{"id":36200,"date":"2022-06-01T07:00:04","date_gmt":"2022-06-01T04:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=36200"},"modified":"2022-06-01T07:00:04","modified_gmt":"2022-06-01T04:00:04","slug":"2020nin-cevrimici-alisveris-istatistikleri-aciklandi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=36200","title":{"rendered":"2020&#8217;nin \u00c7evrimi\u00e7i Al\u0131\u015fveri\u015f \u0130statistikleri A\u00e7\u0131kland\u0131"},"content":{"rendered":"<p>Pek \u00e7ok e-ticaret sitesinin \u00e7evrimi\u00e7i \u00f6deme altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 olan \u0130yzico\u2019nun datalar\u0131 \u0131\u015f\u0131\u011f\u0131nda <strong>2020\u2019nin \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f istatistikleri <\/strong>ortaya \u00e7\u0131kt\u0131. Koronavir\u00fcs pandemisinin e-ticarete yans\u0131mas\u0131n\u0131 da a\u00e7\u0131k bir formda g\u00f6rebildi\u011fimiz istatistikler, 2020\u2019de en fazla al\u0131\u015fveri\u015f yap\u0131lan kategorileri, en fazla tercih edilen al\u0131\u015fveri\u015f kanal\u0131n\u0131 ve harcama y\u00fczlerini ortaya koyuyor.<\/p>\n<p>Toplumsal aral\u0131k kurallar\u0131 nedeniyle 2020 boyunca hepimiz konutlar\u0131m\u0131za \u00e7ekildik. Hal bu t\u00fcrl\u00fc olunca da giysiden elektroni\u011fe kadar pek \u00e7ok kategoride fizik\u00ee ma\u011fazalardan \u00e7ok e-ticaret sitelerini ziyaret ettik. \u00c7evrimi\u00e7i al\u0131\u015fveri\u015fe olan ilginin artmas\u0131, ortalama <strong>\u201csepet tutar\u0131\u201d<\/strong>n\u0131n da g\u00f6zle g\u00f6r\u00fcl\u00fcr bir formda y\u00fckselmesine neden oldu.<\/p>\n<p><b>\u00c7evrimi\u00e7i al\u0131\u015fveri\u015fte ortalama sepet fiyat\u0131 22 TL artt\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/96\/c18ebdc27c5afd36ba8484f7d14f14ac53568b06.jpeg\"\/><\/p>\n<p>2019 y\u0131l\u0131nda kredi kart\u0131yla yap\u0131lan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerde ortalama sepet mebla\u011f\u0131 177 TL, banka kart\u0131yla yap\u0131lan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerde de 77 TL olmak \u00fczere genel ortalamada <strong>146 TL<\/strong> olmu\u015ftu. 2020 y\u0131l\u0131na geldi\u011fimizde ise kredi kart\u0131yla yap\u0131lan al\u0131\u015fveri\u015flerde ortalama sepet mebla\u011f\u0131 214 TL, banka kart\u0131yla yap\u0131lan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerde de 93 TL oldu. 2020\u2019nin ortalama sepet fiyat\u0131<strong> 168 TL <\/strong>olarak belirlenmi\u015f oldu. Bu art\u0131\u015fta \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerin art\u0131\u015f\u0131 kadar fiyat art\u0131\u015f\u0131 da tesirli oldu.<\/p>\n<p>Pandemi nedeniyle midir bilinmez; 2020\u2019de ta\u015f\u0131nabilir al\u0131\u015fveri\u015f, web tabanl\u0131 al\u0131\u015fveri\u015fin \u00f6n\u00fcne ge\u00e7mi\u015f durumda. 2019\u2019da y\u00fczde 50-50 olan kullan\u0131m, 2020\u2019de y\u00fczde 55-45 oran\u0131nda <strong>ta\u015f\u0131nabilir al\u0131\u015fveri\u015f istikametine kaym\u0131\u015f<\/strong> <strong>durumda<\/strong>. Ayr\u0131yeten toplam s\u00fcre\u00e7 hacminin y\u00fczde 70\u2019inin ger\u00e7ekle\u015ftirildi\u011fi web tabanl\u0131 al\u0131\u015fveri\u015fin hissesi, 2020\u2019de y\u00fczde 67\u2019ye gerilemi\u015f durumda.<\/p>\n<p><b>\u00c7evrimi\u00e7i al\u0131\u015fveri\u015fte erkekler, bayanlardan daha fazla harcama yapt\u0131<\/b><\/p>\n<p>Adetsel bazda en fazla \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fin ger\u00e7ekle\u015ftirildi\u011fi vakit dilimi 13-14:00 olurken; ortalama sepet mebla\u011f\u0131 olarak en fazla al\u0131\u015fveri\u015f ger\u00e7ekle\u015ftirilen saat 11-12:00 oldu. Ayr\u0131yeten 2020 y\u0131l\u0131 i\u00e7erisinde erkeklerin ortalama sepet mebla\u011f\u0131 y\u00fczde 11, bayanlar\u0131n ise y\u00fczde 18 art\u0131\u015f g\u00f6sterdi. Erkeklerin sepet fiyat\u0131 daha az artm\u0131\u015f olmas\u0131na kar\u015f\u0131n <strong>160 TL<\/strong> ortalama sepet fiyat\u0131na sahip olan bayanlara kar\u015f\u0131 <strong>180 TL<\/strong> ortalama sepet fiyat\u0131na sahip olan erkekler, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fte daha fazla harcama yapan taraf olmaya devam ediyorlar.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pek \u00e7ok e-ticaret sitesinin \u00e7evrimi\u00e7i \u00f6deme altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 olan \u0130yzico\u2019nun datalar\u0131 \u0131\u015f\u0131\u011f\u0131nda 2020\u2019nin \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f istatistikleri &#8230;<\/p>\n","protected":false},"author":1,"featured_media":36201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1286],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36200"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36200"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36200\/revisions"}],"predecessor-version":[{"id":36202,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/36200\/revisions\/36202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/36201"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}