{"id":27090,"date":"2022-05-15T07:24:06","date_gmt":"2022-05-15T04:24:06","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=27090"},"modified":"2022-05-15T07:24:06","modified_gmt":"2022-05-15T04:24:06","slug":"sirketler-neden-facebook-boykotunda-kararli-olmali","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=27090","title":{"rendered":"\u015eirketler Neden Facebook Boykotunda Kararl\u0131 Olmal\u0131?"},"content":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde <strong>Stop\u00a0Hate\u00a0for\u00a0Profit <\/strong>isimli sivil toplum tertibi, toplumsal medya platformlar\u0131nda nefret telaffuzlar\u0131na ve ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 bir boykot ba\u015flatm\u0131\u015ft\u0131. Bu boykot karar\u0131n\u0131n\u00a0ard\u0131ndan\u00a0firmalar\u00a0ama resmi fakat gayr\u0131 resmi olarak bu s\u00fcrece kat\u0131lm\u0131\u015f ve reklamlar\u0131n\u0131 platformdan \u00e7ektiklerini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n<p>Pek \u00e7ok de\u011ferli firma ve <strong>reklam veren\u00a0<\/strong>taraf\u0131ndan\u00a0desteklenen\u00a0harekete kar\u015f\u0131l\u0131k toplumsal medya devinden \u015fimdi bir a\u00e7\u0131klama gelmemi\u015fti. Temmuz ay\u0131n\u0131n neredeyse ortalar\u0131na gelmi\u015fken Facebook birinci ad\u0131mlar\u0131n\u0131 att\u0131.\u00a0<\/p>\n<p><b>Facebook, sivil toplum temsilcileriyle g\u00f6r\u00fc\u015ft\u00fc<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/74\/98bd4a94bdf226a25450635f8d48df1ea5ba4b93.jpeg\"\/><\/p>\n<p>Sal\u0131 g\u00fcn\u00fc Facebook\u00a0COO\u2019su\u00a0<strong>Sheryl<\/strong>\u00a0<strong>Sandberg<\/strong>, bahisle ilgili bir a\u00e7\u0131klama yay\u0131nlad\u0131. Payla\u015ft\u0131\u011f\u0131 uzun g\u00f6nderide\u00a0Sandberg, \u201c<em>De\u011fi\u015fiklikler yap\u0131yoruz -finansal nedenler ya da reklamc\u0131lar\u0131n bask\u0131s\u0131 y\u00fcz\u00fcnden de\u011fil, do\u011frusu bu oldu\u011fu i\u00e7in. Ge\u00e7mi\u015f y\u0131llarda\u00a0\u00f6nemli\u00a0ilerlemeler\u00a0kaydettik lakin bu i\u015f \u015fimdi bitmedi\u00a0ve Facebook\u2019un nefret dolu i\u00e7erikleri bulmas\u0131 ve kald\u0131rmas\u0131 konusundaki sorumlulu\u011funu biliyoruz\u201d <\/em>s\u00f6zlerini kulland\u0131.\u00a0<\/p>\n<p>Sandberg\u00a0bu noktada iki y\u0131l s\u00fcren <strong>ba\u011f\u0131ms\u0131z<\/strong> <strong>incelemeyi <\/strong>de bu ilerlemenin bir \u00f6rne\u011fi olarak payla\u015ft\u0131. \u0130nceleme sonu\u00e7lar\u0131 da <strong>8 Temmuz\u2019da<\/strong> payla\u015f\u0131lm\u0131\u015ft\u0131. Facebook COO\u2019su ayr\u0131yeten Zuckerberg ve \u015firket idaresinin sivil toplum\u00a0temsilcileriyle\u00a0bir ortaya geldi\u011fini s\u00f6z etmi\u015fti.