{"id":26257,"date":"2022-05-13T21:42:02","date_gmt":"2022-05-13T18:42:02","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=26257"},"modified":"2022-05-13T21:42:02","modified_gmt":"2022-05-13T18:42:02","slug":"googledan-haber-yayincilarina-yeni-tahlil-araclari","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=26257","title":{"rendered":"Google&#8217;dan Haber Yay\u0131nc\u0131lar\u0131na Yeni Tahlil Ara\u00e7lar\u0131"},"content":{"rendered":"<p><strong>Google<\/strong>, hi\u00e7 elbet ki dijital d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerinden bir tanesi ve her ge\u00e7en g\u00fcn b\u00fcy\u00fcmeye, tesir alan\u0131n\u0131 geni\u015fletmeye de devam ediyor. \u015eirketin tesir alan\u0131n\u0131 geni\u015fletmeyi planlad\u0131\u011f\u0131 alanlardan bir tanesi de habercilik.<\/p>\n<p>\u015eirket, bu alanda da tesirli olabilmek i\u00e7in 2018 y\u0131l\u0131nda <strong>Google News Initiative<\/strong>\u2019i duyurmu\u015ftu. Bu sayede gazetecili\u011fe fon sa\u011flayacak ve sanayiyi de destekleyecekti. \u00dcstelik Google\u2019\u0131n bu alandaki tek projesi bu da de\u011fildi.<\/p>\n<p><b>Google\u2019dan haber alan\u0131na yat\u0131r\u0131mlar<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/72\/d69421f5201ec4f7484d7c74f9f8eae02606a961.jpeg\"\/><\/p>\n<p>\u015eirket, 2018 y\u0131l\u0131ndan sonra iki proje daha geli\u015ftirdi: <strong>Google Analytics: News Consumer Insights<\/strong> ve <strong>Realtime Content Insights<\/strong>. News Consumer Insights (NCI), yay\u0131nc\u0131lar i\u00e7in kitlelerini geni\u015fleterek daha fazla k\u00e2r etmelerine yard\u0131m etmelerine yard\u0131mc\u0131 olmak gayesiyle tasarlan\u0131rken Realtime Content Insights (RCI), haber merkezlerine yeni ve trendde olan i\u00e7erikleri g\u00f6rmelerine yard\u0131mc\u0131 oluyor.<\/p>\n<p>Haber ve yay\u0131nc\u0131l\u0131k gelir optimizasyonu ve tahlili y\u00f6neticisi Amy Adams Harding, ortaklar\u0131 sayesinde bu t\u0131p ara\u00e7lara talep oldu\u011fundan haberdar olduklar\u0131n\u0131 lakin ortaklar\u0131n\u0131n bu mevzuda ne yapacaklar\u0131 konusunda neler yapacaklar\u0131n\u0131 bilmediklerini tabir etti. Harding, bu ara\u00e7lar\u0131n <strong>Google Analytics<\/strong> kullanan herkes i\u00e7in eri\u015filebilir ve kullan\u0131m\u0131n\u0131n fiyats\u0131z oldu\u011funu da lisana getirdi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/72\/29ba75385414b3cc7af777d1db2e95bd3ba11d50.jpeg\"\/><\/p>\n<p>Digital Information World\u2019de yer alan habere nazaran Google, NCI ve RCI\u2019\u0131n 2.0 s\u00fcr\u00fcmlerini tan\u0131t\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Bu s\u00fcr\u00fcmde <strong>News Tagging Guide <\/strong>(Haber Etiketleme Rehberi) \u00f6zelli\u011fi eklendi. Bu \u00f6zellik; g\u00f6r\u00fcnt\u00fc tahlili, kullan\u0131c\u0131 mukavelesi ve okuyucu kategorilerinde yay\u0131nc\u0131lar\u0131n muhta\u00e7l\u0131k duydu\u011fu bilgileri toplamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor. Yay\u0131nc\u0131lar, Google\u2019\u0131n kendi internet sitelerine y\u00fckleyebilecekleri JavaScript\u2019i vermesi sonras\u0131 kategoriyi ve takip etmek istedikleri spesifik data cinsini se\u00e7ebilecekler.<\/p>\n<p>NCI, yeni \u00f6zelli\u011fiyle birlikte yay\u0131nc\u0131lara <strong>\u015fahsile\u015ftirilmi\u015f tekliflerde<\/strong> bulunuyor. Yay\u0131nc\u0131lar\u0131n haber b\u00fcltenlerine kay\u0131t aktivitelerini \u00f6ne \u00e7\u0131karacak ve geli\u015ftirilmesi i\u00e7in tekliflerde bulunacak. RCI\u2019da emsal bilginin yan\u0131 s\u0131ra g\u00f6r\u00fcnt\u00fc i\u00e7erikleri hakk\u0131nda ge\u00e7mi\u015f performans datalar\u0131 bulunacak. Yay\u0131nc\u0131lar\u0131n, hangi k\u0131ssalar\u0131n\u0131n hangi vakit diliminde en d\u00fczg\u00fcn performans\u0131 g\u00f6sterdi\u011fini g\u00f6rmesini sa\u011flayacak. Ayr\u0131yeten toplumsal ba\u011fl\u0131l\u0131klar\u0131 da takip edecek ve dikkatsiz okuyucular, markaya sad\u0131klar ve sad\u0131k okuyucular ortas\u0131nda hangi \u00f6yk\u00fcn\u00fcn daha \u00e7ok ilgi \u00e7ekti\u011fini belirleyecek.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/72\/66c702dfef4a48d16f7dd3e981893933982291af.png\"\/><\/p>\n<p>NCI, RCI ve Google Surveys for Publishers\u2019\u0131n ba\u015f\u0131ndaki isim olan Anntao Diaz, bunlardan rastgele birisinin ba\u015fkas\u0131ndan daha \u00e2l\u00e2 olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Diaz, farkl\u0131 makalelerin farkl\u0131 okuyucular\u0131n dikkatini \u00e7ekti\u011fini s\u00f6ylerken abonelik i\u00e7in para veren sad\u0131k okuyucularla m\u00fcnasebet kurulabilece\u011fini ve <strong>toplam okuyucu say\u0131s\u0131n\u0131 geni\u015fletebilece\u011fini<\/strong> s\u00f6yledi.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google, hi\u00e7 elbet ki dijital d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerinden bir tanesi ve her ge\u00e7en g\u00fcn b\u00fcy\u00fcmeye, tesir alan\u0131n\u0131 geni\u015fletmeye de devam ediyor &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[1186,874,2587,4480],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26257"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26257"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26257\/revisions"}],"predecessor-version":[{"id":26259,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26257\/revisions\/26259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/26258"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}