{"id":28728,"date":"2022-05-18T08:42:04","date_gmt":"2022-05-18T05:42:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=28728"},"modified":"2022-05-18T08:42:04","modified_gmt":"2022-05-18T05:42:04","slug":"volvonun-lisans-hakki-davasindaki-degisik-savunmasi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=28728","title":{"rendered":"Volvo&#8217;nun Lisans Hakk\u0131 Davas\u0131ndaki De\u011fi\u015fik Savunmas\u0131"},"content":{"rendered":"<p>Foto\u011fraf\u00e7\u0131 Jack Schroeder ve model Britni Sumida, ge\u00e7ti\u011fimiz y\u0131l\u0131n nisan ay\u0131nda bir ortaya gelerek \u015fahs\u00ee bir katalog \u00e7ekimi i\u00e7in <strong>Volvo S60<\/strong> ile birtak\u0131m foto\u011fraf \u00e7ekimleri ger\u00e7ekle\u015ftirdi. Bir foto\u011fraf\u00e7\u0131 ve model i\u00e7in son derece s\u0131radan olan bu hareket, <strong>Volvo<\/strong>\u2019nun foto\u011fraflar \u00fczerinde hak sav etmesiyle ola\u011fan d\u0131\u015f\u0131 bir hale b\u00fcr\u00fcnd\u00fc.<\/p>\n<p>Schroeder, foto\u011fraf \u00e7ekimini tamamlad\u0131ktan sonra birka\u00e7 \u00f6rne\u011fi <strong>Instagram<\/strong> hesab\u0131ndan payla\u015ft\u0131. Kelam konusu foto\u011fraflar\u0131 g\u00f6ren Volvo, foto\u011fraflar\u0131 telif fiyat\u0131 \u00f6demeden tan\u0131t\u0131mlarda kullanabilmek i\u00e7in birka\u00e7 sefer Schroeder\u2019e ula\u015ft\u0131 lakin olumsuz cevap ald\u0131. Schroeder, <strong>foto\u011fraflar\u0131<\/strong> <strong>lisanslamak<\/strong> isteyip istemedi\u011fini sormak i\u00e7in Volvo\u2019ya e-posta ile ula\u015ft\u0131\u011f\u0131nda ise hi\u00e7bir cevap alamad\u0131.<\/p>\n<p><b>Lisans hakk\u0131 davas\u0131na neden olan foto\u011fraflardan kimileri<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/78\/6d50bccda7944706993092fd479b8b6c2a94f69e.jpeg\"\/><\/p>\n<p>Kas\u0131m ay\u0131na geldi\u011fimizde ise Schroeder b\u00fcy\u00fck bir \u015fok ya\u015fad\u0131. Volvo, Schroeder\u2019in lisans fiyat\u0131 \u00f6demeyi reddetti\u011fi S60 foto\u011fraflar\u0131n\u0131 Instagram ve <strong>Pinterest<\/strong> tan\u0131t\u0131mlar\u0131nda kulland\u0131. Schroeder ve o s\u0131rada di\u011fer bir araba \u00fcreticisinin lisansl\u0131 modelli\u011fini yapan Sumida, sorunu direkt Volvo ile tahlile kavu\u015fturmak i\u00e7in birka\u00e7 te\u015febb\u00fcste bulunsa da rastgele bir sonu\u00e7 alamad\u0131lar.<\/p>\n<p>Schroeder ve Sumida, Volvo\u2019nun a\u00e7\u0131k\u00e7a hak ihlali yapt\u0131\u011f\u0131 gerek\u00e7esiyle mevzuyu mahkemeye ta\u015f\u0131maya karar verdiler. Volvo ise mahkemeye sundu\u011fu savunma ile herkesi \u015fa\u015fk\u0131nl\u0131\u011fa u\u011fratt\u0131. Volvo\u2019ya nazaran Instagram, \u0130sve\u00e7li araba \u00fcreticisine herkese a\u00e7\u0131k rastgele <strong>bir foto\u011fraf\u0131<\/strong> <strong>tekrar<\/strong> <strong>payla\u015fabilmek<\/strong> i\u00e7in bir alt lisans verdi.<em> (Instagram, \u015firketlere alt lisans verdi\u011fi ile ilgili tezleri resmi olarak reddediyor.)<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/78\/ef3b5cf0e906f0b193d1694a022293dbcce95acd.jpeg\"\/><\/p>\n<p>Hepsi bu kadar da de\u011fil; Volvo, Instagram\u2019\u0131n <strong>Hizmet Kurallar\u0131<\/strong>\u2019ndaki \u201cba\u015fkalar\u0131 taraf\u0131ndan tekrar payla\u015fma\u201d k\u0131sm\u0131na at\u0131fta bulunarak Schroeder\u2019\u0131n foto\u011fraf\u0131 herkese a\u00e7\u0131k olarak payla\u015ft\u0131\u011f\u0131nda kendisine (Volvo\u2019ya) kullanmak lisans\u0131 verdi\u011fini belirtiyor. Ayr\u0131yeten Volvo\u2019ya nazaran Schroeder, kelam konusu foto\u011fraflara Volvo\u2019yu etiketleyerek de \u015firkete foto\u011fraflar\u0131 payla\u015fmas\u0131 i\u00e7in<strong> lisans hakk\u0131<\/strong> tan\u0131m\u0131\u015f oldu.<\/p>\n<p>Schroeder ve Sumida, lisans hakk\u0131 ihlali ile mahkemede haklar\u0131n\u0131 aramaya \u00e7al\u0131\u015f\u0131rken Volvo da foto\u011fraf\u00e7\u0131 ve modelin markan\u0131n prestijini ve imaj\u0131n\u0131 olumsuz etkiledi\u011fi gerek\u00e7esiyle ikiliden davac\u0131 oldu. Mahkemenin nas\u0131l sonu\u00e7lanaca\u011f\u0131n\u0131 \u015fimdiden kestirmek s\u0131k\u0131nt\u0131 fakat mahkemenin lisans davas\u0131 i\u00e7in Volvo lehine bir karar \u00e7\u0131karmas\u0131, lisans fiyatlar\u0131yla gelir elde eden foto\u011fraf\u00e7\u0131lar\u0131n <strong>yeni bir i\u015f modeline <\/strong>ge\u00e7i\u015f yapmas\u0131n\u0131 zarur\u00ee k\u0131labilir.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Foto\u011fraf\u00e7\u0131 Jack Schroeder ve model Britni Sumida, ge\u00e7ti\u011fimiz y\u0131l\u0131n nisan ay\u0131nda bir ortaya gelerek \u015fahs\u00ee bir katalog \u00e7ekimi i\u00e7in Volvo S60 ile &#8230;<\/p>\n","protected":false},"author":1,"featured_media":28729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[607,1688,3177,1000,1152],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/28728"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28728"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/28728\/revisions"}],"predecessor-version":[{"id":28730,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/28728\/revisions\/28730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/28729"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}