{"id":2768,"date":"2022-03-29T13:36:03","date_gmt":"2022-03-29T10:36:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=2768"},"modified":"2022-03-29T13:36:03","modified_gmt":"2022-03-29T10:36:03","slug":"webtekno-takipcileri-favori-toplumsal-medya-uygulamasini-secti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=2768","title":{"rendered":"Webtekno Takip\u00e7ileri Favori Toplumsal Medya Uygulamas\u0131n\u0131 Se\u00e7ti"},"content":{"rendered":"<div>\n<div> <\/div>\n<\/p><\/div>\n<p>\u00c7ok de\u011fil bundan 15 y\u0131l evvel birbirimizle ba\u011flant\u0131 kurmak i\u00e7in apayr\u0131 yollar tercih ediyorduk. Uzun sorunlar konu\u015fmam\u0131z i\u00e7in insanlar\u0131n yan yana gelmeleri gerekiyordu. Facebook, daha evvel yap\u0131lan birka\u00e7 denemeden daha fazlas\u0131n\u0131 ba\u015fararak d\u00fcnyaya a\u00e7\u0131ld\u0131\u011f\u0131nda, \u015fimdi ak\u0131ll\u0131 telefonlar ortada yoktu.<\/p>\n<p>Sonra k\u0131sa m\u00fchlet i\u00e7erisinde, toplumsal medya mecralar\u0131 telefonlar\u0131m\u0131zda birer harici uygulama haline geldiler. Art\u0131k hayat\u0131m\u0131z\u0131 nas\u0131l de\u011fi\u015ftirdikleri \u00fczerine \u00e7\u0131kar\u0131mlar yapmak i\u00e7in uzman olmaya gerek bile yok. Facebook ise ya\u015fatt\u0131\u011f\u0131 son skandallar ile insanlara nelerin yolunda gitmedi\u011fini bir kez daha g\u00f6stermi\u015f oldu. Hala bir dev olsa da ismi ve prestijinin ald\u0131\u011f\u0131 yaralar, anket sonu\u00e7lar\u0131m\u0131za da yans\u0131d\u0131.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0001\/95\/42a04fc5f5538800df862b9b13e0b1e9ca7bc5b5.jpeg\"\/><\/p>\n<p>Okuyucular\u0131m\u0131za y\u00f6neltti\u011fimiz \u201cFavori toplumsal medya platformunuz hangisi?\u201d sorusuna verilen cevaplar \u015fu bi\u00e7imde:<\/p>\n<ul>\n<li><strong>Instagram: <\/strong>%37<\/li>\n<li><strong>YouTube: <\/strong>%31<\/li>\n<li><strong>Twitter: <\/strong>%13<\/li>\n<li><strong>Facebook:<\/strong> %7<\/li>\n<li><strong>\u00d6teki platformlar:<\/strong> %6<\/li>\n<li><strong>Reddit:<\/strong> %4<\/li>\n<li><strong>Snapchat: <\/strong>%1<\/li>\n<li><strong>LinkedIn: <\/strong>%1<\/li>\n<\/ul>\n<p>Art\u0131k gelin, oy oranlar\u0131 \u00fczerinden analizimizi sunal\u0131m.<\/p>\n<p><b><strong>Facebook ana uygulamas\u0131 ve Twitter\u2019\u0131n farkl\u0131 rekabeti:<\/strong><\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0001\/95\/84a981d0d600d34fb34b32465da9fe7fea7fe272.jpeg\"\/><\/p>\n<p>Facebook\u2019un en g\u00fc\u00e7l\u00fc rakibi bir orta yaln\u0131zca Twitter\u2019d\u0131. Anla\u015f\u0131lan o ki Cambridge Analytica \u00fczere skandallar\u0131n akabinde Facebook\u2019un klasik ana uygulamas\u0131na kar\u015f\u0131 inan\u00e7 azalm\u0131\u015f durumda. Twitter\u2019\u0131n T\u00fcrkiye\u2019deki kullan\u0131c\u0131 say\u0131s\u0131 9 milyon civar\u0131ndayken Facebook\u2019un kullan\u0131c\u0131 say\u0131s\u0131 51 milyon civar\u0131nda. Gelin g\u00f6r\u00fcn ki anket sonu\u00e7lar\u0131nda Twitter neredeyse iki kat daha fazla oy alarak Facebook\u2019un \u00f6n\u00fcne ge\u00e7iyor.