![](\"https:\/\/www.chip.com.tr\/images\/content\/2022\/02\/13\/2022021319135450285\/xiaomi-kari-yuzde-70-oraninda-artti.jpg\")
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Merkezinde Nesnelerin \u0130nterneti (IoT) platformu ile birbirine ba\u011fl\u0131 ak\u0131ll\u0131 telefonlar ve ak\u0131ll\u0131 donan\u0131mlar bulunan bir t\u00fcketici elektroni\u011fi ve ak\u0131ll\u0131 \u00fcretim \u015firketi olan\u00a0Xiaomi Corporation<\/strong>\u00a0(“Xiaomi” veya “Grup”; Hisse Senedi Kodu: 1810), 31 Aral\u0131k 2021 tarihinde sona eren mali y\u0131l ile ilgili denetlenmi\u015f konsolide sonu\u00e7lar\u0131 a\u00e7\u0131klad\u0131.\u00a0<\/p>\n Xiaomi’nin g\u00fc\u00e7l\u00fc i\u015f modeli, k\u00fcresel ekonomide ya\u015fanan zorluklara ra\u011fmen b\u00fcy\u00fcme elde etti. 2021 y\u0131l\u0131nda toplam gelir, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 33,5 art\u0131\u015fla 328,3 milyar RMB’ye ula\u015f\u0131rken, d\u00fczeltilmi\u015f net kar y\u0131ll\u0131k y\u00fczde 69,5 art\u0131\u015fla 22,0 milyar RMB oldu ve beklentilerin \u00fczerine \u00e7\u0131kt\u0131.\u00a0<\/p>\n D\u00fcnya genelinde ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131ndan elde edilen rekor derecesinde y\u00fcksek pazar pay\u0131yla \u00c7in d\u0131\u015f\u0131nda da g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydetti<\/b><\/p>\n \u015eirketin d\u00fcnya genelinde ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 30 artarak 190,3 milyon adetle rekor d\u00fczeye ula\u015ft\u0131. Canalys’e g\u00f6re Xiaomi, 2021 y\u0131l\u0131nda ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda y\u00fczde 14,1’lik rekor pazar pay\u0131yla d\u00fcnya genelinde 3. s\u0131rada yer ald\u0131.<\/p>\n \u00c7in d\u0131\u015f\u0131ndaki b\u00f6lgelerde stratejilerini geli\u015ftirmeye devam eden \u015firket, \u00c7in d\u0131\u015f\u0131 b\u00f6lgelerde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydetti. 2021 y\u0131l\u0131nda \u00c7in d\u0131\u015f\u0131 pazarlardan elde edilen gelir, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 33,7 artarak 163,6 milyar RMB’ye ula\u015ft\u0131 ve toplam gelirin y\u00fczde 49,8’ini olu\u015fturdu. \u00c7in d\u0131\u015f\u0131 b\u00f6lgelerde, ak\u0131ll\u0131 telefon i\u015finin yan\u0131 s\u0131ra internet ve IoT (nesnelerin interneti) i\u015finde de \u00f6nemli b\u00fcy\u00fcme kaydetti. \u00c7in d\u0131\u015f\u0131 b\u00f6lgelerden elde edilen gelir, 2021 y\u0131l\u0131nda y\u00fczde 84,3 artarak 5 milyar RMB’ye ula\u015ft\u0131 ve toplam gelirin y\u00fczde 17,8’ini olu\u015fturdu.<\/p>\n Yurt d\u0131\u015f\u0131ndaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeye devam eden Xiaomi, Avrupa, Orta Do\u011fu, Latin Amerika, Afrika ve Asya Pasifik b\u00f6lgelerinde artan ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131yla yerel pazarlardaki rekabet avantaj\u0131n\u0131 g\u00fc\u00e7lendirmeye devam etti. \u00a0 Canalys’e g\u00f6re Xiaomi, ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda 14 \u00fclke ve b\u00f6lgede 1 numara olurken d\u00fcnya genelinde 62 \u00fclke ve b\u00f6lgede ilk be\u015f aras\u0131nda yer ald\u0131. Avrupa’daki ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda y\u00fczde 22,5 pazar pay\u0131 elde eden \u015firket, 2. s\u0131rada yer ald\u0131.