u0131n\u0131 A\u00e7acak"},"content":{"rendered":"<p>D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformlar\u0131n\u0131n sahibi olan <strong>Facebook<\/strong>, son vakitlerde pek de g\u00fczel olmayan \u015feylerle g\u00fcndeme gelmeye devam ediyor. Bilhassa WhatsApp&#8217;\u0131n son sakl\u0131l\u0131k siyaseti g\u00fcncellemesiyle ba\u015f\u0131n\u0131 b\u00fcy\u00fck bir kayg\u0131ya sokmu\u015f olan Facebook, Instagram ve kendi ismine sahip Facebook isimli toplumsal medya platformlar\u0131nda yapt\u0131\u011f\u0131 <strong>hedeflemeli reklamlar<\/strong> y\u00fcz\u00fcnden de ziyadesiyle ele\u015ftiriliyordu.<\/p>\n<p>G\u00f6r\u00fcn\u00fc\u015fe nazaran Facebook, bu bahisteki tenkitlerin azalmas\u0131 ve sakl\u0131l\u0131k ile reklam hedefleme konusundaki <strong>\u015feffafl\u0131\u011f\u0131n\u0131<\/strong> art\u0131rmak i\u00e7in yeni bir geli\u015fmeye imza att\u0131. \u00d6n\u00fcm\u00fczdeki kas\u0131m ay\u0131nda yap\u0131lacak Amerika Birle\u015fik Devletleri se\u00e7imleri \u00f6ncesinde ara\u015ft\u0131rmac\u0131lara birtak\u0131m m\u00fcsaadeler verilmesi konusunda <strong>daha \u00e7ok yard\u0131mc\u0131 olacak<\/strong>.<\/p>\n<p><b>Facebook, se\u00e7im reklam\u0131 hedefleme datalar\u0131n\u0131n ara\u015ft\u0131r\u0131lmas\u0131na m\u00fcsaade verecek:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/98\/615d5c783f35c1c6688c4392a72182421cf546d6.jpeg\"\/><\/p>\n<p>Facebook, 1 \u015eubat 2021 prestijiyle ara\u015ft\u0131rmac\u0131lar\u0131n &#8216;hedefleme verilerine&#8217; eri\u015fim sa\u011flamas\u0131na imkan verecek. Instagram&#8217;da ve Facebook&#8217;ta <strong>1,3 milyondan fazla<\/strong> bulunan <strong>toplumsal sorun, se\u00e7im ve siyasal reklamlara ait hedefleme bilgileri<\/strong>, ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan eri\u015filebilir olacak. Bu reklamlar\u0131n ara\u015ft\u0131r\u0131lmas\u0131, se\u00e7im yap\u0131laca\u011f\u0131 g\u00fcnden evvelki \u00fc\u00e7 ayl\u0131k devirde ger\u00e7ekle\u015ftirilecek. Bunun sebebi de reklamlar\u0131n bu periyotlarda yay\u0131nlan\u0131yor olmas\u0131.<\/p>\n<p>Facebook, &#8220;<em>Bilhassa akademik topluluktan gelen geri d\u00f6n\u00fc\u015fleri duyduk ve reklam verenlerin kitleleri nas\u0131l hedeflediklerini anlaman\u0131n k\u0131ymetli oldu\u011funu biliyoruz. \u00c7evrimi\u00e7i politik reklamc\u0131l\u0131k ortam\u0131n\u0131 anlaman\u0131n se\u00e7imleri m\u00fcdafaa konusunda ne kadar de\u011ferli oldu\u011funun da fark\u0131nday\u0131z ve bunu <strong>tek ba\u015f\u0131m\u0131za yapamayaca\u011f\u0131m\u0131z\u0131 da biliyoruz<\/strong>&#8221; <\/em>diyerek ara\u015ft\u0131rmac\u0131lara yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 belirtti.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan toplumsal medya platformlar\u0131n\u0131n sahibi olan Facebook, son vakitlerde pek de g\u00fczel olmayan \u015feylerle g\u00fcndeme gelmeye &#8230;<\/p>\n","protected":false},"author":1,"featured_media":36949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[942,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36948"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36948"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36948\/revisions"}],"predecessor-version":[{"id":36950,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36948\/revisions\/36950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/36949"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}