{"id":36320,"date":"2022-06-01T12:00:04","date_gmt":"2022-06-01T09:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=36320"},"modified":"2022-06-01T12:00:04","modified_gmt":"2022-06-01T09:00:04","slug":"toplumsal-medyada-2020nin-en-cok-konusulan-markalari-aciklandi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=36320","title":{"rendered":"Toplumsal Medyada 2020&#8217;nin En \u00c7ok Konu\u015fulan Markalar\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"<p>Dijital medya ara\u015ft\u0131rma \u015firketi Adba Analytics, The Brand Age Mecmuas\u0131 i\u00e7in haz\u0131rlad\u0131\u011f\u0131 raporda toplumsal medyada 2020 y\u0131l\u0131n\u0131n en \u00e7ok konu\u015fulan markalar\u0131n\u0131 ortaya koydu. 1 Ocak-23 Aral\u0131k 2020 tarihleri ortas\u0131ndaki datalar\u0131n dikkate al\u0131nd\u0131\u011f\u0131 raporda 2020 y\u0131l\u0131 i\u00e7erisinde toplumsal medyada yap\u0131lan t\u00fcm payla\u015f\u0131mlar i\u00e7erisinde \u00e7e\u015fitli kategorilerde <strong>en \u00e7ok konu\u015fulan markalar <\/strong>listelendi.<\/p>\n<p>Rapor, Twitter payla\u015f\u0131mlar\u0131na farkl\u0131 bir parantez a\u00e7\u0131yor. Buna nazaran T\u00fcrkiye\u2019deki Twitter kullan\u0131c\u0131lar\u0131 kelam konusu tarihler ortas\u0131nda mikro blog platformunda toplam <strong>2 milyar 135 milyon payla\u015f\u0131m<\/strong> yapt\u0131. G\u00fcnde 40 milyon tweetin at\u0131ld\u0131\u011f\u0131 Twitter T\u00fcrkiye\u2019de kelam konusu payla\u015f\u0131mlar\u0131n y\u00fczde 42\u2019si negatif i\u00e7eri\u011fe sahipken; yaln\u0131zca y\u00fczde 22\u2019si m\u00fcspet bir i\u00e7erik sunuyordu.<\/p>\n<p><b>T\u00fcrk Hava Yollar\u0131, 2020&#8217;nin en fazla konu\u015fulan markas\u0131 oldu<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/97\/29024479b92593b67de3a8e611aefb92da6713a5.jpeg\"\/><\/p>\n<p>Besin, giysi, kozmetik, araba, in\u015faat \u00fczere 35 \u00fczeri b\u00f6l\u00fcm dikkate al\u0131nd\u0131\u011f\u0131nda y\u0131l boyunca en fazla konu\u015fulan marka, 1 milyon 266 bin payla\u015f\u0131m ile <strong>T\u00fcrk Hava Yollar\u0131 <\/strong>oldu. En fazla konu\u015fulan telefon markalar\u0131na bakt\u0131\u011f\u0131m\u0131zda 887.514 payla\u015f\u0131m ile <strong>iPhone<\/strong>, a\u00e7\u0131k orta birinci s\u0131rada yer ald\u0131. En fazla konu\u015fulan telekom\u00fcnikasyon markas\u0131 ise 1.220.982 payla\u015f\u0131m ile <strong>Vodafone <\/strong>oldu.<\/p>\n<p>Adba Analytics, kelam konusu raporda 2020\u2019nin en \u00e7ok konu\u015fulan internet ve forum sitelerine de yer verdi. <strong>YouTube<\/strong>, 25.450.469 payla\u015f\u0131m ile a\u00e7\u0131k orta birinci s\u0131rada yer al\u0131rken; <strong>Webtekno<\/strong>, 210.461 payla\u015f\u0131m ile en \u00e7ok konu\u015fulan 4. internet sitesi oldu. En \u00e7ok konu\u015fulan forum sitesi ise 11.138.098 payla\u015f\u0131m ile <strong>Ek\u015fi Kelaml\u0131k<\/strong> oldu.