<\/p>\n \u015eirketin Latin Amerika ve Afrika b\u00f6lgelerindeki ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131 2021 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re s\u0131ras\u0131yla y\u00fczde 94 ve y\u00fczde 65,8 artt\u0131. Her iki b\u00f6lgede ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda 3. s\u0131raya yerle\u015fti.<\/p>\n Canalys’e g\u00f6re Xiaomi, 2021 y\u0131l\u0131nda \u00c7in d\u0131\u015f\u0131 pazarlarda (Hindistan, Sri Lanka, Nepal ve Banglade\u015f hari\u00e7) mobil telefon operat\u00f6r\u00fc kanallar\u0131 \u00fczerinden y\u0131ll\u0131k y\u00fczde 120’nin \u00fczerinde art\u0131\u015fla 25 milyondan fazla ak\u0131ll\u0131 telefon sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Yine Canalys’e g\u00f6re Xiaomi, mobil telefon operat\u00f6rleri arac\u0131l\u0131\u011f\u0131yla yap\u0131lan sat\u0131\u015flarda pazar pay\u0131 a\u00e7\u0131s\u0131ndan \u00c7in d\u0131\u015f\u0131 34 pazarda ilk 3’te yer al\u0131rken Avrupa’da 2020 y\u0131l\u0131nda y\u00fczde 7,9 olan mobil operat\u00f6r pazar pay\u0131n\u0131 2021 y\u0131l\u0131nda y\u00fczde 16,8’e y\u00fckseltti.<\/p>\n \u015eirketin premium ak\u0131ll\u0131 telefon segmentindeki rekabet g\u00fcc\u00fc artarken, \u00e7ift marka stratejisi b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrd\u00fc.<\/b><\/p>\n \u015eirketin cihazlar\u0131n\u0131 premium d\u00fczeyde sunma konusundaki g\u00fc\u00e7l\u00fc taahh\u00fcd\u00fc sonucunda \u00e7ift marka stratejisi ilerleme kaydetmeye devam etti. \u015eirketin \u00fcr\u00fcn ve pazarlama faaliyetleri sonucunda kullan\u0131c\u0131 taban\u0131 \u00e7e\u015fitlenmeyi s\u00fcrd\u00fcrd\u00fc.<\/p>\n 2021 y\u0131l\u0131nda Xiaomi’nin \u00c7in’de 3.000 RMB veya \u00fczerinde ve \u00c7in d\u0131\u015f\u0131 pazarlarda 300 Euro veya e\u015fde\u011ferinde perakende sat\u0131\u015f fiyat\u0131 olan ak\u0131ll\u0131 telefonlar\u0131n d\u00fcnya genelinde sat\u0131\u015f adedi, 2020’de sat\u0131lan toplam yakla\u015f\u0131k 10 milyon birimi a\u015farak 24 milyon birimin \u00fczerine \u00e7\u0131kt\u0131. 2020 y\u0131l\u0131nda premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131n\u0131n toplam sat\u0131\u015fa oran\u0131 y\u00fczde 7 iken 2021 y\u0131l\u0131nda bu oran y\u00fczde 13’e y\u00fckseldi.<\/p>\n 2021 y\u0131l\u0131nda Xiaomi’nin perakende fiyat\u0131 300 Euro veya \u00fczeri olan ak\u0131ll\u0131 telefonlar\u0131n\u0131n \u00c7in d\u0131\u015f\u0131ndaki sat\u0131\u015flar\u0131 da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 160 oran\u0131nda artt\u0131. Canalys’e g\u00f6re Xiaomi, 2021 y\u0131l\u0131nda perakende sat\u0131\u015f fiyat\u0131 350 USD veya \u00fczerinde olan yurt d\u0131\u015f\u0131 premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda 3. s\u0131rada yer ald\u0131. Bu, Xiaomi’nin \u00c7in d\u0131\u015f\u0131 b\u00f6lgelerde premium \u00fcr\u00fcn sat\u0131\u015f\u0131 taahh\u00fcd\u00fcn\u00fcn meyvelerini verdi\u011fini g\u00f6steriyor.