{"id":32759,"date":"2022-05-25T19:00:04","date_gmt":"2022-05-25T16:00:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=32759"},"modified":"2022-05-25T19:00:04","modified_gmt":"2022-05-25T16:00:04","slug":"google-glass-neden-basarisiz-oldu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=32759","title":{"rendered":"Google Glass Neden Ba\u015far\u0131s\u0131z Oldu?"},"content":{"rendered":"<p>Google\u2019\u0131n bir g\u00f6zl\u00fc\u011f\u00fcn\u00a0bilgisayar olarak kullanabilece\u011fini duyurmas\u0131 son derece nefes kesici ve heyecan verici bir haber olmu\u015ftu. <strong>Google Glass<\/strong>, sahip oldu\u011fu potansiyelle teknolojide \u00e7\u0131\u011f\u0131r a\u00e7acak bir ayg\u0131t olarak g\u00f6r\u00fcl\u00fcyordu. G\u00f6zl\u00fc\u011f\u00fcn\u00fczle g\u00f6rd\u00fc\u011f\u00fcn\u00fcz her \u015feyi g\u00f6r\u00fcnt\u00fc kayd\u0131na alabilmek yahut y\u00fcr\u00fcrken g\u00f6z\u00fcn\u00fcz\u00fcn \u00f6n\u00fcne bir harita a\u00e7abilmek \u00fczere \u00f6zellikler, hayat kalitesini son derece artt\u0131racak yenilikler \u00fczere duruyordu.\u00a0<\/p>\n<p>T\u00fcm d\u00fcnya eseri heyecanla beklerken, Google Google Glass\u2019\u0131n \u00fcretimini durdurdu\u011funu ve eseri incelemek ve geli\u015ftirmek \u00fczere tekrar laboratuvarlar\u0131na ta\u015f\u0131d\u0131\u011f\u0131n\u0131 duyurdu. \u00d6n s\u00fcr\u00fcm\u00fcn\u00fc bile piyasaya s\u00fcrmekte ba\u015far\u0131s\u0131z olan <em><strong>Google Glass<\/strong><\/em> neden hayal oldu? Google Glass&#8217;\u0131n insanlar\u0131 tatmin etmeyi\u015finin arkas\u0131ndaki sebepleri sizler i\u00e7in a\u00e7\u0131klad\u0131k.\u00a0<\/p>\n<p><b>Google, eserin lansman tarihini bile belirlemedi<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/a687cf4e6581c2975cc0a508d72d085a20546eec.jpeg\"\/><\/p>\n<p><strong>Google Glass<\/strong>, birinci \u00e7\u0131kt\u0131\u011f\u0131 vakit yaln\u0131zca makul \u00fcnl\u00fc \u015fah\u0131slara reklam maksatl\u0131 sat\u0131\u015fa sunuldu. \u00dcnl\u00fc bireylerin yapt\u0131\u011f\u0131 tan\u0131t\u0131mlar, halk\u0131n Google Glass\u2019a kar\u015f\u0131 olan hevesini kat be kat art\u0131rd\u0131 ve bir\u00e7ok insan eseri bir an evvel sat\u0131n almak i\u00e7in sab\u0131rs\u0131zlan\u0131yordu. Google, eseri birinci evvel makul bireylere da\u011f\u0131tarak piyasadaki birinci ad\u0131m\u0131n\u0131 ba\u015far\u0131l\u0131 bir formda atsa da, devam\u0131n\u0131 getirmekte ba\u015far\u0131s\u0131z oldu.\u00a0<\/p>\n<p>\u00c7ok kolay bir mant\u0131kla d\u00fc\u015f\u00fcn\u00fcrsek, yeni bir eser \u00e7\u0131karaca\u011f\u0131m\u0131z\u0131 duyurdu\u011fumuz vakit eserin <strong>ne vakit sat\u0131n al\u0131nabilir olaca\u011f\u0131n\u0131 da <\/strong>a\u00e7\u0131klaman\u0131z gerek. \u00d6rnek verecek olursak Xbox ya da Playstation 5\u2019i d\u00fc\u015f\u00fcn\u00fcn. