{"id":2780,"date":"2022-03-29T14:24:03","date_gmt":"2022-03-29T11:24:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=2780"},"modified":"2022-03-29T14:24:03","modified_gmt":"2022-03-29T11:24:03","slug":"googlein-kitaplara-girmesi-gereken-basarisizlik-hikayesi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=2780","title":{"rendered":"Google\u2019\u0131n Kitaplara Girmesi Gereken \u2018Ba\u015far\u0131s\u0131zl\u0131k\u2019 Hikayesi"},"content":{"rendered":"
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T\u0131pk\u0131 yan\u0131lg\u0131y\u0131 tekrar etmemek i\u00e7in elimizden geleni yapar\u0131z, fakat bunun i\u00e7in yan\u0131lg\u0131 yapt\u0131\u011f\u0131m\u0131z\u0131 kabul etmek gerekir. G\u00f6r\u00fcn\u00fc\u015fe nazaran Google, bir arama motoru oldu\u011fu g\u00fcnlerden 2019\u2019a kadar yan\u0131lg\u0131s\u0131n\u0131 kabul etmeyen bir \u015firket imaj\u0131 \u00e7izdi. T\u0131pk\u0131 vakitte b\u00fcy\u00fck \u015firketlerin nas\u0131l k\u00f6rle\u015ftiklerine dair en ho\u015f \u00f6yk\u00fclerden birisini bizlere sunuyor.\u00a0<\/p>\n

Google\u2019\u0131n bug\u00fcn bir toplumsal medya olu\u015fumuna \u00e7ok da gereksinimi yok, lakin olsayd\u0131 her \u015fey de\u011fi\u015firdi. S\u0131\u011f bir mant\u0131kla Facebook\u2019la i\u015f k\u0131ymet bir toplumsal medya kolu, Google\u2019\u0131 a\u00e7\u0131k orta d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketi yapard\u0131. Android ile herkesin cebinde, YouTube ile her ekranda insanlar\u0131n \u00e7e\u015fitli yollarla kendilerini s\u00f6z edebilecekleri bir ortam kuramad\u0131.\u00a0<\/p>\n

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17 \u015eubat 2003\u2019te Blogger\u2019\u0131n kurucusu Pyra Labs\u2019\u0131 sat\u0131n alan Google, metin tabanl\u0131 tabir \u00f6zg\u00fcrl\u00fc\u011f\u00fc devrine sa\u011flam bir ad\u0131m att\u0131. Birebir y\u0131l MySpace\u2019in en b\u00fcy\u00fck rakibi olan Friendster isimli \u015firketi b\u00fcnyesine katt\u0131, toplumsal a\u011f reklamc\u0131l\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131. Bir y\u0131l sonra Google tarihi bir f\u0131rsat\u0131 ka\u00e7\u0131racakt\u0131.<\/p>\n

2004: Orkut\u2019u hi\u00e7 duydunuz mu?\u00a0<\/strong><\/b><\/p>\n

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\u015eayet Google bu toplumsal medya i\u015fini hakikat yapsayd\u0131, b\u00fcy\u00fck ihtimalle Mark Zuckerberg yerine bug\u00fcnlerde Orkut B\u00fcy\u00fck\u00f6kten\u2019i konu\u015facakt\u0131k. B\u00fcy\u00fckekten, \u015fu anda Hindistan merkezli bir toplumsal a\u011f \u015firketi olan Hello Network\u2019\u00fcn sahibi. T\u00fcrk m\u00fchendis, Google\u2019\u0131n eski \u00fcst seviye y\u00f6neticilerindendi. Onu Google\u2019da \u00fcst mevkilere \u00e7\u0131kartan projesi ise Orkut ismini verdi\u011fi toplumsal a\u011f fikriydi.\u00a0<\/p>\n