<\/p>\n<p>Ayr\u0131yeten enteresan bir anekdot: Instagram\u2019\u0131n T\u00fcrkiye\u2019de 33 milyon kullan\u0131c\u0131s\u0131 bulunuyor. Bir\u00e7ok kullan\u0131c\u0131n\u0131n Hem Facebook hem de Instagram hesab\u0131 oldu\u011funu biliyoruz. Hakikaten tekil kullan\u0131c\u0131 say\u0131lar\u0131n\u0131n toplam\u0131 84 miyon. \u015eimdiki T\u00fcrkiye n\u00fcfusu ise 79,8 milyon. Bir d\u00fc\u015f\u00fcn\u00fcn istedik.<\/p>\n<p>T\u00fcrkiye\u2019de 51 milyon Facebook, 33 milyon Instagram kullan\u0131c\u0131s\u0131 bulunuyor. Tekil kullan\u0131c\u0131 say\u0131lar\u0131n\u0131n toplam\u0131 84 milyon ediyor. \u015eimdiki T\u00fcrkiye n\u00fcfusu ise 79,8 milyon.\u00a0<\/p>\n<p><b><strong>Yeni jenerasyon Facebook: Instagram<\/strong><\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0001\/95\/2da017e702ca662eedeb0a8d1c75c3601b1a3397.jpeg\"\/><\/p>\n<p>2012\u2019de Instagram\u2019\u0131 1 milyar dolar \u00f6deme yaparak sat\u0131n alan Facebook, y\u0131llar i\u00e7erisinde oray\u0131 truva at\u0131 \u00fczere fethetti. Uygulama t\u00fcm vakitlerin en s\u00fcratli \u00fcye ve k\u0131ymet kazanan platformu haline geldi. Bir foto\u011fraf\u00e7\u0131l\u0131k uygulamas\u0131 olarak yola \u00e7\u0131kan Instagram\u2019a vakitte kronolojik olmayan ana sayfa ak\u0131\u015f\u0131, iletile\u015fme, k\u0131sa periyodik payla\u015f\u0131m modeli \u00d6yk\u00fcler \u00fczere pek \u00e7ok \u00f6zellik getirildi.\u00a0<\/p>\n<p>Bilhassa \u00d6yk\u00fcler \u00f6zelli\u011finin ba\u015far\u0131s\u0131 b\u00fcy\u00fckt\u00fc. 2016\u2019da yap\u0131lan bu g\u00fcncelleme, devrin y\u0131ld\u0131z\u0131 Snapchat\u2019ten esintiler ta\u015f\u0131yordu. Ortadan 1 y\u0131l ge\u00e7tikten sonra Instagram\u2019dan K\u0131ssalar payla\u015f\u0131m\u0131 yapanlar\u0131n say\u0131s\u0131, Snapchat kullan\u0131c\u0131lar\u0131n\u0131 ge\u00e7mi\u015fti. Be\u015ferler art\u0131k Snapchat\u2019i terk etmeye ba\u015flad\u0131lar. Sonu\u00e7 olarak K\u0131ssalar tipinde anl\u0131k payla\u015f\u0131mlar\u0131n mucidi Snapchat bu ankette yaln\u0131zca %1 oy alabildi.<\/p>\n<p>Facebook ana uygulamas\u0131n\u0131 terk edenlerin k\u0131ymetli bir k\u0131sm\u0131, hala fark\u0131na bile varmadan t\u0131pk\u0131 \u015firketin alternatif platformu Instagram\u2019\u0131 kullan\u0131yor. Bu da Facebook\u2019un stratejik muvaffakiyetini kan\u0131tl\u0131yor. Kullan\u0131c\u0131lar, en faal toplumsal medya platformunu kullanmak istediklerinde tekrar Facebook\u2019un eline d\u00fc\u015f\u00fcyorlar.\u00a0<\/p>\n<p><b><strong>Google\u2019un toplumsal medyadaki tek ve \u2018zorlama\u2019 ba\u015far\u0131s\u0131: YouTube<\/strong><\/b><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0001\/95\/2813a3d98999306b5f43979ed36a308b78c4fd38.jpeg\"\/><\/strong><\/p>\n<p>Arama motoru ve reklamc\u0131l\u0131k devi Google\u2019\u0131n toplumsal medya konusunda hat\u0131r\u0131 say\u0131l\u0131r bir te\u015febb\u00fcs\u00fc yok. YouTube\u2019u sat\u0131n ald\u0131ktan sonra g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m\u0131 konusunda yeni bir model \u00e7izen firma, i\u00e7erik \u00fcreticileriyle yapt\u0131\u011f\u0131 reklam geliri payla\u015f\u0131m\u0131 modeli sayesinde milyarlarca kullan\u0131c\u0131ya eri\u015febiliyor. Her ge\u00e7en g\u00fcn daha \u00e7ok insan daha \u00e7ok i\u00e7erik \u00fcretiyor.