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan be\u015ferler, oyun konsollar\u0131n\u0131n lansmanlar\u0131nda son derece heyecan verici haberlerle birlikte eseri ne vakit sat\u0131n alabileceklerini de \u00f6\u011frenmi\u015fti.\u00a0<\/p>\n<p>Ne yaz\u0131k ki durum Google\u2019da birebir olmad\u0131. Google, hi\u00e7 bir vakit Google Glass\u2019\u0131n ne vakit sat\u0131n al\u0131nabilece\u011fini<strong> a\u00e7\u0131klamad<\/strong>\u0131. Eserin reklamlar\u0131n\u0131 daima olarak yapmaya devam edip insanlarda sat\u0131n alma iste\u011fi olu\u015ftursa da,\u00a0Google Glass\u2019\u0131 sat\u0131n alma tarihi belirlemekte ba\u015far\u0131s\u0131z oldu. Google&#8217;\u0131n bu t\u00fcrl\u00fc bir at\u0131l\u0131m yapmay\u0131\u015f\u0131n\u0131n sebebi tahminen de eserden hi\u00e7 bir vakit tam olarak emin olamamas\u0131yd\u0131.\u00a0<\/p>\n<p><b>Google Glass i\u00e7in ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131 haz\u0131rlanmad\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/fc58c771698a52a664533d70a546b0e28bcc3da3.jpeg\"\/><\/p>\n<p>T\u00fcm d\u00fcnyada heyecan yaratan bir eserin reklam\u0131n\u0131 hakikat bir formda yapmak da son derece de\u011ferli bir mevzu. Bilhassa bahsetti\u011fimiz \u015firket <em>Google<\/em> ise. <strong>Global tesir <\/strong>yaratacak bir eserin reklam\u0131n\u0131 yapmak i\u00e7in eserin en can al\u0131c\u0131 noktalar\u0131n\u0131 belirleyip farkl\u0131 toplumlara ve k\u00fclt\u00fcrlere onlar\u0131n anlayaca\u011f\u0131 lisandan sunman\u0131z gereklidir.\u00a0<\/p>\n<p>Anla\u015f\u0131lan o ki Google, Google Glass\u2019\u0131 geli\u015ftirmek i\u00e7in y\u00fcz milyonlarca dolar harcam\u0131\u015f olsa da b\u00fct\u00e7esini biraz da reklama ay\u0131rmay\u0131 d\u00fc\u015f\u00fcnmedi,\u00a0ya da esasen ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc i\u00e7in \u00f6nemsemedi. Sa\u011flam bir reklam kampanyas\u0131 haz\u0131rlamak yerine eserin tan\u0131t\u0131m\u0131n\u0131 halkla ba\u011flar departman\u0131na b\u0131rakan Google, Google Glass\u2019\u0131n<strong> potansiyel \u015f\u00f6hretini<\/strong> kendi eliyle t\u0131kam\u0131\u015f oldu.\u00a0<\/p>\n<p><b>Eserin neden \u00e7ok g\u00fczel oldu\u011funa dair net bir a\u00e7\u0131klama yap\u0131lmad\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/f98e70f18325b3522787666e7305f7c522d49e05.jpeg\"\/><\/p>\n<p>Yeni bir eser ya da hizmeti tan\u0131tt\u0131\u011f\u0131n\u0131z vakit, elinizdeki i\u015fin<strong> neden \u00e2l\u00e2 oldu\u011funa dair <\/strong>net a\u00e7\u0131klamalar yapman\u0131z gerekir. \u00d6rne\u011fin saatlerce oyun oynayabilece\u011finiz bir telefon \u00e7\u0131karaca\u011f\u0131n\u0131z\u0131\u00a0duyurdu\u011funuz vakit, telefonun bataryas\u0131 ve pil \u00f6mr\u00fcne dair net ve keskin bilgiler vermelisiniz. Yani elinizdeki eser ba\u015far\u0131l\u0131, lakin neden ba\u015far\u0131l\u0131? T\u00fcketici olarak da bir \u015feyi sat\u0131n almadan evvel birinci olarak eserin \u00f6zelliklerine bakmaz m\u0131y\u0131z esasen?