{"id":36600,"date":"2022-06-02T02:00:04","date_gmt":"2022-06-01T23:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=36600"},"modified":"2022-06-02T02:00:04","modified_gmt":"2022-06-01T23:00:04","slug":"facebook-twitter-ve-instagrama-reklam-yasagi-yolda","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=36600","title":{"rendered":"Facebook, Twitter ve Instagram’a Reklam Yasa\u011f\u0131 Yolda"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz temmuz ay\u0131nda Resm\u00ee Gazete’de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren toplumsal medya yasas\u0131<\/strong> kapsam\u0131nda T\u00fcrkiye’de g\u00fcnl\u00fck eri\u015fimi 1 milyonu a\u015fan yurt d\u0131\u015f\u0131 kaynakl\u0131 toplumsal a\u011f sa\u011flay\u0131c\u0131lar\u0131n\u0131n, T\u00fcrkiye’de birer temsilci belirleyip bildirmeleri gerekiyor. Bu kapsamda Bilgi Teknolojileri ve Ba\u011flant\u0131 Kurumu (BTK) taraf\u0131ndan toplumsal a\u011f sa\u011flay\u0131c\u0131lar\u0131na tan\u0131nan m\u00fcddet sona erse de \u015fimdi temsilci atamam\u0131\u015f<\/strong> \u015firketler bulunuyor.<\/p>\n

1 Ekim 2020 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren yasa kapsam\u0131nda bug\u00fcne kadar Rusya’dan VKontakte\u2019nin<\/strong> (VK) yan\u0131 s\u0131ra YouTube<\/strong>, TikTok<\/strong> ve Dailymotion<\/strong> T\u00fcrkiye’de temsilcilik a\u00e7may\u0131 kabul ederken; Facebook<\/strong> ve b\u00fcnyesinde bulunan Instagram<\/strong>, Twitter<\/strong>, Periscope<\/strong> ve Pinterest<\/strong> \u00fczere \u015firketlerden bu mevzuda bir ad\u0131m at\u0131lm\u0131\u015f de\u011fil.<\/p>\n

Bu vakte kadar 40 milyon lira ceza kesildi:<\/b><\/p>\n

<\/p>\n

Temsilcilik a\u00e7may\u0131 kabul etmeyen \u015firketlere birinci etapta 10 milyon lira<\/strong>, ikinci ad\u0131mda 30 milyon<\/strong> lira<\/strong> olmak \u00fczere toplamda 40 milyon lira<\/strong> idari para cezas\u0131 kesildi ve cezalar \u015firketlerin yurt d\u0131\u015f\u0131ndaki adreslerine bildiri edildi.<\/p>\n

Yasa \u00e7er\u00e7evesinde idari para cezas\u0131 uygulamas\u0131 basama\u011f\u0131 sona ererken, s\u0131ra reklam<\/strong> yasa\u011f\u0131na<\/strong> geldi. Bu kapsamda h\u00e2l\u00e2 temsilci atamam\u0131\u015f olan \u015firketlere, 19 Ocak Sal\u0131<\/strong> g\u00fcn\u00fc prestijiyle reklam yasa\u011f\u0131 uygulamas\u0131n\u0131n ba\u015flamas\u0131 i\u00e7in tan\u0131nan m\u00fcddetin doldu\u011funun bildirilece\u011fi belirtildi.<\/p>\n

\u00d6n\u00fcm\u00fczdeki sal\u0131 g\u00fcn\u00fcnden itibaren reklam yasa\u011f\u0131 uygulanacak:<\/b><\/p>\n

<\/p>\n

D\u00fczenlemeye nazaran, \u015fu ana kadar T\u00fcrkiye’de temsilci atamam\u0131\u015f olan Facebook, Instagram<\/strong>, Twitter<\/strong>, Periscope<\/strong> ve Pinterest<\/strong>, \u00f6n\u00fcm\u00fczdeki sal\u0131 g\u00fcn\u00fcne kadar bu mevzuda bir ad\u0131m atmazsa bundan sonra T\u00fcrkiye’de reklam alamayacak<\/strong>. Reklam yasa\u011f\u0131 karar\u0131n\u0131n uygulanmas\u0131yla birlikte T\u00fcrkiye\u2019de vergi m\u00fckellefi olan \u015firket ve \u015fah\u0131slar\u0131n, bahsi ge\u00e7en toplumsal a\u011f sa\u011flay\u0131c\u0131lar\u0131na reklam vermesi yasaklanacak.<\/p>\n

Reklam yasa\u011f\u0131n\u0131n akabinde h\u00e2l\u00e2 temsilci atamay\u0131 kabul etmeyen \u015firketler i\u00e7in bir sonraki yapt\u0131r\u0131m, reklam yasa\u011f\u0131ndan itibaren ge\u00e7erli olmak \u00fczere 3 ay sonra internet trafi\u011fi bant geni\u015fli\u011finin %50 oran\u0131nda daralt\u0131lmas\u0131<\/strong> olacak. M\u00fcracaat\u0131n kabul\u00fcne ait h\u00e2kim karar\u0131n\u0131n uygulanmas\u0131ndan itibaren 30 g\u00fcn i\u00e7inde tekrar gerekli kurallar sa\u011flanmazsa BTK Lideri, toplumsal a\u011f sa\u011flay\u0131c\u0131n\u0131n bant geni\u015fli\u011finin bu kere %90\u2019a kadar<\/strong> daralt\u0131lmas\u0131 i\u00e7in sulh ceza hakimli\u011fine ba\u015fvurabilecek.<\/p>\n

\u015eayet toplumsal a\u011f sa\u011flay\u0131c\u0131lar\u0131, yakla\u015f\u0131k 5 ay sonra dahi T\u00fcrkiye’de temsilcilik a\u00e7may\u0131 kabul ederlerse o g\u00fcne kadar kesilen cezalar\u0131n %75’i affedilecek<\/strong>.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7ti\u011fimiz temmuz ay\u0131nda Resm\u00ee Gazete’de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren toplumsal medya yasas\u0131 kapsam\u0131nda T\u00fcrkiye’de g\u00fcnl\u00fck eri\u015fimi 1 milyonu a\u015fan …<\/p>\n","protected":false},"author":1,"featured_media":36601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[2070,1251,2101,5552,4637],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36600"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36600"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36600\/revisions"}],"predecessor-version":[{"id":36602,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36600\/revisions\/36602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/36601"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}