{"id":29103,"date":"2022-05-19T00:54:04","date_gmt":"2022-05-18T21:54:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=29103"},"modified":"2022-05-19T00:54:04","modified_gmt":"2022-05-18T21:54:04","slug":"oyun-kesiminin-televizyon-reklamlarina-yaptigi-harcama","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=29103","title":{"rendered":"Oyun Kesiminin Televizyon Reklamlar\u0131na Yapt\u0131\u011f\u0131 Harcama"},"content":{"rendered":"<p>G\u00f6r\u00fcnt\u00fc oyunlar\u0131, onlarca y\u0131ld\u0131r gitgide b\u00fcy\u00fcyen bir kesim haline geldi. <strong>C\u00fcmb\u00fc\u015f <\/strong>alan\u0131n\u0131n ba\u015fkanlar\u0131ndan olan\u00a0sekt\u00f6r bir anda en de\u011ferli <strong>reklam kaynaklar\u0131ndan<\/strong> da biri haline geldi. Televizyonlarda ve ba\u015fka mecralarda pek \u00e7ok reklam yer al\u0131yor.<\/p>\n<p>Hayat\u0131n her alan\u0131nda oldu\u011fu \u00fczere pazarlama alan\u0131nda da firmalar, yapt\u0131klar\u0131 ataklar\u0131n ve verdikleri reklamlar\u0131n <strong>geri bildirimlerini <\/strong>almak i\u00e7in \u00e7al\u0131\u015fmalar yap\u0131yor. Bu noktada onlara yard\u0131mc\u0131 olan \u00f6b\u00fcr kurulu\u015flar da var. Bu kurulu\u015flar TV reklamlar\u0131n\u0131n performans\u0131n\u0131 k\u0131ymetlendirdi.<\/p>\n<p><b>PlayStation reklam ya\u011fd\u0131r\u0131yor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/79\/e80967ea5d97845f3a4984251bb42d3f4b21d806.jpeg\"\/><\/p>\n<p><strong>Microsoft ve Sony <\/strong>yak\u0131n vakitte yeni ku\u015fak oyun konsollar\u0131n\u0131 sat\u0131\u015fa \u00e7\u0131karacak. Haliye son devirde mecmualarda, internette ve al\u0131\u015f\u0131lm\u0131\u015f ki televizyonda reklamlar\u0131 d\u00f6n\u00fcyor. Bu alandaki gayret firmalar\u0131n reklam harcamalar\u0131na da yans\u0131yor.\u00a0<\/p>\n<p>Temmuz ay\u0131n\u0131n ortas\u0131ndan <strong>A\u011fustos ay\u0131n\u0131n ortas\u0131na kadar <\/strong>ge\u00e7en m\u00fcddette ABD\u2019de TV\u2019lerde yay\u0131nlanan oyun reklamlar\u0131 %3,8 \u00fczere k\u00fc\u00e7\u00fck lakin dikkat \u00e7eken bir art\u0131\u015f g\u00f6sterdi. 11 oyun firmas\u0131, 37 farkl\u0131 vakit aral\u0131\u011f\u0131nda toplamda 4800\u2019den fazla sefer yay\u0131nlanacak reklamlara <strong>15,3 milyon dolar<\/strong> \u00f6dedi. Reklamlar toplamda 800 milyondan fazla \u015fahsa ula\u015ft\u0131.<\/p>\n<p><strong>GamesBeats<\/strong> ve <strong>iSpot.tv<\/strong> i\u015ftirakinde ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, oyun b\u00f6l\u00fcm\u00fcn\u00fcn televizyona harcad\u0131\u011f\u0131 paray\u0131 ortaya koyarken en \u00e7ok para harcayan firmalar\u0131 da ke\u015ffetmeyi sa\u011flad\u0131. En \u00e7ok harcayanlar listesinin ba\u015f\u0131nda PlayStatiion yer al\u0131yor. Onu <strong>Nintendo <\/strong>takip ediyor.<\/p>\n<p><b>Reklamlar\u0131n %79\u2019u iki firmadan<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/79\/6329e249e85990d0bb5d05dd2fe7502fd189f97a.png\"\/><\/p>\n<p>Reklamlar\u0131n<strong> %43,4\u2019\u00fc <\/strong>yani neredeyse yar\u0131s\u0131 <strong>PlayStation\u2019a <\/strong>aitti. Sony\u2019nin \u00e7abucak gerisinde ise bir \u00f6b\u00fcr uzakdo\u011fulu firma olan <strong>Nintendo <\/strong>yer ald\u0131. Listede \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 GameFly.com al\u0131rken onu Activision takip etti.<\/p>\n<p>En \u00e7ok yay\u0131nlanan ve en \u00e7ok etkile\u015fim yaratan reklam ise <strong>Ghost <\/strong>of <strong>Tsushima <\/strong>oldu. Nintendo\u2019nun en ba\u015far\u0131l\u0131 reklam\u0131 ise <strong>Paper Mario<\/strong>: <strong>The Origami <\/strong>King olarak g\u00f6ze \u00e7arpt\u0131. Televizyon reklamlar\u0131 \u00fclkemizde \u00e7ok tan\u0131nan olmasa da ABD\u2019de hala i\u015f yapmaya devam ediyor.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00f6r\u00fcnt\u00fc oyunlar\u0131, onlarca y\u0131ld\u0131r gitgide b\u00fcy\u00fcyen bir kesim haline geldi. C\u00fcmb\u00fc\u015f alan\u0131n\u0131n ba\u015fkanlar\u0131ndan olan\u00a0sekt\u00f6r bir anda en de\u011ferli reklam &#8230;<\/p>\n","protected":false},"author":1,"featured_media":29104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[852],"tags":[1117,920,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/29103"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29103"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/29103\/revisions"}],"predecessor-version":[{"id":29105,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/29103\/revisions\/29105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/29104"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}