<\/p>\n<p>YouTube\u2019u g\u00f6r\u00fcnt\u00fcye dayal\u0131 bir toplumsal medya mecras\u0131 haline gelse de hala bir\u00e7ok insan\u0131n yak\u0131n etraf\u0131yla haberle\u015fmek i\u00e7in kullanabildi\u011fi bir mecra de\u011fil. Esasen Google\u2019\u0131n maksad\u0131 de bu. Yaln\u0131zca sizi tan\u0131yan ya da bilen bir k\u00fcme be\u015fere de\u011fil, b\u00fct\u00fcn d\u00fcnyaya ula\u015fma gayesi sunuyor. \u0130nsanlara kendisini istedikleri bi\u00e7imde tabir etme \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn son y\u0131llarda ziyadesiyle \u00e7arp\u0131t\u0131lmas\u0131 bile onun, en sevilen mecralardan birisi oldu\u011fu ger\u00e7e\u011fini de\u011fi\u015ftirmiyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0001\/95\/578a7fd72138ec3dd7782b0bad16807818b9869a.jpeg\"\/><\/p>\n<p>Ankete kat\u0131lan okuyucular\u0131m\u0131z\u0131n \u00a0%6\u2019s\u0131 listede yer almayan mecralar ortas\u0131ndan se\u00e7im yapt\u0131. \u00d6teki mecralar ortas\u0131nda Tumblr, Twitch, Pinterest \u00fczere mecralar bulunuyor. Reddit, T\u00fcrk\u00e7e lisan dayana\u011f\u0131na sahip olmamas\u0131na kar\u015f\u0131n %4 oran\u0131nda oy sahibi. Microsoft\u2019un i\u015f a\u011f\u0131 LinkedIn ise 7 milyon T\u00fcrk kullan\u0131c\u0131s\u0131na kar\u015f\u0131n favori olma yolunda yaln\u0131zca %1\u2019lik oy oran\u0131na sahip olabildi. Bu ayr\u0131nt\u0131, LinkedIn\u2019in hala bir toplumsal medya platformu olarak de\u011fil, bizi bir meslek merkezi olarak alg\u0131land\u0131\u011f\u0131 tespitine g\u00f6t\u00fcr\u00fcyor.<\/p>\n<p>Tek Soruluk Dev Anket k\u00f6\u015femiz, her hafta cuma g\u00fcnleri g\u00fcndemdeki bir husus hakk\u0131nda okuyucunun fikir sunmas\u0131na imkan tan\u0131r. Anketler, yay\u0131nlanan cuma g\u00fcn\u00fcn\u00fc takip eden hafta sonu boyunca i\u015ftirake a\u00e7\u0131k olurlar. Sonu\u00e7lar ve sonu\u00e7lar\u0131n ayr\u0131nt\u0131l\u0131 tahlili, her pazartesi g\u00fcn\u00fc Webtekno&#39;da yay\u0131nlan\u0131r.<\/p>\n<div> <\/div>\n<div>\n<div> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7ok de\u011fil bundan 15 y\u0131l evvel birbirimizle ba\u011flant\u0131 kurmak i\u00e7in apayr\u0131 yollar tercih ediyorduk. Uzun sorunlar konu\u015fmam\u0131z i\u00e7in insanlar\u0131n yan &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[942,605,577,395],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2768"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2768"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2768\/revisions"}],"predecessor-version":[{"id":2770,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2768\/revisions\/2770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/2769"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}