{"id":26122,"date":"2022-05-13T16:00:03","date_gmt":"2022-05-13T13:00:03","guid":{"rendered":"https:\/\/kutaybilen.com.tr\/?p=26122"},"modified":"2022-05-13T16:00:03","modified_gmt":"2022-05-13T13:00:03","slug":"google-haber-yayincilarina-odeme-yapmayi-kabul-etti","status":"publish","type":"post","link":"https:\/\/kutaybilen.com.tr\/?p=26122","title":{"rendered":"Google, Haber Yay\u0131nc\u0131lar\u0131na \u00d6deme Yapmay\u0131 Kabul Etti"},"content":{"rendered":"<p>Son y\u0131llarda <strong>dijital abonelik<\/strong> sistemini baz alan haber platformlar\u0131n\u0131n art\u0131\u015f\u0131, gazetecilik ekosisteminin b\u00fcy\u00fcmesi ve dijital d\u00fcnyaya entegre olmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok b\u00fcy\u00fck bir ehemmiyet arz etti. Abonelik sistemi sayesinde muhakkak bir geliri garanti alt\u0131na alan haber yay\u0131nc\u0131lar\u0131, b\u00fct\u00e7elerini art\u0131rarak daha nitelikli i\u015flet ortaya \u00e7\u0131karmaya ba\u015flad\u0131lar.<\/p>\n<p>Google\u2019\u0131n Lider Yard\u0131mc\u0131s\u0131 Brad Bender, nitelikli i\u00e7erik \u00fcretici say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in muhakkak haber yay\u0131nc\u0131lar\u0131na <strong>i\u00e7erik ba\u015f\u0131na \u00f6deme<\/strong> yapmaya ba\u015flayacaklar\u0131n\u0131 duyurdu. \u015eirket, kullan\u0131c\u0131lar\u0131n lisanslanan \u00f6zel i\u00e7eriklere <strong>Google Haberler <\/strong>ve <strong>Ke\u015ffet<\/strong> arac\u0131l\u0131\u011f\u0131yla ula\u015fmaya devam edeceklerini s\u00f6yledi. Kelam konusu plana Avustralya, Brezilya ve Almanya&#39;daki kimi medya k\u00fcmeleriyle ba\u015flayacak olan <strong>Google<\/strong>, b\u00f6ylelikle haber k\u0131sm\u0131n\u0131 daha da zenginle\u015ftirmeyi hedefliyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/71\/5203dea7040bb0d7eab943d7fea1d5732183f92f.jpeg\"\/><\/p>\n<p>Bu y\u0131ldan ba\u015flamak \u00fczere, yay\u0131nc\u0131lara <strong>y\u00fcksek kaliteli i\u00e7erikler<\/strong> i\u00e7in \u00f6deme yapacaklar\u0131 yeni bir <strong>lisanslama program\u0131<\/strong> hayata ge\u00e7ireceklerini belirten Bender, <em>\u201cBu program, i\u015ftirak\u00e7i yay\u0131nc\u0131lar\u0131n, okuyuculara etkileyici bir k\u0131ssa anlat\u0131m\u0131 sunduklar\u0131 i\u00e7eriklerinden para kazanmalar\u0131na yard\u0131mc\u0131 olacak. Okuyucular da farkl\u0131 mevzular ve ilgi alanlar\u0131na de\u011finen makalelere \u00e7ok daha sa\u011fl\u0131kl\u0131 bir bi\u00e7imde eri\u015febilecek\u201d\u00a0<\/em>dedi.<\/p>\n<p>Google\u2019\u0131n lisanslama program\u0131na \u015fu ana kadar Almanya\u2019dan Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit ve Rheinische Post; Avustralya&#39;dan Schwartz Media, The Conversation ve Solstice Media ve Brezilya\u2019dan da Diarios Associados ve A Gazeta yay\u0131nlar\u0131 kat\u0131ld\u0131.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/71\/17d91237ab46fa49c6752f8b3510447c066cb22c.jpeg\"\/><\/p>\n<p>ABD\u2019li arama devi, <strong>Google Haberler<\/strong>\u2019de listelenen haber i\u00e7erikleri i\u00e7in kendilerine \u00f6deme yap\u0131lmas\u0131n\u0131 isteyen haber yay\u0131nc\u0131lar\u0131yla y\u0131llarca u\u011fra\u015f etti. Hasebiyle kelam konusu program, Google i\u00e7in \u00e7ok k\u0131ymetli bir d\u00f6n\u00fcm noktas\u0131 olacak. Bu ortada \u015firket, arama sonu\u00e7lar\u0131nda \u00e7\u0131kan haber ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 (ya da &#8220;snippet&#39;leri&#8221;) i\u00e7in \u00f6deme yapmay\u0131\u00a0hala reddediyor.<\/p>\n<p>Y\u0131llar boyunca insanlar\u0131 ayl\u0131k 24 milyar\u0131n \u00fczerinde haber sitesine y\u00f6nlendirerek, yay\u0131nc\u0131lar i\u00e7in ekonomik k\u0131ymetler, reklamlar, abonelikler ve b\u00fcy\u00fck okuyucu kitleleri sa\u011flad\u0131klar\u0131n\u0131 s\u00f6yleyen Bender, bu sayede i\u00e7eriklerin ula\u015ft\u0131\u011f\u0131 kitlelerin artt\u0131\u011f\u0131n\u0131 savundu.<\/p>\n<div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Son y\u0131llarda dijital abonelik sistemini baz alan haber platformlar\u0131n\u0131n art\u0131\u015f\u0131, gazetecilik ekosisteminin b\u00fcy\u00fcmesi ve dijital d\u00fcnyaya entegre &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[874,848,4480],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26122"}],"collection":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26122"}],"version-history":[{"count":1,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26122\/revisions"}],"predecessor-version":[{"id":26124,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/26122\/revisions\/26124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=\/wp\/v2\/media\/26123"}],"wp:attachment":[{"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kutaybilen.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}