{"id":26715,"date":"2022-05-14T16:24:04","date_gmt":"2022-05-14T13:24:04","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=26715"},"modified":"2022-05-14T16:24:04","modified_gmt":"2022-05-14T13:24:04","slug":"youtube-algoritmasiyla-ilgili-kimi-sorulari-cevapladi","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=26715","title":{"rendered":"YouTube, Algoritmas\u0131yla \u0130lgili Kimi Sorular\u0131 Cevaplad\u0131"},"content":{"rendered":"<p>YouTube eser y\u00f6neticileri Patricia ve Rachel, Creator Insider kanal\u0131nda <strong>link t\u0131klama oran\u0131<\/strong> (click-through rate, CTR) ve <strong>ortalama seyirci m\u00fcddeti<\/strong> (average viewer duration, AVD) tesirlerine ve YouTube algoritmas\u0131n\u0131n g\u00f6r\u00fcnt\u00fc da\u011f\u0131t\u0131m\u0131na ve performans\u0131na nas\u0131l tesir etti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p>YouTube\u2019un kullan\u0131c\u0131lar\u0131na sunaca\u011f\u0131 tahlil ba\u015fl\u0131\u011f\u0131, i\u00e7erik \u00fcreticilerinin CTR ve AVD\u2019lerini g\u00f6rmelerini sa\u011flayarak i\u00e7eriklerinin nas\u0131l bir performans sergiledi\u011fini g\u00f6rmelerine yard\u0131mc\u0131 olacak. Fakat YouTube, bunun her vakit bir g\u00f6sterge olmad\u0131\u011f\u0131n\u0131 da a\u00e7\u0131klad\u0131. Rachel ve Patricia, g\u00f6r\u00fcnt\u00fclerde <strong>d\u00fc\u015f\u00fck CTR ve y\u00fcksek izlenme<\/strong> \u00fczere \u00e7eli\u015fkileri de a\u00e7\u0131klad\u0131.<\/p>\n<p><b>YouTube link t\u0131klama oran\u0131 ve ortalama seyirci m\u00fchleti ne manaya geliyor?<\/b><\/p>\n<p><div><\/div>\n<\/p>\n<p>YouTube, link t\u0131klama oran\u0131n\u0131n anlamas\u0131 biraz karma\u015f\u0131k olabilecek bir \u00f6l\u00e7\u00fc oldu\u011funu lisana getirdi. \u00c7ok fazla izlenen g\u00f6r\u00fcnt\u00fclerin kuvvetle m\u00fcmk\u00fcn <strong>\u00e7ok d\u00fc\u015f\u00fck link t\u0131klama oran\u0131na<\/strong> sahip oldu\u011fu tabir edildi. YouTube, bunun sebebinin g\u00f6r\u00fcnt\u00fclerin \u00e7ok fazla da\u011f\u0131t\u0131lmas\u0131 olarak a\u00e7\u0131klad\u0131. Yani g\u00f6r\u00fcnt\u00fcler \u00e7ok fazla payla\u015f\u0131l\u0131yor, \u00e7ok fazla seyirciye ula\u015f\u0131yor ve bu da g\u00f6r\u00fcnt\u00fcn\u00fcn i\u00e7erik \u00fcreticisini ve onun i\u015flerini tan\u0131mayan seyircilerin \u00f6n\u00fcne \u00e7\u0131kt\u0131\u011f\u0131 manas\u0131na geliyor.<\/p>\n<p>\u00d6b\u00fcr yandan do\u011fal olarak \u00e7ok daha az izlenen ve \u00e7ok daha az payla\u015f\u0131lan g\u00f6r\u00fcnt\u00fcler link t\u0131klama oran\u0131 da daha y\u00fcksek oluyor. Yani \u00e7ok izlenen, \u00e7ok payla\u015f\u0131lan g\u00f6r\u00fcnt\u00fclerde <strong>CTR\u2019nin d\u00fc\u015f\u00fck olmas\u0131<\/strong> \u00fczere bir \u00e7eli\u015fki pek do\u011fal.