\u00a0<\/p>\n<p><b>Sivil toplum temsilcileri Facebook\u2019tan \u015fad de\u011fil<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/74\/5b2c26e5cdc8a8ff65c9c73bd9c7f1bdc3cb09b4.jpeg\"\/><\/p>\n<p>Sivil toplum temsilcilerinden gelen reaksiyonlar\u0131 g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda, firman\u0131n \u00e7al\u0131\u015fmalar\u0131ndan pek de etkilenmi\u015f \u00fczere de\u011filler. \u00d6zetlemek gerekirse Facebook\u2019un yapt\u0131\u011f\u0131 a\u00e7\u0131klamalar\u0131n bir <strong>reklam \u00e7al\u0131\u015fmas\u0131ndan\u00a0<\/strong>ibaret oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorlar.<\/p>\n<p>Toplant\u0131n\u0131n m\u00fcddet olarak uzun oldu\u011funu lakin i\u00e7erik <strong>ve adanm\u0131\u015fl\u0131k<\/strong> <strong>manas\u0131nda <\/strong>gere\u011fince dolu olmad\u0131\u011f\u0131n\u0131 tabir eden temsilciler, firman\u0131n yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015feyin i\u00e7ten bir formda yard\u0131mc\u0131 olmak yerine \u015firkete y\u00f6nelik olumsuz tenkitlerin \u00f6n\u00fcn\u00fc kesmeyi denemek\u00a0oldu\u011funu\u00a0s\u00f6yl\u00fcyor.<\/p>\n<p>Temsilcilere nazaran <strong>Facebook <\/strong>idaresi ve\u00a0Zuckerberg, \u00e7ok daha s\u00fcratli ve tesirli halde firmaya ba\u011fl\u0131 <strong>platformlar\u0131n <\/strong>i\u00e7eri\u011fini d\u00fczenleyebilir ve gerekli de\u011fi\u015fiklikleri yapabilir. Bu noktada firman\u0131n teknolojik bariyerleri de\u011fil be\u015ferler ortas\u0131ndaki ba\u011flar\u0131 y\u0131kt\u0131\u011f\u0131\u00a0ifade\u00a0ediliyor.\u00a0<\/p>\n<p><b>Zuckerberg\u00a0tepkileri pek de \u00f6nemsemiyor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/74\/ec620284bb5bb4c69b4b3693c726755292013b59.jpeg\"\/><\/p>\n<p>\u00d6te yandan\u00a0<strong>Zuckerberg\u00a0<\/strong>boykotu pek de \u00f6nemsemiyor. Facebook kurucusu, daha evvel yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarda \u201c<em>Bu reklam verenler yak\u0131n vakitte platforma geri d\u00f6necekler. Gelirimizin <strong>k\u00fc\u00e7\u00fck <\/strong>bir k\u0131sm\u0131na y\u00f6nelik bir tehdit nedeniyle kurallar\u0131m\u0131z\u0131 yahut yakla\u015f\u0131m\u0131m\u0131z\u0131 <strong>de\u011fi\u015ftirmeyece\u011fiz<\/strong><\/em>\u201d demi\u015fti.\u00a0<\/p>\n<p>Toplumsal medyaya reklam verenlerin \u015fu anda geri ad\u0131m atmas\u0131, <strong>Facebook\u2019un <\/strong>rastgele bir de\u011fi\u015fiklik yapmadan ya da taleplere yan\u0131t vermeden yoluna devam etmesine neden olacakt\u0131r.\u00a0Daha\u00a0da de\u011ferlisi gelecekte yap\u0131lacak rastgele bir boykot ya da tenkidin de tesirinin ortadan kalkmas\u0131na neden olacakt\u0131r.<\/p>\n<p><b>Boykot s\u00fcrd\u00fcr\u00fclebilir mi?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/74\/406141cdac352665d867726b865e47b16b956767.jpeg\"\/><\/p>\n<p>Toplumsal medyan\u0131n \u00e7ok b\u00fcy\u00fck bir <strong>reklam g\u00fcc\u00fc<\/strong> oldu\u011funu kabul etmek gerekiyor. Pek \u00e7ok k\u00fc\u00e7\u00fck i\u015fletme i\u00e7in karlar\u0131n\u0131 <strong>en<\/strong> <strong>\u00fcst d\u00fczeye<\/strong> <strong>getirmenin <\/strong>yolu toplumsal medya. Kald\u0131 ki\u00a0Unilever, Ford, Honda \u00fczere devler de bu mecralardan sonsuza kadar uzak kalamazlar.