Google, Orkut ismindeki bu projeye \u00e7ok s\u0131cak bakm\u0131\u015f, B\u00fcy\u00fck\u00f6kten\u2019i zirve y\u00f6neticilerinden birisi yapm\u0131\u015ft\u0131. 2004 y\u0131l\u0131ndayd\u0131k, bir y\u0131l sonra ortaya Facebook \u00e7\u0131kacakt\u0131. Orkut, Facebook bir bebekken 300 milyon kullan\u0131c\u0131ya sahipti, Facebook bu say\u0131ya 2009\u2019da lakin eri\u015fti. 2008 y\u0131l\u0131nda B\u00fcy\u00fck\u00f6kten Google\u2019da eser y\u00f6neticisi oldu, Orkut projesinden ayr\u0131ld\u0131. Google, onun yerine bir y\u00f6netici bulamad\u0131. Facebook, vakitle Orkut\u2019u kullan\u0131c\u0131s\u0131 say\u0131s\u0131 a\u00e7\u0131s\u0131ndan ge\u00e7ti ve doru\u011fun sahibi oldu. Orkut 2010 y\u0131l\u0131nda tarihe kar\u0131\u015ft\u0131, B\u00fcy\u00fck\u00f6kten Google\u2019dan b\u00fcsb\u00fct\u00fcn ayr\u0131l\u0131p kendi \u015firketini kurdu. Fakaaaaattt, buraya gelene kadar Google daha \u00e7ok f\u0131rsat\u0131 tepecekti.<\/p>\n

2004: Gmail \u00e7\u0131kageldi<\/strong><\/b><\/p>\n

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Bir toplumsal medya te\u015febb\u00fcs\u00fc olmasa da Google 2004 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 testleri 2007\u2019de tamamlad\u0131 ve Gmail\u2019i kullan\u0131ma sundu. \u015eu s\u0131ralar d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan e-posta servisi olan G-mail\u2019de dola\u015fan postalar\u0131n %70\u2019e yak\u0131n\u0131 spam i\u00e7eriklerden olu\u015fuyor. Yani \u00e7ok b\u00fcy\u00fck ihtimalle beklemedi\u011finiz bir maili ciddiye alm\u0131yorsunuz.\u00a0<\/p>\n

2005: Foursquare yokken Google Dodgeball vard\u0131<\/strong><\/b><\/p>\n

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Pozisyon tabanl\u0131 toplumsal medya olu\u015fumu Dodgeball\u2019\u0131 sat\u0131n alan Google, bir de buradan deneyeyim dedi\u011finde takvimler 11 May\u0131s 2005\u2019i g\u00f6steriyordu. Telefonlar\u0131n pozisyon bilgilerine nazaran \u00e7al\u0131\u015fan Dodgeball, etraf\u0131n\u0131zdaki kullan\u0131c\u0131lara bildirim g\u00f6nderme talihi veriyordur. Bir nevi, t\u0131pk\u0131 kafede bulundu\u011funuz bir di\u011fer kullan\u0131c\u0131y\u0131, Facebook\u2019ta d\u00fcrtmek \u00fczereydi. Yani i\u015fin i\u00e7inde his, payla\u015f\u0131m yoktu.\u00a0<\/p>\n

T\u0131pk\u0131 y\u0131l Google Talk devreye girdi, telefonlar telsiz \u00fczere fiyats\u0131z formda kullan\u0131lmaya ba\u015fland\u0131. Te\u015fekk\u00fcrler Google, asl\u0131nda herkesin trafik polisi \u00fczere dola\u015fmaya muhta\u00e7l\u0131\u011f\u0131 vard\u0131.\u00a0<\/p>\n

