{"id":30162,"date":"2022-05-21T00:30:04","date_gmt":"2022-05-20T21:30:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=30162"},"modified":"2022-05-21T00:30:04","modified_gmt":"2022-05-20T21:30:04","slug":"tiktok-algoritmalarin-icerikleri-nasil-yonettigini-paylasti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=30162","title":{"rendered":"TikTok, Algoritmalar\u0131n \u0130\u00e7erikleri Nas\u0131l Y\u00f6netti\u011fini Payla\u015ft\u0131"},"content":{"rendered":"<p>Bundan birka\u00e7 ay evvel tan\u0131nan toplumsal medya platformu <strong>TikTok<\/strong>, s\u00fcre\u00e7lerini daha \u015feffaf bir bi\u00e7imde y\u00fcr\u00fctece\u011fine dair bir a\u00e7\u0131klama yapm\u0131\u015ft\u0131. Bu a\u00e7\u0131klaman\u0131n akabinde \u015firket, Los Angeles&#8217;da &#8216;<strong>Transparency Center (\u015eeffafl\u0131k Merkezi)<\/strong>&#8216; isimli bir merkez a\u00e7m\u0131\u015ft\u0131. TikTok, bu merkeze bas\u0131n mensuplar\u0131n\u0131, siyaset\u00e7ileri ve d\u00fczenleyici kurulu\u015flar\u0131 davet ederek sistemlerinin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6stermeyi planl\u0131yordu.<\/p>\n<p>TikTok, att\u0131\u011f\u0131 bu ad\u0131mla birlikte ge\u00e7mi\u015f y\u0131llardan bu yana olumsuz istikamette yap\u0131lan haberlere bir kar\u015f\u0131l\u0131k vermeyi ama\u00e7l\u0131yordu. Lakin \u015firketin se\u00e7ti\u011fi vakit dilimi tam da koronavir\u00fcs\u00fcn patlad\u0131\u011f\u0131 vakitte denk gelmi\u015f ve TikTok, merkeze olan <strong>davetlerini ertelemek<\/strong> zorunda kalm\u0131\u015ft\u0131.<\/p>\n<p><b>Transparency Center sanal olarak davete a\u00e7\u0131ld\u0131 ve algoritmalar g\u00f6sterildi:<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/82\/9b12e55e70e01f787530c30aa6f5f38335b8d5cc.jpeg\"\/><\/p>\n<p>Koronavir\u00fcs \u015fimdi tehlikesini yitirmemi\u015f durumdayken TikTok, bu sefer yeni bir tahlille geldi. \u015eirket, Transparency Center&#8217;\u0131n <strong>sanal cinslerini<\/strong> duyurdu. Bununla birlikte platform, algoritmalar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6stermek i\u00e7in <strong>se\u00e7ilmi\u015f bas\u0131n mensuplar\u0131na<\/strong> da kap\u0131s\u0131n\u0131 a\u00e7t\u0131. B\u00f6ylelikle TikTok&#8217;un algoritmalar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 da a\u00e7\u0131klanm\u0131\u015f oldu.<\/p>\n<p>TikTok&#8217;un algoritmas\u0131nda en g\u00fc\u00e7l\u00fc \u00f6zelliklerden birisi, i\u00e7erikleri <strong>tan\u0131nan trendlere nazaran kategorize etmesiydi<\/strong>. \u015eirket, kullan\u0131c\u0131lar\u0131n i\u00e7eriklerle <strong>direkt etkile\u015fimi, i\u00e7eriklerin izlenme oranlar\u0131, g\u00f6r\u00fcnt\u00fc bilgileri, kullan\u0131c\u0131lar\u0131n ayg\u0131t ayarlar\u0131 ve hesap ayarlar\u0131na nazaran <\/strong>kullan\u0131c\u0131lar\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kacak i\u00e7erikleri d\u00fczenliyordu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/82\/77e1eb7b9867b5e7a03eecca6e4fbf1d9605e9a1.jpeg\"\/><\/p>\n<p>Daha da kolayla\u015ft\u0131rmak gerekirse TikTok&#8217;un algoritmas\u0131, kullan\u0131c\u0131lar\u0131 daha fazla kullan\u0131c\u0131y\u0131 takip etmeye de\u011fil, <strong>onlar\u0131n zevklerine nazaran i\u00e7erikler g\u00f6stermeye<\/strong> odaklan\u0131yor. Kullan\u0131c\u0131 datalar\u0131n\u0131 toplayan platform, \u00f6b\u00fcr kullan\u0131c\u0131lara hitap eden i\u00e7erikleri tespit ederek uygulamada g\u00f6sterilmesini sa\u011fl\u0131yor.<\/p>\n<p>\u00d6b\u00fcr toplumsal medya platformlar\u0131ysa kullan\u0131c\u0131lara etkile\u015fime girdi\u011fi \u00f6b\u00fcr kullan\u0131c\u0131lar\u0131 g\u00f6steriyor. M\u00fcnasebetiyle TikTok, bu noktada \u00f6b\u00fcr platformlardan kendisini ay\u0131r\u0131yor. Bu algoritma da TikTok&#8217;un 2 y\u0131l i\u00e7inde nas\u0131l 54 milyon kullan\u0131c\u0131dan <strong>689 milyon kullan\u0131c\u0131ya<\/strong> ula\u015ft\u0131\u011f\u0131n\u0131 k\u0131smen a\u00e7\u0131kl\u0131yor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bundan birka\u00e7 ay evvel tan\u0131nan toplumsal medya platformu TikTok, s\u00fcre\u00e7lerini daha \u015feffaf bir bi\u00e7imde y\u00fcr\u00fctece\u011fine dair bir a\u00e7\u0131klama yapm\u0131\u015ft\u0131. Bu &#8230;<\/p>\n","protected":false},"author":1,"featured_media":30163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[2131,863,913],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/30162"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30162"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/30162\/revisions"}],"predecessor-version":[{"id":30164,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/30162\/revisions\/30164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/30163"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}