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/73\/ac9701764d4ce2e7ada8668501dfca0434304294.png\"\/><\/p>\n<p>Nat\u00fcrel bu durum, i\u00e7erik \u00fcreticilerinin toplam performanslar\u0131n\u0131 \u00f6l\u00e7melerini ya da ilgili trendleri takip etmelerini zorla\u015ft\u0131rabilir. YouTube, bu noktada performansla ilgili daha uygun bir foto\u011fraf \u00e7izilebilmesi i\u00e7in yeniler de d\u00e2hil olmak \u00fczere <strong>t\u00fcm \u00f6l\u00e7\u00fclerin hesaba kat\u0131lmas\u0131n\u0131<\/strong> \u00f6neriyor. Bir \u00f6l\u00e7\u00fctte performans berbat \u00fczere g\u00f6z\u00fckse de ba\u015fkas\u0131nda daha uygun bir k\u0131ymetlendirme elde edilebilir.<\/p>\n<p><em>\u201cUzun vadede A\/B \u00f6n izleme g\u00f6rseli testlerine sahip olmay\u0131 umut ediyoruz. B\u00f6ylelikle sizlere daha kesin kar\u015f\u0131l\u0131klar verilebilecek\u201d <\/em>diye YouTube, harici temaslardan gelen <strong>d\u00fc\u015f\u00fck ortalama izleme m\u00fchletinin<\/strong> algoritmadaki da\u011f\u0131t\u0131ma ve eri\u015fime tesirleri olabilece\u011fi taraf\u0131ndaki kayg\u0131lara de kar\u015f\u0131l\u0131k verdi:<\/p>\n<p><em>\u201cAsl\u0131nda ke\u015ffet k\u0131sm\u0131nda bir g\u00f6r\u00fcnt\u00fcn\u00fcn g\u00f6sterildi\u011fi ba\u011flamda nas\u0131l bir performans sergiledi\u011fine bak\u0131yoruz. Yani bir g\u00f6r\u00fcnt\u00fc ana sayfada g\u00f6sterildi\u011finde nas\u0131l bir performans sergiliyor? \u2018Ana sayfa\u2019 ve \u2018s\u0131radaki\u2019 g\u00f6r\u00fcnt\u00fclerinin <strong>kendilerine ili\u015fkin s\u0131ralama modelleri bulunuyor<\/strong>.\u201d<\/em><\/p>\n<p><em><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/73\/7ae077e69d251e64620f358ca7eddcab0100a1f6.jpeg\"\/><\/em><\/p>\n<p>Yani kullan\u0131c\u0131ya \u00f6nerilen g\u00f6r\u00fcnt\u00fclerde farkl\u0131 yollar kullan\u0131l\u0131yor. Ana sayfada gelen teklifler kullan\u0131c\u0131n\u0131n genel olarak izleme ge\u00e7mi\u015fine nazaran \u015fekillendirilirken s\u0131radaki k\u0131sm\u0131nda bulunan teklif g\u00f6r\u00fcnt\u00fcleri, o an izlenen g\u00f6r\u00fcnt\u00fcye nazaran \u015fekillendiriliyor.<\/p>\n<p>YouTube, AVD\u2019nin yani ortalama seyirci m\u00fcddetinin, bir kullan\u0131c\u0131n\u0131n <strong>ana sayfas\u0131nda ne g\u00f6sterilece\u011fini etkileyen<\/strong> etkenlerden bir adedini oldu\u011funu s\u00f6yl\u00fcyor. \u015eirket, yeni tahlil ekran\u0131n\u0131n \u2018ana sayfa\u2019 ve \u2018s\u0131radaki\u2019 g\u00f6r\u00fcnt\u00fcler i\u00e7in CTR ve AVD filtrelemeleri yap\u0131labilece\u011fini ve bu iki \u00f6l\u00e7\u00fcde harici kaynaklar\u0131n tesirinin anla\u015f\u0131lmas\u0131n\u0131n kolayla\u015faca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/73\/89b4a9413ba0d1b3b607b5c4be44a823c3c21295.jpeg\"\/><\/p>\n<p>YouTube, algoritman\u0131n farkl\u0131 uzunluklardaki g\u00f6r\u00fcnt\u00fcleri ortalama izleme m\u00fcddetine nazaran adil olmayan bir bi\u00e7imde kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131na y\u00f6nelik sorulara