2006 y\u0131l\u0131nda Gmail\u2019e sohbet \u00f6zelli\u011fi geldi. \u00a0Google san\u0131r\u0131m burada \u00f6zge\u00e7mi\u015f g\u00f6nderdi\u011fimiz \u015fah\u0131slara \u201cSlm cnm, nbr?\u201d diyece\u011fimizi d\u00fc\u015f\u00fcnm\u00fc\u015ft\u00fc. T\u0131pk\u0131 y\u0131l ortak evrak \u00fczerinde de\u011fi\u015fiklik yapmaya m\u00fcsaade veren Writely hizmeti devreye girdi. Bug\u00fcn t\u0131pk\u0131 hizmeti Google D\u00f6k\u00fcmanlar olarak kullan\u0131yoruz.\u00a0<\/p>\n

Tinder yokken Google Romance vard\u0131, lakin yaln\u0131zca bir latifeydi:<\/strong><\/b><\/p>\n

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Google, 1 Nisan 2006\u2019da Romance isimli bir hizmetini tan\u0131tt\u0131. Be\u015ferler ruhsal \u00f6zelliklerine ve al\u0131\u015fkanlar\u0131na nazaran birbirleriyle e\u015fle\u015fecek, randevula\u015facak ve bulu\u015facaklard\u0131. Ne yaz\u0131k ki Google\u2019\u0131n bu te\u015febb\u00fcs\u00fc bir 1 Nisan \u015fakas\u0131yd\u0131, ger\u00e7ekten. Sonralar da t\u0131pk\u0131 i\u015fi yapan Tinder ald\u0131 ba\u015f\u0131n\u0131 gitti. Google tekrar avcunu yalad\u0131,<\/p>\n

Foto\u011fraf payla\u015fmak i\u00e7in kurulsa da Photoshop alternatifi olan Picassa kuruldu:<\/strong><\/b><\/p>\n

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Tekrar 2006\u2019da Google, bu kere foto\u011fraflar\u0131 \u00e7evrimi\u00e7i d\u00fczenlemeye payla\u015fmaya imkan tan\u0131yan Picassa ile kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. \u0130nternet \u00fczerinde foto\u011fraf alb\u00fcmleri olu\u015fturmak g\u00fczeldi, fakat tekrar insanlar\u0131n birbirleriyle etkile\u015fime girmelerini sa\u011flayacak temel \u00f6geden yoksundu. Burada fikir beyan etme imkan\u0131n\u0131z yoktu.\u00a0<\/p>\n

Bir vakitler toplumsal medya sitesi olan YouTube art\u0131k Google\u2019\u0131n oldu:<\/strong><\/b><\/p>\n

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9 Ekim 2006\u2019de Google, ferd\u00ee g\u00f6r\u00fcnt\u00fc i\u00e7eriklerimizi payla\u015fma fikriyle yola \u00e7\u0131kan YouTube isimli internet projesini 1,65 milyar dolara sat\u0131n ald\u0131. \u0130\u015fte g\u00fcnden sonra YouTube, art\u0131k bir g\u00f6r\u00fcnt\u00fc platformu olmaya ba\u015flad\u0131. Hakikaten hala Facebook ya da Twitter\u2019a direkt rakip olaca\u011f\u0131 bir hizmet de\u011fildi. Asl\u0131nda o denli de olamad\u0131. YouTube\u2019da g\u00f6r\u00fcnt\u00fc payla\u015fman\u0131n emeli, sizi tan\u0131mayan insanlara ula\u015fmakt\u0131.\u00a0<\/p>\n

MySpace ve Google, ortak olmaya karar verdi. Gaye Facebook\u2019a direkt rakip olmakt\u0131<\/strong><\/b><\/p>\n

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Daha evvel reklam i\u015ftiraki kuran MySpace ve Google, Facebook\u2019un b\u00fcyece\u011fini fark\u0131na varm\u0131\u015ft\u0131. \u0130\u015ftirakin birinci eseri, OpenSocial isminde bir proje oldu. OpesSocial, ba\u015fka b\u00fct\u00fcn Facebook alternatifi olan toplumsal mecralara \u00fc\u00e7\u00fcn\u00fc parti uygulama sunmak, hesaplar\u0131 bir yerden y\u00f6netmeye y\u00f6nlendirme fikriydi.\u00a0<\/p>\n

