{"id":27012,"date":"2022-05-15T04:18:04","date_gmt":"2022-05-15T01:18:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=27012"},"modified":"2022-05-15T04:18:04","modified_gmt":"2022-05-15T01:18:04","slug":"google-swirl-reklamlari-global-kullanima-aciyor","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=27012","title":{"rendered":"Google, Swirl Reklamlar\u0131 Global Kullan\u0131ma A\u00e7\u0131yor"},"content":{"rendered":"<p>Teknoloji devi <strong>Google\u2019\u0131n <\/strong>en temel gelir kalemleri ortas\u0131nda <strong>reklam hizmetlerinin <\/strong>yer ald\u0131\u011f\u0131 biliniyor. Firma bu hizmeti geli\u015ftirmek i\u00e7in daima olarak yeni formatlar ve yeni metotlar geli\u015ftiriyor. Bu tekniklerden biri de <strong>Swirl<\/strong>.<\/p>\n<p>Swirl ismi verilen formatta reklamlara interaktif <strong>\u00fc\u00e7 boyutlu modeller <\/strong>eklemek m\u00fcmk\u00fcn olabiliyor. Ge\u00e7ti\u011fimiz y\u0131l Google bu teknolojinin <strong>beta versiyonunu <\/strong>sergilemi\u015fti. Art\u0131k de d\u00fcnyan\u0131n kullan\u0131m\u0131na a\u00e7\u0131yor.<\/p>\n<p><b>G\u00fcya eser elimizdeymi\u015f \u00fczere<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/Google_BlogPost_Belvedere_V001.gif\"\/><\/p>\n<p>Google, kendi <strong>blog g\u00f6nderisinde <\/strong>yeni reklam format\u0131n\u0131 \u015f\u00f6yle a\u00e7\u0131kl\u0131yor: \u201c<em>Swirl, t\u00fcketicilerin <strong>eserle<\/strong>, onu evirip \u00e7evirerek, yak\u0131nla\u015farak, uzakla\u015farak ve geni\u015fleterek g\u00fcya ellerindeymi\u015f \u00fczere etkile\u015fime girmesini sa\u011fl\u0131yor. <strong>Swirl reklamlar <\/strong>markalar\u0131n davran\u0131\u015flardaki de\u011fi\u015fimleri, yeni teknolojilerin performans\u0131n\u0131, eserlerin kendilerine has \u00f6zelliklerini ve daha fazlas\u0131n\u0131 anlatabilmesini sa\u011fl\u0131yor.<\/em>\u201d<\/p>\n<p>Google ayr\u0131yeten bu \u00f6zellik kullan\u0131larak haz\u0131rlanm\u0131\u015f \u00e7e\u015fitli <strong>reklam kampanyalar\u0131n\u0131 <\/strong>da blog g\u00f6nderisine dahil etti. Bu g\u00f6nderiler ortas\u0131nda Nissan \u0130spanya\u2019n\u0131n Qashqai reklam\u0131 ve Adidas\u2019\u0131n Ultra Boost 2019 ayakkab\u0131 reklamlar\u0131 da yer al\u0131yor.\u00a0<\/p>\n<p><b>Yeni jenerasyon reklamlar geliyor<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/2020\/07\/09\/google-swirl\/\"\/><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/Google_BlogPost_PurinaOne2019_v001.gif\"\/><\/p>\n<p>Ayr\u0131yeten yeni jenerasyon reklamlar\u0131n illa ki <strong>eser odakl\u0131 <\/strong>olmas\u0131 da gerekmiyor. Purina, bu yeni reklam format\u0131n\u0131 potansiyel m\u00fc\u015fterilerinin \u00fc\u00e7 boyutlu bir k\u00f6pek modeliyle \u201c<em>yakala-getir<\/em>\u201d oynamas\u0131 i\u00e7in kulland\u0131. Reklam tam<strong> 6 kat daha fazla <\/strong>etkile\u015fim ald\u0131.<\/p>\n<p>Reklamverenlerin yeni ku\u015fak format\u0131 kullanarak <strong>Swirl kampanyalar\u0131 <\/strong>haz\u0131rlamalar\u0131 i\u00e7in 3 boyutlu objeleri <strong>Google Web Designer<\/strong>\u2019a y\u00fcklemeleri ya da <strong>Poly <\/strong>program\u0131n\u0131 kullanarak modelleri d\u00fczenlemeleri gerekiyor.\u00a0<\/p>\n<p>Son y\u0131llarda bilhassa ak\u0131ll\u0131 telefonlarda derinlik alg\u0131s\u0131 ve 3 boyutlu \u00e7al\u0131\u015fmalar epeyce geli\u015fmi\u015fti. 5G \u00fczere daha s\u00fcratli ve daha ak\u0131c\u0131 temas protokolleri ile birlikte gelecekte yeni reklam formatlar\u0131 g\u00f6rece\u011fimiz de a\u00e7\u0131k. Bu yeni format \u00e7ok daha hareketli ve \u00e7ok daha dikkat al\u0131ml\u0131 reklamlar haz\u0131rlamay\u0131 m\u00fcmk\u00fcn k\u0131lacak. Bu yeni format sayesinde reklamc\u0131lar\u0131n h\u00fcnerlerini ve yarat\u0131c\u0131l\u0131klar\u0131n\u0131 daha \u00e7ok g\u00f6stermeleri de m\u00fcmk\u00fcn olacak.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji devi Google\u2019\u0131n en temel gelir kalemleri ortas\u0131nda reklam hizmetlerinin yer ald\u0131\u011f\u0131 biliniyor. Firma bu hizmeti geli\u015ftirmek i\u00e7in daima &#8230;<\/p>\n","protected":false},"author":1,"featured_media":27013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[2149,874,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27012"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27012"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27012\/revisions"}],"predecessor-version":[{"id":27014,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/27012\/revisions\/27014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/27013"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}