{"id":36648,"date":"2022-06-02T04:30:04","date_gmt":"2022-06-02T01:30:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=36648"},"modified":"2022-06-02T04:30:04","modified_gmt":"2022-06-02T01:30:04","slug":"twitter-ve-pintereste-reklam-yasagi-geldi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=36648","title":{"rendered":"Twitter ve Pinterest&#8217;e Reklam Yasa\u011f\u0131 Geldi"},"content":{"rendered":"<p>Bir periyot T\u00fcrkiye\u2019nin bir numaral\u0131 g\u00fcndem hususu olan <strong>toplumsal medya yasas\u0131<\/strong>, 1 Ekim 2020 prestijiyle resmen <strong>y\u00fcr\u00fcrl\u00fc\u011fe girdi<\/strong>. Yasaya nazaran T\u00fcrkiye\u2019de 1 milyon ve \u00fczeri etkin kullan\u0131c\u0131ya sahip olan toplumsal medya platformlar\u0131, bir T\u00fcrkiye temsilcisi atamak zorunda. \u015eu ana kadar Facebook, YouTube \u00fczere pek \u00e7ok tan\u0131nan platform, temsilci atama zorunlulu\u011funa olumlu geri d\u00f6n\u00fc\u015f sa\u011flarken, birtak\u0131m platformlar\u0131n <strong>\u201csessiz kalma\u201d<\/strong> \u0131srar\u0131 devam ediyor.<\/p>\n<p>D\u00fcnyan\u0131n en tan\u0131nan toplumsal medya platformlar\u0131ndan biri olan <strong>Twitter <\/strong>ve onun canl\u0131 yay\u0131n uygulamas\u0131 olan <strong>Periscope<\/strong>, bug\u00fcne kadar T\u00fcrkiye temsilcisi bildirmeyen a\u011flar ortas\u0131nda bulunuyor. Ayr\u0131yeten <strong>Pinterest <\/strong>de \u015fimdi bir temsilci atam\u0131\u015f de\u011fil. \u015eu ana kadar temsilci atamad\u0131klar\u0131 i\u00e7in iki sefer idari para cezas\u0131 ile kar\u015f\u0131la\u015f\u0131lan platformlar, bug\u00fcn prestijiyle ise daha sert bir ceza alm\u0131\u015f durumdalar.<\/p>\n<p><b>Reklam yasa\u011f\u0131 olan toplumsal medya platformlar\u0131na reklam veren yerli \u015firketlere de ceza kesilecek<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/97\/394505a8ea5c0809e5d19b7db293461190361bda.jpeg\"\/><\/p>\n<p>Resmi Gazete\u2019nin ilan k\u0131sm\u0131nda <strong><em>\u201cBilgi Teknolojileri ve Ba\u011flant\u0131 Kurumundan:\u201d<\/em><\/strong> ba\u015fl\u0131\u011f\u0131 ile yay\u0131nlanan <strong>karara nazaran<\/strong> Twitter, Periscope ve Pinterest, hala bir T\u00fcrkiye temsilcisi bildirmedikleri gerek\u00e7esiyle <strong>reklam yasa\u011f\u0131<\/strong> ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Dahas\u0131, \u015firketlerin temsilci atama zorunlulu\u011funa kar\u015f\u0131 sessizliklerini devam ettirmeleri halinde bir sonraki etap, bant geni\u015fli\u011finin daralt\u0131lmas\u0131 olacak.<\/p>\n<p>Kelam konusu reklam yasa\u011f\u0131n\u0131 resmi Twitter hesab\u0131ndan da duyuran Ula\u015ft\u0131rma ve Altyap\u0131 Bakan Yard\u0131mc\u0131s\u0131 \u00d6mer Fatih Sayan, reklam yasa\u011f\u0131 uygulamas\u0131 ve bundan <strong>sonraki basamaklarda uygulanacak cezalarla<\/strong> ilgili olarak \u015fu formda konu\u015ftu:<\/p>\n<p><b>&#8220;Sosyal a\u011flar\u0131n bant geni\u015fli\u011finin daralt\u0131lmas\u0131 en son istedi\u011fimiz yol&#8221;<\/b><\/p>\n<p><em>\u201c1 Ekim 2020\u2019de y\u00fcr\u00fcrl\u00fc\u011fe giren yasan\u0131n 3\u2019nc\u00fc etab\u0131 olan \u201cReklam Yasa\u011f\u0131\u201d, Resm\u00ee Gazete\u2019de yay\u0131mland\u0131. 7253 say\u0131l\u0131 yasa gere\u011fi T\u00fcrkiye\u2019ye resmi temsilci atamayan <strong>yurt d\u0131\u015f\u0131 kaynakl\u0131 toplumsal medya \u015firketleri<\/strong>, art\u0131k \u00fclkemizden reklam alamayacak.<\/em><\/p>\n<p><em>Reklam yasa\u011f\u0131n\u0131n uygulamas\u0131n\u0131; BTK, BDDK, TCMB, VDK ve ilgili t\u00fcm kamu kurumlar\u0131m\u0131z hassasiyetle denetleyecek. Ayr\u0131yeten <strong>reklam veren \u015firketlere de ceza kesilecek.<\/strong> Reklam yasa\u011f\u0131 uygulanmadan T\u00fcrkiye\u2019ye temsilci atamay\u0131 ve y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmeyi kabul eden toplumsal a\u011f \u015firketlerine te\u015fekk\u00fcrlerimi sunuyorum. <\/em><\/p>\n<p><em>Hi\u00e7bir vatanda\u015f\u0131m\u0131z\u0131n \u00fclkemizde sa\u011flanan hizmetlerden yoksun kalmas\u0131n\u0131 istemiyoruz. Lakin milletimizin; bilgilerini, kapal\u0131l\u0131\u011f\u0131n\u0131 ve haklar\u0131n\u0131 korumak i\u00e7in ne gerekiyorsa yapmaya kararl\u0131y\u0131z. <strong>Dijital fa\u015fizm<\/strong> ve kural tan\u0131mazl\u0131\u011f\u0131n T\u00fcrkiye\u2019de hakim olmas\u0131na asla m\u00fcsaade etmeyece\u011fiz.<\/em><\/p>\n<p><em>Dileriz ki hala temsilcisini bildirmeyen Twitter ve Pinterest de acilen gerekli ad\u0131mlar\u0131 atarlar. Y\u00fck\u00fcml\u00fcl\u00fc\u011fe uymamakta \u0131srar eden toplumsal a\u011flar\u0131n <strong>bant geni\u015fli\u011finin daralt\u0131lmas\u0131 en son istedi\u011fimiz yol.<\/strong> Taciz, istismar, iftira ve hak ihlalleri bir \u00f6zg\u00fcrl\u00fck de\u011fil su\u00e7tur! Hi\u00e7 kimsenin bu ve gibisi kabahatleri \u00f6zg\u00fcrl\u00fck kisvesi alt\u0131nda i\u015flemesine asla m\u00fcsaade etmeyece\u011fiz.\u201d<\/em><\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bir periyot T\u00fcrkiye\u2019nin bir numaral\u0131 g\u00fcndem hususu olan toplumsal medya yasas\u0131, 1 Ekim 2020 prestijiyle resmen y\u00fcr\u00fcrl\u00fc\u011fe girdi. Yasaya nazaran &#8230;<\/p>\n","protected":false},"author":1,"featured_media":36649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[2070,5552,634],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36648"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36648"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36648\/revisions"}],"predecessor-version":[{"id":36650,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36648\/revisions\/36650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/36649"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}