Google\u2019\u0131n anlamad\u0131\u011f\u0131, insanlar\u0131n her mecray\u0131 farkl\u0131 maksatlarla kullan\u0131yor olmas\u0131yd\u0131. MySpace, Yahoo, Hi5, Bebo, \u015fimdi kapanmayan Orkut, Friendster, LinkedIn \u00fczere markalar bu i\u015fe ortak oldu. Google bir anda herkesi Facebook\u2019un \u00fczerine salma istemi\u015fti. Bu deneyim mobilde toplumsal medya tecr\u00fcbesi i\u00e7in g\u00fczel \u015feyler \u00f6\u011fretti, fakat yeniden ba\u015far\u0131s\u0131zl\u0131k ya\u015fand\u0131.<\/p>\n

Google Facebook\u2019a kafay\u0131 g\u00fczelce takt\u0131. Toplumsal a\u011f olan ya da olmayan t\u00fcm web sitelerini bir noktaya toplayan Friend Connect projesi ortaya \u00e7\u0131kt\u0131:<\/strong><\/b><\/p>\n

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\u00dccretsizdi, geli\u015ftiriciler d\u0131\u015f\u0131nda yaz\u0131l\u0131m bilgisi olmayan be\u015ferler da Google\u2019\u0131n Friend Connect a\u011f\u0131n\u0131 kullanabiliyorlard\u0131. Tekrar bir ba\u015far\u0131s\u0131zl\u0131k timsali oldu\u011funu s\u00f6ylemeye gerek yok san\u0131yoruz.\u00a0<\/p>\n

T\u0131pk\u0131 y\u0131l yaln\u0131zca 6 ay sonra fi\u015fi \u00e7ekilen Google Lively isminde bir proje daha ortaya \u00e7\u0131kt\u0131. Google bu projenin gayesini \u201cinsanlar\u0131n web ortam\u0131nda kendilerini tabir etmesini kolayla\u015ft\u0131rmak\u201d olarak a\u00e7\u0131klad\u0131, lakin proje kendisini bile s\u00f6z edemeden rafa kalkt\u0131.\u00a0<\/p>\n

Tekrar birebir y\u0131l, arama sonu\u00e7lar\u0131na bir foto\u011fraf \u00fczere yorum yapabilece\u011finiz yeni bir proje daha ortaya \u00e7\u0131kt\u0131. Search Wiki ismindeki bu te\u015febb\u00fcs, Google arama sonu\u00e7lar\u0131 alt\u0131nda tart\u0131\u015fma d\u00f6nd\u00fcrme fikrine dayan\u0131yordu. Misal fikre sahip olan kelaml\u0131k siteleri bile T\u00fcrkiye\u2019de al\u0131p ba\u015f\u0131n\u0131 gitmi\u015fken, Google yeniden kendine ili\u015fkin olmayan bir fikre sahip \u00e7\u0131kmaya \u00e7al\u0131\u015ft\u0131.\u00a0<\/p>\n

2008, Google i\u00e7in bir \u00e7uvallama y\u0131l\u0131yd\u0131.\u00a0<\/strong><\/p>\n

2009\u2019da arkada\u015flar\u0131n\u0131z\u0131n pozisyonunu harita \u00fczerinden g\u00f6rebilece\u011finiz Google Latitude piyasaya s\u00fcr\u00fcld\u00fc:<\/strong><\/b><\/p>\n