\u00a0<\/p>\n<p><strong>Google Glass <\/strong>da ba\u015flarda b\u00fcy\u00fck haberlerle\u00a0duyuruldu. Sahip oldu\u011fu \u00f6zellikler herkesi heyecanland\u0131racak tiptendi,\u00a0ancak Google\u2019dan kimse\u00a0g\u00f6zl\u00fc\u011f\u00fcn nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ya da nas\u0131l kullan\u0131labilece\u011fine dair hi\u00e7 bir a\u00e7\u0131klamada bulunmad\u0131. Bu da Google Glass\u2019\u0131n vakitle bedel kaybetmesine yol a\u00e7t\u0131.\u00a0<\/p>\n<p><b>Be\u015ferler Google Glass\u2019\u0131 nereden sat\u0131n alabilece\u011fini bile bilmiyordu<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/25d6612fcc6a54e703b51a5bc2b4336ec57b03b3.jpeg\"\/><\/p>\n<p>Google\u2019\u0131n eseri birinci ba\u015fta t\u00fcm d\u00fcnyada sat\u0131\u015fa sunmak yerine a\u015fik\u00e2r ba\u015fl\u0131 insanlara satmas\u0131 birinci bak\u0131\u015fta ak\u0131ll\u0131 bir atak olarak g\u00f6r\u00fcl\u00fcyordu. Lakin vakit ge\u00e7tik\u00e7e be\u015ferler eseri art\u0131k sat\u0131n almak istiyordu ve Google, Google Glass\u2019\u0131n<strong> fizik\u00ee olarak <\/strong>nerelerde sat\u0131\u015fa sunulaca\u011f\u0131n\u0131 s\u00f6yleme zahmetinde bulunmad\u0131 bile.\u00a0<\/p>\n<p>Google \u00e7ok uzun m\u00fchlet insanlar\u0131 bilgilendirmekten ka\u00e7\u0131nd\u0131. Google Glass\u2019\u0131n b\u0131rak\u0131n sat\u0131n almay\u0131, hangi \u00fclkelerde \u00e7\u0131kaca\u011f\u0131 bile konu\u015fulmad\u0131. Google eserden emin olup yeni bir at\u0131l\u0131m yapana kadar be\u015ferler Google Glass&#8217;a olan ilgilerini kaybetmeye ba\u015flam\u0131\u015ft\u0131 bile.\u00a0<\/p>\n<p><b>Maksat kullan\u0131c\u0131 belirlenmedi<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/3ac3249d6b5f13e53f282006228a8fcbbcafb26b.jpeg\"\/><\/p>\n<p>Google Glass hakk\u0131nda haberler yay\u0131lmaya ba\u015flad\u0131\u011f\u0131nda kimse bu eserin tam olarak fonksiyonelli\u011fini anlayamad\u0131. Hal bu t\u00fcrl\u00fc olunca, Google Glass\u2019\u0131n <strong>hangi durumlarda yahut nerelerde <\/strong>kullan\u0131laca\u011f\u0131 da insanlarda soru i\u015fareti olu\u015fturmaya ba\u015flad\u0131. Eser ofis hayat\u0131n\u0131 profesyonel bir bi\u00e7imde kolayla\u015ft\u0131rmak i\u00e7in tasarlanm\u0131\u015f bir ayg\u0131t m\u0131yd\u0131 yoksa ak\u0131ll\u0131 saatler \u00fczere g\u00fcnl\u00fck hayat\u0131m\u0131zda bize e\u015flik edebilecek bir \u015fey miydi?