{"id":32984,"date":"2022-05-26T06:06:05","date_gmt":"2022-05-26T03:06:05","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=32984"},"modified":"2022-05-26T06:06:05","modified_gmt":"2022-05-26T03:06:05","slug":"trendyolda-satilan-eser-toplumsal-medyayi-ayaga-kaldirdi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=32984","title":{"rendered":"Trendyol&#8217;da Sat\u0131lan Eser Toplumsal Medyay\u0131 Aya\u011fa Kald\u0131rd\u0131"},"content":{"rendered":"<p>T\u00fcrkiye\u2019nin en b\u00fcy\u00fck e-ticaret platformlar\u0131ndan biri olan <strong>Trendyol<\/strong>, bir defa daha tenkitlerin odak noktas\u0131nda kalm\u0131\u015f durumda. Trendyol\u2019da da faaliyet g\u00f6steren \u201c<strong>Hediyehanem<\/strong>\u201d isimli bir ma\u011faza taraf\u0131ndan sat\u0131\u015fa sunulan eserler, yay\u0131nlan\u0131r yay\u0131nlanmaz kullan\u0131c\u0131lar\u0131n reaksiyonunu \u00e7ekti.<\/p>\n<p>Bildi\u011finiz \u00fczere ge\u00e7ti\u011fimiz hafta ya\u015fanan m\u00fcthi\u015f \u0130zmir zelzelesinin akabinde pek \u00e7ok bina y\u0131k\u0131lm\u0131\u015f, onlarca vatanda\u015f\u0131m\u0131z y\u0131k\u0131lan binalar\u0131n alt\u0131nda can verm\u0131\u015ft\u0131. Onlarca saat s\u00fcren \u00e7al\u0131\u015fmalar\u0131n akabinde enkaz alt\u0131ndan \u00e7\u0131kar\u0131lan <strong>Elif Perin\u00e7ek&#8217;in, kendisini kurtaran itfaiye erinin elini tuttu\u011fu foto\u011fraf<\/strong> ise ta\u015f\u0131d\u0131\u011f\u0131 mana nedeniyle k\u0131sa m\u00fcddette viral hale gelmi\u015fti.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/1e3585816500c4461e8f4d9c6de74a78e10c0064.jpeg\"\/><\/p>\n<p>Hediyehanem isimli ma\u011faza, Elif Perin\u00e7ek&#8217;in itfaiye erinin elini tuttu\u011fu foto\u011fraf\u0131 kullanarak <strong><em>\u201cUmudunu Asla Kaybetme\u201d<\/em><\/strong> yazan \u00f6zel bir kupa tasarlad\u0131 ve tasarlam\u0131\u015f oldu\u011fu bu kupay\u0131 Trendyol ma\u011fazas\u0131 \u00fczerinden sat\u0131\u015fa sundu.<\/p>\n<p>Kelam konusu eseri g\u00f6ren <strong>Trendyol kullan\u0131c\u0131lar\u0131, ziyadesiyle manal\u0131 bu foto\u011fraf\u0131n ticari bir eserde kullan\u0131lmas\u0131n\u0131 pek be\u011fenilen kar\u015f\u0131lamad\u0131<\/strong> ve toplumsal medyada hem Trendyol\u2019a hem de Hediyehanem\u2019e adeta reaksiyon ya\u011fd\u0131.<\/p>\n<p><b>Kelam konusu kupa tasar\u0131m\u0131 i\u00e7in Trendyol ve Hediyehanem&#8217;e gelen reaksiyonlardan kimileri<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/922b6ded1c3c679e51da7f6cad6d19639f3f9fed.jpeg\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/64792df0dde75119babeaa643eb521c99119850e.jpeg\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/70b7bea79b4b8da9efd6ebbd38c10fffc1a0e0c4.jpeg\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/5fae79dd2813504d7df185e1635461e8be872520.jpeg\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/0e0b3b295acbdc58d5fa9a2d001afd2f221cb0bb.jpeg\"\/><\/p>\n<p><b>Trendyol, reaksiyon \u00e7eken kupa tasar\u0131m\u0131 i\u00e7in a\u00e7\u0131klama