\u00a0<\/p>\n Geli\u015fmi\u015f \u00f6zellikleri ve yenilik\u00e7i teknolojileri sayesinde Xiaomi 12 serisi ipi yasaya s\u00fcr\u00fcld\u00fckten sonra an\u0131nda en pop\u00fcler premium ak\u0131ll\u0131 telefonlardan biri haline geldi. \u00c7ok kanall\u0131 sat\u0131\u015flar\u0131, lansmandan yaln\u0131zca 5 dakika sonra 1,8 milyar RMB’yi a\u015ft\u0131.\u00a0<\/p>\n Di\u011fer taraftan Redmi, kitlesel pazara en son teknolojileri getirmeye ve son derece eri\u015filebilir \u00fcr\u00fcnlerde nihai kullan\u0131c\u0131 deneyimini sunmaya devam etti. 2022 y\u0131l\u0131n\u0131n \u015fubat ay\u0131nda yap\u0131lan lansman\u0131n ilk dakikas\u0131nda Redmi K50G ve Redmi K50G Mercedes-AMG Petronas Formula One Team S\u00fcr\u00fcm\u00fc’n\u00fcn sat\u0131\u015flar\u0131 280 milyon RMB’yi a\u015ft\u0131. Xiaomi, ayn\u0131 zamanda premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131n\u0131n art\u0131\u015f\u0131nda daha belirgin rol oynamas\u0131 nedeniyle \u00c7in’de \u00e7evrimd\u0131\u015f\u0131 kanal\u0131 g\u00fc\u00e7lendirmeye devam etti.<\/p>\n AIoT ile gelen g\u00fc\u00e7l\u00fc sinerji ve ekosistemin sa\u011flad\u0131\u011f\u0131 avantajlar<\/b><\/p>\n Xiaomi, k\u00fcresel olarak “Ak\u0131ll\u0131 Telefon \u00d7 AIoT” stratejisini uygulamaya odaklanmaya devam etti. 31 Aral\u0131k 2021 itibar\u0131yla, AIoT platformunda ba\u011fl\u0131 cihaz say\u0131s\u0131 (ak\u0131ll\u0131 telefonlar, tabletler ve diz\u00fcst\u00fc bilgisayarlar hari\u00e7) bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 33,6 art\u0131\u015fla 434 milyona ula\u015ft\u0131. AIoT platformuna ba\u011fl\u0131 (ak\u0131ll\u0131 telefonlar, tabletler ve diz\u00fcst\u00fc bilgisayarlar hari\u00e7) be\u015f veya daha fazla cihaza sahip kullan\u0131c\u0131 say\u0131s\u0131 bir y\u0131l \u00f6ncesine g\u00f6re y\u00fczde 40,4 art\u0131\u015fla 8,8 milyona ula\u015ft\u0131. 2021 aral\u0131k ay\u0131nda Xiaomi AI Assistant’\u0131n (“????”) aktif kullan\u0131c\u0131 say\u0131s\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 23,3 art\u0131\u015fla 107 milyona ula\u015f\u0131rken Mi Home uygulamas\u0131n\u0131n aktif kullan\u0131c\u0131 say\u0131s\u0131 y\u00fczde 42 art\u0131\u015fla 63,9 milyona ula\u015ft\u0131.<\/p>\n AIoT alan\u0131ndaki lider konumu ve geni\u015f kullan\u0131c\u0131 taban\u0131 sayesinde Xiaomi’nin d\u00fcnya genelinde ak\u0131ll\u0131 TV sat\u0131\u015flar\u0131 2021 y\u0131l\u0131nda TV pazar\u0131nda ya\u015fanan genel d\u00fc\u015f\u00fc\u015fe ra\u011fmen 12,3 milyon adede ula\u015ft\u0131. All View Cloud’a (“AVC”) g\u00f6re, ak\u0131ll\u0131 TV sat\u0131\u015flar\u0131nda art arda \u00fc\u00e7\u00fcnc\u00fc y\u0131l \u00c7in’de 1 numaraya yerle\u015fti ve k\u00fcresel olarak ilk be\u015f aras\u0131nda yer ald\u0131.<\/p>\n Klima sat\u0131\u015flar\u0131, d\u00fcnya genelinde 2021 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 70’in \u00fczerinde art\u0131\u015f g\u00f6sterdi ve 2 milyon birime ula\u015ft\u0131. Xiaomi’nin klima, buzdolab\u0131 ve \u00e7ama\u015f\u0131r makinelerinden olu\u015fan ak\u0131ll\u0131 b\u00fcy\u00fck ev aletleri kategorisi de 2021 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 60’\u0131n \u00fczerinde artarak g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme elde etti. Bu kategoride ak\u0131ll\u0131 klima sat\u0131\u015flar\u0131 2021 y\u0131l\u0131nda 2 milyon birim a\u015ft\u0131.