\u00a0<\/p>\n<p>Kimse bu sorular\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 tam olarak bilemiyordu. Be\u015ferler da g\u00fcnl\u00fck hayatta kullanacaklar\u0131 g\u00f6zl\u00fc\u011f\u00fcn \u015f\u0131k durup durmayaca\u011f\u0131ndan emin de\u011fildi. Sonu\u00e7ta <em>estetik g\u00f6r\u00fcn\u00fcm de<\/em> en az fonksiyonellik kadar de\u011ferli.<\/p>\n<p>Google\u2019\u0131n burada yapmas\u0131 gereken at\u0131l\u0131m, eserin prototiplerini potansiyel kullan\u0131c\u0131larla bulu\u015fturmak olmal\u0131yd\u0131. Bu sayede hem fonksiyonelli\u011fi hem de estetik g\u00f6r\u00fcn\u00fcm\u00fc test edebilir, ald\u0131\u011f\u0131 geri bildirimlerle eseri tekrar tasarlayarak hem <strong>daha ba\u015far\u0131l\u0131 bir ayg\u0131t<\/strong> ortaya \u00e7\u0131karm\u0131\u015f hem de insanlar\u0131n akl\u0131ndaki <strong>soru i\u015faretlerini gidermi\u015f <\/strong>olurdu.\u00a0<\/p>\n<p><b>Google Glass d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar pahal\u0131 olmad\u0131<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/3b769cf7eeb6a62751c3dda8ed5f5eb75e858eb8.jpeg\"\/><\/p>\n<p>Daha evvel de belirtti\u011fimiz \u00fczere <em><strong>Google Glass<\/strong><\/em> birinci ba\u015fta yaln\u0131zca \u00f6n \u00f6demeyle birlikte belli bireylere sat\u0131\u015fa sunuldu. Deneyenler, Google Glass\u2019dan bekledi\u011fi rand\u0131man\u0131 a\u00e7\u0131k\u00e7as\u0131 pek alamad\u0131. Google Glass, anl\u0131k foto\u011fraf \u00e7ekme ve internette gezinme olmak \u00fczere toplamda iki ana fonksiyona sahipti. Lakin pil \u00f6mr\u00fc ayg\u0131t\u0131n yaln\u0131zca 2 ila 3 saat ortas\u0131 \u00e7al\u0131\u015fmas\u0131na yetiyordu.\u00a0<\/p>\n<p>Bir\u00e7ok insan ayg\u0131t\u0131n \u00fczerinde bulunan kameralar y\u00fcz\u00fcnden Google Glass\u2019\u0131n kamuya a\u00e7\u0131k yerlerde kullan\u0131lmas\u0131n\u0131<em> yanl\u0131\u015f<\/em> buluyordu. Kalabal\u0131k yerlerde <strong><em>Google Glass<\/em><\/strong> ile gezmek, kameray\u0131 a\u00e7\u0131p elinde telefonla gezmekten farks\u0131z olarak nitelendirildi. Bu da Google Glass\u2019\u0131n kullan\u0131m alanlar\u0131n\u0131 son derece k\u0131s\u0131tlayarak ayg\u0131t\u0131n yetersiz olarak g\u00f6r\u00fclmesine yol a\u00e7t\u0131.<\/p>\n<p><b>Be\u015ferler en \u00e7ok da ferd\u00ee gizlilikleri hakk\u0131nda endi\u015felendi<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/85\/63b0d6a58f143597005d208665fe2538fc581bae.jpeg\"\/><\/p>\n<p>Google Glass\u2019\u0131n \u00fczerinde bulunan kameralar sayesinde kamuya a\u00e7\u0131k alanlarda kullan\u0131lmas\u0131n\u0131n sak\u0131ncal\u0131 olabilece\u011fini daha evvel s\u00f6ylemi\u015ftik. Bu s\u0131k\u0131nt\u0131 yaln\u0131zca kamuya a\u00e7\u0131k yerlerde de\u011fil, insanlar\u0131n ferd\u00ee alanlar\u0131nda da kullan\u0131lmas\u0131 tehlike arz eden bir durum haline geldi. Sonu\u00e7ta Google Glass\u2019\u0131 g\u00fcnl\u00fck i\u015flerimizde kulland\u0131\u011f\u0131m\u0131z vakit ayg\u0131t\u0131n \u00fczerinde bulunan kamera ve mikrofon biz ne yaparsak yapal\u0131m <strong>her \u015feyi<\/strong> kay\u0131t alt\u0131na alabilirdi.