{"id":31031,"date":"2022-05-22T15:06:04","date_gmt":"2022-05-22T12:06:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=31031"},"modified":"2022-05-22T15:06:04","modified_gmt":"2022-05-22T12:06:04","slug":"facebook-en-guvenilmeyen-toplumsal-medya-platformu-oldu","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=31031","title":{"rendered":"Facebook, En G\u00fcvenilmeyen Toplumsal Medya Platformu Oldu"},"content":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde Insider Intelligence, 2020 y\u0131l\u0131 i\u00e7in Amerika Birle\u015fik Devletleri&#8217;ni kapsayan <strong>ABD Dijital \u0130timat Ara\u015ft\u0131rmas\u0131&#8217;n\u0131n<\/strong> sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. Ara\u015ft\u0131rma \u015firketi taraf\u0131ndan taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada <strong>Faceobok LinkedIn, YouTube, Twitter, TikTok, Snapchat, Pinterest, Reddit ve Instagram<\/strong>, kullan\u0131c\u0131lar\u0131n duyduklar\u0131 itimada nazaran s\u0131raland\u0131lar.<\/p>\n<p>Insider Intelligence, payla\u015ft\u0131\u011f\u0131 sonu\u00e7lar\u0131n May\u0131s 2018 ve\u00a03 Temmuz tarihleri ortas\u0131nda ya\u015flar\u0131 18-74 ortas\u0131nda olan <strong>1.865 i\u015ftirak\u00e7inin<\/strong> verdi\u011fi yan\u0131tlara nazaran olu\u015fturuldu\u011funu s\u00f6yledi. Ara\u015ft\u0131rma, g\u00fcvenlik, yasall\u0131k, topluluk, reklam tecr\u00fcbesi ve reklam uygunlu\u011fu olmak \u00fczere 5 kategoride sonu\u00e7 verdi.<\/p>\n<p><b>Facebook, en g\u00fcvenilmeyen platform oldu:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/c5d192e6b1ea40b6fdc0e31ed744c10ee2c1c394.jpeg\"\/><\/p>\n<p>Insider Intelligence taraf\u0131ndan payla\u015f\u0131lan <strong>g\u00fcvenlik kategorisinin<\/strong> sonu\u00e7lar\u0131ysa <strong>Facebook <\/strong>i\u00e7in epeyce berbatt\u0131. Cambridge Analytica skandal\u0131n\u0131n akabinde b\u00fcy\u00fck bir darbe yiyen Facebook, yay\u0131nlanan anket sonu\u00e7lar\u0131na nazaran kullan\u0131c\u0131lar\u0131n \u00fcstteki 9 toplumsal medya devi ortas\u0131nda <strong>en az g\u00fcvendikleri platform<\/strong> oldu.<\/p>\n<p>Ankete kat\u0131lan 1.865 i\u015ftirak\u00e7inin yakla\u015f\u0131k <strong>%32&#8217;lik k\u0131sm\u0131<\/strong>, Facebook&#8217;un kendilerinin <strong>kapal\u0131l\u0131\u011f\u0131n\u0131 ve datalar\u0131n\u0131 korudu\u011fu konusunda<\/strong> <strong>hemfikir olmad\u0131klar\u0131n\u0131<\/strong> s\u00f6z etti. \u00d6te yandan kullan\u0131c\u0131lar\u0131n <strong>%53&#8217;l\u00fck k\u0131sm\u0131<\/strong> bu mevzuda Facebook&#8217;a g\u00fcvendi\u011fini s\u00f6ylerken <strong>%16&#8217;l\u0131k k\u0131s\u0131msa <\/strong>bu bahiste tarafs\u0131z kesimde yer ald\u0131. Kullan\u0131c\u0131lar\u0131n birebir mevzuda verdikleri kar\u015f\u0131l\u0131\u011fa nazaran toplumsal medya platformlar\u0131n\u0131n s\u0131ralamas\u0131 \u015fu formda oldu:<\/p>\n<ul>\n<li><strong>LinkedIn <\/strong>(%73 hemfikir)<\/li>\n<li><strong>Pinterest <\/strong>(%64 hemfikir)<\/li>\n<li><strong>YouTube <\/strong>(%63 hemfikir)<\/li>\n<li><strong>Instagram <\/strong>(%63 hemfikir)<\/li>\n<li><strong>Snapchat <\/strong>(%62 hemfikir)<\/li>\n<li><strong>Reddit <\/strong>(%61 hemfikir)<\/li>\n<li><strong>Twitter <\/strong>(%60 hemfikir)<\/li>\n<li><strong>TikTok <\/strong>(%57 hemfikir)<\/li>\n<li><strong>Facebook <\/strong>(%53 hemfikir)<\/li>\n<\/ul>\n<p><b>Reklamla etkile\u015fime girmeden evvel platformda kapal\u0131l\u0131k aran\u0131yor:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/84\/cddda1f30b640c2275a1bfd2f000a9a8d21a756c.jpeg\"\/><\/p>\n<p>Ara\u015ft\u0131rman\u0131n bir ba\u015fka k\u0131sm\u0131ndaysa kullan\u0131c\u0131lar\u0131n bir toplumsal medya platformunda <strong>reklamla etkile\u015fime girmelerinde kullan\u0131c\u0131lar\u0131n karar\u0131n\u0131 en \u00e7ok ne etkiliyor<\/strong>\u00a0sorusunun kar\u015f\u0131l\u0131\u011f\u0131 verildi. Buna nazaran kullan\u0131c\u0131lar\u0131n bir platformdaki reklamla etkile\u015fime girmeden evvel en \u00e7ok dikkate ald\u0131\u011f\u0131 \u015fey platformun <strong>kapal\u0131l\u0131klar\u0131n\u0131 ve datalar\u0131n\u0131 koruyup korumad\u0131klar\u0131<\/strong> oldu.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde Insider Intelligence, 2020 y\u0131l\u0131 i\u00e7in Amerika Birle\u015fik Devletleri&#8217;ni kapsayan ABD Dijital \u0130timat Ara\u015ft\u0131rmas\u0131&#8217;n\u0131n sonu\u00e7lar\u0131n\u0131 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":31032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[346,3771,1269,1180,3268],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/31031"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31031"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/31031\/revisions"}],"predecessor-version":[{"id":31033,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/31031\/revisions\/31033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/31032"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}