<\/p>\n<p>Yeniden de Facebook\u2019un reklam verenlere kar\u015f\u0131 net bir halde <strong>\u00fcst\u00fcn<\/strong> <strong>oldu\u011funu <\/strong>s\u00f6ylemek \u00e7ok da m\u00fcmk\u00fcn de\u011fil.\u00a0\u00d6ncelikli olarak di\u011fer platformlar\u0131n da bulunmas\u0131 sayesinde Facebook rakipsiz de\u011fil.\u00a0Kald\u0131 ki hem sivil toplum kurulu\u015flar\u0131 ve ba\u015fka firmalar; lobilere, kendi halkla m\u00fcnasebetler usullerine ve \u00f6teki kaynaklara sahip.<\/p>\n<p>27 Temmuz\u2019dan itibaren <strong>Google<\/strong>, <strong>Apple<\/strong>, <strong>Amazon <\/strong>ve <strong>Facebook <\/strong>CEO\u2019lar\u0131,\u00a0y\u0131l boyunca devam edecek bir tr\u00f6st ihlali davas\u0131nda mahkemeye tabir verecekler. Ge\u00e7ti\u011fimiz y\u0131l toplumsal medyada ge\u00e7irilen vaktin %75\u2019i Facebook\u2019a ili\u015fkin platformlarda ge\u00e7irilmi\u015fti. Firma ge\u00e7en y\u0131l <strong>67 milyar dolar<\/strong> gelir a\u00e7\u0131klad\u0131.<\/p>\n<p><b>S\u00fcrecin sonu ne olabilir?<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/74\/7f67b2d2c1cd53bbef47dc1777b83f97b15677f0.jpeg\"\/><\/p>\n<p>ABD\u2019li yetkililer, \u00fclkedeki vatanda\u015flar\u0131n de\u011ferli bir k\u0131sm\u0131n\u0131n datalar\u0131n\u0131n bu platformdan ge\u00e7ti\u011fini s\u00f6ylerken, <strong>anti<\/strong><strong>tr\u00f6st<\/strong> d\u00fczenlemeleri gelmeden firman\u0131n rastgele bir \u015feyi de\u011fi\u015ftirmeyece\u011fini s\u00f6z ettiler.<\/p>\n<p><strong>Facebook\u2019un <\/strong>reaksiyon ve aksiyon eksikli\u011fi, firmaya y\u00f6nelik tenkitleri de g\u00fc\u00e7lendiriyor. Boykotta bulunan firmalar\u0131n seslerini g\u00fcr halde \u00e7\u0131karmas\u0131 gerekiyor. B\u00f6ylelikle Facebook\u2019un tesiri azalabilir ve toplumsal medyadaki rekabet artabilir. Ayr\u0131yeten Facebook\u2019un datalar\u0131 \u00fczerindeki bask\u0131s\u0131 k\u0131r\u0131labilir ve <strong>pazarlama alan\u0131ndaki <\/strong>tesiri ortadan\u00a0kald\u0131r\u0131labilir. Bakal\u0131m bu s\u00fcrecin sonunda kar\u015f\u0131m\u0131za nas\u0131l bir toplumsal medya \u00e7\u0131kacak.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde Stop\u00a0Hate\u00a0for\u00a0Profit isimli sivil toplum tertibi, toplumsal medya platformlar\u0131nda nefret telaffuzlar\u0131na ve ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":27091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[855],"tags":[942,1117,1180,4589,634],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27090"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27090"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27090\/revisions"}],"predecessor-version":[{"id":27092,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27090\/revisions\/27092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/27091"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}