<\/p>\n<ul>\n<li><strong>T\u00fcm kategorilerde en fazla konu\u015fulan markalar<\/strong><br \/> T\u00fcrk Hava Yollar\u0131- 1.266.274 payla\u015f\u0131m<br \/> Vodafone: 1.220.982 payla\u015f\u0131m<br \/> Trendyol: 1.184.208 payla\u015f\u0131m<br \/> T\u00fcrk Telekom: 964.780 payla\u015f\u0131m<br \/> Turkcell: 934.766 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan ak\u0131ll\u0131 telefon markalar\u0131<\/strong><br \/> iPhone: 887.514 payla\u015f\u0131m<br \/> Samsung: 341.850 payla\u015f\u0131m<br \/> Huawei: 306.563 payla\u015f\u0131m<br \/> Xiaomi: 281.890 payla\u015f\u0131m<br \/> OPPO: 60.839 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan telekom\u00fcnikasyon  markalar\u0131<\/strong><br \/> Vodafone: 1.220.982 payla\u015f\u0131m<br \/> T\u00fcrk Telekom: 964.780 payla\u015f\u0131m<br \/> Turkcell: 934.766 payla\u015f\u0131m<br \/> TurkNet: 150.543 payla\u015f\u0131m<br \/> T\u00fcrksat: 111.952 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan araba markalar\u0131<\/strong><br \/> Mercedes: 646.184 payla\u015f\u0131m<br \/> BMW: 258.103 payla\u015f\u0131m<br \/> Ford: 217.911 payla\u015f\u0131m<br \/> Renault: 177.547 payla\u015f\u0131m<br \/> Audi: 155.484 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan internet siteleri <\/strong><br \/> YouTube: 25.450.469 payla\u015f\u0131m<br \/> Ek\u015fi Kelaml\u0131k: 489.156 payla\u015f\u0131m<br \/> Onedio: 317.391 payla\u015f\u0131m<br \/> <strong>Webtekno<\/strong>: 210.461 payla\u015f\u0131m<br \/> \u0130nci Kelaml\u0131k: 69.092 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan forum siteleri <\/strong><br \/> Ek\u015fi Kelaml\u0131k: 11.138.098 payla\u015f\u0131m<br \/> Donan\u0131m Haber: 6.392.078 payla\u015f\u0131m<br \/> \u015eikayet Var: 5.587.803 payla\u015f\u0131m<br \/> Memurlar Net: 741.020 payla\u015f\u0131m<br \/> Bayanlar Kul\u00fcb\u00fc: 637.794 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan g\u00f6r\u00fcnt\u00fc konferans ve irtibat platformlar\u0131<\/strong><br \/> Zoom: 312.846 payla\u015f\u0131m<br \/> EBA TV: 273.592 payla\u015f\u0131m<br \/> Skype: 147.105 payla\u015f\u0131m<br \/> Discord: 32.910 payla\u015f\u0131m<br \/> Microsoft Teams: 12.956 payla\u015f\u0131m<\/li>\n<li><strong>En fazla konu\u015fulan uygulamalar<\/strong><br \/> YouTube: 5.372.568 payla\u015f\u0131m<br \/> Instagram: 2.178.458 payla\u015f\u0131m<br \/> WhatsApp: 1.174.165 payla\u015f\u0131m<br \/> Facebook: 739.336 payla\u015f\u0131m<br \/> TikTok: 651.865 payla\u015f\u0131m<\/li>\n<\/ul>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital medya ara\u015ft\u0131rma \u015firketi Adba Analytics, The Brand Age Mecmuas\u0131 i\u00e7in haz\u0131rlad\u0131\u011f\u0131 raporda toplumsal medyada 2020 y\u0131l\u0131n\u0131n en \u00e7ok konu\u015fulan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":36321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[1286,2756,1310,1932,981],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36320"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36320"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36320\/revisions"}],"predecessor-version":[{"id":36322,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36320\/revisions\/36322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/36321"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}