ise \u015f\u00f6yle yan\u0131t verdi: <em>\u201cAsl\u0131nda izaf\u00ee ve kesin izleme m\u00fchletlerine bak\u0131yoruz. Bunlar g\u00f6r\u00fcnt\u00fclerin nas\u0131l \u00f6nerilece\u011fine dair manal\u0131 g\u00f6stergeler. K\u0131sa g\u00f6r\u00fcnt\u00fclerde y\u00fcksek \u00f6l\u00e7\u00fcde ortalama izlenme oran\u0131 (average percentage watched) yakalanmas\u0131 kolay olaca\u011f\u0131 i\u00e7in ortalama izlenme oran\u0131ndan ortalama izleme m\u00fcddetini \u00e7\u0131karsak da hala kimi <strong>\u00e7apraz referanslamalara<\/strong> gereksiniminiz var.\u201d<\/em><\/p>\n<p>\u0130\u00e7erik \u00fcreticilerine \u00e7ok fazla \u00f6l\u00e7\u00fcde odakland\u0131klar\u0131n\u0131 ve birisinin \u00fcretilen i\u00e7erikte ge\u00e7irdi\u011fi vaktin hayli g\u00fc\u00e7l\u00fc bir g\u00f6sterge olmas\u0131ndan \u00f6t\u00fcr\u00fc ortalama izleme m\u00fchletine odakland\u0131klar\u0131n\u0131 s\u00f6z eden YouTube, t\u00fcm uzunluktaki g\u00f6r\u00fcnt\u00fclerin <strong>ba\u015far\u0131l\u0131 olmas\u0131n\u0131 ve ke\u015ffedilmesini<\/strong> istediklerini s\u00f6yledi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/73\/0bde951f9a5a7b77ff70b24aadf9721dc186101e.jpeg\"\/><\/p>\n<p>\u015eirket, hem CTR hem de AVD\u2019nin yeterli oldu\u011fu lakin g\u00f6r\u00fcnt\u00fcn\u00fcn \u00e2l\u00e2 bir performans sergilemedi\u011fi durumlarla ilgili olarak ise CTR ve AVD\u2019nin \u00f6teki bir\u00e7ok fakt\u00f6r ortas\u0131nda yaln\u0131zca iki tanesi oldu\u011funu s\u00f6yledi. Ayr\u0131yeten dikkate al\u0131nmas\u0131 gereken \u00fc\u00e7 de\u011ferli hususu da \u015f\u00f6yle s\u0131ralad\u0131: <strong>Rekabet, hususa ilgi ve sezonsall\u0131k<\/strong>.<\/p>\n<p>YouTube, ayr\u0131yeten i\u00e7erik \u00fcreticilerinin g\u00f6r\u00fcnt\u00fc izlenmelerini en \u00fcst d\u00fczeye \u00e7\u0131karabilmesi i\u00e7in farkl\u0131 yeni ara\u00e7lar \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 da s\u00f6yledi. Bunlardan bir tanesi de \u00fcstte bahsetti\u011fimi <strong>A\/B \u00f6n izleme resmi<\/strong>. Bu sayede \u00fcreticiler hangi \u00f6n izleme foto\u011fraf\u0131n\u0131n daha \u00e7ok seyirci \u00e7ekti\u011fini g\u00f6rebilecekler.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouTube eser y\u00f6neticileri Patricia ve Rachel, Creator Insider kanal\u0131nda link t\u0131klama oran\u0131 (click-through rate, CTR) ve ortalama seyirci m\u00fcddeti &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1063,1394,2568,1054,969],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26715"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26715"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26715\/revisions"}],"predecessor-version":[{"id":26717,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26715\/revisions\/26717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/26716"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}