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Hani daha evvel bir Dogeball vard\u0131, hat\u0131rlad\u0131n\u0131z m\u0131? \u0130\u015fte o proje yerini Latitude projesine b\u0131rakt\u0131. H\u00fccresel bilgi yoluyla, insanlar\u0131n birbirleriyle pozisyon payla\u015fmas\u0131 fikri Google\u2019un g\u00fczeline gitmi\u015fti. T\u0131pk\u0131 vakitte t\u00fcm pozisyonunu herkese a\u00e7an t\u00fcm kullan\u0131c\u0131lar\u0131 harita \u00fczerinde g\u00f6rebiliyor, onlarla ili\u015fki kurabiliyordunuz. Bu toplumsal medya i\u015fi uygunca k\u00f6\u015fe kapmacaya d\u00f6nm\u00fc\u015ft\u00fc.\u00a0<\/p>\n

T\u0131pk\u0131 y\u0131l Google Waves isimli bir toplumsal a\u011f daha ortaya \u00e7\u0131kt\u0131. Birinci olarak geli\u015ftiricilere a\u00e7\u0131ld\u0131, akabinde 100 bin kullan\u0131c\u0131ya ula\u015ft\u0131. Be\u015ferler e-mail, toplumsal medya hesaplar\u0131 ve wiki sitelerini tek bir yerde g\u00f6rebilme f\u0131rsat\u0131 yakalad\u0131lar. Sonra bu proje b\u00fct\u00fcn\u00fcyle e ticaret devi e-Bay\u2019e sat\u0131ld\u0131.\u00a0<\/p>\n

2010: \u0130ki eski m\u00fchendisi Google\u2019\u0131 resmen kaz\u0131klad\u0131<\/strong><\/b><\/p>\n

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Hem arama hem de toplumsal medya tecr\u00fcbesini bir ortaya getiren Aardvark (o nas\u0131l isimse art\u0131k, kar\u0131ncayiyen demek), iki eski Google m\u00fchendisi taraf\u0131ndan kurulmu\u015ftu. Google, bu projeyi 50 milyon dolara sat\u0131n ald\u0131. Slogan \u00e7ok g\u00fczeldi \u201cSosyal arama\u201d , lakin bu fikir de tutmad\u0131. 2011 y\u0131l\u0131nda proje rafa kalkt\u0131.\u00a0<\/p>\n

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Birebir y\u0131l Google Buzz isminde, iletile\u015fme platformu da ortaya \u00e7\u0131kt\u0131. Google e-posta adresleriniz \u00fczerinden, arkada\u015flar\u0131n\u0131zla foto\u011fraf ve durum payla\u015f\u0131m\u0131 yapabilece\u011finiz, yorumla\u015fabilece\u011finiz bir sistemdi. Herkes t\u00fcm aktiviteyi Gmail ekran\u0131ndan denetim ediyordu. 2011\u2019de Buzz\u2019da tarihin tozlu raflar\u0131nda yerini ald\u0131.\u00a0<\/p>\n

28 Haziran 2011\u2019de can\u0131na tak eden Google, Google+ platfomunu kullan\u0131ma a\u00e7t\u0131:<\/strong><\/b><\/p>\n

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Bir t\u00fcrl\u00fc diki\u015f tutturamayan firma, art\u0131k kesin bir karar vermi\u015fti. Kimsenin kullanmayaca\u011f\u0131, lakin bir kenarda duracak toplumsal medya platformu in\u015fa edilecekti. \u00c7evreler, Konuar ve G\u00f6r\u00fcnt\u00fc Sohbet \u00fczere ba\u015fka firmalardan al\u0131nan birtak\u0131m uyarlama \u00f6zellikler bu platforma dahil edildi. Ka\u011f\u0131t \u00fczerinde Google\u2019\u0131n 4. resmi toplumsal a\u011f te\u015febb\u00fcs\u00fcyd\u00fc, lakin daha fazlas\u0131 da vard\u0131.\u00a0<\/p>\n