\u00a0<\/p>\n \u015eirket, 2021 y\u0131l\u0131n\u0131n a\u011fustos ay\u0131nda Xiaomi Pad 5 serisini piyasaya sundu ve b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Canalys’e g\u00f6re \u00c7in’de sat\u0131\u015flarda 2021 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde 4. s\u0131raya y\u00fckseldi.<\/p>\n 2021 y\u0131l\u0131nda Xiaomi’nin IoT ve ya\u015fam tarz\u0131 \u00fcr\u00fcnleri segmentinde gelirleri bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 26,1 artarak 85 milyar RMB’ye ula\u015ft\u0131.<\/p>\n \u0130nternet hizmeti i\u015f kolu b\u00fcy\u00fcrken \u00c7in d\u0131\u015f\u0131 pazarlar\u0131n katk\u0131s\u0131 artmaya devam etti<\/b><\/p>\n 2021 y\u0131l\u0131nda internet hizmetleri alan\u0131nda artan sekt\u00f6rel zorluklara ra\u011fmen b\u00fcy\u00fcme ger\u00e7ekle\u015fti. 2021 y\u0131l\u0131nda \u015firketin internet hizmetlerinden elde etti\u011fi gelir bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 18,8 artt\u0131 ve 28,2 milyar RMB oldu.<\/p>\n 2021 y\u0131l\u0131n\u0131n aral\u0131k ay\u0131nda MIUI ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 y\u00fczde 28,4 artarak 508,9 milyona ula\u015ft\u0131. Xiaomi’nin MIUI aktif kullan\u0131c\u0131 say\u0131s\u0131 \u00c7in’deki 18,9 milyon yeni kullan\u0131c\u0131 dahil olmak \u00fczere d\u00fcnya genelinde 112,5 milyona ula\u015ft\u0131.<\/p>\n TV internet kullan\u0131c\u0131 taban\u0131nda da g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti. 2021 y\u0131l\u0131nda ak\u0131ll\u0131 TV aktif kullan\u0131c\u0131 say\u0131s\u0131 y\u00fczde 29’dan fazla art\u0131\u015f g\u00f6sterdi ve \u00fccretli abone say\u0131s\u0131 y\u0131ll\u0131k y\u00fczde 14,5 oran\u0131nda artarak 4,9 milyona ula\u015ft\u0131.<\/p>\n Reklam gelirleri 2021 y\u0131l\u0131nda, geni\u015fleyen kullan\u0131c\u0131 taban\u0131, y\u00fcksek premium ak\u0131ll\u0131 telefonlar\u0131n oran\u0131 ve daha g\u00fc\u00e7l\u00fc gelir elde etme yeteneklerine ba\u011fl\u0131 olarak bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 42,3 artt\u0131 ve 18,1 milyar RMB oldu. 2021’in d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde, Xiaomi’nin reklam geliri, temel olarak k\u00fcresel \u00f6n kurulum ve yurtd\u0131\u015f\u0131 arama gelirindeki b\u00fcy\u00fcme nedeniyle bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 34 art\u0131\u015fla 4,9 milyar RMB’ye ula\u015ft\u0131 ve art arda sekizinci \u00e7eyrekte b\u00fcy\u00fcme kaydetti.\u00a0<\/p>\n Yurtd\u0131\u015f\u0131 internet hizmetleri geliri, 2021’in d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde y\u00fczde 79,5 artarak 1,6 milyar RMB’ye ula\u015farak Xiaomi’nin b\u00fcy\u00fcmesinde etkili oldu.\u00a0<\/p>\n \u0130novasyonlar ve teknolojideki ilerlemeyi desteklemek i\u00e7in Ar-Ge ve \u00e7al\u0131\u015fan geli\u015fimine yap\u0131lan yat\u0131r\u0131mlar art\u0131r\u0131ld\u0131<\/b><\/p>\n 2021 y\u0131l\u0131nda Xiaomi’nin Ar-Ge harcamalar\u0131\u00a0y\u0131ll\u0131k y\u00fczde 42,3 art\u0131\u015fla 13,2 milyar RMB’ye\u00a0ula\u015ft\u0131. Teknolojideki ilerlemeyi temel bir de\u011fer olarak s\u00fcrd\u00fcrmeyi hedefleyen \u015firket, \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde ara\u015ft\u0131rma ve geli\u015ftirme faaliyetlerine 100 milyar RMB’den fazla yat\u0131r\u0131m yapmay\u0131 planl\u0131yor.