![](\"https:\/\/www.chip.com.tr\/images\/content\/manset\/2020\/05\/25\/2020052512170916172\/apple-cok-yakinda-hic-beklemedigi-bir-siri-soku-ile-karsilasabilir.jpg\")
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iPhone’unuzun, kurulum s\u0131ras\u0131nda size sesli asistan olarak Siri, Alexa veya Google Asistan\u00a0aras\u0131ndan istedi\u011finiz birini se\u00e7ebilece\u011finizi s\u00f6yledi\u011fini<\/strong> d\u00fc\u015f\u00fcn\u00fcn… Bir Apple cihaz\u0131 i\u00e7in hayal gibi g\u00f6r\u00fcn\u00fcyor de\u011fil mi? Ama bunun ger\u00e7e\u011fe d\u00f6n\u00fc\u015fme ihtimali var.<\/p>\n Avrupa Birli\u011fi’nin Amazon, Microsoft, Facebook<\/strong> ve Apple<\/strong> gibi\u00a0dev \u015firketleri hedefleyen bir dizi kural olan Dijital Pazarlama Yasas\u0131 (DMA)<\/strong>, ge\u00e7ti\u011fimiz g\u00fcnlerde bildirdi\u011fimiz gibi<\/strong>, \u00e7oklu platformlarda mesajla\u015fma\u00a0i\u00e7in kap\u0131 a\u00e7mas\u0131 bekleniyor. Ama hepsi bu kadarla s\u0131n\u0131rl\u0131 olmayacak gibi g\u00f6r\u00fcn\u00fcyor. yasa uygulamaya koyulursa, etkileri \u00e7ok daha geni\u015f olabilir. \u00d6rne\u011fin favori dijital asistanlar\u0131n\u0131z\u0131 se\u00e7menizi sa\u011flayabilir.\u00a0<\/p>\n AB’deki politika belirleyiciler, “adil ve a\u00e7\u0131k pazarlar\u0131n sa\u011flanmas\u0131” amac\u0131yla yakla\u015f\u0131k iki y\u0131ld\u0131r DMA \u00fczerinde \u00e7al\u0131\u015f\u0131yor;\u00a0b\u00fcy\u00fck kullan\u0131c\u0131 tabanlar\u0131na (ayl\u0131k 45 milyon aktif kullan\u0131c\u0131) ve \u00f6nemli gelirlere (75 milyar Euro) sahip \u015firketleri ve dijital hizmetleri hedefliyor. Bu y\u0131l\u0131n Ekim ay\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe girerse, b\u00fcy\u00fck \u015firketler ve \u00fc\u00e7\u00fcnc\u00fc taraf sa\u011flay\u0131c\u0131lar aras\u0131nda birlikte \u00e7al\u0131\u015fabilirli\u011fini, \u015firketlerin hizmetlerinde olu\u015fturulan verilere m\u00fc\u015fteri eri\u015fimi sa\u011flanmas\u0131n\u0131, reklam verenlere bu b\u00fcy\u00fck \u015firket platformlar\u0131nda reklam performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kendi ara\u00e7lar\u0131n\u0131 kullanma yetene\u011fi vermeyi (Google AdSense gibi), mesajla\u015fma servislerini \u00fc\u00e7\u00fcnc\u00fc taraf mesajla\u015fma servisleriyle birlikte \u00e7al\u0131\u015fmak \u00fczere a\u00e7\u0131lmas\u0131n\u0131, platformlar\u0131n promosyonlara ve \u00fc\u00e7\u00fcnc\u00fc taraf i\u015flem hizmetlerinin kullan\u0131m\u0131na a\u00e7\u0131lmas\u0131n\u0131 zorunlu tutacak. E\u011fer t\u00fcm bunlar kafan\u0131z\u0131 kar\u0131\u015ft\u0131rd\u0131ysa k\u0131saca \u00f6zetleyelim: B\u00fcy\u00fck \u015firketler, kendi cihazlar\u0131nda ya da yaz\u0131l\u0131mlar\u0131nda da olsa, di\u011fer hizmetlere kap\u0131y\u0131 a\u00e7mak zorunda\u00a0kalabilir.<\/p>\n Taray\u0131c\u0131 se\u00e7imi ve arama motoru se\u00e7imi, Microsoft’un Windows’unda oldu\u011fu gibi Apple’\u0131n iOS, macOS ve iPadOS’unda ve Microsoft Edge ve Google Chrome gibi taray\u0131c\u0131larda zaten sunuluyor.\u00a0Ancak sanal asistan tercihi sorulmuyor ve genellikle donan\u0131m\u0131n i\u00e7erisinde yer al\u0131yor.<\/p>\n Her iPhone, sistem d\u00fczeyinde yerle\u015fik Siri ile birlikte geliyor. Google cihazlar\u0131nda varsay\u0131lan olarak Google Asistan bulunuyor. Alexa’dan ba\u015fka bir asistana ge\u00e7me se\u00e7ene\u011fiyle sat\u0131lan bir Echo cihaz\u0131 da bulunmuyor. Ama bu durumun yak\u0131nda de\u011fi\u015fmesi, kimseyi \u015fa\u015f\u0131rtmamal\u0131 gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n iPhone’unuzun, kurulum s\u0131ras\u0131nda size sesli asistan olarak Siri, Alexa veya Google Asistan\u00a0aras\u0131ndan istedi\u011finiz birini se\u00e7ebilece\u011finizi …<\/p>\n","protected":false},"author":1,"featured_media":2632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[858,853],"tags":[872,874,873],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2630"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2630"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2630\/revisions"}],"predecessor-version":[{"id":2635,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2630\/revisions\/2635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/2632"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"