2011 aral\u0131k ay\u0131nda 18 ya\u015f \u00fczeri 65 milyon kullan\u0131c\u0131 baraj\u0131n\u0131 a\u015fan Google+, 2012 sonunda 500 milyon kullan\u0131c\u0131ya ula\u015ft\u0131. Gel vakit git vakit Facebook ve Twitter\u2019\u0131n ta\u015f\u0131nabilir tecr\u00fcbesi geli\u015fmeye ba\u015flad\u0131. WhatsApp ve Instagram\u2019\u0131 b\u00fcnyesine katan Facebook art\u0131k toplumsal medya i\u015finin tek \u00f6nderiydi. Google+, ta\u015f\u0131nabilir tecr\u00fcbe a\u00e7\u0131s\u0131ndan geri planda kalmaya ba\u015flad\u0131.\u00a0<\/p>\n

500 milyon kullan\u0131c\u0131 say\u0131s\u0131, 2 milyarl\u0131k Facebook\u2019u d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde az geliyordu. Google bu projeye b\u00fcy\u00fck bir inatla devam etti. Taaaa kiii 2019\u2019a kadar.<\/p>\n

2 Nisan 2019: G\u00fcle G\u00fcle Google+ (…)<\/strong><\/b><\/p>\n

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Google, ald\u0131\u011f\u0131 bir iptal karar\u0131yla daha toplumsal medya kullan\u0131c\u0131lar\u0131n\u0131 \u015fa\u015f\u0131rtmad\u0131. Evet, az da olsa Google+ kullanan insan vard\u0131. Ger\u00e7ekten Google\u2019\u0131n yapmas\u0131 gereken b\u00fcy\u00fck markalar\u0131 ve \u00fcnl\u00fc simalar\u0131 platforma \u00e7ekmek, daha renkli bir tecr\u00fcbe sunmakt\u0131.\u00a0<\/p>\n

Snapchat bile, yaln\u0131zca bir te\u015febb\u00fcs olarak dev \u015firket Google\u2019a toplumsal medya konusunda \u00e7al\u0131m atabilmi\u015fti. Facebook ge\u00e7en y\u0131llar\u0131n akabinde ana hizmetinde g\u00fcc\u00fcn\u00fc kaybetti, Instagram ile y\u0131ld\u0131zla\u015ft\u0131. LinkedIn, Microsoft taraf\u0131ndan sat\u0131n al\u0131nd\u0131 ve alt\u0131n \u00e7a\u011f\u0131na giri\u015f yapt\u0131.<\/p>\n

Google+ haricinde harcanan y\u00fczlerce milyar dolara kar\u015f\u0131n Google, toplumsal medya konusunda k\u0131v\u0131lc\u0131m bile yakamad\u0131. K\u00fc\u00e7\u00fck bir meskeni \u0131s\u0131tacak kadar \u00e7al\u0131\u015fan Google+ ise 2 Nisan 2019\u2019dan itibaren tarihe kar\u0131\u015facak.\u00a0<\/p>\n

Pekala bundan sonra ne olacak?<\/strong><\/b><\/p>\n

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Google, muhtemelen \u00f6n\u00fcm\u00fczdeki y\u0131llarda yeni bir toplumsal medya platformu ile kar\u015f\u0131m\u0131za \u00e7\u0131kacak. Bu platform \u00e7ok b\u00fcy\u00fck bir ihtimalle en g\u00fcvendi\u011fi markas\u0131 YouTube ile entegre halde \u00e7al\u0131\u015fabilen, Gmail\u2019deki kurumsal normlardan uzak bir yap\u0131ya sahip olacak. Hi\u00e7 olmad\u0131, art\u0131k toplumsal medya mecras\u0131 niteli\u011fine sahip olan bir uygulamay\u0131 sat\u0131n al\u0131p yoluna devam eder. Anla\u015f\u0131lan o ki Google bunu kendi yollar\u0131yla ba\u015faramayacak. Her \u015feye kar\u015f\u0131n Google\u2019\u0131n t\u00fcm bu\u00a0ba\u015far\u0131s\u0131zl\u0131ktan \u00f6\u011frenmedi\u011fi kesin.
\u00a0<\/p>\n

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