<\/p>\n Xiaomi, teknoloji alan\u0131ndaki \u00e7al\u0131\u015fanlar\u0131n\u0131n geli\u015fimine ve elde tutulmas\u0131na b\u00fcy\u00fck \u00f6nem veriyor. \u015eirket, \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc y\u0131lda Milyon Dolar Teknoloji \u00d6d\u00fcl\u00fc’n\u00fcn (Million Dollar Technology Award) sahibi oldu ve 2021 y\u0131l\u0131n\u0131n \u00f6d\u00fcl\u00fcne CyberDog proje ekibi lay\u0131k g\u00f6r\u00fcld\u00fc. Bu, Xiaomi’nin m\u00fchendislerin \u00f6nc\u00fc ruhuna ve teknolojik inovasyonlara verdi\u011fi deste\u011fin bir kan\u0131t\u0131 olarak \u00f6ne \u00e7\u0131kt\u0131. Xiaomi ayr\u0131ca gen\u00e7 m\u00fchendisler, teknoloji uzmanlar\u0131, orta ve \u00fcst d\u00fczey y\u00f6neticiler ve yeni 10 Y\u0131ll\u0131k Giri\u015fimcilik Program\u0131 kat\u0131l\u0131mc\u0131lar\u0131na y\u00f6nelik yeni hisse te\u015fvik \u00f6d\u00fcllerini duyurdu.<\/p>\n Xiaomi, \u00f6zel ISP Surge C1 ve \u015farj \u00e7ipi Surge P1’i s\u0131ras\u0131yla Xiaomi MIX FOLD ve Xiaomi 12 Pro olmak \u00fczere iki premium modele ekleyerek teknolojiyi yak\u0131ndan takip etti\u011fini ispatlad\u0131. Foto\u011fraf deneyimini daha da optimize eden Xiaomi MIX FOLD modelindeki s\u0131v\u0131 lens ve yeni Xiaomi 12 ile Xiaomi 12 Pro modellerindeki ProFocus algoritmalar\u0131yla kamera ve g\u00f6r\u00fcnt\u00fcleme teknolojileri alan\u0131ndaki ileri teknolojilerini sergiledi.<\/p>\n \u015eirket, 2021 y\u0131l\u0131nda robotik laboratuvar\u0131n\u0131 kurdu ve d\u00f6rt bacakl\u0131 robotu CyberDog Engineering Explorer S\u00fcr\u00fcm\u00fcn\u00fc piyasaya sundu. Xiaomi ayr\u0131ca, gelece\u011fin teknolojilerinin kapsaml\u0131 bir \u015fekilde ke\u015ffedilmesini temsil eden Xiaomi Ak\u0131ll\u0131 G\u00f6zl\u00fck \u00fcr\u00fcn\u00fcn\u00fc tan\u0131tt\u0131.\u00a0<\/p>\n Xiaomi, esnek i\u015f modeli, eksiksiz ak\u0131ll\u0131 ekosistemi ve kapsaml\u0131 kullan\u0131c\u0131 taban\u0131 sayesinde makroekonomik alanda kar\u015f\u0131dan esen r\u00fczgarlar\u0131n \u00fcstesinden gelmeye, g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrmeye ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmas\u0131n\u0131 devam ettirmeye haz\u0131r.\u00a0<\/p>\n Merkezinde Nesnelerin \u0130nterneti (IoT) platformu ile birbirine ba\u011fl\u0131 ak\u0131ll\u0131 telefonlar ve ak\u0131ll\u0131 donan\u0131mlar bulunan bir t\u00fcketici elektroni\u011fi ve …<\/p>\n","protected":false},"author":1,"featured_media":2628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[850],"tags":[867,868,870,871,869],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2627"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2627"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":2629,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2627\/revisions\/2629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/2628"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"