\u00a0<\/p>\n<p>Gece yatmadan evvel g\u00f6zl\u00fc\u011f\u00fc \u00e7\u0131kar\u0131p komodine koydu\u011fumuzu d\u00fc\u015f\u00fcnelim. Siz de t\u00fcm gece izlendi\u011finizi d\u00fc\u015f\u00fcnmez miydiniz? Okudu\u011funuz, g\u00f6rd\u00fc\u011f\u00fcn\u00fcz ya da bir toplant\u0131 s\u0131ras\u0131nda imzalad\u0131\u011f\u0131n\u0131z t\u00fcm evraklar\u0131n imgeleri Google Glass taraf\u0131ndan kaydedilme potansiyeli vard\u0131, bu da insanlar\u0131 <em><strong>Google Glass <\/strong><\/em>kullanmada teredd\u00fcte d\u00fc\u015f\u00fcrd\u00fc.\u00a0<\/p>\n<p><b>Sonu\u00e7; Google Glass, kendine yaln\u0131zca i\u015f d\u00fcnyas\u0131nda yer bulabildi\u00a0<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/85\/59c5312a406e5602ffbb31045e9d59b96cbaa0a4.jpeg\"\/><\/p>\n<p>Anlatt\u0131klar\u0131m\u0131zdan yola \u00e7\u0131karak Google\u2019\u0131n insanlar\u0131<strong> Google Glass<\/strong> konusunda neden tam olarak tatmin edemedi\u011fini az \u00e7ok anlam\u0131\u015fs\u0131n\u0131zd\u0131r. Lakin \u015funu da belirtelim, <em>Google Glass <\/em>her ne kadar gere\u011fince ilgi g\u00f6rmemi\u015f olsa da \u015firketin kurumsal \u015firketler i\u00e7in tasarlam\u0131\u015f oldu\u011fu Google Glass Enterprise serisi i\u015f d\u00fcnyas\u0131nda son derece ilgi g\u00f6r\u00fcyor.\u00a0<\/p>\n<p>Son olarak <em>Google Glass <\/em>\u00fcslubu eserler yaln\u0131zca Google taraf\u0131ndan tasarlanmad\u0131\u011f\u0131n\u0131 da belirtelim. Microsoft, 20 megapiksele sahip<em><strong> HoloLens<\/strong><\/em> isimli ak\u0131ll\u0131 g\u00f6zl\u00fc\u011f\u00fcn\u00fc 2016 y\u0131l\u0131nda piyasaya \u00e7\u0131karm\u0131\u015ft\u0131 ve bu g\u00f6zl\u00fck de vakitle \u00e7o\u011funlukla i\u015f d\u00fcnyas\u0131nda kullan\u0131lan bir ayg\u0131t haline geldi.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n bir g\u00f6zl\u00fc\u011f\u00fcn\u00a0bilgisayar olarak kullanabilece\u011fini duyurmas\u0131 son derece nefes kesici ve heyecan verici bir haber olmu\u015ftu. Google Glass &#8230;<\/p>\n","protected":false},"author":1,"featured_media":32760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,2866,1240,908,932],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32759"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32759"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32759\/revisions"}],"predecessor-version":[{"id":32761,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/32759\/revisions\/32761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/32760"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}