yapt\u0131<\/b><\/p>\n<p>Gelen yans\u0131lar \u00fczerine kelam konusu foto\u011fraf\u0131n kullan\u0131ld\u0131\u011f\u0131 kupan\u0131n eser sayfas\u0131 yay\u0131ndan kald\u0131r\u0131ld\u0131. Trendyol, bilhassa Twitter kullan\u0131c\u0131lar\u0131 taraf\u0131ndan ziyadesiyle sert bir lisanla ele\u015ftirilen eser ile ilgili yapm\u0131\u015f oldu\u011fu <strong>a\u00e7\u0131klamada <\/strong>\u015fu tabirlere yer verdi:<\/p>\n<p><em>\u201cKamuoyunda hassasiyet yaratan bir eserin platformumuzda yer almas\u0131 bizim i\u00e7in kabul edilemez. Kelam konusu eserleri platformumuzda yer ald\u0131\u011f\u0131n\u0131 tespit etti\u011fimiz anda derhal sat\u0131\u015ftan kald\u0131rd\u0131k. Eserlerin sat\u0131c\u0131s\u0131yla ilgili gerekli t\u00fcm s\u00fcre\u00e7ler yap\u0131larak platformumuzdaki sat\u0131\u015flar\u0131 durduruldu. Birebir hassasiyeti payla\u015ft\u0131\u011f\u0131m\u0131z t\u00fcm m\u00fc\u015fterilerimize ihtarlar\u0131 i\u00e7in te\u015fekk\u00fcr ederiz.\u201d<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/89\/6e68ece71323316b7418d6dc5c9dd71188cb6d48.jpeg\"\/><\/p>\n<p>Sizlerin de bildi\u011fi \u00fczere Trendyol, tek ba\u015f\u0131na bir marka haline gelmi\u015f olsa da asl\u0131nda i\u00e7inde pek \u00e7ok <strong>\u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131n\u0131n<\/strong> <strong>bulundu\u011fu bir<\/strong> <strong>sanal pazar yeri.<\/strong> Bu nedenle Elif Perin\u00e7ek&#8217;in itfaiye eri ile foto\u011fraf\u0131n\u0131n bulundu\u011fu kupa \u00fczere algoritmalar\u0131n filtresine tak\u0131lmayan eserler, bir Trendyol \u00e7al\u0131\u015fan\u0131 ya da kullan\u0131c\u0131s\u0131 fark edene kadar g\u00f6zden ka\u00e7abiliyor.<\/p>\n<p>Husus \u0130zmir zelzelesi ve Trendyol\u2019dan a\u00e7\u0131lm\u0131\u015fken; e-ticaret platformunun \u0130zmir zelzelesinden sonra T\u00fcrk E\u011fitim Vakf\u0131 ile birlikte <strong><em>\u201cTrendyol Kalpten Kalbe Burs Fonu\u201d<\/em><\/strong>nu kurdu\u011funu ve 1 milyon TL kaynak ile sars\u0131nt\u0131dan etkilenen \u00e7ocuklar\u0131n ve gen\u00e7lerin e\u011fitimine devam edebilmeleri i\u00e7in <strong>takviye kelam\u0131<\/strong> verdi\u011fini hat\u0131rlatal\u0131m.<\/p>\n<div>\n<p> () <\/p>\n<\/p><\/div>\n<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin en b\u00fcy\u00fck e-ticaret platformlar\u0131ndan biri olan Trendyol, bir defa daha tenkitlerin odak noktas\u0131nda kalm\u0131\u015f durumda. Trendyol\u2019da da &#8230;<\/p>\n","protected":false},"author":1,"featured_media":32985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[3416,1932,1781,4592,1249],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32984"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32984"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32984\/revisions"}],"predecessor-version":[{"id":32986,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32984\/revisions\/32986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/32985"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}